Search

Your search keyword '"Barnes & Noble Inc. -- Marketing"' showing total 184 results
Start Over Descriptor "Barnes & Noble Inc. -- Marketing"
184 results on '"Barnes & Noble Inc. -- Marketing"'

1. Judge thwarts Virginia Republicans' effort to limit sale of books at Barnes & Noble

Author

Natanson, Hannah

Subjects
Barnes & Noble Inc. -- Marketing, Gender Queer (Autobiography) -- Cases -- Marketing -- Censorship, A Court of Mist and Fury (Novel) -- Censorship -- Marketing -- Cases, Booksellers -- Marketing, Obscenity (Law) -- Cases, Company legal issue, Company marketing practices, General interest, News, opinion and commentary, Republican Party (Virginia) -- Personalities
Abstract

Byline: Hannah Natanson A Virginia judge on Tuesday dismissed a lawsuit brought by two Republicans that sought to limit how bookstores and public school libraries could distribute two books to [...]

Published
2022

2. Barnes & Noble Highlights Holiday Book Drive

Subjects
Barnes & Noble Inc. -- Marketing, Bookstores -- Marketing, Company marketing practices, Arts and entertainment industries
Abstract

Barnes & Noble erported it collected approximately 1.2 million books during its 2018 Holiday Book Drive program.The books are being donated to more than 630 local charities across the country [...]

Published
2019

3. Barnes & Noble Highlights Gift Ideas for the Holidays

Subjects
Barnes & Noble Inc. -- Marketing, Gifts -- Marketing, Bookstores -- Marketing, Christmas business, Company marketing practices, Arts and entertainment industries
Abstract

Barnes & Noble reported its top gifts for the 2018 holiday season.According to a media release, this year's selection highlights exclusive products found only at Barnes & Noble, including a [...]

Published
2018

4. Barnes & Noble Highlights Gift Ideas for the Holidays

Subjects
Barnes & Noble Inc. -- Marketing, Gifts -- Marketing, Bookstores -- Marketing, Company marketing practices, Arts and entertainment industries
Abstract

Barnes & Noble reported its top gifts for the 2018 holiday season.According to a media release, this year's selection highlights exclusive products found only at Barnes & Noble, including a [...]

Published
2018

5. Barnes & Noble Launches Book Haul Blowout

Subjects
Barnes & Noble Inc. -- Marketing, Bookstores -- Marketing, Company marketing practices, Arts and entertainment industries
Abstract

Barnes & Noble reported its first Book Haul Blowout, with 50 percent off select new releases, bestsellers and other titles both in store and online at BN.com to wrap up [...]

Published
2018

6. Editorial: The line between corporate allyship and marketing shouldn't be crossed

Subjects
Barnes & Noble Inc. -- Marketing, Black History Month -- Marketing, Marketing, Bookstores -- Marketing, Christmas decorations, Calendars, Company marketing practices, News, opinion and commentary, Sports and fitness
Abstract

In the world of allyship for marginalized groups and marketing for companies in America's cut-throat capitalist economy, where does allyship end and unproductive marketing begin? We are all familiar with [...]

Published
2020

8. Joining forces: unlikely bedfellows and shotgun marriages

Author

Arnold, Stephen E. and Arnold, Erik S.

Subjects
Company marketing practices, Barnes & Noble Inc. -- Marketing, Amazon.com Inc. -- Marketing, Booksellers -- Marketing
Abstract

Bookstores -- especially locally-owned and small bookstores -- reacted vociferously this summer to the strategic relationship formed between The New York Times and Barnes & Noble, the Wal*Mart of mega-bookstores […]

Published
1998

9. A hateful, conspiracy-filled book just got harder to buy. That's no cause for celebration

Author

Charles, Ron

Subjects
Barnes & Noble Inc. -- Marketing, Banned Books Week, The Trigger: The Lie That Changed the World - Who Really Did It and Why (Nonfiction work) -- Marketing, Writers -- Works, Banned books -- Marketing, Censorship -- Forecasts and trends, Freedom of expression -- Forecasts and trends, Bookstores -- Marketing, Books, Company marketing practices, Censorship issue, Market trend/market analysis, Business, Computers and office automation industries, Telecommunications industry
Abstract

Byline: Ron Charles I banned a book. Or at least I helped get it banned, which makes Banned Books Week a little awkward for me this year. Like celebrating Arbor [...]

