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21. Social Media Influencer Marketing: How Influencer Content Help?

Author

Liu, Shuzhen, Aw, Eugene Cheng-Xi, Tan, Garry Wei-Han, Kacprzyk, Janusz, Series Editor, Gomide, Fernando, Advisory Editor, Kaynak, Okyay, Advisory Editor, Liu, Derong, Advisory Editor, Pedrycz, Witold, Advisory Editor, Polycarpou, Marios M., Advisory Editor, Rudas, Imre J., Advisory Editor, Wang, Jun, Advisory Editor, Al-Sharafi, Mohammed A., editor, Al-Emran, Mostafa, editor, Al-Kabi, Mohammed Naji, editor, and Shaalan, Khaled, editor

Published
2023
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22. How Does User-Generated Content Affect Users’ Obsessive Use of Lifestyle-Sharing Mobile Social Networking Site?

Author

Yuan, Yun-Peng, Tan, Garry Wei-Han, Aw, Eugene Cheng-Xi, Cham, Tat-Huei, Ooi, Keng-Boon, Kacprzyk, Janusz, Series Editor, Gomide, Fernando, Advisory Editor, Kaynak, Okyay, Advisory Editor, Liu, Derong, Advisory Editor, Pedrycz, Witold, Advisory Editor, Polycarpou, Marios M., Advisory Editor, Rudas, Imre J., Advisory Editor, Wang, Jun, Advisory Editor, Al-Sharafi, Mohammed A., editor, Al-Emran, Mostafa, editor, Al-Kabi, Mohammed Naji, editor, and Shaalan, Khaled, editor

Published
2023
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23. What Drives Consumer’s Self-disclosure in Mobile Payment: An Investigate in China

Author

Wu, Shao Min, Tan, Garry Wei-Han, Aw, Eugene Cheng-Xi, Kacprzyk, Janusz, Series Editor, Gomide, Fernando, Advisory Editor, Kaynak, Okyay, Advisory Editor, Liu, Derong, Advisory Editor, Pedrycz, Witold, Advisory Editor, Polycarpou, Marios M., Advisory Editor, Rudas, Imre J., Advisory Editor, Wang, Jun, Advisory Editor, Al-Sharafi, Mohammed A., editor, Al-Emran, Mostafa, editor, Al-Kabi, Mohammed Naji, editor, and Shaalan, Khaled, editor

Published
2023
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24. ZOOM-ing into a New Pedagogy: Permanent Adoption of Online Teaching and Learning in Private Higher Education Institution in Malaysia

Author

Zulfakar, Zufara Arneeda, Rahim, Fitriya Abdul, Hussain, Nor Haliza Che, Ahmad, Azrina, Tat-Huei, Cham, Aw, Eugene Cheng-Xi, Kacprzyk, Janusz, Series Editor, Gomide, Fernando, Advisory Editor, Kaynak, Okyay, Advisory Editor, Liu, Derong, Advisory Editor, Pedrycz, Witold, Advisory Editor, Polycarpou, Marios M., Advisory Editor, Rudas, Imre J., Advisory Editor, Wang, Jun, Advisory Editor, Al-Sharafi, Mohammed A., editor, Al-Emran, Mostafa, editor, Al-Kabi, Mohammed Naji, editor, and Shaalan, Khaled, editor

Published
2023
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25. Social Media Co-creation Activities Among Elderly Consumers: An Innovation Resistance Perspective

Author

Cham, Tat-Huei, Aw, Eugene Cheng-Xi, Tan, Garry Wei-Han, Ooi, Keng-Boon, Kacprzyk, Janusz, Series Editor, Gomide, Fernando, Advisory Editor, Kaynak, Okyay, Advisory Editor, Liu, Derong, Advisory Editor, Pedrycz, Witold, Advisory Editor, Polycarpou, Marios M., Advisory Editor, Rudas, Imre J., Advisory Editor, Wang, Jun, Advisory Editor, Al-Emran, Mostafa, editor, Al-Sharafi, Mohammed A., editor, and Shaalan, Khaled, editor

Published
2023
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32. What is Stopping You from Using Mobile Payment? A PLS-SEM Approach

