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2. Stand Up and be Counted—A Diverse Economy Perspective of Air New Zealand

Author

Aaron Tham and Benjamin Evers-Swindell

Subjects
05 social sciences, Perspective (graphical), Opposition (politics), Development, Diversification (marketing strategy), Economy, Tourism, Leisure and Hospitality Management, Political science, 0502 economics and business, Corporate social responsibility, 050211 marketing, Business and International Management, 050203 business & management, Tourism
Abstract

Discussions about diverse economies have often been positioned in opposition to profit-focused global economic activity, whereas local communities are often assumed to be sites of diverse economies...

Published
2018

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