Search

Purpose: The purpose of this study is to analyze the intentions and use behavior of digital learning environments in business education under the COVID-19 pandemic. Digital learning environments (DLEs) are ready to use bundles of heterogeneous educational technologies used by schools to deliver online courses that contrast to traditional packaged learning management systems. Through the merger of Technology Readiness Index and Unified Theory of Adoption and Use of Technology, a nuanced perspective on the adoption of DLEs under the COVID-19 pandemic is achieved. Design/methodology/approach: A cross-sectional survey study gathered sample data from Mexico, Malaysia and Spain to assess the effect of broad perceptions on technology and specific technologies embedded in DLEs. Data were analyzed using structural equation models and multigroup analysis. Findings: Student optimism and innovativeness play a critical role in assessing specific features of DLEs. Discomfort and insecurity as barriers to adoption play a minor role. Performance expectancy has a strong effect on behavioral intention to use DLEs, but the effect of effort expectancy is nonsignificant. Multigroup analysis shows significant differences in technology perceptions between samples from Malaysia versus Mexico and Spain. Practical implications: DLEs help students complete their academic tasks in online and hybrid settings. Instructors can take advantage of students' positive perceptions of technology to set up DLE use in classrooms. They need to focus on the facilitating conditions of specific technologies and on learning outcomes that remain more important than learning how to use specific technologies. Originality/value: Technology adoption studies usually rely on only one model, and this is one of the few studies that merge Technology Readiness Index and Unified Theory of Adoption and Use of Technology models. The results of this study support a comprehensive view of individual perceptions of technology and specific attributes of DLEs and their effects on behavioral intentions in relation to DLEs.

Copyright of RAN - Revista Academia & Negocios is the property of RAN - Revista Academia & Negocios, Universidad de Concepcion and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Anáhuac Journal is the property of Universidad Anahuac del Sur S.C. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Anáhuac Journal is the property of Universidad Anahuac del Sur S.C. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The interaction between brands and consumers through online social networking sites is an increasingly important area in digital marketing. On the other hand, brand experience has become a powerful tool for marketers, connecting in an emotional way with consumers and generating engagement. However, far too little attention has been paid to consider both constructs simultaneously. The present paper will focus on analyse the effect of them as predictors of brand love. We conduct a path analysis using PLS-SEM, with formative measurements. We test formative measurements instead reflective as prior researches. We test the predictability of the model using different tools for this purpose as holdout samples and fsQCA. [ABSTRACT FROM AUTHOR]

The hypermarket industry presents a strong competition, the consumer satisfaction and corporate reputation are two of the most important topics in order to improve or maintain market share. The hypotheses proposed in our research model are tested on a sample of 964 hypermarket consumers in Chile and Mexico. We test the predictive path for corporate reputation, considering as an antecedent the consumer satisfaction and hedonic, symbolic and affective benefits. The partial least squares structural equation modelling (PLS-SEM) approach was used to test the research model. In order to assess the moderating effects of cultural behavior between two emerging markets, Chile and Mexico, we adopt a multi-group approach. Our findings indicate that exists a cultural difference between Chilean and Mexican hypermarket consumers on the effect of hedonic benefit on satisfaction. [ABSTRACT FROM AUTHOR]