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This study fills a crucial gap by offering fresh insights into healthcare entrepreneurs' characteristics and decision-making, enriching the understanding of entrepreneurial behavior. Employing a mixed-methods approach, by combining qualitative and quantitative data, the researchers examined how factors such as age, gender, education, number of children, marital status, and house ownership influence business orientation. Utilizing both quantitative data, collected through surveys, and statistical analyses, conducted in EViews 12, data drawn from 113 Romanian medical start-ups revealed that marital status was a significant determinant, with single individuals exhibiting a profit-centric approach, while couples or married entrepreneurs prioritize patient well-being. Also, the lower the sense of ownership, the lower the number of co-founders there was in the start-up. The motivation of entrepreneurs involved in start-ups with more than two co-founders, is based on the motivation behind a problem that directly affected the entrepreneurs themselves. An unexpected result was found regarding the healthcare entrepreneurs that perceive failure more due to lack of funding than competition, especially in profit-focused ventures, shaping their decision-making. To shape managerial implications, the authors depicted the swim lane decision-making process diagram based on these insights. [ABSTRACT FROM AUTHOR]

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This research contributes to the debate on the determining factors that support access to global value chains by companies belonging to emerging clusters in transition economies. The role of these economies is becoming increasingly relevant in a global world, where discovering new opportunities is focused on increasing market knowledge in order to offer the appropriate products. From a geographical approach, managing both the knowledge flows circulating within the cluster and those coming from external sources can have a positive effect on the companies' international presence. To analyse these research questions, the wine industry cluster in the Muntenia-Oltenia region of Romania was studied. This wine-growing territory is also known as Romanian Tuscany due to its geographical location. In this area, the wineries have different characteristics depending whether or not they have international projection. The results suggest that local knowledge of the cluster, managed through the network of connections, is necessary for the international presence of the cluster. Moreover, there is a multiplier effect in those wineries where there is foreign ownership, due to their international entrepreneurial character. In summary, this paper contributes to a better understanding of how companies in an emerging cluster work in order to access global value chains. [ABSTRACT FROM AUTHOR]

Copyright of Industria Textila is the property of Institutul National de Cercetare-Dezvoltare pentru Textile si Pielarie and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Although in the recent years the Romanian wine producers have been more oriented towards the domestic market, which has been steadily increasing, they are aware that the export, even relatively small as a share of the total turnover, brings stability to the company especially in the moments of decline of the internal market. Considering that about 20% of the volume of wine exported by Romania is sold in the United Kingdom, it is understandable the concern of the Romanian producers about the implications of the UK's withdrawal from the European Union. The multiple effects of Brexit will also shake the imports of this country, affecting the market of many products, including wine. The paper aims to highlight the opinions of the managers of wine producing companies in Romania regarding the consequences of Brexit on the export of Romanian wine. The conclusions of the qualitative research show that the Romanian wine producers do not have a strategy to offset a possible decline in export sales. [ABSTRACT FROM AUTHOR]

An increase in wine consumption on the Romanian market, in the context of the decline in world wine production, creates the premises for the development of the Romanian wine producers' businesses. In this paper, the author aims at identifying the factors that can influence the Romanian consumers' decision to choose wines, on the basis of a qualitative research study carried out among seven vinicultural producers in Romania. The analysis of the results shows that, for HoReCa consumers, the way of making up the wine list is not only a way of not influencing purchasing decisions, but also a way of educating consumers. As for retail customers, most of them choose a particular type of wine or a particular producer after having checked the information online. [ABSTRACT FROM AUTHOR]

The process of transformation that affects the world wine industry is also felt at the level of the Romanian market. The article aims to address two of the directions this market evolves in. The aim of the paper is to outline the extent to which wine cellars know and use the biodynamic cultivation and vinification techniques and to measure their willingness to practice enotourism as a wine promotion measure. After a short presentation of the general context of the Romanian wine industry and of the latest developments in this sector, the author analyzes of the results of a qualitative research carried out with seven wine producers in the Muntenia Oltenia area. The results of the research allow sketching some proposals that are in line with the trends on the international wine market and that contribute to the increase of the sales of Romanian producers'. [ABSTRACT FROM AUTHOR]

