Author: "Ascencao, MP" - Searchworks@Jio Institute Digital Library Search Results

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1. Santa gets a new Office: a case-study in using storytelling and service design to redesign a brand anchor

Author: Lub, XD, Hover, MEJ, Tuominen, VHB, Neveu, V, Marée, G, Ouwens, JFA, Sievers, PP, Ascencao, MP, Moilanen, T, Academy for Hotel & Facility, Academy for Leisure & Events, and Storytelling
Published: 2017

2. Research and design thinking as synergy for innovation; exploring up-to-date approaches in hospitality and tourism management education

Author: Weijschede, J, Marée, G, Ascencao, MP, Bernasco-Otten, B, Groen, BH, van Dongen, J, Lub, XD, and Academy for Hotel & Facility
Subjects: education, research, investigative abilities, design thinking, creativity
Published: 2017

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