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Integrated reporting is essential for businesses to communicate long-term value creation. Despite growing interest, little research has examined AI technologies like chatbots in sustainable reporting practices. This study addresses this gap, exploring chatbot adoption within 11,113 Romanian accounting and consultancy firms in Romania's emerging digital landscape. Researchers used Python's Seaborn library to analyze financial data from 2018 to 2022, finding that companies with higher revenue and liquidity were more likely to make their mark on how to achieve integrated reporting. Additionally, this study revealed the potential of chatbot technology adoption to enhance financial reporting and management, significantly improving financial reporting efficiency, accuracy, and accessibility. By automating data collection and analysis, generating real-time reports, and improving communication with stakeholders, chatbots can significantly improve efficiency and accuracy in financial processes. By addressing the challenges and capitalizing on the opportunities, firms can use chatbot technology to create more efficient, effective, and sustainable reporting practices. The findings contribute to this field of knowledge on sustainable reporting by examining the potential of technology and artificial intelligence (virtual assistants) to improve stakeholder communication. This study provides a case study from Romania, with implications for other regions. [ABSTRACT FROM AUTHOR]

The pandemic has led to significant changes in teaching environments, which may have affected teacher engagement and performance. The aim of the paper is to investigate the levels of work engagement (WE) and work performance (WP) during the pandemic among teachers in primary and lower secondary schools in Romania and to identify if the dimensions of these two concepts differ according to gender, age, residence, status, teaching degree, and course profile, filling a gap in the specialized literature regarding these variables in Romanian education. We conducted a survey between February and March 2022 on a sample of 1051 teachers using the Utrecht Work Engagement Scale (UWES) and the Individual Work Performance Questionnaire (IWPQ 0.3). Teachers reported a high level of engagement and work performance, higher levels of WE being identified among female teachers and those teaching in rural areas. Younger teachers showed the lowest work engagement, despite their familiarity with the digital tools used during the COVID-19 pandemic. Interestingly, while gender and employment status did not have a significant impact on job performance, contextual performance was higher among tenured teaching staff and women. In addition, the profile of subjects taught significantly affected engagement and performance. The results of this research can contribute to a more dynamic and supportive educational system, ultimately leading to improved outcomes for teachers and students. [ABSTRACT FROM AUTHOR]

Currently, one of the most widely used marketing techniques is influencer marketing, but is its true impact on Romanians truly understood? This article aims to establish the perception of influencer marketing activities by Romanian consumers. A quantitative study was conducted, gathering 618 responses through an online questionnaire. It was found that 92% of the respondents made at least one purchase based on content creator recommendations, with Instagram being perceived as the most impactful platform for such campaigns. However, the success of these campaigns relies on several strategic elements. These include selecting content creators who align with the product or service being promoted and ensuring that the influencer's audience demographics match the target audience. Companies must also prioritize transparency and the seamless integration of products into influencers' daily lives, as well as considering factors like content type, the frequency of posts, and budget. The results indicate that well-structured influencer partnerships, particularly on Instagram, enhance consumer trust and enhance marketing impact. These insights offer valuable guidance for developing effective digital marketing strategies emphasizing to specific business needs. [ABSTRACT FROM AUTHOR]

Major companies in the global market have made significant investments in artificial intelligence-assisted technology to increase the value of their products and services, which gives the implementation of artificial intelligence an extremely important role. Starting from these premises, the authors set out to evaluate the transformation level of companies in terms of adopting technology based on artificial intelligence according to their level of digital maturity. For this purpose, qualitative research was used by deploying the inductive method, which allowed five distinct categories of companies with unique characteristics to be identified, generating an interval scale that illustrates the level of digital maturity and the ability to adopt and implement viable solutions based on artificial intelligence technology. This paper, in addition to identifying the digital transformation level of companies, offers solutions and recommendations for addressing the challenges encountered by the business environment, thus contributing to the understanding and development of strategies adapted to each situation that may appear on the market. [ABSTRACT FROM AUTHOR]

Social media can be used to raise awareness about health issues, especially concerning the importance of periodical screening. The present study aims to identify the role of social media awareness campaigns in the early detection of breast cancer, with a focus on Romania, a country with a high female mortality due to this disease. The research is performed using a survey, based on an online questionnaire, which was self-administered by the respondents included in two samples selected from a Facebook community of Romanian women. Sample A was composed of 1945 women who were not exposed to periodic campaigns regarding the importance of screening for the prevention and early detection of this type of disease, and Sample B was composed of 289 women who were exposed to such annual campaigns within the last 5 years. The results outline several differences among respondents from the two samples regarding their awareness of prevention necessity, as well as the frequency and chosen methods for breast cancer screening. The findings hold important implications for public authorities, which must intensify their efforts in raising women's awareness regarding the importance of screening for the early detection and prevention of breast cancer. [ABSTRACT FROM AUTHOR]

