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As artificial intelligence (AI) advances rapidly, it has been incorporated into formal education to facilitate subject-based learning. Integration of AI technologies to support learning requires teachers to intentionally design AI-assisted learning. However, there have been a limited number of empirical studies investigating teachers' behavioural intentions to design AI-assisted learning. To explore the predictors of teachers' behavioural intentions to design AI-assisted learning and examine the structural relationships among these factors, the authors constructed a structural model of AI literacy, Technological Pedagogical Content Knowledge (TPACK), technostress, school support, teacher agency, teacher autonomy and behavioural intentions. Data from 312 K–12 in-service teachers in China were analysed. The results suggest that TPACK, school support, teacher agency and teacher autonomy positively predict teachers' behavioural intentions to design AI-assisted learning. However, AI literacy and technostress were not statistically associated with teachers' behavioural intentions. On the other hand, TPACK significantly mediated AI literacy and teachers' behavioural intentions. [ABSTRACT FROM AUTHOR]

The COVID-19 pandemic caused unpredictable times and led to changes in tourism, sporting society, and events organisations. Sports events were postponed or cancelled. Indeed, there was a need to reconstruct the event circumstances for safety reasons. Therefore, this study aimed to provide insights into relationships between sports event quality, satisfaction, and behavioural intentions (repeated destination visits, positive word-of-mouth communication) during the implementation of COVID-19 security risk measures. The sample included 150 athletes from the U23 World Wrestling Championship organised in Belgrade, Serbia, in 2021. The sport event quality, satisfaction, and behavioral intentions were measured with a questionnaire. The proposed model was assessed using a confirmatory factor analysis with structural equation modeling using Smart PLS, SPSS, and AMOS. Results revealed a significant direct effect of the sport event quality (core dimension) and an indirect effect across satisfaction (tangibles and COVID-19 risk measures) on the athletes' behavioural intentions. As wrestlers lived in a „bubble" and competed without spectators during the competition, it is not a surprise that the core dimension of service quality, including the competition itself, the opening ceremony, organisation, time schedule, medal ceremonies, and the total quality of the event, has a significant impact for wrestlers' likelihood of coming back to the city or the country and to recommend the destination to others. Thisstudy contributes to advancing the general scientific knowledge concerning understanding sports events from the aspect of sports tourism and event organisation, especially in the post-COVID-19 era. [ABSTRACT FROM AUTHOR]

Many people share travel experience on WeChat Moments (WM). At present, most scholars have analysed the phenomenon from the perspective of destination image construction, but few of them investigate the uniqueness of the WM platform and the social factors of WM are rarely discussed. Based on the social comparison theory, this paper regards the sharing of travel experience on WM as an inducing factor of upward social comparison in WM, and explores its influence on travel intention. The role of benign envy and potential tourists' self-presentation in this mechanism are also explored. Through experimental design and survey instruments, it is found that high-quality travel experience sharing on WM may increase potential tourists' travel intention. In addition, high-quality travel experience sharing can induce benign envy, which will increase potential tourists' travel intention as well. When the level of potential tourists' self-presentation is high, the relationship between WM travel experience sharing and benign envy is stronger. The results provide theoretical insights into travel experience sharing. Practically, the potential tourists' benign envy and self-presentation intention can be used to benefit tourism destination marketing. [ABSTRACT FROM AUTHOR]

The COVID-19 pandemic caused unpredictable times and led to changes in tourism, sporting society, and events organisations. Sports events were postponed or cancelled. Indeed, there was a need to reconstruct the event circumstances for safety reasons. Therefore, this study aimed to provide insights into relationships between sports event quality, satisfaction, and behavioural intentions (repeated destination visits, positive word-of-mouth communication) during the implementation of COVID-19 security risk measures. The sample included 150 athletes from the U23 World Wrestling Championship organised in Belgrade, Serbia, in 2021. The sport event quality, satisfaction, and behavioral intentions were measured with a questionnaire. The proposed model was assessed using a confirmatory factor analysis with structural equation modeling using Smart PLS, SPSS, and AMOS. Results revealed a significant direct effect of the sport event quality (core dimension) and an indirect effect across satisfaction (tangibles and COVID-19 risk measures) on the athletes’ behavioural intentions. As wrestlers lived in a „bubble” and competed without spectators during the competition, it is not a surprise that the core dimension of service quality, including the competition itself, the opening ceremony, organisation, time schedule, medal ceremonies, and the total quality of the event, has a significant impact for wrestlers’ likelihood of coming back to the city or the country and to recommend the destination to others. Thisstudy contributes to advancing the general scientific knowledge concerning understanding sports events from the aspect of sports tourism and event organisation, especially in the post-COVID-19 era.