Published
2019

10. Mental Floss Announces the Launch of a Special Edition Magazine

Subjects
Barnes & Noble Inc. -- Marketing, Packaging, Periodicals -- Marketing, Bookstores -- Marketing, Company marketing practices, General interest, News, opinion and commentary
Abstract

NEW YORK: Minute Media has issued the following press release: Today, Mental Floss, an award-winning media brand living at the intersection of knowledge and entertainment, announces a special edition publication [...]

Published
2019

11. Mental Floss Announces the Launch of a Special Edition Magazine

Subjects
Barnes & Noble Inc. -- Marketing, Packaging, Periodicals -- Marketing, Bookstores -- Marketing, Company marketing practices, Business, Business, international
Abstract

The Publisher will bring back a special print edition of its magazine, in partnership with The Paper and Packaging Board and Barnes & Noble NEW YORK & LONDON -- Today, [...]

Published
2019

12. COMPOSE A HAIKU FOR KELVIN SMITH LIBRARY'S CONTEST FOR A CHANCE TO WIN PRIZES

Subjects
Barnes & Noble Inc. -- Marketing, Bookstores -- Marketing, Gift cards -- Marketing, Libraries -- 2019 AD, Haiku, Company marketing practices, News, opinion and commentary, Case Western Reserve University -- Competitions
Abstract

CLEVELAND, Ohio -- The following information was released by Case Western Reserve University: Members of the Case Western Reserve University community are invited to compose a haiku (three unrhymed lines [...]

Published
2019

13. Agency Mania 2nd Edition Now Available at Major Retailers and Online Bookstores

Subjects
Barnes & Noble Inc. -- Marketing, Bookstores -- Marketing, Online shopping -- Marketing, Marketing, Best practices, Retail trade, Online shopping, Company marketing practices, Business, general
Abstract

SEATTLE (PRWEB) February 26, 2019 'Agency Mania 2nd Edition: Harnessing the Madness of Client/Agency Relations for High-Impact Results', an updated version of Bruno Gralpois' best-selling, industry reference on how to [...]

Published
2019

14. Ringing up sales

Author

Solomon, Barbara

Subjects
Barnes & Noble Inc. -- Marketing, Kmart Holding Corp. -- Marketing, Nordstrom Inc. -- Marketing, Discount stores -- Innovations, Merchandising -- Innovations, Booksellers -- Innovations, Customer relations -- Innovations, Clothing stores -- Innovations, Business, general, Company marketing practices, Innovations, Marketing
Abstract

It's Thursday evening and Jane Q. Public, a typical '90s career professional and mother, is really starting to feel heat. Her son needs braces, her daughter is having trouble in [...]

Published
1995

15. Classic strategy, classic sales: Penguin pulls ahead in the battle for bookstore presence, while Barnes & Noble edges up

Author

Rosen, Judith

Subjects
Barnes & Noble Inc. -- Marketing, Penguin Books Inc. -- Marketing, Literature -- Marketing, Booksellers -- Marketing, Book publishing -- Marketing, Publishing industry -- Marketing, Company marketing practices, Publishing industry, Advertising, marketing and public relations, Business
Abstract

If there's any question whether classics sell, then the numbers for John Steinbeck's 1952 novel East of Eden (Penguin) should dispel that notion. It has sold more than 1.6 million [...]

Published
2003

16. James Comey's A Higher Loyalty Hits #1 on Barnes & Noble's Bestseller List

Subjects
Barnes & Noble Inc. -- Marketing, Bookstores -- Marketing, Best sellers -- Marketing, Company marketing practices, General interest, News, opinion and commentary
Abstract

NEW YORK: Barnes & Noble, Inc. has issued the following press release: Barnes & Noble, Inc. (NYSE: BKS), the world's largest retail bookseller, today announced that James Comey's A Higher [...]

