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Following the growing trend towards globalisation of the agrifood system over the last few years, a number of scientific publications with different aims and methodological approaches have addressed the issue of the progressive link loss between the place of consumption and production of food. In part, thescientific debate has focused on the various agri-food production commercial outlets, highlighting the strengths and weaknesses of both the dominant models like mass market retail, as well as emerging models like solidarity purchasing groups The present study can be classified as concerning the sustainability of agri-food supply chains. It compares five different extra virgin olive oil (evoo) supply chains in terms of the distance between the agricultural producer and end consumer, from both an economic perspective (the number of intermediaries) and a geographical one (production and consumption places). The examined aspects are 1) all the supply chain segments in which value is added to what will be the final food product purchased by the consumer, with a focus on trade and the transport cost estimated in relation to food miles; 2) the environmental impact of transport along the entire supply chain up to the distribution of evoo to the final consumer; and 3) the trade-offs between the environmental impact and economic results.The results obtained confirm some existing general evidence in the literature, such as the greater enhancement of agricultural products through short supply chains, and they emphasize as combining the value chain results with the environmental impact based on FMs, no real trade-offs, but rather trends, emerge.

This article illustrates the trust relationships among the members of the Brazilian Association of Fairtrade Farmers Organizations (BRFair), which is a second-level network of coffee-producing cooperatives. Representatives of 19 cooperatives were interviewed in 2018 to verify their opinions about the other associations regarding several aspects. Through software specific for social network analysis, the direction and level of trust among the various cooperatives were measured. One cooperative is recognized as the most active and trustworthy, while the other ones are followers and perform peripheric roles. Several improvements are possible, including improvement in the performance of this second-level network and strengthening of its bargaining role with the other actors of the value chain.

Biogas-based energy production has become a successful strategy for many livestock farms around the world. However, raw materials production is threatened by a growing uncertainty due to effects of climate change on crops cultivation. The aim of this paper is to propose a tool for the optimal design of the biogas mixture, considering respectively the nutritional needs of livestock and the parameters of the biogas process. Within a context of climate variability, a three-stage Discrete Stochastic Programming (DSP) model is applied in a dairy cattle farm with anaerobic digestion plant. This state-contingent approach (DSP model) considers, as uncertain parameters, the watering needs and the yields of forage and energetic crops. The DSP model is compared with equivalent models of expected values to verify the benefits derived from the explicit inclusion of climatic states. The results showed a remarkable improvement in the efficiency of feedstock management, reflecting in a significant reduction in farm costs (11.75 %) compared to the baseline scenario. Whereas, the comparison between the state-contingent approach and the expected value model, showed only slight benefits (0.02 %). This confirms that the DSP model’s ability to offer a better hedged solution increases when high climate variability affects crop yields and irrigation needs.

In recent years there has been a growing international interest in alternative certification strategies for organic products. Specifically, participatory guarantee systems (PGS) have proved to be particularly suitable not only to simplify bureaucratic procedures for small organic producers and reduce the cost of certification, but also to generate empowerment, social inclusion and mutual support among farmers. The purpose of this paper is to study the elements of social capital (SC) found in a PGS through the use of social network indicators using the Organizaçao Participativa de Acreditaçao e Certificaçao “Orgânicos Sul de Minas” (OPAC-OSM) as a case study. The research was carried out in the southern part of Minas Gerais, one of the states of the Brazilian Federation, where organic production represents a viable alternative for small and medium-sized farmers. In particular, a survey was carried out to capture the opinions of managers (presidents or directors) about their participation in the OPAC-OSM, and about the level of interaction and degree of trust between members. Relational skills, which are the basis of structural SC, were analyzed both at the level of individual units and at the level of the general network of the OPAC-OSM. An in-degree centrality score assigned to OPAC-OSM members was obtained from each network. These scores have been correlated with variables of the database that were chosen due to their relevance in assessing the level of social capital. According to the results, the factors that most reinforced the proof of SC among the OPAC-OSM members were the level of information and the degree of trust and collaboration networks, with special emphasis on female participation. From the analysis carried out, it is possible to conclude that PGS are powerful tools in the strengthening of SC far beyond the aspect of quality assurance, which remains the main objective of the OPAC.

