Intuitionistic fuzzy sets as proposed by Atanassov, have gained much attention from past and latter researchers for applications in various fields. Similarity measures between intuitionistic fuzzy sets were developed afterwards. However, it does not cater the conflicting behavior of each element evaluated. We therefore made some modification to the similarity measure of IFS by considering conflicting concept to the model. In this paper, we concentrate on Zhang and Fu-s similarity measures for IFSs and some examples are given to validate these similarity measures. A simple modification to Zhang and Fu-s similarity measures of IFSs was proposed to find the best result according to the use of degree of indeterminacy. Finally, we mark up with the application to real decision making problems., {"references":["Atanassov, K., 1986. Intuitionistic fuzzy sets, Fuzzy Sets Systems 20\n(1), 87-96.","Atanassov, K., 1989. More on intuitionistic fuzzy sets. Fuzzy Sets\nSystems 33, 37-46.","Atanassov, K., 1994a. New operations defined over the intuitionistic\nfuzzy sets. Fuzzy Sets Systems 61, 137-142.","Atanassov, K., 1994b. Operations over interval valued intuitionistic\nfuzzy sets. Fuzzy Sets Systems 64, 159-174.","Atanassov, K., 1995. Remarks on the intuitionistic fuzzy sets. Fuzzy\nSets Systems 75 (3), 401-402.","Atanassov, K., 1999. Intuitionistic Fuzzy Sets: Theory and Applications.\nPhysica-Verlag, Heidelberg.","Atanassov, K., Georgeiv, G., 1993. Intuitionistic fuzzy prolog. Fuzzy\nSets Systems 53, 121-128.","Bustince, H., Burillo, P., 1996. Vague sets are intuitionistic fuzzy sets.\nFuzzy Sets Systems 79 (3), 403-405.","Chen, S.M., 1995. Measures of similarity between vague sets. Fuzzy\nSets Systems 74 (2), 217-223.\n[10] Chen, S.M., 1997. Similarity measures between vague sets and between\nelements. IEEE Trans. Syst. Man Cybernet. 27 (1), 153-158.\n[11] De, S.K., Biswas, R., Roy, A.R., 2001. An application of intuitionistic\nfuzzy set in medical diagnosis. Fuzzy Sets Systems 117, 209-213.\n[12] Dengfeng, L., Chuntian, C., 2002. New similarity measure of\nintuitionistic fuzzy sets and application to pattern recognitions. Pattern\nRecognition Lett. 23, 221-225.\n[13] Fan, L., Zhangyan, X., 2001. Similarity measures between vague sets. J.\nSoftware 12 (6), 922-927 (in Chinese).\n[14] Gau, W.L., Buehrer, D.J., 1993. Vague sets. IEEE Trans. Syst. Man\nCybernet. 23 (2), 610-614.\n[15] Hong, D.H., Kim, C., 1999. A note on similarity measures between\nvague sets and between elements. Inform. Science 115, 83-96.\n[16] Hung, W.-L., Yang, M.-S., 2004. Similarity measures of intuitionistic\nfuzzy sets based on Hausdorff distance. Pattern Recognition Lett. 25,\n1603-1611.\n[17] Hyung, L.K., Song, Y.S., Lee, K.M., 1994. Similarity measures between\nfuzzy sets and between elements. Fuzzy Sets Systems 62 (3), 291-293.\n[18] Li, Y., Zhongxian, C., Degin, Y., 2002. Similarity measures between\nvague sets and vague entropy. J. Computer Sci. 29 (12), 129-132 (in\nChinese).\n[19] Li, Y., Olson, D.L., Qin, Z., 2007. Similarity measures between\nintuitionistic fuzzy (vague) sets: A comparative analysis. Pattern\nRecognition Letters 28, 278-285.\n[20] Mitchell, H.B., 2003. On the Dengfeng-Chuntian similarity measure and\nits application to pattern recognition. Pattern Recognition Lett. 24,\n3101-3104.\n[21] Pappis, C.P., Karacapilidis, N.I., 1993. A comparative assessment of\nmeasures of similarity of fuzzy values. Fuzzy Sets Systems 56 (2), 171-\n174.\n[22] Szmidt, E., Kacprzyk, J., 1996. Intuitionistic fuzzy sets in group decision\nmaking. Notes IFS 2 (1), 11-14.\n[23] Szmidt, E., Kacprzyk, J., 2000. Distances between intuitionistic fuzzy\nsets. Fuzzy Sets and Systems 114: 505-518.\n[24] Szmidt, E., Kacprzyk, J., 2006. An application of intuitionistic fuzzy set\nsimilarity measures to a multi-criteria decision making problem. LNAI\n4029, 314-323.\n[25] Xu, Z., 2007, Some similarity measures of intuitionistic fuzzy sets and\ntheir applications to multiple attribute decision making. Fuzzy Optim\nDecis Making, 6, 109-121.\n[26] Zadeh, L.A., 1965. Fuzzy sets. Inform. Control 8, 338-356.\n[27] Zhang, C. et al., 2003. The measures of similarity between vague sets.\nComput. Eng. Appl. 39 (17), 92-94 (in Chinese).\n[28] Zhang, C., Fu, H., 2006. Pattern Recognition Letters 27, 1307-1317.\n[29] Zhizhen, L., Pengfei, S., 2003. Similarity measures on intuitionistic\nfuzzy sets. Pattern Recognition Lett. 24, 2687-2693.\n[30] Atanassov, K. T. (1983). Intuitionistic fuzzy sets. Central Tech. Library,\nBulgarian Academy Science, Sofia, Bulgaria, Rep. No. 1697/84."]}