Published
2018

17. James Comey's A Higher Loyalty Hits #1 on Barnes & Noble's Bestseller List

Subjects
Barnes & Noble Inc. -- Marketing, Bookstores -- Marketing, Best sellers -- Marketing, Company marketing practices, Business, Business, international
Abstract

One of the Best Pre-Publication Rollouts in Many Years Comey Event Tonight at Barnes & Noble Union Square in New York City Sold Out NEW YORK -- Barnes & Noble, [...]

Published
2018

18. Barnes & Noble Unveils Monthly Young Adult Book Club

Subjects
Barnes & Noble Inc. -- Marketing, Bookstores -- Marketing, Youth, Books -- Marketing, Children's books, Book clubs, Point of sale advertising, Young adult literature, Sales promotions, Company marketing practices, Business, Business, international, Telecommunications industry
Abstract

Barnes & Noble reported the launch of the new Barnes & Noble Young Adult (YA) Book Club. According to a media release, to kick-off the book club, Barnes & Noble [...]

Published
2019

19. The Stones of Summer Rolls back

Author

Twemlow, Nick

Subjects
Barnes & Noble Inc. -- Product introduction, Barnes & Noble Inc. -- Marketing, The Stones of Summer (Book) -- Product introduction, Booksellers -- Product introduction, Booksellers -- Marketing, Company marketing practices, Literature/writing
Abstract

The re-launch of the book 'The Stones of Summer' by Barnes & Noble Books is reviewed. The details associated with the re-launch are discussed. The efforts of Mark Moskowitz to the relaunch of the book on DVD version are highlighted.

Published
2003

20. Buying a beer with your book may soon be an option at Barnes & Noble

Author

Halzack, Sarah

Subjects
Barnes & Noble Inc. -- Marketing, Bookstores -- Marketing, Company marketing practices, General interest, News, opinion and commentary
Abstract

Byline: Sarah Halzack With the unveiling of a revamped store design Thursday, Barnes & Noble seems to be betting that the way to its customers' wallets is through their stomachs. [...]

Published
2016

21. Hey, heard of that new novelist J.K. Rowling? 'Harry Potter' author rebrands herself as a writer for adults - very quietly

Author

Pardee, Thomas

Subjects
Company marketing practices, Booksellers -- Marketing, Book publishing -- Marketing, Barnes & Noble Inc. -- Marketing, Little, Brown and Company Inc. -- Marketing
Abstract

Byline: Thomas Pardee How do you leverage the power of one of the most lucrative brands in history while simultaneously distancing yourself from it? That's the marketing wizardry that book [...]

Published
2012

22. Amazons Kindle Fire Barnes and Noble Nook Tablet Gird for Battle 579018

Author

Kolakowski, Nicholas

Subjects
Barnes & Noble Inc. -- Marketing, Amazon.com Inc. -- Marketing, Mail-order industry -- Marketing, Booksellers -- Marketing, Tablet computers -- Marketing, Company marketing practices, Tablet computer, Business, Computers and office automation industries
Abstract

Amazon's Kindle Fire and Barnes & Noble's Nook Tablet now seem locked in open battle. For each company, the stakes are very different. Amazon needed to expand upon its already-successful [...]

Published
2011

23. Amazon Kindle Fire Scares Competitors 10 Reasons Why 630475

Author

Reisinger, Don

Subjects
Barnes & Noble Inc. -- Marketing, Amazon.com Inc. -- Marketing, Mail-order industry -- Marketing, Booksellers -- Marketing, Tablet computers -- Marketing, Company marketing practices, Tablet computer, Business, Computers and office automation industries
Abstract

When Barnes & Noble showed off its new Nook Tablet, the company had one goal in mind: make all those folks who pre-ordered the Kindle Fire rethink their decision. The [...]