This study presents an analysis of consumer preferences for a new food product: Tinned Chianina meat. Respondents (N = 249) participated in a sensory test, where they were also asked to declare their willingness to pay (WTP) for the tasted product. The WTP data were collected after the sensory test by means of the contingent valuation method using a payment card elicitation format. Data were analysed with Cragg’s double-hurdle model to understand which factors influenced market participation (WTP &gt, 0) and then the variables that influenced the declared WTP. According to our results, sensory perception played a key role in explaining both participation in the market and the magnitude of the expressed WTP. Moreover, we found that the sensory aspects have a different effect on the decision to participate in the market and on the magnitude of the expressed WTP. Smell and flavour are the most important in determining the probability of entering the market, while texture has the greatest impact on the declared WTP.

The “Urban Agriculture Europe” EU COST-Action (2012–2016) has shown that the complexity of urban agriculture (UA) is hardly compressible into classic business management models and has proposed new management models, such as the Business Model Canvas (BMC). Business models of UA have to be different from rural ones. In particular, factors such as differentiation and diversification, but also low cost-oriented specialisation, are characteristic and necessary business models for UA to stay profitable in the long term under challenging city conditions. This paper aims to highlight how farm enterprises have to adjust to urban conditions by stepping into appropriate business models aiming to stay competitive and profitable, and how the BMC is useful to analyse their organisation and performance, both economically and socially. The paper offers an inter-regional analysis of UA enterprises located in Spain, Italy, and Germany, which are further subdivided into: local food, leisure, educational, social, therapeutic, agri-environmental, cultural heritage and experimental farms. The analysis demonstrates that UA is differentially adjusted to specific urban conditions and that the BMC is useful for analysing urban farming. Heterogeneous local food farms and the integration of local and organic food production in social farming business models are most frequent in our case studies.

The use of biomass for energy production is one of the promising alternatives identified by the European Union to reduce greenhouse gas emissions and to ensure energy supply security. The aim of this research is to analyse the potential energy production from pruning residues of vineyards and olive groves in four municipalities of the Umbria Region, along with its economic and environmental sustainability. Geo-spatial, economic and environmental analyses were carried out. The integrated approach was used to estimate the total quantity of biomass produced in that area and to identify a logistic network for its transportation. Assuming a power plant whose size and technical properties were based on the analysis results, chain costs and potential profit margins were also calculated and resulting CO2 emissions estimated. The results show that the fragmentation and dispersion of agricultural activities, as well as technical and logistical decisions noticeably affect the economic and environmental sustainability of the proposed agro-energetic chain, in terms of both energy balance and CO2 emissions.

In recent years, an increasing number of social farming initiatives have involved adults with autism spectrum disorders, both to improve their life conditions and promote their work inclusion. Several studies have assessed these experiences, showing that the participants derive important benefits from being part of a social community, working in the countryside, and establishing a good relationship with the farmer. This paper aims to assess the ability of 9 adults with autism spectrum disorders – who attend an adult day care centre in the Umbria region of Italy – to carry out agricultural and animal husbandry activities. Results from panel data analysis show that the activity of olive grove, indoor cleaning, and tidying at the agritourism farms has a considerable positive effect on the performances of the adults with autism spectrum disorders. Moreover, the adults studied prefer the activities in a greenhouse over those occurring inside (e.g., agritourism farm or the warehouse) and outside (e.g., vegetable, olive, and grape production). Further, the higher the precision level required to perform an action, the lower is their observed performance. Generally, the tasks that receive the highest evaluations are those in which the autistic person can relate with other people and/or animals. These findings confirm the role of social farming in developing working and relational skills in adults with autism spectrum disorders.

International audience; Terraced landscapes are increasingly considered as valuable cultural, social, and environmental systems. However, we could attribute the loss of most of these landscapes and their tangible and intangible heritages to the abandonment or degradation of these areas that could be valorised and protected. The main goals of this study are providing a methodology and tools to analyse traditional terraced landscapes integrating spatial analysis with socio-economic analysis and suggesting operational or political proposals to reduce the abandonment of agricultural terraces. The selected study area is the olive-growing area in the municipality of Trevi (Umbria Region, Italy). This study’s innovative contribution is its methodology composed of two main steps: construction of an integrated and open database followed by launch of a participatory planning process. The results show that the main weakness of the conservation of the olive-growing landscape is the profitability level of olive oil production and sale. Some measures need to be implemented to address these issues, and a joint public and private effort is required. On the one hand, public institutions should provide direct funding and incentives, and on the other, consumers should be willing to pay more for extra-virgin olive oil with landscaped value. Moreover, nomination for inscription into UNESCO’s World Heritage List as a cultural landscape, advocated by local institutions, could generate useful synergies to implement efficient collective marketing policies, which are particularly demanded by olive growers.

