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A look at the overall performance of the upscale and luxury hotel market in Paris, France is examined. The Paris hotel market, which is in strategic location in Western Europe, has several business and leisure demand generators. The upscale and luxury market, which currently totals 20 hotels and 3,711 rooms, will increase by more than 900 rooms within a three-year period.

The article discusses innovative trends in the boutique hotel sector. The author notes that the success experienced by the sector can be attributed to its ability to target customer segment and market its product brand through appropriate marketing channels. Another competitive advantage of the sector is its ability to match the creativity of guest rooms and other amenities with food and beverages. Other trends include the no frills concept, budget accommodation, and intimate ambience.