A cornerstone of inclusive education is teacher's readiness to respond adequately to different educational needs of students in their diverse classroom. Differentiated instruction, referring to the process by which teachers carefully monitor students' needs and progress, and adapt their instruction according to these differences, is a means to meet the needs of students of different levels. High-quality differentiated instruction is a complex process for teachers which needs careful preparation. This makes teachers' intentions relating to differentiated instruction particularly relevant. In this article we compare two theoretical models to explain teachers' intentions to differentiate: the Theory of Planned Behavior (TPB) and Self-determination theory (SDT). Secondary school teachers (n = 180) responded to a questionnaire in which we measured their intentions and predictor variables relating to both of the theoretical models. Linear regression showed that both the TPB as well as the SDT model significantly predicted teachers' intentions (p <.01), but that the TPB model showed a better fit with the data (48 versus 32% explained variance). We conclude that in addition to the factors included in the TPB, autonomy might be a relevant factor in explaining teachers'intentions. [ABSTRACT FROM AUTHOR]

Students' use of personal mobile devices (PMDs), including smartphones, tablets, and laptops, in mathematics classrooms globally has become feasible due to the implementation of the bring your own device (BYOD) initiatives and policies in schools. Students' academic use of PMDs in mathematics learning has been associated with increased motivation, enjoyment, and enhanced performance. While debates continue worldwide on the bans of PMDs in schools, it is noteworthy that students in Namibian basic education are not permitted to use PMDs in schools. This study employed a comparative nonexperimental quantitative research design to assess the perceived usefulness (PU) and behavioural intention (BI) to use PMDs in mathematics classrooms among 500 Namibian students and 209 teachers. The study employed a volunteer purposeful sampling method to select participating students and teachers from government schools in the Omusati and Khomas regions. Student selection was based on self-selection from full-class mathematics groups. Similarly, the study utilised volunteer purposeful sampling to recruit grades 4--12 mathematics teachers. Utilising structural equation modelling, the findings revealed that students expressed more positive ratings for PMD usefulness and intention than did teachers. Furthermore, PU significantly predicted students' BI to learn mathematics with PMDs in school. Multigroup confirmatory factor analysis supported configural, metric, and scalar invariance in PU and BI factor structures across both participant groups. However, when students' latent means of PU and BI are set to 0, the teachers' latent mean parameter estimates are negative, suggesting potential disparities. Teachers should recognise and leverage students' positive perceptions of PMDs to enhance motivation and engagement in mathematics learning. Simultaneously, ensuring consistent assessment across participant groups is essential, while addressing teachers' PMDs reservations through professional development and support remains crucial. [ABSTRACT FROM AUTHOR]

This study examined how to form behavioural intentions in regards to using the extended Theory of Planned Behaviour (TPB) model. This study more specifically proposed the effect of the overall service quality on attitude. In addition, it was hypothesized that attitude, subjective norm and perceived behavioural control have a positive influence on intention to use. Lastly, this study investigated the moderating role of the employee type, which included robots and humans, in the proposed model. The study collected data from 320 travellers who received services from only service robots and from 316 travellers who received services only from human staff at Incheon Airport in South Korea. The data analysis indicated that the overall service quality has a positive influence on attitude. In addition, it was discovered that intentions to use is positively affected by attitude, subjective norm and the perceived behavioural control. Finally, the type of employee moderated the relationship between the overall service quality and attitude. [ABSTRACT FROM AUTHOR]

Storytelling can be an effective strategy in shaping destination image and personality. Nevertheless, little research has examined the effect of this construct on destination image, destination personality, tourist attitudes and their behavioural intention. Based on a survey of 146 international tourists, the current study examines these relationships within the context of Iran. The results showed that storytelling has positive impacts on destination image, destination personality, and tourists' behavioural intention. Storytelling also affects the destination image, destination personality and behavioural intention of men and women, and women reported higher scores than men. The findings provide significant insights into the potential role of storytelling as a destination marketing strategy, especially for destinations that may potentially previously been perceived negatively in some markets. [ABSTRACT FROM AUTHOR]

Recent research emphasizes the importance of Artificial Intelligence applications as supporting tools for students in higher education. Simultaneously, an intensive exchange of views has started in the public debate in the international educational community. However, for a more proper use of these applications, it is necessary to investigate the factors that explain their intention and actual use in the future. With the Unified Theory of Acceptance and Use of Technology (UTAUT2) model, this work analyses the factors influencing students' use and intention to use Artificial Intelligence technology. For this purpose, a sample of 197 Greek students at the School of Humanities and Social Sciences from the University of Patras participated in a survey. The findings highlight that expected performance, habit, and enjoyment of these Artificial Intelligence applications are key determinants influencing teachers' intentions to use them. Moreover, behavioural intention, habit, and facilitating conditions explain the usage of these Artificial Intelligence applications. This study did not reveal any moderating effects. The limitations, practical implications, and proposed directions for future research based on these results are discussed. [ABSTRACT FROM AUTHOR]

