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4. How Public Opinion is Formed

Author

Block, Edward M.

Abstract

Investigates the evolution of the definition of public relations by examining cultural and personal determinants of public opinion. Outlines functions of communicators and opinionmakers in forming and influencing public opinion. Available from: Public Relations Review, Ray Hiebert, Dean, College of Journalism, University of Maryland, College Park, MD 20742. (MH)

Published
1977

6. A.T. & T.'s cable link

Author

Block, Edward M.

Subjects
AT&T Corp. -- Services, Subscription television -- Services
Published
1981

7. Phones and justice

Author

Block, Edward M.

Subjects
AT&T Corp. -- Cases, United States. Department of Justice -- Cases, telephone companies -- Cases
Published
1982

8. New cellular radio

Author

Block, Edward M.

Subjects
AT&T Bell Laboratories Inc. -- Research, Radio broadcasting -- Innovations, Cellular telephones -- Innovations
Published
1982

12. Evolution and strategic communications

Author

Block, Edward M.

Subjects
Public relations -- Forecasts and trends, Business communication -- Management, Advertising, marketing and public relations, Business
Abstract

The public relations practitioner of the near future will have to contend with the results of increased international competition, including: a multinational, multicultural business environment; interdependence between US companies and foreign markets and governments; and the emergence of 'world class products' and 'world class consumers'. The public relations challenge will be to create effective communications in an unfamiliar international arena.

Published
1988

13. Last Call.

Author

Edward M. Block: Edward M. Block retired last year as a senior vice president of the American Telephone and Telegraph Company.

Abstract

LEAD: THERE WAS NOTHING SPECIAL ABOUT the way Charlie Brown said, ''Can you step over to my office for a moment?'' Over the past 10 years I had picked up the telephone and heard those same words, in that same measured tone, hundreds, perhaps thousands, of times. [ABSTRACT FROM PUBLISHER]

Published
1987

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