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Tujuan penelitian – Teknologi masa kini membantu bisnis travel dalam menjalankan usahanya memuaskan pengguna, melalui strategi gamifikasi dan fitur produk. Gamifikasi merupakan strategi untuk menarik pengguna berupa hadiah, poin, level, cerita atau tantangan. Teknik pemasaran gamifikasi juga menjadi data survey bagi perusahaan. sedangkan strategi fitur produk dapat meningkatkan profit bisnis. Tujuan penelitian ini untuk mengetahui pengaruh gamifikasi pada keputusan pengguna dan variabel mana dari fitur produk yang paling berpengaruh terhadap kepuasan pengguna Desain/Metodologi/Pendekatan – Penelitian ini menggunakan metode kuantitatif melakukan interview dan angket sebagai metode pengumpulan data terhadap masyarakat umum kota Palembang, yang menggunakan aplikasi traveloka dan tiket.com. Temuan – Hasil penelitian ini menyatakan adanya pengaruh signifikan antara variabel gamifikasi secara bersama pada kepuasan pengguna. secara parsial hadiah paling berpengaruh terhadap kepuasan pengguna. Hasil uji F ada pengaruh yang signifikan antara variabel fitur produk dalam penggunaan bersama pada kepuasan pengguna. Variabel dengan pengaruh paling besar terhadap kepuasan pengguna adalah kemudahan dalam penggunaan aplikasi. Keterbatasan penelitian – penelitian ini hanya terbatas pada satu wilayah Originality/value – penelitian ini berfokus pada kepuasan pengguna yang menyukai gamifikasi (permainan mendapatkan point dan reward) serta kegunaan fitur. Keywords : Gamifikasi, Fitur Produk, Kepuasan Pengguna

Pengabdian ini bertujuan untuk memberikan pemahaman kepada Ibu-ibu rumah tangga dan remaja putri di Desa Kerinjing atas hidroponik, dan hidroponik ternyata mudah dan murah dilakukan. Penggunaan metode tanam dengan hidroponik selain murah dapat meningkatkan kesejahteraan keluarga melalui pemenuhan gizi keluarga dan tanaman sayurannya dapat dijual, sehingga meningkatkan penghasilan keluarga. Sistem hidroponik yang diberikan dalam pelatihan ini adalah sistem wick atau sumbu, sistem ini diperkenalkan karena sangat mudah untuk mendapatkan bahan-bahannya, yaitu botol plastik bekas serta bahan lain yang dapat befungsi sebagai sumbu. Pelatihan ini menggunakan dua metode yaitu ceramah dan tutorial. Ceramah dimaksudkan adalah memberikan penjelasan pengertian dan mafaat dari hidroponik, metode yang kedua adalah tutorial yang menunjukkan atau demonstrasi cara pembuatan hidroponik sumbu dengan menggunakan botol plastik bekas. Diharapkan peserta selanjutnya dapat menerapkan sendiri, hasil panennya selain dapat dikonsumsi sendiri juga diharapkan menjadi rintisan untuk berkembang memberikan keuntungan secara ekonomi.

The study aimed to know the influence of e-word of mouth and brand awareness on loyalty in the pandemic era year 2020 (study case on consumer service wedding organizer in Palembang city). The study population is consumers who use service wedding organizers in the town of Palembang year 2020. Selected respondents in the study is para consumer who bought service wedding organizers during the pandemic era in South Sumatra province. As many as 154 respondents with using the non-probability sampling technique. The multiple linear regression analysis shows that E-word of mouth and brand awareness positively and significantly affect loyalty. Show c image very influential wedding organizer in creating a good image with gift review to services that have been used. Give service customer relations to build good connections with consumers who have used it Becomes important for giving impressions, messages, and feedback to services that have been given after-sales service to consumers who have used service wedding organizers to shape concern or addiction service customer relations.

