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Consumer minimalism has emerged as a significant trend influencing purchasing decisions in the evolving landscape of consumer behavior. However, minimalism is well acknowledged across various disciplines, very limitedly explored in tourism literature, especially in the context of shared services in the tourism industry. Based on this knowledge gap, this study proposes an integrative theoretical framework using the value-attitude-behavior theory and the theory of planned behavior to investigate the impact of minimalism on the purchase behavior of shared services. The data collected from 454 tourists with previous experience using sharing economy-based services implies that consumer minimalism profoundly influences purchase behaviors within shared services. Furthermore, Regional brand identity significantly impacts the relationship between consumer minimalism and behavioral intention. The results add substantially to the existing knowledge in the value-attitude-behavior theory and the Theory of Planned Behavior. The results will also help tourism managers and marketers frame policies to meet tourists' backgrounds and value systems. [ABSTRACT FROM AUTHOR]

This study investigates the role of smart tourism technology (STT) attributes (accessibility, informativeness, interactivity, and personalisation) in creating a positive STT experience, influencing tourists' intentions to revisit, thus benefiting the image of a heritage site. A conceptual model was developed by formulating key reasoning from the elaboration likelihood model (ELM) and flow theory. Four hundred samples were collected from four national heritage sites in India to test the model. The results indicated that the STT role is critical in developing tourists' STT experience and revisit intention, with STT attributes representing the central route of elaboration tending to play a stronger role. This study discusses results across age (old/young) and gender (male/female) with theoretical implications that could also contribute meaningful insights to marketers, government bodies, and corporations involved in tourism development. Importantly, the emergence of STT and the dimensions of the heritage site image are discussed from a sustainability perspective. [ABSTRACT FROM AUTHOR]

The initial hype and fanfare from the Meta Platforms view of how the metaverse could be brought to life has evolved into an ongoing discussion of not only the metaverse's impact on users and organizations but also the societal and cultural implications of widespread usage. The potential of consumer interaction with brands within the metaverse has engendered significant debate within the marketing‐focused discourse on the key challenges and transformative opportunities for marketers. Drawing on insights from expert contributors, this study examines the marketing implications of the hypothetical widespread adoption of the metaverse. We identify new research directions and propose a new framework offering valuable contributions for academia, practice, and policy makers. Our future research agenda culminates in a checklist for researchers which clarifies how the metaverse can be beneficial to digital marketing and advertising, branding, services, value creation, and consumer wellbeing. [ABSTRACT FROM AUTHOR]

This study extends the stimulus-organism-response framework of Mehrabian and Russel on the theme park environment. Visitor's overall experience and experience intensification were assessed as stimuli that influenced their memory and nostalgia (organism) and behavioural intention (response). Samples have been collected from India's 360 theme park visitors and finding confirmed that the visitor's overall experience has positively influenced experience intensification and experience intensification has a positive effect on memory and nostalgia, and both influences behavioural intention. The study also explored the mediating effect of experience intensification, nostalgia, and memory. [ABSTRACT FROM AUTHOR]

Consumer engagement with brands on social media has been empirically proven. However, little is known about consumers' natural behaviour on social media, as literature on this topic is still in an early stage of its evolution. Accordingly, this study aims to investigate and understand the group interactions of consumer behaviour, with a specific focus on tweets within the UK energy sector. Energy is a significant utility in the United Kingdom, and the sector is evolving more rapidly than ever before, with pressure being applied to energy suppliers to meet the demands of consumers. This study draws on social capital theory to investigate how UK consumers engage with their suppliers, as well as the knowledge‐sharing capabilities of the Twitter community. In Study 1, Python was used to conduct tweet mining and sentiment analysis to investigate the polarity in consumer engagement with 82 energy companies in the United Kingdom. Results indicated overall positive sentiments towards the energy suppliers, although the level of engagement varies across the different groups of suppliers. Study 2 followed up with a qualitative insight into the factors shaping consumers' behaviour as they engage with brands on social media. A thematic model emerges in the form of an interrelated conceptual theory comprising three stakeholders, the key relationships between them, and their natural behaviours. This study offers a contemporary, essential, and interconnected understanding of consumer behaviour online with a focus on the energy sector, and further advances research into online consumer behaviour, sentiment analysis, netnography, and social media research. [ABSTRACT FROM AUTHOR]