1. 'DRUG IMPRINTING' AND IDENTIFICATION WOES
- Author
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Marder, S, Winkler, T, Tadaki, K, Bobbink, S, and Robertson, WO
- Subjects
Drugs -- Labeling ,Poison control centers -- Public relations ,Environmental issues ,Health ,Pharmaceuticals and cosmetics industries - Abstract
Background: 'Drug Imprinting' was first implemented by Eli Lilly and Company in 1962 for all its products. The state of Washington mandated the use of imprints on all prescription drugs in 1980 and for 'OTCs' in 1991. The FDA implemented federal requirements in 1995. Unfortunately, the FDA permitted the continued use of symbols, logotypes, and trademarks as code components, limiting the use of automated recognition systems, which we demonstrated in both 1992 and 1995. In December 1999, we sought a measure of our success in responding to phone inquiries seeking decoding of imprints. Method: Analyses of several week-long samples of phone inquiries were conducted, documenting imprinting calls, the staff's ability to respond with an identification, the information sources used, and the apparent reasons for any failure. Results: Surprisingly, in our first week's sample, we received a total of 666 decoding requests, which--projected for the year--amounted to more than 25,000 annual calls. A review of 1999 total data confirmed we had exceeded that number. Staff was able to reach an identification in 93.8%. Both uninterpretable symbols and absence of code listings contributed to the 36 failures. Conclusion: While we were pleased to achieve a greater than 90% success rate, we were overwhelmed by the number of inquiries and repeated our study on several subsequent week samples. Projecting our findings and our penetrance to the rest of the United States would suggest as many as 1.25 million possible calls costing poison centers as much as $25 million per year. Using either a touch-tone telephone or website response system could permit a totally automated response with enormous reduction in human costs. Neither solution is feasible absent elimination of symbols or logotypes, so as to permit an exclusively alpha-numeric code. Efforts are underway to achieve same., Marder S, Winkler T, Tadaki K, Bobbink S, Robertson WO. Washington Poison Center, Seattle, [...]
- Published
- 2000