The present descriptive paper presents some historical, geographical and institutional landmarks of the Romanian wine sector. It offers a brief analysis of the Romanian vineyard production evolution and of the national wine market conjuncture, taking into account the global context, which allows to outline Romania's place on the world wine map. Wine promotion on foreign markets must be done emphasizing indigenous varieties, that is why knowing them is essential. Highlighting the progress made by Romanian winemakers, the difficulties they face and the opportunities in the market allow us to draw conclusions which open horizons for extensive research in this industry. [ABSTRACT FROM AUTHOR]

The work that begins with the presentation of the Muntenia Oltenia wine region intends to identify the reasons underlying the small share of exports in the total production of wine made in this area and to formulate some proposals which could represent in the future solutions to improve the trade balance of the vineyard sector. In order to know the barriers that prevent wine exports, qualitative marketing research was conducted with 8 managers of vineyard areas. After analyzing the information obtained it could be concluded that in order to give more coherence and consistency to their wines, in order to promote more effectively on foreign markets and finally in order to benefit from the increased exports, wine producers should associate depending on the wine regions they belong to. [ABSTRACT FROM AUTHOR]

This paper aims to investigate the relationship between leasing contracts and some factors that influence the value of these contracts. In order to do this, we have decided on some quantitative marketing research by appealing to statistics for accomplishing the objectives that we have set: to find a correlation between the turnover percentage assigned to leasing expenses and several influence factors. This study indicated that the more contracts are signed by a firm, the more likely is to assign a bigger fraction of the income to each new leasing contract. The study confirmed that bigger companies are relying more on leasing as a way of financing than small companies. This study also discovered that companies with more employees are using larger contracts in order to sustain their activity. The findings are expected to contribute to adjusting the offers by the leasing companies, taking into consideration these factors and to using these factors in order to better predict the market evolution. [ABSTRACT FROM AUTHOR]

Starting from the theoretical concepts that define the maintenance strategies for the international market, this paper presents the results of a quantitative research survey conducted among Romanian consumers of wine. What is aimed at is to know their attitudes and opinions referring to wine imports in order to identify a strategy for the entrance on the Romanian market of the French wine producer Louis Latour, which is imposed by the need to maintain sales in the context of demand shrinking on the home market. The conclusion of the quantitative research conducted on a sample of 402 people from all country regions reveals the opportunity of entering the Romanian market by using indirect export as a way of entering the market. [ABSTRACT FROM AUTHOR]

Starting from the opportunities that the creditor of an obligation has in order to settle his claims by means of the commercial arbitration, as an alternative to court under common law, with a view to punishing in the most effective way the failure of the obligation by the borrower reveals the necessity to introduce the rescission clause in international commercial contracts governed by a foreign law. This paper aims to emphasize the practical utility of the institution of rescission clause in the light of the new Civil Code regulations, in whose presence the role of the court is entirely removed in as far as the decision statement is concerned. [ABSTRACT FROM AUTHOR]

In Romania, the cafes market has experienced lately a significant growth, the competition becoming very strong. Starbucks is a great company known worldwide, it is the biggest chain of coffee shops in the world, being a world leader in coffee roasting and retailing. This paper aims to study the quality strategies used by Starbucks over the time, strategies that have made the company to become the market leader and being appreciated by millions of consumers worldwide. [ABSTRACT FROM AUTHOR]

In the continuously changing business environment is difficult for all companies, especially micro, small and medium sized enterprises to be competitive and stay alive. Innovation is the key driver to become competitive. Clusters represent one of the most powerful tools to increase innovative and economic performances of the companies, regions and countries. The 2000s brought along many changes, starting with the modernization of technology, continuing by the increase of the interaction between producers and the emergence of associations which facilitate the development of some common activities and which represent the moment that put its fingerprint on the formation of clusters in the Romanian vineyard field. The wine cluster from Muntenia Oltenia region focused on developing human resources and promoting professional and commercial interests for its members. [ABSTRACT FROM AUTHOR]

Starting from the concept of customer satisfaction, intensely studied in the specialist literature, this paper tries to establish to what extent the customers - legal entities, of the leasing companies in Braşov county - are satisfied with the services provided by these companies. To this end, we conducted a quantitative marketing research, in the period October-December 2014, upon a sampling of 800 companies. The analysis of several aspects that influence the level of satisfaction experienced by the people with the quality of user, in the leasing contracts, has led to the conclusion that it ranks high; determining them to resort several times to the services of the same leasing company; a fact which invalidates one of the hypotheses stated in the beginning of the research. [ABSTRACT FROM AUTHOR]