Published
2011

24. Barnes and Nobles Nook vs Apples iPad 164898

Author

Kolakowski, Nicholas

Subjects
Barnes & Noble Inc. -- Marketing, Booksellers -- Marketing, Tablet computers -- Marketing, Company marketing practices, Tablet computer, Business, Computers and office automation industries
Abstract

NEW YORK - During Barnes & Noble's Nov. 7 unveiling of its new Nook Tablet, CEO William Lynch stood before dozens of assembled media and made a somewhat startling claim: [...]

Published
2011

25. Barnes and Nobles Nook Tablet Amazons Kindle Fire Ready to Collide 270740

Author

Kolakowski, Nicholas

Subjects
Barnes & Noble Inc. -- Marketing, Booksellers -- Marketing, Tablet computers -- Marketing, Company marketing practices, Tablet computer, Business, Computers and office automation industries
Abstract

NEW YORK CITY - Barnes & Noble has responded to Amazon's recent revamping of its Kindle line in perhaps the only possible way: announcing an upgraded line of Nook e-readers [...]

Published
2011

26. Esquire AR Campaign Lets You Meet Brooklyn Decker at Your Local Bookstore

Author

Quinton, Brian

Subjects
Barnes & Noble Inc. -- Marketing, Booksellers -- Marketing, Company marketing practices, Advertising, marketing and public relations
Abstract

Byline: Brian Quinton for PROMO Xtra Bridging the online/offline gap, Esquire magazine has collaborated with book retailer Barnes & Noble and augmented reality platform GoldRun to launch two campaigns that [...]

Published
2011

27. NOOK for Android launched by Barnes & Noble

Subjects
Barnes & Noble Inc. -- Marketing, Booksellers -- Marketing, Company marketing practices, Business, Computers and office automation industries
Abstract

Worldwide Computer Products News-22 July 2010-NOOK for Android launched by Barnes & Noble(C)1995-2010 M2 COMMUNICATIONS http://www.m2.com Book retailer Barnes & Noble Inc (NYSE:BKS) announced on Thursday NOOK for Android, an [...]

Published
2010

30. Barnes and Nobles Nook EReader Now In Stock Soon In Stores 717277

Subjects
Company marketing practices, Barnes and Noble NOOK (Electronic book reader) -- Marketing, Booksellers -- Marketing, Barnes & Noble Inc. -- Marketing
Abstract

Barnes & Noble announced Feb. 8 that its Nook e-reader would be available in most of its stores nationwide by midweek, possibly bringing an end to months of delays for [...]

Published
2010

31. News Briefs

Subjects
Barnes & Noble Inc. -- Marketing, Booksellers -- Marketing, Online music -- Marketing, Company marketing practices, Advertising, marketing and public relations
Abstract

BARNES & NOBLE: online has opened it *a'Cheap Textbooks, Free Tunes' promotion. Customers who purchase any new or used textbook through Jan. 30, 2010 can pick 10 free song downloads [...]

Published
2010

32. Barnes and Noble Offers Gift Certificate for Late Nook Orders 419492

Subjects
Company marketing practices, Barnes & Noble Inc. -- Marketing, Barnes and Noble NOOK (Electronic book reader) -- Marketing, Booksellers -- Marketing
Abstract

Barnes & Noble will offer $100 gift vouchers to customers who pre-ordered its Nook e-reader for delivery by Dec. 24, but who will not receive the device on time. On […]

Published
2009

33. Barnes and Noble Claims Delays for InStore Nook EReaders 350808

Subjects
Company marketing practices, Barnes & Noble Inc. -- Marketing, Barnes and Noble NOOK (Electronic book reader) -- Marketing, Booksellers -- Marketing
Abstract

Barnes & Noble's Nook e-reader will make its debut in the bookseller's brick-and-mortar stores in Dec. 7, later than anticipated, and in limited quantities. However, Barnes & Noble is promising […]