Utilizing the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) framework, this research delved into the behavioral intentions and actual usage of fantasy sports gaming apps. The moderating influence of celebrity trustworthiness and risk propensity is also explored. The proposed hypotheses were tested using responses from a substantial sample of 460 sports fantasy gaming app users. The research deployed a mixed-method approach, combining both covariance-based and partial-least square structural equation modeling tech- niques. The investigation findings revealed an influence on behavioral intentions and actual use. Specifically, performance expectancy, hedonic motivation, habit, and social influence emerged as significant determinants affecting users’ intentions and behaviors. The study indicates a significant moderating role of celebrity trustworthiness on the relationship be- tween performance expectancy, hedonic motivation, habit, and social influence concerning behavioral intentions. Risk propensity moderated the relationship between behavioral inten- tions and actual usage behavior. As a contribution to the expanding literature, the research extended the application of the UTAUT2 framework to the context of sports fantasy gaming apps. The research also provides valuable insights for researchers and professionals associ- ated with sports fantasy gaming apps and future research directions.

This paper studies the factors that influence tourists' risk perceptions of various destinations with different attributes and sociocultural profiles. Factor analysis is utilised to investigate the determinants of risk perceptions, finding that they are influenced both by the type of risk (delinquency, health, accident, environment and catastrophe) and by the characteristics of the destination regarding the management of risk. Structural equations modelling is conducted to study the relationships between risk perceptions, destination image and visiting intentions across destinations. Multi-group analysis across different destinations proves that tourists' risk perceptions have different influences on destination image and visiting intentions. The results show that there are significant differences according to the predominant religion at the destinations, i.e., Muslin and Christian. The implication is that different dimensions of perceived risks and destination socio-culture contexts have different influences on the behaviour of tourists. [ABSTRACT FROM AUTHOR]

With COVID-19 paralyzing street food businesses, street food vendors are trying to sustain their operations. The current study helps them by identifying the importance of five prominent stimuli viz. authenticity, quality, staff-service, ambience, and value for money in developing desire for street food in individuals in India. Furthermore, the study contributes by identifying the role of street food nostalgia (as a mediator) and perceived risk of COVID-19, age, and gender (as moderators) on the direct impact of each stimulus on the desire for street food. The study uses partial least squares path modelling to validate the hypotheses using SmartPLS. The findings are comparable to other developing Asian countries, as the proposed associations are validated with perceptual responses from three prominent cities and well-known street food destinations in India. The study showed the relative importance of the five-stimuli based on the stimulus-organism-response framework in developing a desire for street food. The findings suggest partial to complete mediation of street food nostalgia across the three samples. Lastly, the perceived risk of COVID-19 along with age and gender emerged as prominent moderators for many of the direct effects of stimuli on desires for street food. [ABSTRACT FROM AUTHOR]

The aim of this study is to examine the nature of the relationship (direct and indirect) between perceived quality aspects (PQ), memorable gastronomic experiences (MGE) and tourist behavioral intentions (BI) in two sustainable destinations in Croatia - Istra and Međimurje. A sample of 414 respondents was collected through a questionnaire. To examine the relationships between PQ, MGE and BI, the primary data were then subjected to PLS-SEM analysis. The findings of this study indicate that a stronger direct relationship between MGE and BI was found in Istria compared to Međimurje. Moreover, among tourists who visited Istria, MGE proved to be a stronger moderator between local food (LF) and BI of tourists. By following the research results in both sustainable destinations, DMOs can create sustainable gastronomic routes with special attention to key elements of quality that promote the MGE. [ABSTRACT FROM AUTHOR]

Mechatronic Technology is a field of specialization that offers job opportunities in various sectors of industry. Demand for skilled and semi-skilled labour has increased over the years. However, there are still graduates who do not pursue careers in this field of study. Therefore, this study aimed to identify the factors contributing to the intention to apply mechatronic technology after graduation. The design of this study was conducted using a survey design, using a questionnaire as the instrument for data collection. Moreover, this study also consisted of 90 Mechatronic Technology Certificate students from ITI Bukit Katil and ITI Tangkak. Data were descriptively analyzed using mean scores and standard deviations. Multiple linear regression was used to identify the most dominant factor contributing to the student's intention to apply Mechatronic Technology after graduation. The results showed that factors of technology ease of use, technology usefulness and student behaviour intentions to apply mechatronic technology were high. The findings also demonstrated that ease of use of technology was the most dominant and significant factor in students' intention behaviour to apply mechatronic technology after graduation. The impact of this study also provides insight into the TAM Model to understand students' intention to apply mechatronic technology after graduation. [ABSTRACT FROM AUTHOR]

