Ecuador has a high export potential for toquilla straw hats, since their elaboration conforms to international quality margins, and they constitute an excellent product for foreign tourists who promote the product locally. The present article "Administrative Management and its impact on the profitability of the MontEcuadorHats Company of the Montecristi Canton", whose general objective was based on determining how administrative management affects the profitability of the sale of hats products toquilla straw, located in the province of Manabí. Whose specific objectives were raised to achieve compliance with the research with results that were obtained during the execution of direct observation and the survey technique. A qualitative and quantitative methodology was used, a deductive, inductive, descriptive, and bibliographic method. As a proposal for the research work, a scientific article was carried out with the help of the information obtained and provided by the survey technique carried out on the administrative staff as necessary and effective tests that contributed to the investigative study in correlation with the study variables. Administrative Management is responsible for employing strategies that contribute to managing activities or tasks of companies in the commercial world, acting effectively and efficiently to achieve the objectives set by a company. In the results, the findings found in the MontEcuadorHats Company in the Montecristi Canton were exposed, referring to the administrative management where it implies different measures in the planning, organization, direction and control of the resources or activities that the artisans carry out to make straw hats. toquilla, its efficient management guaranteed a better growth of the company through a good service provided to customers or users. Keywords: Administrative Management, profitability, administrative processes., El Ecuador tiene un alto potencial de exportación de los sombreros de paja toquilla, por cuanto su elaboración se ajuste a los márgenes de calidad internacional y se constituyen en un excelente producto para turistas extranjeros que potencian el producto localmente. El presente artículo que tiene como título “Gestión Administrativa y su incidencia en la rentabilidad de la Empresa MontEcuadorHats del Cantón Montecristi”, cuyo objetivo general se basó en determinar cómo la gestión administrativa incide en la rentabilidad de la venta de productos de sombreros de paja toquilla, ubicada en la provincia de Manabí. Cuyos objetivos específicos se plantearon para lograr cumplir con la investigación con resultados que se obtuvieron durante la ejecución de la observación directa y la técnica de la encuesta. Se utilizó una metodología cualitativa y cuantitativa, a un método deductivo, inductivo, descriptivo y bibliográfico. Como propuesta del trabajo de investigación se ejecutó un artículo científico con la ayuda de la información obtenida y proporcionada por la técnica de la encuesta realizado al personal administrativo como pruebas necesarias y efectivas que contribuyeron en el estudio investigativo en correlación con las variables de estudio. La Gestión Administrativa se encarga de emplear estrategias que contribuyen en administrar actividades o tareas de las empresas en el mundo comercial, actuando de manera eficaz y eficiente para alcanzar los objetivos planteados por una empresa. En los resultados se expusieron los hallazgos encontrados en la Empresa MontEcuadorHats en el Cantón Montecristi, referente a la gestión administrativa donde implica diferentes medidas tanto en la planificación, organización, dirección y control de los recursos o actividades que ejecutan los artesanos para elaborar sombreros de paja toquilla, su manejo eficiente garantizó un mejor crecimiento de la empresa a través de un buen servicio brindado a los clientes o usuarios. Palabras claves: Gestión Administrativa, rentabilidad, procesos administrativos. Abstract Ecuador has a high export potential for toquilla straw hats, since their elaboration conforms to international quality margins, and they constitute an excellent product for foreign tourists who promote the product locally. The present article "Administrative Management and its impact on the profitability of the MontEcuadorHats Company of the Montecristi Canton", whose general objective was based on determining how administrative management affects the profitability of the sale of hats products toquilla straw, located in the province of Manabí. Whose specific objectives were raised to achieve compliance with the research with results that were obtained during the execution of direct observation and the survey technique. A qualitative and quantitative methodology was used, a deductive, inductive, descriptive, and bibliographic method. As a proposal for the research work, a scientific article was carried out with the help of the information obtained and provided by the survey technique carried out on the administrative staff as necessary and effective tests that contributed to the investigative study in correlation with the study variables. Administrative Management is responsible for employing strategies that contribute to managing activities or tasks of companies in the commercial world, acting effectively and efficiently to achieve the objectives set by a company. In the results, the findings found in the MontEcuadorHats Company in the Montecristi Canton were exposed, referring to the administrative management where it implies different measures in the planning, organization, direction and control of the resources or activities that the artisans carry out to make straw hats. toquilla, its efficient management guaranteed a better growth of the company through a good service provided to customers or users. Keywords: Administrative Management, profitability, administrative processes. Información del manuscrito:Fecha de recepción: 05 de octubre de 2022.Fecha de aceptación: 20 de diciembre de 2022.Fecha de publicación: 10 de enero de 2023.