133 results on '"Basil, Debra Z."'
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2. Marketing education for social impact
3. Coercive Citation: Understanding the Problem and Working Toward a Solution.
4. Using Social Marketing to Increase Bicycle Ridership to Major Events in Vancouver, Canada : Better Environmentally Sound Transportation’s Bicycle Valet
5. The Coulee Clean-Up: A Social Marketing Program for Litter Pickup in Lethbridge, Canada
6. The Fundamentals of Social Marketing
7. The Big Picture in Social Marketing
8. I can be perfect! Implicit mindset moderates the relationship between perfectionism and consumers' maladaptive weight management behavior
9. The value of values in business purchase decisions
10. Toward developing an environmental efficacy construct
11. Institute for Consumer and Social Well-being
12. Point of Sale Donations from a Managerial Perspective: An Abstract
13. Toward Developing a Valenced Model of Fit in Cause-related Marketing: An Abstract
14. Toward Developing a Valenced Model of Fit in Cause-related Marketing: An Abstract
15. Point of Sale Donations from a Managerial Perspective: An Abstract
16. Correction to: Social Marketing in Action
17. Toward a Valence Model for Fit in Cause-Related Marketing: An Abstract
18. Tweets for tots: using Twitter to promote a charity and its supporters
19. Environmental cause marketing
20. Fear appeals: the influence of threat orientations
21. Cause-Related Marketing from the Nonproft’s Perspective: An International Comparison: An Abstract
22. Frontline Frustration: The Experience of Point-of-Sale Cause Marketing from the Cashier and Customer Perspectives: An Abstract
23. Family Vacation Travel: An Application of the Theory of Reasoned Action: An Abstract
24. Cause-Related Marketing from the Nonproft’s Perspective: An International Comparison: An Abstract
25. Socially conscious consumer behavior: the role of ethical self-identity and priming
26. Helping those who help us: co-branded and co-created Twitter promotion in CSR partnerships
27. Psychological distance and perceived consumer effectiveness in a cause-related marketing context
28. The Marketing Market: Matching Academic Hiring Institutions and Job Candidates
29. Company Support for Employee Volunteering: A National Survey of Companies in Canada
30. The impact of pre-existing attitude and conflict management style on customer satisfaction with service recovery
31. Attitudinal Balance and Cause-Related Marketing: An Empirical Application of Balance Theory
32. Using social marketing to enhance hotel reuse programs
33. Introduction to the special issue from the World Social Marketing Conference 2013
34. The marketing market: A study of PhD supply, demand, hiring institutions, and job candidates
35. Toward developing an environmental efficacy construct
36. Factors influencing healthy eating habits among college students: an application of the health belief model
37. Psychological distance and perceived consumer effectiveness in a cause-related marketing context
38. Competition and Positioning
39. Personal and corporate volunteerism: employee motivations
40. The extended website stage model: a study of Canadian winery websites
41. A Comparison of Consumers and Dieticians: Nutrition Focus, Food Choice, and Mental Accounting
42. Cause‐Related Marketing from the Nonprofit's Perspective: Classifying Goals and Experienced Outcomes
43. The Marketing Market
44. Company Support for Employee Volunteering: A National Survey of Companies in Canada
45. Corporate Social Responsibility website representations: A longitudinal study of internal and external self‐presentations
46. Enhancing occupational health and safety in young workers: the role of social marketing
47. Charitable Donations as a Reflection of National Values: An Exploratory Comparison of Canada and the United States
48. Foreword
49. Guilt and giving: A process model of empathy and efficacy
50. Values motivation and concern for appearances: the effect of personality traits on responses to corporate social responsibility
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