Students’ use of personal mobile devices (PMDs), including smartphones, tablets, and laptops, in mathematics classrooms globally has become feasible due to the implementation of the bring your own device (BYOD) initiatives and policies in schools. Students’ academic use of PMDs in mathematics learning has been associated with increased motivation, enjoyment, and enhanced performance. While debates continue worldwide on the bans of PMDs in schools, it is noteworthy that students in Namibian basic education are not permitted to use PMDs in schools. This study employed a comparative nonexperimental quantitative research design to assess the perceived usefulness (PU) and behavioural intention (BI) to use PMDs in mathematics classrooms among 500 Namibian students and 209 teachers. The study employed a volunteer purposeful sampling method to select participating students and teachers from government schools in the Omusati and Khomas regions. Student selection was based on self-selection from full-class mathematics groups. Similarly, the study utilised volunteer purposeful sampling to recruit grades 4–12 mathematics teachers. Utilising structural equation modelling, the findings revealed that students expressed more positive ratings for PMD usefulness and intention than did teachers. Furthermore, PU significantly predicted students’ BI to learn mathematics with PMDs in school. Multigroup confirmatory factor analysis supported configural, metric, and scalar invariance in PU and BI factor structures across both participant groups. However, when students’ latent means of PU and BI are set to 0, the teachers’ latent mean parameter estimates are negative, suggesting potential disparities. Teachers should recognise and leverage students’ positive perceptions of PMDs to enhance motivation and engagement in mathematics learning. Simultaneously, ensuring consistent assessment across participant groups is essential, while addressing teachers’ PMDs reservations through professional development and support remains crucial.

Popular theories that explain or predict behavioural intentions are based on people’s attitudes and subjective norms. Their application is based on the (often implicit) assumption that people regard a subject (e.g., preventing the spread of COVID-19) as sufficiently important for them to formulate stable attitudes and subjective norms about it. As this assumption rarely holds for all people, the influence of attitudes and subjective norms in determining behavioural intentions changes depending on the importance of the subject. In other words, importance has a moderating effect on the relationship between intentions, attitudes, and subjective norms. We hypothesise that, as importance declines, the influence on intentions of attitudes decreases and the influence of subjective norms increases. This has important implications for efforts to encourage the adoption of preventative behaviours in relation to COVID-19 because promotional strategies designed to modify attitudes differ markedly from those designed to modify subjective norms. We test this hypothesis by analysing three different large-scale surveys about people’s intentions, involvement, attitudes, and subjective norms regarding the spread of COVID-19 in New Zealand. The results support our hypothesis and highlight the importance of distinguishing between when the formation of behavioural intentions depends mainly on attitudes and when it depends mainly on subjective norms.

This study aims to investigate the effects of tourist engagement dimensions on revisit and Word of Mouth (WOM) intentions of heritage tourists. The data were collected from domestic tourists in the heritage city of Kashan, Iran. To analyse the collected data, this study applies Partial Least Squares – Structural Equation Modelling (PLS-SEM) as a symmetric analysis technique, as well as fuzzy-set Qualitative Comparative Analysis (fsQCA) as an asymmetric analysis approach to strengthen the findings. The findings of PLS-SEM showed the significant effect of the absorption dimension on revisit intention, whereas these results demonstrated the significant effects of the dimensions of interaction, and identification on WOM intention. However, the results of fsQCA identified more heterogeneous combinations of dimensions of visitor engagement to predict revisit and WOM intentions. Overall, this study contributes to the extant literature on tourist engagement by constructing a composite picture of tourist engagement dimensions on the behavioural intentions of heritage tourists. The study's theoretical contributions, its restrictions and practical implications for heritage site operators are further discussed. [ABSTRACT FROM AUTHOR]

Popular theories that explain or predict behavioural intentions are based on people's attitudes and subjective norms. Their application is based on the (often implicit) assumption that people regard a subject (e.g., preventing the spread of COVID-19) as sufficiently important for them to formulate stable attitudes and subjective norms about it. As this assumption rarely holds for all people, the influence of attitudes and subjective norms in determining behavioural intentions changes depending on the importance of the subject. In other words, importance has a moderating effect on the relationship between intentions, attitudes, and subjective norms. We hypothesise that, as importance declines, the influence on intentions of attitudes decreases and the influence of subjective norms increases. This has important implications for efforts to encourage the adoption of preventative behaviours in relation to COVID-19 because promotional strategies designed to modify attitudes differ markedly from those designed to modify subjective norms. We test this hypothesis by analysing three different large-scale surveys about people's intentions, involvement, attitudes, and subjective norms regarding the spread of COVID-19 in New Zealand. The results support our hypothesis and highlight the importance of distinguishing between when the formation of behavioural intentions depends mainly on attitudes and when it depends mainly on subjective norms. [ABSTRACT FROM AUTHOR]

