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This article discusses the real meaning of the evangelizing mission and how it should be understood in conceptual terms, as well as applying the argumentative practice in the enunciation of its message in a way that brings the right significance from the biblical christian worldview. It is understood that the main characteristics of argumentation, and also the construction of the discourse in which the gospel message is presented, can change and transform the person, that's way, then, it remains to define the normative standards that imply the evangelistic method chosen to be developed in the context of society, using the evangelism and discipleship as the main source of gospel communication in the context of evangelical churches. Finally, it is also observed, from the argumentative practice, the way in which the connection of the enunciated speech with the activity of evangelism occurs, enabling, therefore, the leadership to understand its posture and tis commitment to God and His message in front of this new culture, and also to demonstrate how this leader should act in terms of effective evangelistic actions. [ABSTRACT FROM AUTHOR]