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Your search keyword '"Black Entertainment Television Inc. -- Marketing"' showing total 26 results
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26 results on '"Black Entertainment Television Inc. -- Marketing"'

1. GroundRush Promotes BET's TV Sweepstakes

Author

Bostic, Tracy McReynolds

Subjects
Monster Worldwide Inc. -- Marketing, Black Entertainment Television Inc. -- Marketing, GroundRush Media, Cable television -- Marketing, Cable networks (Television) -- Marketing, Online services -- Marketing, Employment services -- Marketing, Advertising, marketing and public relations, Business, Business, regional, Company marketing practices, Cable television/data services, Online services, Marketing
Abstract

ATLANTA -- GroundRush Media next week launches its spot for BET's 'I Want to Work in Television' sweepstakes, the agency said. Atlanta-based GroundRush's 30-second TV commercial touts the national cable [...]

Published
2003

2. 'BET Awards' Gets a Viacom-Wide Push

Author

HOGAN, MONICA

Subjects
Black Entertainment Television Inc. -- Marketing, Blockbuster Inc. -- Marketing, Viacom Inc. -- Marketing, Cable television broadcasting industry -- Marketing, Cable networks (Television) -- Marketing, Video stores -- Marketing, Company marketing practices, Arts and entertainment industries, Business, Mass communications
Abstract

Black Entertainment Television has enlisted the help of its corporate siblings to promote the network's first annual BET Awards show, to be televised live on Tuesday, June 19. Other Viacom [...]

Published
2001

3. BET's Music Network Jazzes Up On-Air Look

Author

HOGAN, MONICA

Subjects
Black Entertainment Television Inc. -- Marketing, Television broadcasting industry -- Marketing, Television networks, Company marketing practices, Arts and entertainment industries, Business, Mass communications
Abstract

Just in time for its fall season premieres, BET on Jazz unveiled a new on-air look and updated logo. The new efforts, created by the Los Angeles-based Haley Miranda Group [...]

Published
2000

4. The network will throw a block party Sept. 9 to open the studios

Author

Umstead, R. Thomas

Subjects
Black Entertainment Television Inc. -- Marketing, Cable television broadcasting industry -- Marketing, Cable television -- Marketing, Company marketing practices, Cable television/data services, Arts and entertainment industries, Business, Mass communications
Abstract

Black Entertainment Television plans to make a lot of noise around the opening of its state-of-the-art production facility in New York City's East Harlem. The network will throw a block [...]

Published
2000

5. BET Movies

Author

Forkan, Jim

Subjects
Black Entertainment Television Inc. -- Marketing, Cable television broadcasting industry -- Marketing, Cable television -- Marketing, Company marketing practices, Cable television/data services, Arts and entertainment industries, Business, Mass communications
Abstract

BET Movies had been slated to kick off the cable portion of the Television Critics Association tour bright and early this past Saturday (July 8) in Pasadena, Calif. But in [...]

Published
2000

6. BET will team up with music trade publication Billboard to launch a rhythm-and-blues/hip-hop summit in August

Author

Umstead, R. Thomas

Subjects
Black Entertainment Television Inc. -- Marketing, Billboard Magazine (Periodical) -- Marketing, Cable television broadcasting industry -- Marketing, Cable television -- Marketing, Periodicals -- Marketing, Periodical publishing -- Marketing, Company marketing practices, Cable television/data services, Arts and entertainment industries, Business, Mass communications
Abstract

Black Entertainment Television chairman Robert Johnson continues to be aggressive in extending the BET brand outside of cable. BET will team up with music trade publication Billboard to launch a [...]

Published
2000

7. BET Image Ads A First for Net

Subjects
Black Entertainment Television Inc. -- Marketing, Cable television broadcasting industry -- Marketing, Cable television -- Marketing, Company marketing practices, Cable television/data services, Arts and entertainment industries, Business, Mass communications
Abstract

WASHINGTON -- Black Entertainment Television said last week that it is launching a $5 million image-advertising campaign with the help of Detroit-based Don Coleman Advertising Inc. Under the theme, 'BET [...]

Published
1999

8. Turning on the 'power'

Subjects
Cable television broadcasting industry -- Marketing, Cable networks (Television) -- Marketing, Company marketing practices, Black Entertainment Television Inc. -- Marketing
Abstract

BET Holdings' Black Entertainment Television subsidiary is airing its first image-oriented TV commercial, themed 'Black star power,' via Don Coleman Advertising, Southfield, Mich. The 60-second spot touts BET's programming, including […]

Published
1999

9. Black Entertainment Television

Subjects
Black Entertainment Television Inc. -- Marketing, Cable television broadcasting industry -- Marketing, Cable television -- Marketing, Company marketing practices, Cable television/data services, Arts and entertainment industries, Business, Mass communications
Abstract

LOS ANGELES -- Black Entertainment Television, which began principal photography on Rhapsody in July, said actresses Gina Ravera (Soul Food and Kiss the Girls) and LisaRaye (The Wood) will star [...]

Published
1999

10. BET

Subjects
Black Entertainment Television Inc. -- Marketing, The Game (Television program) -- Marketing, Cable television broadcasting industry -- Marketing, Television programs -- Marketing, Company marketing practices, Arts and entertainment industries, Business, Business, international
Abstract

BET has picked up The Game for a ninth and final [...]

Published
2014

11. BET

Subjects
Black Entertainment Television Inc. -- Marketing, The Queen Latifah Show (Television program) -- Marketing, Cable television broadcasting industry -- Marketing, Television programs -- Marketing, Company marketing practices, Arts and entertainment industries, Business, Business, international
Abstract

BET has acquired repeats of The Queen Latifah [...]