Author

Rui, Hao, Tan, Garry Wei-Han, Aw, Eugene Cheng-Xi, Cham, Tat-Huei, Ooi, Keng-Boon, Goos, Gerhard, Founding Editor, Hartmanis, Juris, Founding Editor, Bertino, Elisa, Editorial Board Member, Gao, Wen, Editorial Board Member, Steffen, Bernhard, Editorial Board Member, Yung, Moti, Editorial Board Member, Rauterberg, Matthias, editor, Fui-Hoon Nah, Fiona, editor, Siau, Keng, editor, Krömker, Heidi, editor, Wei, June, editor, and Salvendy, Gavriel, editor

Published
2022
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40. The Antecedents and Consequences of Customer Participation in Community Group Buying: A Systematic Literature Review and Future Agenda.

Author

Tingli, Jia, Aw, Eugene Cheng-Xi, and Wei-Han Tan, Garry

Abstract

Community group buying (CGB) has shown exponential development recently because of the widespread use of social commerce and e-commerce. As a result of its popularity, the field has received increasing attention from academia, leading to a plethora of empirical studies to comprehend CGB and the elements that influence it. Therefore, reviewing the existing literature to identify potential gaps and future research opportunities becomes vital. Our study conducts a systematic literature review of CGB. We followed the PRISMA protocol, which generated 288 articles. Application of inclusion and exclusion criteria selected 41 studies for the detailed analysis. We analyzed the features of CGB from three perspectives: group leader, logistics, and localization, summarized five categories of antecedents (self-related, online-related, quality-related, operations-related, and risk-related), and identified two types of consequences (attitudinal, behavioral) of customers' participation. Several research gaps are identified, and corresponding research directions in the future are uncovered. Finally, we discuss the theoretical contribution and limitations of the study. [ABSTRACT FROM AUTHOR]

Published
2024
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41. Influencer marketing research: review and future research agenda.

Author

Aw, Eugene Cheng-Xi and Agnihotri, Raj

Subjects
INFLUENCER marketing, MARKETING effectiveness, TECHNOLOGICAL innovations, MARKETING research, MARKETING strategy
Abstract

Influencer marketing has been lauded as one of the most thriving marketing strategies within the contemporary marketing landscape. Nonetheless, numerous opportunities and challenges within the influencer marketing sphere remain to be probed, and its trajectory is somewhat ambiguous in light of emerging technologies and changes in consumers' consumption patterns. This article delves into the subject matter through the prisms of influencer marketing effectiveness, ethical considerations, societal implications, and the future development of influencer marketing. Within each section, the article provides a snapshot of the current state of understanding and delineates potential avenues for future research. In essence, the article offers a nuanced take on the influencer marketing phenomenon, examining its bright and dark sides to business and society, thereby serving as a springboard to spark scholarly and practical interests. [ABSTRACT FROM AUTHOR]

Published
2024
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43. Celebrities As Brand Shields: The Role of Parasocial Relationships in Dampening Negative Consequences from Brand Transgressions.

Author

Aw, Eugene Cheng-Xi and Labrecque, Lauren I.

Subjects
PARASOCIAL relationships, ADVERTISING endorsements, BRAND loyalty, BRAND image, BRAND name products, BRANDING (Marketing)
Abstract

Past research has delineated the use of celebrity endorsements as an effective marketing strategy that bolsters brand image and stimulates purchase intentions. However, there is a paucity of research investigating the role of celebrities in brand transgression contexts. Across two experimental studies, we examine whether and how celebrity endorsers influence consumers' reactions toward an endorsed brand following a transgression. Grounded in parasocial interaction theory, the findings reveal that parasocial relationships bolster brand trust and brand forgiveness through brand self-congruity. Moreover, we identify the impacts of transgression controllability and endorsement timing on brand outcomes (brand trust and brand forgiveness). Specifically, we find that celebrity endorsements can buffer negative impacts of a brand transgression; however, employing celebrity endorsement after a controllable brand transgression may be ineffective and possibly even counterproductive. Theoretical and practical implications are discussed. [ABSTRACT FROM AUTHOR]

Published
2023
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