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Megan Thee Stallion already had her first big moment of the new year. Live on ABC from Times Square, Megan delivered her fans (or 'thee hotties.' as she calls them) [...]

After partnerships with clients like Nike, Asics and Intersport, Danish company Atobi has partnered with hockey brand Bauer to boost wholesale business and strengthen the Bauer community. The amount of [...]

Byline: Shemona Safaya Adidas has reported a robust Q3 2024 with currency-neutral revenues up 10% year-on-year. In euro terms its revenues grew 7% from [euro]6bn ($6.54bn) to [euro]6.44bn. Excluding the [...]

Ashe is a new Nordic player in the international sports market. An investment company has now gathered five companies and 30 global to be distributed by ASHE in the Nordic [...]

Baird raised the firm's price target on Adidas to EUR 260 from EUR 255 and keeps a Neutral rating on the shares. The firm also added a 'Bullish Fresh Pick [...]

The co-branded products blend movement and design. Source: NikeMoMa x Nike Everyday Sock Nike and MoMA Design Store are introducing a series of limited-edition and co-branded products that epitomize the [...]

The Danish sportswear brand’s strategic growth in Spain has led to a significant increase in sports sponsorships, outpacing major global brands and setting new records. In recent years, Hummel has [...]

Zendaya is starring in a tennis movie, Louis Vuitton is featuring tennis stars Roger Federer and Rafael Nadal in a campaign, Highsnobiety is releasing a limited tennis capsule with Lacoste, [...]

Byline: Laura Husband During an Adidas earnings call with investors for its recent Q2 results the brand was quizzed on its July trading and whether or not its recent SL72 [...]

Byline: Adgully Bureau To celebrate the release of Marvel Studios' 'Deadpool & Wolverine', Disney Consumer Products India has collaborated with 25 brands across apparel, accessories, food and beverage, and technology [...]

Brands are increasingly sponsoring the boom of running clubs. Companies see running clubs as a way to distribute products and connect with people at IRL events. Bumble, New Balance, andMaison [...]

JPMorgan analyst Olivia Townsend raised the firm's price target on Adidas to EUR 260 from EUR 250 and keeps an Overweight rating on the shares. The company pre-released a strong [...]

Wedbush raised the firm's price target on Adidas to EUR 248 from EUR 233 and keeps a Neutral rating on the shares. Adidas continues to trend in the right direction [...]

The Italian brand Macron continues to sign new sponsorship deals with top football clubs. Starting next season and for five more years until at least 2030, Spanish La Liga club [...]

Bernstein analyst Aneesha Sherman lowered the firm's price target on Nike to $112 from $120 and keeps an Outperform rating on the shares. The company's 'negative-growth' forecast for FY25 after [...]

TD Cowen lowered the firm's price target on Nike to $75 from $89 and keeps a Hold rating on the shares following last night's results. Nike has a competitive advantage [...]

Coty, one of the world's largest beauty companies with a portfolio of iconic brands across fragrance, colour cosmetics, and skin and body care, has announced the launch of adidas Sports [...]

Nvidia recently joined Microsoft and Apple in the multi-trillion dollar valuation club. But Nvidia's brand doesn't have the household familiarity of the iconic Apple logo or Nike swoosh. Consulting firm [...]

Byline: Shoes & Accessories * Built for maximum comfort, the Supernova Prima boasts the most DREAMSTRIKE+ super-foam out of all adidas running shoe models yet * Totally new, embedded Support [...]

Sun Day Red has officially launched following its announcement together with Tiger Woods in February. The brand has debuted exclusively on its website, with plans for expansion through wholesale partnerships [...]

Telsey Advisory analyst Cristina Fernandez raised the firm's price target on Adidas to EUR 245 from EUR 225 and keeps a Market Perform rating on the shares. The company is [...]

Byline: Isatou Ndure The Schuh x Vintage Threads collection features reworked designs using preloved footwear from brands such as New Balance and Nike transformed into outerwear, accessories and homeware. Schuh [...]

Wedbush raised the firm's price target on Adidas to EUR 200 from EUR 193 and keeps a Neutral rating on the shares. Momentum appears to be building up at Adidas, [...]

Digital fashion is the visual depiction of clothing created with computer technology and 3D software; it is an intersection between digital technology and couture. Brands often lag in digital fashion [...]

Telsey Advisory lowered the firm's price target on Nike to $115 from $120 and keeps an Outperform rating on the shares. Nike is adapting its strategy to focus on four [...]

Truist lowered the firm's price target on Nike (NKE) to $99 from $111 and keeps a Hold rating on the shares after the management affirmed its FY24 revenue growth view [...]

Angel's Biggest Brand Deals Amazon Reese and teammate Flau'jae Johnson starred in a back-to-school commercial for Amazon in July--giving viewers a glimpse inside their dorm rooms. 'I like to do [...]

Nike celebrated the fourth anniversary of its Black Community Commitment (BCC), a ten-year, $140 million investment to advance racial equity and help eradicate racism, with an event in Washington, D.C. [...]

Byline: Adgully Bureau Myntra, one of India's leading fashion, beauty and lifestyle ecommerce destinations, has unveiled a new campaign 'Sneaker for Every Scene' shining a spotlight on the premium sneakers [...]

Adidas Originals and Edison Chen, in the wake of their successful debut collaboration at Shanghai Fashion Week, unveil their first global footwear release: the Clot Superstar by Edison Chen. This [...]

In a nostalgic reunion, Pepsi and basketball icon Shaquille O’Neal have joined forces with Reebok to unveil the Pepsi ‘Sneak’er. Crafted from an original pair of Reebok Pump Shaq Attaqs, [...]

After years of collaboration with Nike, Tiger Woods presents his new apparel brand. Tiger Woods has has unveiled his new apparel brand, Sun Day Red, at this week’s Genesis Invitational [...]