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Thought the bubble has burst, the Internet has become a fact of life. It represents an area of opportunity for banks and other financial services companies to create a differentiating [...]

Something is rotten in the world of financial services marketing. Companies invest vast resources to set themselves apart from the competition -- only to end up flogging the same dead [...]

Highlights `Forbes' magazine's 1995 list of the world's ten richest business people. How two United States citizens top the list for the first time in nine years; The estimated worth of William H. Gates III, Warren Buffett, Hans Rausing, Yoshiaki Tsutsumi, Paul Sacher, Tsai Wan-lin, Kenneth R. Thomson, Lee Shau Kee, Chung Ju-yung and Li Ka-shing; Ethnic backgrounds; Reasons for changes in position since 1994's list; How these men made their money. INSETS: The talk of the Bursa Efek Jakarta;Meet the family.

Offers an introduction to `Forbes' magazine's Eighth Annual Survey of the world's wealthiest people. Comparison of fortunes of several countries for 1987 and 1994; Creation of wealth in Asia.

WE'VE heard it repeated so often that we have almost come to accept it as gospel: to get under consumers skins, u need to make an emotional connection with them. [...]

OVER the past decade, branding has gone mainstream. The overwhelming majority of ad agencies, pr firms and Web designers, Hollywood agents and management consultants--and even a few focus group participants--have [...]

Over five decades, Germany has built an image as one of America's most loyal allies and closest friends. But rising tensions are threatening to undo this perception. Germans are now [...]

The article presents a series of photographs by photographer Marc Erwin Babej, "Mask of Perfection," which examines the gulf between subjective ideals of beauty and the plastic surgeon's standards of facial perfection.

Several letters to the editor are presented in response to articles in previous issues, including "Ted Turner: Gone With the Wind" in the May 26, 2003 issue, "Flying Scared" in the April 28, 2003 issue and "The Incredible Shrinking Consultant" in the May 26, 2003 issue.

Presents letters to the editor referencing articles discussed in previous issues. Advantages of prescription-drug advertising; Keys to successful marketing; Importance of planning to advertising agencies.