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World as known in the 21st century is influenced by modern technologies, social sites are counted as one of them. If a fashion company wants to succeed in the globalized world, in which thanks to the Internet everything is affordable, this company has to build a positive relationship with its customers. One way how to do it is using correct marketing strategies and tools. This can be done in cooperation with fashion bloggers. They are building a big influence on their social sites profiles, reaching millions of followers from all over the world. This diploma thesis conducts a survey on this topic while describing one of each tool of fashion blogs and also principles of the fashion industry. Later on these findings are deepen by studying how the best international and Czech fashion blogs work in the reality. The end also covers a different point of view - experiences of a fashion company.

Power of the documentary production consists in its ability of reflecting the reality and informing the audience about the actual events or people and their real life stories. This thesis in dedicated to embody the documentary film to the context of film festivals in the Czech Republic in the last 20 years using MFDF Jihlava and Jeden svět as examples. The theoretical part is focused on the ethical questions, next on political, social and human-right themes, as well as on producing a network of film festivals and their development. The practical part is concerned with the dramaturgy of the festivals and with the comparison of the thematic specialization or dramaturgy.