Purpose: This research, conducted in Ethiopia, involved select stakeholders in the variety evaluation process early: to identify a greater number of acceptable varieties and to shorten a lengthy research and release process.Design/methodology/approach: A Participatory Plant Breeding (PPB) approach was used in both on-station and community-based trial evaluations. Farmers, traders and processors evaluated bean varieties for promotion, considering field performance, culinary characteristics, market value, and canning acceptability.Findings: Within four years, two varieties were identified and recommended for release which were high performing, had excellent consumption and cooking characteristics for local foods, fetched high local market prices and met international canning quality standards.Practical implications: (1) Ethiopian men and women have distinct criteria for evaluating white pea beans, the former putting emphasis on marketability, with women focusing on food security issues. Both groups ...