The aim of this work is to outline how research conducted in the area of consumer science (CS) can guide the marketing strategies of a medium-sized dairy interested in relaunching its traditional Italian dairy product. The subject of the study is the Pecorino cheese produced by the Cooperative Grifo Latte, which has all its plants in Umbria (central Italy). A decrease in Pecorino cheese sales suggested to the Cooperative to undertake “Actions to support the commercialization of Pecorino cheeses” as part of an integrated project for the production chain named “Grifo Latte.” Market research began from these results and set out to respond to precise questions identified by the Grifo marketing manager in collaboration with university researchers, who conducted the investigation: “What interest and perception do Umbrian consumers have of traditional Pecorino cheeses and Pecorino with health benefits?” “What reputation do Grifo cheeses have with Umbrian consumers?” “What is the trade-off between the trademark of protected designated origin (PDO) and the Grifo trademark?” The technique of choice experiments was used.

This study aims to contribute to the existing literature by verifying whether the degree of liking of a new food product influences people&rsquo, s preferences and willingness to pay from a discrete choice experiment when dealing with sustainable food products. To this purpose, we considered the case study of the introduction into the Italian market of a new food product: tinned Chianina meat. Among the attributes considered for this new product, two in particular were related to sustainability: organic breeding and the preservation of a traditional rural landscape. Half of the respondents underwent a sensory test before taking part in the hypothetical market (discrete choice experiment), while the remaining were administered the tests in reverse order. Tasting the product before the discrete choice experiment did not produce different willingness to pay (WTP) parameters as estimated by a taste factor interaction. However, separating the respondents into those who liked or disliked the product in the tasting condition revealed differences in willingness to pay results. The preferences are different for more than 50% of the attributes considered, and the magnitude of this difference is quite relevant. The WTP for one well known and certified sustainability related attribute&mdash, organic breeding&mdash, was not affected by the liking, while, for the other&mdash, the preservation of a traditional rural landscape&mdash, the effect of liking decreases the WTP. As a consequence, we suggest that tasting and liking studies should be routinely coupled with discrete choice studies when analyzing the introduction of new food products, especially when considering sustainable attributes in the experimental design. In the case of organic products where the expectations about taste are higher, neglecting to consider their sensory perception, along with the other discrete choice experiment attributes, could seriously undermine their long lasting success on the market.

During the last few years, Italian dairy farms, which gather, process and sell milk at the national level, have strengthened their leading market position at the detriment of dairy cooperatives, operating within regional borders. Moreover, decreasing milk prices and increasing production costs have recently induced many farmers to open automatic vending machines, dispensing raw milk for direct sale to local consumers. In order to contribute to the environmental assessment of alternative systems, this study estimated CO 2 emissions related to the transport from production farms to point of sale, for three brands of fresh milk currently sold in the Umbria region (Italy), starting from the food miles indicator as a simple concept, easily understood by consumers. These brands differ in the origin of milk (national, regional and local) and distribution channels (large-scale retail channels for national and regional brands and vending machines for the local one). Thus, we estimated the emissions generated by the transport of the fresh milk consumed by regional households. In agreement with previous studies about CO 2 emissions of foreign milk supply chains, the analysis showed that the production system of regional-branded milk, sold by retail channels, is the most efficient in terms of the environmental impact of transport.

Use of agricultural and livestock by-products for anaerobic digestion (AD), in total or partial substitution of the maize silage was evaluated from an environmental and economical point of view. The evaluation process included three methodological interdependent and consequential steps: the chemical stage at laboratory and plant level, the environmental and economic steps developing the Life Cycle Assessment and Life Cycle Costing jointly. The laboratory test showed that the two mixtures prepared with by-products, in partial (MIX A) and total (MIX B) substitution of maize silage, did not show differences in bio-methane production compared to a reference mixture with the 33% of maize silage. All mixtures tested at full-scale plant, showed the same performances, resulting in a similar energy production. Environmentally, MIX B increased greenhouse gas credits derived from the avoided production of mineral fertiliser for the energetic crops, resulting also in better economic performances. The break-even transport distances follow the positive environmental pattern result, in contrast to what was found for the break-even transport distances from the economic point of view.