Penelitian ini dilakukan untuk membuktikan secara empirik kemampuan variabel persepsi nilai, persepsi resiko dan kepercayaan dalam mempengaruhi niat beli konsumen terhadap makanan online selama masa pandemic Covid-19. Penelitian ini adalah penelitian kausalitas dimana akan dilihat hubungan sebab akibat diantara persepsi nilai, persepsi resiko dan kepercayaan dalam mempengaruhi minat beli makanan online konsumen. Populasi dalam penelitian ini adalah masyarakat kota Palembang yang berminat melakukan pembelian produk makanan dari web secara online. Penelitian menggunakan data primer dengan membagikan kuesioner kepada 200 responden yang memenuhi karakteristik responden yang telah ditetapkan. Teknik pengambilan sampel adalah non probability sampling dengan purposive sampling. Hasil data menunjukkan bahwa minat konsumen untuk membeli makanan secara online meningkat selama pandemic Covid-19. Persepsi nilai dapat mempengaruhi minat konsumen untuk membeli makanan online selama pandemic Covid-19. Kepercayaan dapat mempengaruhi minat pelanggan untuk membeli makanan secara online selama pandemic Covid-19. Persepsi resiko konsumen juga mempunyai pengaruh terhadap kepercayaan konsumen tetapi kepercayaan tidak dapat mempengaruhi persepsi resiko konsumen. Penelitian ini hanya melingkupi area kota Palembang. Penelitian berikutnya diharapkan dapat menjangkau area yang lebih luas atau kota lain. Faktor lain yang mungkin tidak dimasukkan didalam penelitian dapat dikembangkan berdasarkan teori dan penelitian lain yang relevan. Penelitian ini meneliti fenomena terbaru yang terjadi setelah adanya pandemic Covid-19 yang belum ditulis oleh peneliti sebelumnya.

This study aimed to analyze the effect of word of mouth and brand image jointly and partially on consumer decisions and the dominant two variables. Data collection at the Embun Pagi Clinic in the Sekayu area involved 100 patients who used the services of the Sekayu Embun Pagi Clinic with non-probability sampling, namely accidental sampling. Data was collected by distributing questionnaires and using multiple linear regression using SPSS software. Data analysis is a descriptive method, classical assumption test with normality test with Kolmogorov-Smirnov, multiple regression analysis methods with f test, t-test, and coefficient of determination. This study indicates that word of mouth and brand image significantly influence the consumer decision process in choosing the Embun Pagi Sekayu Gynecological Clinic. These results can be seen in the multiple regression analysis and the coefficient of determination R-value of 0.802, meaning that the relationship between word of mouth and brand image on consumer decisions is 80.2%, meaning that the relationship between variables is close. Adjusted R Square value of 0.636 means that 63.6% of purchasing decision factors can be explained by word of mouth and brand image.

This study aims to determine the effect of product quality and promotion on purchasing decisions of retail non-subsidized NPK fertilizers at PT Pupuk Sriwidjaja Palembang in the South Sumatra region. The population in this study is the end-user, namely household food crops agricultural buyers of non-subsidized retail NPK fertilizers, both Pusri and other brands divided based on the harvest area in 2019 in South Sumatera Province many as 100 respondents using two-stage cluster random sampling technique as a sample determination. The multiple linear regression analysis results show that product quality positively and significantly affects purchasing decisions. The promotion has a positive and significant effect on purchasing decisions. Product quality is better to improve quality control of the production process and product quality, evaluate the standard of fertilizer bags used, evaluate the fertilizer distribution process, evaluate the implementation of fertilizer storage at GPP, and conduct socialization and education to kiosk. Promotions, giving direct gifts to farmers, conducting outreach activities, and meeting customers, Pusri officers in the field must be more proactive in visiting kiosk, providing scheduled soft skills training to Pusri officers.

This study aims to determine the effect of the credibility and attractiveness of Prilly Latuconsina as a celebrity endorser on the purchase decision at online shopping sites “Shopee” in Indonesia both partially and simultaneously. This study uses primary data obtained from the questionnaire. The number of samples was 100 respondents and using the convenience sampling method. The analysis techniques that be used are multiple linear regression analysis, F test, and t test. The results showed that the credibility and attractiveness of the celebrity endorser had a simultaneous effect on the purchase decision at online shopping site “Shopee”. The partial test results show that the credibility of celebrity endorser has a positive and significant effect on the purchase decision, while the attractiveness of celebrity endorser does not effect the purchase decision at online shopping sites “Shopee”. Through the adjusted coefficient of determination test (Adjusted R Square), a value of 0.193 is obtained, it means that 19.3% of purchasing decision as the dependent variable can be explained by credibility and attractiveness as independent variables. While the remaining 80.7% is explained by other variables which are not examined in this study.

This study was aimed to examine the effects of trustworthiness, expertise, and attractiveness of celebrity endorser on Instagram to purchase intention of hijab products. The sampling technique was done by purposive sampling method. The population in this study was followers of the @gitasav Instagram account. Data was collected through distributing questionnaires to 100 respondents. The analysis technique used in this study is multiple linear regression analysis. The results showed that simultaneously the variables of trustworthiness, expertise, and attractiveness had a significant effect on purchase intention. However, partially the purchase intention variable is only influenced by the trustworthiness variable which is equal to 3,878. In this study a regression model was obtained, which is Y = 10,021 + 0,655X1 + 0,038X2 - 0,122X3.