Published
2009

34. Launch a Product Like Barnes & Noble

Subjects
Booksellers -- Product introduction, Booksellers -- Marketing, Company marketing practices, Barnes & Noble Inc. -- Product introduction, Barnes & Noble Inc. -- Marketing
Published
2009

35. JOSH LOVISON, GAMING AND MOBILE LEAD AT IPG'S EMERGING MEDIA LA

Subjects
Barnes & Noble Inc. -- Marketing, Amazon.com Inc. -- Mergers, acquisitions and divestments, Interpublic Group of Companies Inc. -- Officials and employees, Computer software industry -- Mergers, acquisitions and divestments, Advertising agencies -- Officials and employees, Computer services industry -- Mergers, acquisitions and divestments, Booksellers -- Marketing, Mobile marketing, Company marketing practices, Company acquisition/merger, Computer services industry, Advertising, marketing and public relations, Business, general
Abstract

What mobile efforts have impressed you? My favorite brand example is currently Barnes & Noble's iPhone strategy. On one front, you had SnapTell's photo-recognition program offering retail shoppers instant price [...]

Published
2009

36. Critical Condition

Author

Smith, Jordan Michael

Subjects
Book reviewing -- Forecasts and trends, Book reviewing -- Management, Booksellers -- Marketing, Books -- Book reviews, Books -- Forecasts and trends, Books -- Management, Book review, Market trend/market analysis, Company business management, Company marketing practices, Barnes & Noble Inc. -- Marketing
Published
2010

37. Baruch student entrepreneur unveils self-help book

Subjects
Barnes & Noble Inc. -- Marketing, Bookstores -- Marketing, Company marketing practices, News, opinion and commentary, Sports and fitness
Abstract

Byline: Paul Joh In his book, Patzer explains that many businesses often overlook the six key elements that are needed to reach success. Photo by Agata Poniatowski. Steven Patzer, a [...]

Published
2016

38. Recycle Art Contest features art work in SU

Subjects
Barnes & Noble Inc. -- Marketing, Recycling -- United States, Contests, Hospitality industry -- Marketing, Bookstores -- Marketing, Company marketing practices, News, opinion and commentary, Sports and fitness
Abstract

Texas Tech University Student Housing and Hospitality Services, Barnes & Noble and Student Government Association teamed up and hosted their annual recycled art contest on Wednesday. This is the third [...]

Published
2016

39. Stand and Deliver

Author

Granatstein, Lisa

Subjects
Barnes & Noble Inc. -- Marketing, Anderson Newspapers Inc. -- Marketing, Booksellers -- Marketing, Periodical publishing -- Marketing, Periodicals -- Marketing, Advertising, marketing and public relations, Mass communications, Company marketing practices, Marketing
Abstract

AS THE TRIED-AND-TRUE METHODS OF DIRECT RESPONSE CONTINUE TO FALTER, CONcerted efforts are under way to sell subscriptions at newsstands in stores. Two behemoths--Barnes & Noble, the nation's biggest bookseller, [...]

Published
2001

40. Jane Spins Music CD into November Issue

Subjects
Barnes & Noble Inc. -- Marketing, MTS Inc. (West Sacramento, California) -- Marketing, Jane (Periodical) -- Marketing, Music stores -- Marketing, Specialty stores -- Marketing, Women's periodicals -- Marketing, Booksellers -- Marketing, Sound recording industry -- Marketing, Periodical publishing -- Marketing, Advertising, marketing and public relations, Business, Retail industry, Company marketing practices, Marketing
Abstract

NEW YORK--November issues of Jane, a magazine targeting young, hip women, will ship with a CD containing original soundtracks from groups like Sonic Youth, Faith Evans, Silver Jews and other [...]

Published
2001

41. Southern Methodist University is unveiling a partnership with Barnes & Noble Booksellers

Author

Tanner, Lisa

Subjects
Barnes & Noble Inc. -- Marketing, Booksellers -- Marketing, Universities and colleges -- United States, Company marketing practices, Business, Business, regional, Southern Methodist University
Abstract

Southern Methodist University is unveiling a partnership with Barnes & Noble Booksellers, which is taking form in the new bookstore at 3060 Mockingbird Lane in Park Cities Plaza. Following a [...]