Purpose: This study aims to assess service quality in sport child camps among both participants and parents and its effects on satisfaction and behavioural intentions. Design/methodology/approach: Data were collected from participants (n = 258) and parents (n = 226) of a sport child camp. A confirmatory factor analysis analysed the psychometric properties of the constructs, and a subsequent structural equation model examined the effects of service quality on satisfaction and behavioural intentions. Findings: The results indicate a multi-dimensional construct of service quality that influences satisfaction and behavioural intentions differently among parents and participants. For participants, Service Failures and Recovery, Safety and Food influenced satisfaction, while Service Failures and Recovery and Fun influenced Behavioural Intentions. For parents, Management Commitment to Service Quality, Staff, Food and Contact with Physical Environmental influenced satisfaction, while Management Commitment to Service Quality and Staff influenced Behavioural intentions. Research limitations/implications: Both parents and participants' perceptions of service quality in sport child camps were captured and its effects on satisfaction and behavioural intentions. The study provides sport child camp managers with critical information about service delivery and its outcomes among the two key consumers (participants and parents). Originality/value: This study offers new ideas to advance knowledge on sport child camps by capturing the perceptions of two key stakeholders and providing useful insights into how different attributes of service quality influence the levels of satisfaction and behavioural intentions among parents and participants. [ABSTRACT FROM AUTHOR]

The adoption rate of electronic banking services (e-services) by consumers has increased significantly in recent years. For example, in the European Union, according to EUROSTAT data, the rate of individuals using the internet for internet banking increased by more than 25% between 2012 and 2023 (Eurostat, 2024). This may be due to several factors: the evolution of technology, the COVID-19 pandemic period, the time needed to complete a transaction, the availability of services, etc. The main objective of this paper was to assess whether trust in banking institutions can influence consumers' behavioural intentions when discussing the use of e-services. The following dimensions were considered to measure trust in the banking unit: Ability, Integrity, Benevolence (Bhattacherjee, 2002). A scale with the following dimensions was also used to measure behavioural intentions: loyalty, switch, pay more, external response (Zeithaml et al., 1996). The relationships were tested both between the "trust" and "behavioural intentions" dimensions taken as a whole and between the "trust" dimension taken separately and the "behavioural intentions" dimension taken as a whole. To achieve the objective of this study, the author collected data from 500 respondents in Romania via an online questionnaire. The surveys were conducted between April and August 2022. Partial least squares (PLS-SEM) was used for data analysis. The PLS-SEM results confirmed the significance of three out of four direct relationships. For one of the hypotheses, the dimension "integrity" was removed from the proposed conceptual model due to preliminary tests. These findings can help credit institutions to take various measures to increase public trust in such institutions and encourage the use of e-banking services. The areas targeted by these measures include: financial education programmes; corporate social responsibility (CSR) campaigns; transaction security; quality of banking staff; and transparency of credit institutions. For future research, it would be valuable to know what results can be obtained in other geographical areas. It is recommended to adapt and create new scales that can measure trust in companies and consumer behavioural intentions. These tools can help companies develop in their industries.

The purpose of this study is to determine the factors influencing the Information & Communication Technology (ICT) adoption by the managers or owners of Micro, Small, and Medium Enterprises (MSME) operating in India. Based on two established theories of technology adoption - Technology acceptance model and Unified Theory of Acceptance and Use of Technology - the factors influencing ICT adoption behaviour were hypothesized. The adequate sample was selected through the combination of random, judgmental and snowball sampling. Using structural equation modelling approach, the proposed model was tested. Findings reflect that perceived usefulness and social influence emerged as the dominating factors influencing ICT adoption decision. The study has also highlighted the barriers encountered by MSMEs in adopting ICT. The obtained barriers were categorized into three categories: resource/infrastructure, human resource, and technological environment. Government, MSME owners and ICT industry can benefit from the findings of this study.