Internet users consistently lean towards influencers who actively participate in their respective areas of interest, providing thorough information and genuine product reviews. These practices have the potential to positively influence the decision-making process related to purchasing. This study delves into the realm of influencer marketing, examining it from the viewpoints of both consumers and specialists. The study is based on the qualitative research, employing both individual in-depth interviews and a focus group. More precisely, the investigation included a series of six individual interviews with influencers from Romania and a focus group comprising eight participants to grasp their perceptions of influencer marketing campaigns. The findings underscore the importance of transparency and authenticity for content creators. Influencers tailor their content based on the platform they use, revealing an existing correlation among them, all while underscoring the significance of transparency and striving to maintain close connections with their followers. This study not only offers a fresh perspective on understanding consumers' views regarding the activities of content creators in the online domain but also sheds light on influencers' perspectives concerning collaborations, content creation, and their relationships within their community. Theoretical implications encompass the identification of novel behavioral traits among Romanian consumers regarding influencer marketing actions and contributes to a clearer understanding of the term influencer marketing. [ABSTRACT FROM AUTHOR]

The use of sentiment analysis methodology has become crucial for e-commerce enterprises in order to optimise their marketing tactics. In the present setting, the authors strive to demonstrate the ethical and efficient use of artificial intelligence in the realm of business. The researchers used qualitative research methodologies to analyse a total of 1687 evaluations obtained from 85 online retailers associated with electronic commerce Europe Trustmark. These stores were linked with 18 different nations and operated over 14 distinct domains. The investigation used the combined power of natural language processing and machine learning, implemented via a Software-as-a-Service (SaaS) platform. The results of the study indicate that consumers often exhibit a neutral emotional tone while leaving one-star ratings. Although the influence of unfavourable evaluations is generally limited, it highlights the need for more attentiveness in their management. The extent to which users interact with goods and services has a substantial impact on the probability of publishing reviews, regardless of whether the encountered experience is unpleasant or favourable. The authors urge for the acquisition of tools and skills in order to boost the efficiency of managers and experts in parallel with expanding technological landscapes, with a particular emphasis on the utilisation of artificial intelligence for sentiment analysis. [ABSTRACT FROM AUTHOR]

The European Union's energy policy confronts the intricate challenge of achieving energy independence through integration and transition, necessitating a careful calibration of its implementation scale. Recognizing that the heightened energy dependence represents a threat to the economic convergence and cohesion of the member states, the authors adopted a comprehensive approach to scrutinizing the energy landscape. The study examines the orientation toward renewable energy sources, encompassing their utilization in both transportation and household electricity supply. Leveraging a combination of statistical and econometric methodologies, the researchers analyzed the EU's energy composition, evaluating its far-reaching impact on both micro- and macroeconomic dimensions. Beginning with the central endogenous variable of the study, dependence on imports, the research extends to the assessment of gross available energy. Through rigorous examination, the authors underscored the pivotal role of renewable fuels in final energy consumption and demonstrated the influence of green energy sources on household consumption. This investigation, complemented by the section of the ARIMA model for electricity price modeling, not only elucidated the dilemma but also presented renewable energy sources as a viable solution to curtail the European Union's dependence on energy imports, even in their current underutilized state. [ABSTRACT FROM AUTHOR]

Copyright of Industria Textila is the property of Institutul National de Cercetare-Dezvoltare pentru Textile si Pielarie and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Industria Textila is the property of Institutul National de Cercetare-Dezvoltare pentru Textile si Pielarie and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Air transport and especially air cargo transport became ever more important during the last 25 years, with a significant impact upon economic development. Air cargo transport supports regional economic development, provided there is sufficient local demand for its services. In our study, we have identified significant elements of the impact a cargo terminal at the International Brașov-Ghimbav Airport would have upon local economic development. For this purpose, we have conducted a quantitative market research. We have reached the conclusion that constructing a cargo terminal at the Brașov-Ghimbav Airport is a necessary investment in the current economic context, with an important contribution to the economic development of its surrounding counties. The positive results registered in our study could contribute to improving the economic and financial prospects of Brașov-Ghimbav Airport and attract investors in this project. [ABSTRACT FROM AUTHOR]

Once health marketing appeared, the concern for its development and for health, generally speaking, has increased, especially as regards the prevention of certain diseases. Health marketing refers to marketing strategies and campaigns aimed not only at healthy individuals, but also at the sick ones. Given that it is easier to prevent a disease and that access to information nowadays is handy, the present paper aimed at analysing opinions and attitudes of women in Brasov regarding prevention campaigns for breast cancer. Based on the information from the quantitative research, conclusions have been drawn concerning the level of knowledge of women in Brasov. [ABSTRACT FROM AUTHOR]

The voting behaviour of people in the local Romanian election has important social implications, yet due to strong mentality influences in electoral research, it has rarely been studied from the behavioural analytical perspective. In this article a behavioural analysis of voting is presented from the moment of pre campaigning, campaign, until the voting day and how it has been affected by other factors, more complex than in other elections, including the analysis of the influence of the changes of electoral laws and restrictions of campaign budget. Moreover, the experience gained as a candidate in this local election, led me to write about the perception and the behaviour of voting people. It is concluded that such an analysis is both theoretically fruitful and empirically relevant. [ABSTRACT FROM AUTHOR]