Published
2001

42. Barnes & Noble - bn.com, books.com

Author

Rayasam, Renuka

Subjects
Company Web site/Web page, Company market share, Barnes & Noble Inc. -- Marketing, barnesandnoble.com L.L.C. -- Services, Booksellers -- Marketing, Online services -- Services
Published
2001

43. Barnes & Noble.com Debuts Articles For Download Store

Subjects
Barnes & Noble Inc. -- Marketing, Mightywords Inc. -- Marketing, Booksellers -- Marketing, Advertising, marketing and public relations, Business, Company marketing practices, Marketing
Abstract

Barnes & Noble.com has partnered with MightyWords, a seller and distributor of digital content, to launch a new Articles for Download store. Available at www.bn.com, the store will offer mid-length [...]

Published
2001

44. B&N's Teen 'Zine

Author

MAUGHAN, SHANNON

Subjects
Barnes & Noble Inc. -- Marketing, Booksellers -- Marketing, Young adult literature -- Marketing, Company marketing practices, Advertising, marketing and public relations, Business, Publishing industry
Abstract

Ask any teenager what the acronym TRL stands for and you'll likely get a quick response (TRL=Total Request Live, an enormously popular daily video countdown/artist showcase on MTV). Barnes & [...]

Published
2001

45. Book signing

Subjects
Barnes & Noble Inc. -- Marketing, Credibility Power: The Art of Selling Yourself (Book) -- Marketing, Booksellers -- Marketing, Company marketing practices, Business, Business, regional
Abstract

A book signing for 'Credibility Power: The Art of Selling Yourself' at the Barnes & Noble Lincoln Park featured the authors and two of the local experts profiled in the [...]

Published
2001

46. What's the Frequency?

Author

Clark, Ken

Subjects
Albertson's L.L.C. -- Marketing, Ralph's Super Market Inc. -- Marketing, Barnes & Noble Inc. -- Marketing, Furr's Supermarkets Inc. -- Marketing, Supermarkets -- Marketing, Booksellers -- Marketing, Grocery industry -- Marketing, Business, Retail industry, Food Marketing Institute -- Conferences, meetings and seminars
Abstract

One of these days, a company is going to figure out how to roll up all kinds of payment and loyalty cards into one universal device. 'If I had a [...]

Published
2001

47. Circ's Up

Author

Granatstein, Lisa

Subjects
Barnes & Noble Inc. -- Marketing, Book (Periodical), Publishing industry -- Marketing, Periodical publishing -- Marketing, Periodicals -- Marketing, Advertising, marketing and public relations, Mass communications, Company marketing practices, Publishing industry, Marketing
Abstract

Book's deal with B&N pays off As the magazine industry bemoans the challenges of culling new subscribers, Book, a literary lifestyle publication that includes profiles and reviews, is on a [...]

Published
2001

48. Barnes & Noble, VW Join Roster for New Yorker Festival

Subjects
Barnes & Noble Inc. -- Marketing, Volkswagen AG -- Marketing, Automobile industry -- Marketing, Booksellers -- Marketing, Automobiles -- Marketing, Advertising, marketing and public relations, Business, Retail industry, Company marketing practices, Automobile Industry, Marketing
Abstract

NEW YORK-Barnes & Noble and Volkswagen signed as presenting sponsors of the New Yorker Festival, a three-day literary and arts event scheduled May 19-20. Co-sponsors include AT&T, Merril Lynch, Microsoft [...]

Published
2001

49. By the book

Author

GODWIN, NADINE

Subjects
Booksellers -- Marketing, Travel books, Barnes & Noble Inc. -- Marketing
Abstract

Kathy Magee recalls her first trip to the south of France. Her boyfriend had invited her on a two-week trip to Provence. Because he had invited, she assumed he had […]

Published
2001

Catalog

Books, media, physical & digital resources
See catalog results