For pediatric patients, the demand for quality and safe Intravenous Fluid (IVF) therapy is huge. This is because, compared to adults, children have a lower tolerance for IVF therapy errors and present devastating physiological responses to errors. Nurses play a vital role in IVF administration; therefore, adequate knowledge, positive attitudes, positive perceived behavioural control, and good behavioural intentions are required to achieve effective and successful therapy, patient safety and prevention of complications, and overall positive patient outcomes. This study sought to assess the behaviour of nurses towards IVF administration for pediatric patients. A cross-sectional facility-based study was designed and randomly recruited 112 nurses. The theory of planned behaviour was used as a conceptual framework to assess nurses' behavioural intentions towards IVF administration for pediatric patients. Mean scores and their respective standard deviations, reliability tests, exploratory factor analysis, and linear logistic regression were all performed using SPSS version 27, with the level of significance set at 0.05. Nurses' behavioural intentions for IVF administration for pediatric patients were influenced by their knowledge of standards and protocols for IVF use (β = 0.320; p = 0.01), attitudes (β = 0.339; p = 0.006) subjective norms (β 0.240; p = 0.003) and perceived behavioural control (β = 0.26; p = 0.001). Nurses' behavioural intentions for IVF administration were significantly influenced by their knowledge of procedures and standards for IVF administration. Additionally, the nurses' subjective norms, perceived behavioural control, and attitude towards IVF administration have a significant effect on their behavioural intentions to administer IVFs to pediatric patients. For nurses to administer IVF effectively, safely, and successfully to pediatric patients, there is a need to enhance their knowledge of standards and guidelines for IVF administration. The nurses need to have good attitudes and positive support and influence from all others to be able to administer IVFs safely and successfully to their pediatric patients. [ABSTRACT FROM AUTHOR]

The Delphi technique is a qualitative technique which consists of a series of systematic steps to combine the knowledge and opinion of experts regarding a specific topic and reach a consensus as a means of scenario building and forecasting. This technique is rarely used in tourism, albeit it has been recommended since 1990 (Green, H., Hunter, C., & Moore, B. [1990]. Assessing the environmental impact of tourism development: Use of the Delphi technique. Tourism Management, 11(2), 111–120). The goal of this research note is to demonstrate use of the Delphi technique as a means of building a richer depth of understanding about the likelihood of a Chikungunya outbreak and the impact to the tourism industry. [ABSTRACT FROM AUTHOR]

Brand researchers seek to understand how consumers evaluate brands and respond to brand practices. This quest stems from the fact that experiences have a significant impact on consumer behavior. As a marketing strategy, businesses tend to focus on experiences with brands to acquire customers. Because these experiences affect consumers socially, sensory and behaviorally. Brand experience, which is consumers' perception of their experiences with the brand, can influence behavioral intention. Brand experience provides businesses with many opportunities to use customer-brand interaction for an enjoyable experience for their customers. Experience with a brand has more impact than product features and benefits, and brand experience is considered an important strategic factor in establishing long-term consumer-brand relationships. For this reason, the value created by the brand experience can affect behavioral intention, leading to repeat visits, recommendations and more payments, either positively or negatively. Therefore, managing the brand experience by better understanding consumer needs will enable businesses to gain some strategic advantages. This study aims to examine the effect of consumers' brand experience on behavioral intention. "Convenience sampling" method was used as the sampling method in the research. Data was collected from restaurant customers using survey technique. Smart PLS 4 statistical program was used to test the hypotheses in the study. As a result of the tests, it was seen that the sensory, emotional, behavioral and intellectual experience, which are brand experience dimensions, positively affected the behavioral intention dimensions (revisit, recommendation, more payment). However, it was determined that the hypotheses that intellectual experience positively affects recommendation and intention to pay more were not supported. [ABSTRACT FROM AUTHOR]

Environment-nature discourse is characterized by significant variation in the drivers of environmental attitudes and perceptions, making it difficult to draw broad generalizations about their relevance for specific localities. This study attempts to determine the sociodemographic determinants of environmental knowledge, behavioural intention, emotion affinity and resultant responsible behaviour. The data from 400 samples were collected through the primary survey in tourist destination regions. A model was developed using the structural equation modelling approach to analyse the relationship between the variables. Results from the structural equation modelling indicate that behavioural intentions were the most robust predictor, followed by emotional affinity. Results also show that gender, age, education and average monthly income positively affect environmental knowledge and behavioural intention. The research provides an essential result with practical significance for environmental policymakers since it identifies specific environmental behaviour antecedents. One important message that emerges from the finding is that planners in the province must consider diversity issues (age, gender, education) when planning for infrastructural provisions, leisure and other related activities. [ABSTRACT FROM AUTHOR]

Objective: Young adults’ music-listening behaviours may put them at risk of developing permanent hearing loss and tinnitus. This study aimed to assess knowledge of permanent tinnitus and whether this knowledge may influence listening behaviours to a greater degree than knowledge of hearing loss. Materials and Methods: A two-group (between subjects), randomised post-test only, single-factor experimental design was used to determine the effects of health message focus (permanent tinnitus vs. permanent hearing loss) on the main outcome measure of protective behavioural intention. The sample included 109 male and 287 female adults, aged 18 to 25 years, living in the United Kingdom. The young adults’ existing knowledge of either permanent hearing loss or permanent tinnitus was measured, and after exposure to a health message, their perceptions and resultant behavioural intentions were assessed and compared. The pooled data were used to test a proposed model of factors influencing hearing protective behavioural intention using path analysis. Results: Whilst 83% knew about the link with hearing loss, only 75% knew that loud music may cause permanent tinnitus. The participants viewed tinnitus as closer temporally than hearing loss, perceived themselves as equally susceptible to both, but perceived hearing loss as more severe. There was no significant difference in behavioural intention between the groups. Conclusion: Perceived susceptibility and severity have a positive effect on behavioural intentions. In light of these results, recommendations for future noise-damage prevention campaigns are made. [ABSTRACT FROM AUTHOR]