The aim of this paper is to propose a multi-attribute hierarchical evaluation model for the evaluation of the aggregate sustainability of livestock farms integrating the economic, environmental, and social aspects. This approach uses an aggregation criterion based on the geometric mean to assess a farm’s current level of sustainability. Sustainability was measured through the use of indicators including carbon footprint, farm income, and animal welfare. Secondly, based on the relationships between the sustainability aspects, the effects of improvement measures on all the indicators were estimated. This paper presents eight livestock case studies from Italy, analyzed in 2014. The results show intermediate values for the aggregate index of sustainability for most of the farms. The index mainly depends on the estimated values of the sustainability indicators related to the economic and environmental aspects. Lower values of animal welfare sustainability are quantified. The introduction of improvement measures in relation to the preparation of the soil had positive effects, both in terms of emissions and animal welfare. The increase of available space per Livestock Unit (LU) resulted in the greatest positive effect on animal welfare, among all the other actions analyzed.

Accelerating demand to reduce the environmental impact of fossil fuels has been driving widespread attention to renewable fuels, such as biogas. In fact, in the last decade numerous policy guidelines and laws regarding energy, the environment and agriculture have been issued to encourage the use of animal sewage as a raw material for the production of biogas. The production of energy from biogas in a dairy farm can provide a good opportunity for sustainable rural development, augmenting the farm’s income from traditional sources and helping to reduce the overall environmental impact of the energy sector. This paper investigates the trade-off between the environmental and economic benefits of an agro-energy farm in the Umbria region of Italy that employs livestock sewage and manure, dedicated energy crops (corn and triticale silage) and olive waste. The environmental analysis was performed using the LCA methodology, while the economic investigation was carried out by reconstructing the economic balance of the agro-energetic supply chain based on the budgets of each activity performed. The LCA results show, on the one hand, the predominant weight of producing dedicated crops compared to all other processes in the supply chain and, on the other hand, a significant reduction in environmental impact compared to that caused by energy production from fossil fuels. Economic analysis revealed that the results depend significantly on what rate per kWh the government incentives guarantee to agricultural producers of renewable energy.

This paper analyses the demand for social farming (SF) products. In particular, we investigate the preferences of consumers who buy their products from large retailers, rather than from solidarity purchasing groups or other niche markets using a sample of 225 consumers. In this regard, a discrete choice experiment (DCE) was carried out to estimate the willingness to pay (WTP) a premium price for the purchase of a common product (i.e., eggs) from farms that employ disabled people. The attributes considered in our DCE design are the employment of disabled people and two additional attributes which may have ethical implications for the choices. The results indicate that consumers are interested in buying SF products, with about 74% of the sample willing to buy the eggs produced by social farms and the average WTP being equal to &euro, 1.36 for a pack of six eggs. Moreover, the average WTP for the use of labour of disabled people attribute amounted to &euro, 0.69 for a pack of six eggs.

This study focuses on how traditional rural landscape and proximity to a Natura 2000 Site of Community Importance (SCI) might influence consumers’ choice of an agritourism farm for a weekend stay. Data were collected in Umbria region’s (Italy) agritourism farms in 2014 by interviewing 160 tourists. Results from a discrete choice experiment reveal that the most important feature affecting the interviewees’ propensity to pay a premium price to stay in an agritourism farm is the well-preserved traditional landscape (willingness to pay 32.32€/night for two people), followed by the availability of a swimming pool (willingness to pay 20.95€/ night for two people), the proximity to a historical village (willingness to pay 18.37€/night for two people) and, the location in a Natura 2000 SCI (willingness to pay 13.57€/night for two people). Furthermore, the results underline how the preservation of the traditional landscape and protection of the surrounding environment play a strategic role in developing agritourism and provide economic benefits to local communities.

This article aims to investigate the environmental and economic sustainability of five dairy farms in the Umbria Region (Italy). The study also provides an assessment of aggregate sustainability, which is less investigated with reference to cattle milk both globally and in Italy, through the analysis of the relationship between economic and environmental performance. Primary data were collected through a direct survey carried out in 2014. The environmental assessment was conducted with a Life Cycle Assessment (LCA) “cradle to farm gate” approach, while the economic dimension was evaluated by determining the direct and indirect costs related to the factors involved in the production process. A correlation analysis and a linear regression were performed in order to study the relationship between the carbon footprint (CF) and operating income. The average operating income amounted to 0.03 Euro/L of milk. The CF values of the five companies are contained within a variation range comprised between 0.90 and 1.76 kg CO2 eq/L of milk. The existence of an inverse relationship between the CF of milk and operating income confirms the hypothesis regarding the possibility of implementing strategies aimed at improving performance in both investigated dimensions at the same time, thus increasing the aggregate sustainability.

