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This study examines how content marketing and social media affect customer purchase intention in the hotel industry. Data that explored content marketing, social media, and customer purchase intention. was collected from customers of selected Mongolian hotels The results indicated that content marketing displays six informational variables that are positively associated with social media. Two social media variables, trust and speed positively influenced customer purchase intention. All six variables of content marketing showed a positive influence on customer purchase intention. Marketers can use these findings to develop better content marketing strategies on social media for the hotel industry, especially in emerging Asian markets. [ABSTRACT FROM AUTHOR]

The purpose of this study was to identify individual and aggregate baselines of performance for Taiwan Hotels at the time of three major crisis situations with tourist implications, then track their business recovery cycle back to those baselines, thereby establishing longitudinal "Time to Recovery" standards of reference or benchmarks. Fifteen years (1999 - 2014) of performance data, unique to hotels, was examined and "Time to Recovery" calculations was extracted and graphed or tabularized categorically as to hotel location, market served and specific event, then ranked from shortest to longest within each category and overall. It is anticipated that this creative extraction and interpretation of crisis event impact duration from existing data will be valuable to hotel owner/operators and government officials in realistically forecasting time parameters available for strategizing various crisis management activities to include repairing hotel damage, deploying a displaced workforce, conserving operating costs and focusing recovery marketing. [ABSTRACT FROM AUTHOR]

The HBCU-Hospitality Management Consortium (HBCU-HMC) was initially formed following an invitation in 1985 by the U.S. Department of Interiors Office of Black Colleges for HPBCU Program Directors to meet in Washington, D.C. The focus of that meeting was to discuss the various institutions' participation in the National Parks summer employment program. What grew out of that meeting was a need for further dialogue concerning the issues and problems of developing hospitality management programs on historically Black College campuses. [ABSTRACT FROM AUTHOR]

The purpose of this study was to understand the values of introducing service robots, and to develop a robotics strategy, potentially for the hospitality industry in Taiwan. Experts and semi-structured interviews with SMART SWOT survey were used to explore the perspectives of robotics experts and hotel practitioners. Five sets of the perspectives, along with 60 items as key issues, were identified. Findings showed that the media awareness was good for business in short-term strategic planning. The labor cost savings were a potential benefit for business in long-term strategic planning. Last, it suggested that educators should modify their training courses since robotics services will require skilled workers. [ABSTRACT FROM AUTHOR]

During the past ten years, we have observed rapid growth within the hospitality industry and with this we have observed a vast amount of increase in the number of hospitality educational programs. Therefore, the purpose of this discussion paper is two fold. We need to address the long range existence and growth of HBCU hospitality programs since they supply the majority of African Americans leaders to the hospitality industry, and we need to reinforce the understanding of having the support of an outstanding advisory board whose existence guides the growth and development of existing HBCU programs. [ABSTRACT FROM AUTHOR]

The importance of leadership in the success of hospitality organizations is often underrated. This is especially true for certain sectors of the hospitality industry such as food service, as the majority of these managers must supervise employees at the lower end of the pay scale. Employees have to be made to feel important, especially in those positions that are at the lower end of the pay scale. If managers do not give concern to the humanistic approach to operations they will be faced with a vast amount of turnover and absenteeism, which in the long run can be extremely costly to the success of the organization. [ABSTRACT FROM AUTHOR]

This project was initiated for the purpose of establishing a primary research basis for creating college students' internship experiences that would mimic seasoned Sodexho Campus Services managers' career motivators as well as their collective personal managerial strength profile. The respondent sample's demographic profile proved to be a close match to the actual target population of Sodexho Campus Services managers. The primary data results, along with extensive secondary source material, will be used in designing and implementing a pilot college internship program. A subsequent report will detail the design, implementation, and actual results of this pilot program. [ABSTRACT FROM AUTHOR]