Purpose: The purpose of this study was to examine the effect of member identity and its dimensions of power, urgency, external legitimacy, internal legitimacy and interest, on satisfaction and behavioural intentions in fitness centres. Design/methodology/approach: Two studies were designed. In Study 1, data were collected from fitness centre members (n = 225) and structural equation modelling used to examine the dimensions of fitness centre member identity and its subsequent effect on satisfaction and behavioural intentions. In Study 2, interviews exploring member identity were conducted with members (n = 9) and managers (n = 7) and a content analysis contrasted their perceptions of power, urgency, internal legitimacy, external legitimacy and interest. Findings: The results of Study 1 support the multidimensional construct of member identity and its positive influence on both satisfaction and behavioural intentions. Satisfaction mediated the relationship between member identity and behavioural intentions. In Study 2, managers and members expressed similar perceptions of the member identity dimensions: low power; urgency is issue-dependent; external legitimacy is recognized; members are perceived as legitimate; and most members exhibit high interest in their membership. Originality/value: This study provides a deeper understanding of how member identity contributes to long-term relationships between members and fitness centres. It extends the body of consumer behaviour literature in the context of fitness centres. [ABSTRACT FROM AUTHOR]

Structural equation models, correlation analysis and other methods are adopted to explore the impact of Japan's reverse country-of-origin effect on Chinese consumers' intention to visit. The results show that: (1) Consumers' evaluation and attitude towards hedonic products are positive, while reverse country-of-origin effect is the highest in terms of utilitarian products; (2) The reverse country-of-origin effect of women on nature-based products is higher than that of men, while the reverse country-of-origin effect of women on utilitarian products and hedonic products are opposite; (3) The desired interaction of the 45–64 age group and those with high school degrees, technical secondary school certifications, or lower degrees groups can lead them to visit a destination. [ABSTRACT FROM AUTHOR]

This study aims at explaining the impact of Instagram social media influencers on behavioural intentions (i.e., intentions to interact with them and recommend them, and also purchase the products they endorse or post). It focuses on influencers’ expertise and their role as opinion and taste leaders. Based on opinion leadership theory, a survey was conducted on 210 Instagram users. Main findings reveal that post originality, uniqueness, and quality impact on influencers’ opinion leadership which, in turn, impacts on behavioural intentions. Influencers’ expertise impacts on the intention to recommend the influencers and purchase the products posted, while influencers’ taste leadership only influences the intention to interact with them. Few papers analyse the direct effects of influencers’ expertise and opinion and taste leadership on followers’ behavioural intentions. Consequently, when designing a social media marketing campaign influencers’ selection should be made according to those traits which stimulate specific behaviours such as fostering interaction, increase electronic word of mouth or persuade to purchase the products posted. In case of product endorsements, selecting influencers with acknowledged expertise is recommended as they will cause an impact on the intention to purchase endorsed products. Influencers perceived as opinion leaders have an overall influence on their followers’ behavioural intentions.

Prior to the emergence of the Omicron variant, we found large regional differences (ƞ2 = 0.19) in the frequency of wearing face masks in New Zealand even though the strength of people’s motivation to wear face masks to prevent the spread of COVID-19 was similar across regions. These differences were associated with regional differences (as measured by case numbers) in the risk of COVID-19 infection. The emergence of Omicron and its spread throughout New Zealand in conjunction with the cessation of lockdowns offered the opportunity to test whether regional differences in the frequency of mask wearing disappeared once the risk of COVID-19 infection became uniform across the country. It also created an opportunity to investigate differences in people’s behaviour with respect to wearing masks in private and in public. The results confirmed that regional differences in the frequency of mask wearing disappeared once Omicron spread through the country. We also found that the frequency of wearing masks was significantly lower when with family or friends than when out in public.