Tujuan – Penelitian ini dilatarbelakangi dengan munculnya fenomena dalam masyarakat Kota Palembang yang disuguhi pelayanan transportasi umum berbasis online. Seiring dengan makin mudahnya mengakses internet dan mudahnya untuk mendapatkan telepon pintar maka pelayanan transportasi umum online menjadi pilihan terbaik bagi sebagian masyarakatDesign/methodology/approach – Studi ini menggunakan beberapa masyarakat Kota Palembang masing-masing menggunakan angkutan umum online dan angkutan umum konvensional sebagai sampelTemuan – Fakor keamanan menjadi pertimbangan pada masing masing jenis angkutan umum tersebut diangggap kurang penting, ini mengindikasikan bahwa baik penumpang angkutan umum konvensional berupa Bus Rapid Transit Transmusi dan berbasis online menganggap aman untuk dinaiki.Research limitations/implications – Keterbatasan dari penelitian ini adalah hanya fokus pada satu jenis angkutan umum dan perilaku konsumennya.Originality/value – Analisis diskriminan digunakan untuk mengetahui faktor pembeda pertimbangan masyarakat dalam menggunakan angkutan umum online atau konvensional

The main objective of this study was to determine the effect of the promotionmix terhdap purchasing decisions apparel products in Matahari Palembang SquareExtension. The research sample of 100 respondents from consumer Sun PalembangSquare. The sampling method used was non-probability sampling for consumers fromthe Sun varies. The coefficient of determination shows that 58.2% of the productpurchase decision influenced by variables clothing promotion (advertising, personalselling, publicity, sales promotion and direct marketing). Mechanical data used ismultiple regression analysis. The results showed that the simultaneous promotion mixinfluence on purchase decisions apparel products. Partial publicity only variable thatdoes not have significant influence on purchasing decisions apparel products inMatahari Palembang Square Extension.Keyword : Mix Promotions, Products Clothing, Purchase Decision.

Brand image is one of the important aspects of marketing, this also happens to the 212 minimarkets which is being discussed lately. The aims of this study are to understand the role of viral marketing on the formation of brand images and interest in shopping at minimarket 212. This study is qualitative using questi0nonaire as the method of data collection. The population of this research is the general population of Palembang aged 16-69 years who have sufficient knowledge of 212 minimarkets. The result of this study, are as follows: first, that viral marketing has a significant effect on the brand image (Est: 0.426; SE: 0.033; CR: 0.033; P: 000). Second, that viral marketing has a significant effect on behavioral intentions (Est: 0.261; SE: 0.040; CR: 6.538; P: 0.000). Third, that brand image has a significant effect on behavioral intentions (Est: 1,187; SE: 0,067; CR: 17,708; P: 0,000). Thus, the effect of viral marketing on shopping interest in a 212 minimarket has the smallest influence value among other variables which is only 0.26 point. However, with the brand image variable as an intervening variable, the effect is greater up to 0.50 point, this means that brand image which formed through viral marketing get a good response from the public to increase the willingness to shop.

Daily transportation activities in various city streets are always filled with two-wheeled vehicles or motorbikes. The decision to use a motorbike considers several things, such us price, quality or durability of the product, ease of use, factors of culture, family, friends and habits. This study aims to reveal how the role of Risk readiness, perceptions of values that influence the decision to use a motorcycle through the user's involvement. The population in this study were motorcycle users in Palembang city who had at least used it for six months. This study uses sample of 201 people with data analysis techniques using Structural Equation Modelling (SEM). Based on the results of data analysis carried out, it is known that consumer involvement is not an intervening variable between Risk readiness and consumer decisions, and nor between consumer perceptions and consumer decisions. On the contrary, both exogenous variables actually influence consumer decisions directly. Consumer perceptions also do not require deep thinking but directly have an impact on consumers to decide using a motorcycle.

We could find the existing of many e-commerce and market place in Palembang, such as MatahariMall.com, Zalora, Lazada, Tokopedia, Blibli, Shopee, Elevania and Bukalapak. To win the competition and build a sustainable competitiveness, those e-commerce and market place need to hold the key factors of online purchase decision. This research purpose is to investigate online shopping experience, word of mouth and web brand image affect to web trustworthiness and whether purchase decision affected by web trustworthiness and online shopping experience. The data taken from questionnaires that distributed to 100 respondents in Palembang. This research analyzed by using Structural Equation Modelling (SEM). The results show a positive influence between online shopping experience and branding image to web trustworthiness. Word of mouth does not have influence to web trustworthiness. The result found that positive influence between web trustworthiness to purchase decision, whereas online shopping experience does not have influence to purchase decision.