Published
2014

12. Lott boosts BET's ratings

Author

Offman, Craig

Subjects
Black Entertainment Television Inc. -- Statistics, Black Entertainment Television Inc. -- Marketing, Cable television broadcasting industry -- Statistics, Cable television broadcasting industry -- Marketing, Company marketing practices, Arts and entertainment industries, Business
Abstract

Sen. Trent Lott's mea culpa Monday on cable's Black Entertainment Television may not have bolstered his career, but it did boost BET'S ratings. The Senate Majority leader's interview with Ed [...]

Published
2002

13. Liquor ads on TV: a glass half empty or half full?

Author

Faiola, Anthony

Subjects
Black Entertainment Television Inc. -- Marketing, Alcoholic beverage industry -- Advertising, Television advertising -- Social aspects, Cable television -- Marketing, Television broadcasting -- Marketing
Published
1996

15. BET will target 14 cities

Author

Umstead, R. Thomas

Subjects
Black Entertainment Television Inc. -- Marketing, Cable television -- Marketing, Company marketing practices, Cable television/data services, Arts and entertainment industries, Business, Mass communications
Abstract

In an effort to spur awareness of the channel, Black Entertainment Television will launch in June its first broad-based image campaign targeted at areas where the network is not distributed. [...]

Published
1992

16. Going shopping for a black audience

Author

Mills, Mike

Subjects
Black Entertainment Television Inc. -- Marketing, HSN Inc. -- Joint ventures, African American consumers -- Marketing
Published
1994

17. BET rebrands

Subjects
Black Entertainment Television Inc. -- Marketing, Cable television broadcasting industry -- Marketing, Logos (Graphic design), Company marketing practices, Business, Mass communications
Abstract

Black Entertainment Television will launch a new on-air look and logo for its 25th anniversary in 2005. The net's new tag line will be 'It's My Thing,' billed as more [...]

Published
2005

18. RLJ Entertainment Announces Launch of YouTube Paid Channels

Subjects
Black Entertainment Television Inc. -- Marketing, Cable television broadcasting industry -- Marketing, Amusements, Recreation, Company marketing practices, Arts and entertainment industries, Business
Abstract

By a News Reporter-Staff News Editor at Entertainment Newsweekly -- RLJ Entertainment Inc., (NASDAQ: RLJE), created by Robert L. Johnson, founder of Black Entertainment Television (BET) and The RLJ Companies, [...]

Published
2013

19. MTV, BET boost Iraq coverage. (Digest)

Subjects
Cable television broadcasting industry -- Marketing -- Demographic aspects, Cable television -- Marketing, Television broadcasting of news -- Marketing -- Demographic aspects, Company marketing practices, Cable television/data services, Viacom Media Networks -- Marketing, Black Entertainment Television Inc. -- Marketing, Viacom Inc. -- Marketing
Abstract

NEWYORK--Viacom said it will step up coverage of the U.S. conflict with Iraq on its youth-skewing networks Black Entertainment Television and MTV. BET has recruited Secretary of State Colin Powell […]

Published
2003

20. BET to launch all-jazz channel

Author

Atwood, Brett

Subjects
Cable television -- Marketing, Jazz music -- Marketing, Cable networks (Television) -- Marketing, Company marketing practices, Cable television/data services, Black Entertainment Television Inc. -- Marketing
Abstract

Programming Will Start In January '96 LOS ANGELES - Black Entertainment Television is putting the final touches on a new 24-hour sister cable channel devoted exclusively to jazz. BET on […]

Published
1995

21. BET making foray into direct-marketing arena

Author

Smith, Danyel

Subjects
Television broadcasting industry -- Management, Direct marketing -- Management, Black Entertainment Television Inc. -- Marketing
Published
1993

22. Black Entertainment Television plans radio push

Author

Aversa, Jeannine

Subjects
Black Entertainment Television Inc. -- Marketing, Radio advertising -- Economic aspects -- Marketing, Cable television -- Missouri -- Economic aspects -- Marketing, Cable television/data services, Company marketing practices, Arts and entertainment industries, Business, Mass communications
Abstract

Black Entertainment Television Plans Radio Push WASHINGTON - Black Entertainment Television plans to launch by September 1992 a radio service aimed at expanding the company's ability to sell advertising and [...]

Published
1991

23. Niche services question effect of co-op dollars

Author

Umstead, R. Thomas

Subjects
Gaylord Entertainment Co. Cable Networks Div. -- Marketing, Black Entertainment Television Inc. -- Marketing, Group W Satellite Communications -- Marketing, Continental Cablevision Inc. -- Marketing, Cable television -- Marketing, Company marketing practices, Cable television/data services, Arts and entertainment industries, Business, Mass communications
Abstract

Niche Services Question Effect of Co-Op Dollars NEW YORK - Niche basic networks, though continuing to contribute marketing dollars to regional co-ops, are looking more closely at whether they are [...]

Published
1991

25. BET boycotts Profile product

Author

George, Nelson and Dupler, Steven

Subjects
Black Entertainment Television Inc. -- Marketing, MTV Networks Inc. -- Marketing, Profile Records -- Marketing, Boycotts -- Planning, Music videos -- Marketing, Arts and entertainment industries, Music
Published
1986

26. BET: tuning into viewers

Author

Osborne, Karen

Subjects
Black Entertainment Television Inc. -- Marketing, Television broadcasting -- Marketing, Television programs -- Marketing, Business, Business, general, Ethnic, cultural, racial issues/studies
Published
1989

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