We herein aim at identifying some development opportunities for Romanian SMEs within a changing business environment by using the lease as a means of business financing. In this regard, we undertook a piece of quantitative marketing research using, especially, a series of descriptive and inferential statistics elements so as to meet our research objectives: highlighting the financing forms used by the economic entities in the two counties, identifying the proportion in which lease is used and describing the main constraints existing when financing companies by leasing. The research results underline the fact that the main business entities use this financing system, it being considered more advantageous than the bank loan. Moreover, we notice some differences between the two counties analysed suggesting the existence of an important influence of the local business environment. [ABSTRACT FROM AUTHOR]

Mass marketing is the maximum level of exposure and communication of the campaigns that promote products and services among consumers. It allows, in general, the use of the various technologies for informing the public and, in particular, the use of the Internet, which offers multiple opportunities in terms of the creation and development of a direct relationship between organizations and customers. Although these channels of communication involves essential advantages for the marketing activity, they are also characterized by a high level of vulnerability in relation to certain threats, such as the various methods of fraud, of which the most common are: the frauds targeting businesses, the charity schemes or those regarding the emergency assistance, the foreign lottery and sweepstakes frauds, the investment schemes, the merchandise purchase/product misrepresentation schemes, the psychic/ clairvoyant schemes, the romance schemes, the traditional West African fraud schemes. The awareness of the existence of social danger generated by this type of crimes has led to intensifying the fight against them, in the last decade, they becoming a real source of financing the international terrorism actions. [ABSTRACT FROM AUTHOR]

In the past few years, the lack of the market liquidity generated some difficulties in the process of recovering the claims from the partners. This has determined the banks to find solutions with which to protect their clients against the financial imbalances of their partners, imbalances that otherwise would directly affect their own business. However, the permanent changes of the banking regulations led to a continuous diversification of the relations between the bank and its customers. In this context, during January-February 2013, it was drawn up a qualitative marketing research, its main objective consisting in identifying and analyzing the main measures taken by banks to reduce the number and the value of payment incidents generated by the use of debt instruments. The study also considered the outline of potential measures that can be taken for adapting the regulations in the field to the needs of the Romanian business environment. [ABSTRACT FROM AUTHOR]

The leasing market is in a constant diversification, the services provided within having the role, on the one hand, to stimulate the sales of high quality goods, and on the other hand, to reduce the flows of cheap and poor quality goods. Thus, if, initially, the use of leasing services had as a main purpose the acquisition of vehicles, now there is a growing demand for the financing of the equipment and buildings. Under the effect of the economic - financial crisis, the Romanian leasing market registered significant decreases across all customer segments. In this context, it appeared the necessity of drawing up some market researches in order to investigate the using behavior of the consumers of leasing services, their results could be using in the development and implementation of the marketing strategies adopted by the companies from the leasing sector. [ABSTRACT FROM AUTHOR]

The financial crisis has caused the economic system both direct and indirect effects. Negative macroeconomic shocks have had a direct impact on the results of leasing companies, and effects such as panic and "nervous breakdown" also had major repercussions. The purpose of this paper based on a qualitative marketing research is knowing, on the one hand, the effects of the crisis on the consumption of leasing products/services and, on the other hand, the factors that caused these effects. The study also aimed to outline the possible evolution of the leasing services offers over the next three years, taking in consideration the measures taken by leasing companies in order to restart the financing process through this system. [ABSTRACT FROM AUTHOR]

In the context of a diversified financial market, companies have identified several opportunities, including the leasing, which offers the possibility of using goods and equipments, from the most modern ones, without charging the financial management with the weight of a purchase that an accelerated scientifical and technical progress would turn it into a useless task. The leasing technique hasn't left indifferent the judicial and monetary authorities, the parties involved losing quickly the freedom of organizing the relations on their own. This situation was a result of the fact that, showing interest for various sectors of national economy, leasing became the subject of distinctive regulations. In this context, during October-November 2011, there was designed a qualitative marketing research, which had as the main objective the analysis of the attitudes and opinions of the managers of leasing companies from Braşov City, regarding the impact of the relevant legislation on their activity. The research results highlighted, on one hand, the problems they had to face because of the numerous specific inaccuracies in the Romanian legal framework and, on the other hand, the changes they could bring to the legislation in force. These results provided valuable information to the management of the leasing companies, also representing a reference point in designing a future quantitative marketing research, which is of descriptive nature. [ABSTRACT FROM AUTHOR]