Abstract The insect crisis, as conservation topic, has historically received little attention among the general public. Yet, the publication “More than 75% decline over 27 years in total flying insect biomass in protected areas” by Hallmann et al. gained vast media coverage in Germany in October 2017. Given the media's known influence on public perception, we investigated (i) whether coverage of this publication increased awareness among the German public for insect die‐off, and (ii) whether it contributed to people's intentions to undertake insect protecting actions. We used Google Trends to examine people's internet activity in Germany in relation to keywords relevant to our research question. A high peak in Google searches for insect die‐off (“Insektensterben”) was indeed visible immediately after the study publication, and search volume remained significantly higher for the following 6 months, confirming that the topic gained attention. Further, searches for the three keywords insect hotel, bee‐friendly and bee meadow (“Insektenhotel”, “bienenfreundlich”, “Bienenweide”) increased significantly over the summers of the years 2017 to 2019. It appears that increased media attention around insect die‐off spurned by the publication of Hallmann et al not only addressed the crisis but also encouraged implementation of simple insect protection measures by the public. These findings suggest that cooperation between the media, conservation organizations and scientists to disseminate evidence‐based information alongside practical conservation measures may have lasting benefits. Read the free Plain Language Summary for this article on the Journal blog.

Recent research emphasizes the importance of Artificial Intelligence applications as supporting tools for students in higher education. Simultaneously, an intensive exchange of views has started in the public debate in the international educational community. However, for a more proper use of these applications, it is necessary to investigate the factors that explain their intention and actual use in the future. With the Unified Theory of Acceptance and Use of Technology (UTAUT2) model, this work analyses the factors influencing students’ use and intention to use Artificial Intelligence technology. For this purpose, a sample of 197 Greek students at the School of Humanities and Social Sciences from the University of Patras participated in a survey. The findings highlight that expected performance, habit, and enjoyment of these Artificial Intelligence applications are key determinants influencing teachers’ intentions to use them. Moreover, behavioural intention, habit, and facilitating conditions explain the usage of these Artificial Intelligence applications. This study did not reveal any moderating effects. The limitations, practical implications, and proposed directions for future research based on these results are discussed.

This paper studies the factors that influence tourists’ risk perceptions of various destinations with different attributes and sociocultural profiles. Factor analysis is utilised to investigate the determinants of risk perceptions, finding that they are influenced both by the type of risk (delinquency, health, accident, environment and catastrophe) and by the characteristics of the destination regarding the management of risk. Structural equations modelling is conducted to study the relationships between risk perceptions, destination image and visiting intentions across destinations. Multi-group analysis across different destinations proves that tourists’ risk perceptions have different influences on destination image and visiting intentions. The results show that there are significant differences according to the predominant religion at the destinations, i.e., Muslin and Christian. The implication is that different dimensions of perceived risks and destination socio-culture contexts have different influences on the behaviour of tourists.

This study examines the acceptance of mobile Learning Management Systems (LMS) in the telecom sector of Pakistan during the COVID-19 pandemic. The study employs the extended Unified Theory of Acceptance and Use of Technology (UTAUT2) to gain a deeper understanding of the factors that affect the acceptance of LMS among workers and how it is affected by the moderating impact of Fear of pandemic and uncertainty avoidance. Data were analyzed using Partial Least Squares (PLS) and Structural Equation Modeling (SEM). The results of this study indicate that social isolation, price value, and habitat have a significant impact on users’ LMS behavior. Additionally, user behavior is significantly influenced by behavioral intentions. The study also found that coronavirus fears can moderate the relationships between performance expectancy, effort expectancy, social influence, price value, and behavioral intentions. On the other hand, uncertainty avoidance moderates the relationship between performance expectancy, social influence, facilitating conditions, price value, and behavioral intentions. This study highlights the importance of understanding user acceptance of LMS in order to improve work performance, save time, and eliminate costs. The findings of this study can be used by organizations to develop strategies to increase the acceptance and usage of LMS in the workplace, especially in the context of the COVID-19 pandemic. The study also provides insight into how fear of COVID-19 and uncertainty avoidance can be taken into account when designing and implementing LMS.

This study aims at explaining the impact of Instagram social media influencers on behavioural intentions (i.e., intentions to interact with them and recommend them, and also purchase the products they endorse or post). It focuses on influencers’ expertise and their role as opinion and taste leaders. Based on opinion leadership theory, a survey was conducted on 210 Instagram users. Main findings reveal that post originality, uniqueness, and quality impact on influencers’ opinion leadership which, in turn, impacts on behavioural intentions. Influencers’ expertise impacts on the intention to recommend the influencers and purchase the products posted, while influencers’ taste leadership only influences the intention to interact with them. Few papers analyse the direct effects of influencers’ expertise and opinion and taste leadership on followers’ behavioural intentions. Consequently, when designing a social media marketing campaign influencers’ selection should be made according to those traits which stimulate specific behaviours such as fostering interaction, increase electronic word of mouth or persuade to purchase the products posted. In case of product endorsements, selecting influencers with acknowledged expertise is recommended as they will cause an impact on the intention to purchase endorsed products. Influencers perceived as opinion leaders have an overall influence on their followers’ behavioural intentions. [ABSTRACT FROM AUTHOR]