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The goal of the research was to determine the impact of ecoinnovations on environmental and financial performance in CEE countries, particularly Poland. There exist several types of them and they can result therefore in anew or significantly improved product (good or service), process, anew type of marketing or new organizational methods. Some authors have proposed a narrowing of this concept. According to these researchers, the reason for eco-innovation introduction is the deliberate pursuit of alower environmental burden, as well as the achievement of aspecific environmental effect. Eco-innovation should be seen as an integral part of innovation efforts across all the economy’s sectors. We give three examples of eco-innovative projects in Poland. While large companies are more willing to cooperate with universities and are thus more likely to innovate, SMEs are reluctant to do so and to co-operate among themselves due to alack of trust, as well as no incentives to innovate

The aim of the article is to present the effects of implementing eco-innovations in enterprises. Eco-innovation is afairly modern concept and can be amethod of solving emerging environmental problems as aconsequence of economic growth. As with innovation, eco-innovation has several types and can therefore result in anew or significantly improved product (good or service), process, new marketing or organizational methods. Eco-innovation should be seen as an integral part of innovative activities in all sectors of the economy. &nbsp

Publikacja jest wieloautorskim opracowaniem przygotowanym przez naukowców z wiodących uczelni w Polsce. Monografia obejmuje swoim zakresem zagadnienia związane ze społeczną odpowiedzialnością przedsiębiorstw (CSR) zarówno w ujęciu historycznym, jak i współczesnych trendów. Analiza dotyczy zarówno polskich, jak i zagranicznych doświadczeń - tak w kontekście realizacji idei CSR, jak i jej łamania.