During the last few years, Italian dairy farms, which gather, process and sell milk at the national level, have strengthened their leading market position at the detriment of dairy cooperatives, operating within regional borders. Moreover, decreasing milk prices and increasing production costs have recently induced many farmers to open automatic vending machines, dispensing raw milk for direct sale to local consumers. In order to contribute to the environmental assessment of alternative systems, this study estimated CO2 emissions related to the transport from production farms to point of sale, for three brands of fresh milk currently sold in the Umbria region (Italy), starting from the food miles indicator as a simple concept, easily understood by consumers. These brands differ in the origin of milk (national, regional and local) and distribution channels (large-scale retail channels for national and regional brands and vending machines for the local one). Thus, we estimated the emissions generated by the transport of the fresh milk consumed by regional households. In agreement with previous studies about CO2 emissions of foreign milk supply chains, the analysis showed that the production system of regional-branded milk, sold by retail channels, is the most efficient in terms of the environmental impact of transport.

The Traditional Cultural Landscapes (TCLs) have been studied from different points of view since the pioneering work of Antrop (1997). The aim of this study is to analyze the TCLs from a bottom-up perspective, focussing on the internal organization of a number of farms and looking at technical and economical characteristics, and also at social and cultural aspects. The focus is on Traditional Cultural Vineyard Landscape (TCVL) because the viticulture sector is the one most integrated with the kind of tourism that is interested in quality food products associated with a specific place of origin, and also the sector that, more than others, has responded to market changes by increasing the appeal of their products. Accordingly, the economic performance of three Italian winemaking farms was analyzed by means of cost-based method to explore: the cost of restoring a TCVL; the cost of producing the grape and the wine; the economic profitability of the investment in the TCVL; the relationship between entrepreneurial strategies and the use of landscape in a functional perspective. The positive financial results achieved by these farms in different part of Italy suggest that the financial success or failure of an investment in landscape is not determined by the socio-economic context but by the ability of the farm to differentiate its product, gaining a competitive advantage by offering customers greater value. The key issue is not the contrast between those who support the costs of landscape preservation (vineyard owners) and those who reap its benefits (the community as a whole), but rather in the way in which the added value resulting from preservation of the landscape is being obtained and distributed. The results demonstrates that landscape preservation can be a driving force for improvements in farm management and farm income but it is still necessary enlarge the duty to contribute to their preservation improving government measures for the restoration and preservation of the TCLs, and consumer awareness about the importance of products from these areas with TCLs.

The present paper shows the results of a research carried out on a particular alternative food channel - the Organised Demand and Supply Groups (godo) of Umbria (Italy) managed by the Italian Association for Organic Agriculture (aiab). It is very interesting in terms of management, size (number of firms and consumers members involved) and relative growth rates. The analysis was carried out by systematising data and quantitative information available at godo and by administering questionnaires to consumers members in order to collect information about socio-economic characteristics and consumer behaviour. Then, the consumer profiles have been identified by the application of the Cluster Analysis. At last, the consumer profiles analysis has allowed us to formulate some suggestions in order to improve godo's organization.

This chapter describes the development and implementation of an operational method for integrating expert and local knowledge with new technologies for geographic mapping and communications, to enhance cultural landscape analysis and planning. Topics include the following aspects: a) analysis of type(s) of information required to construct a geographic information system (GIS), with the landscape as a common objective; b) method of implementing and integrating various types of expert knowledge in the GIS; c) method of collecting, organizing, and structuring local knowledge in the GIS; d) method of integrating expert with local knowledge; e) exploration of GIS functions. The main aim of this work is to examine the possibility of using participatory mapping methods and GIS for comparison and integration of multidisciplinary scientific expertise, local knowledge, and landscape project proposals. In particular, it involves specific methods for enhancing local features of vineyard landscapes through a participatory process developed with both vineyard entrepreneurs and the local population. The case study concerns the wine-growing area of Umbria, a region of central Italy.