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Articulating the shifting interests in Korean art and offering new ways of conceiving the biases that initiated and impacted its collecting, this book traces the rise of the modern Korean art market from its formative period in the 1870s through to its peak and subsequent decline in the 1930s.The discussion centres on the collecting of Koryŏ celadon ceramics as they formed the focal point of commercial exchanges of Korean artefacts and explores how their acquisition and ownership formed part of the complex power relationship that played out between the Koreans, Japanese, Americans, and Europeans. Drawing on a wide range of primary sources, the volume analyses collectors'acquisition practices, arguing that their fascination with ceramics from the Koryŏ kingdom (918–1392) was shaped not only by the aesthetic appeal of the objects but also by biased perceptions of the Korean peninsula, its history, and people.The book will be of interest to scholars working in art history, social history, cultural history, Korean studies, collection studies, museum studies, Korean history, and Asian studies.The Open Access version of this book, available at www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.

How does the art market choose its winners, thereby also deciding what millions of visitors to galleries and museums will view, year after year? Whereas art historical writing and contemporary commentary tend to highlight the efforts of specific artists, this book illustrates how money and marketing, in combination with general trends, play decisive roles in shaping the art world and in propelling specific artists and artworks to positions of prominence.Today, perhaps more than ever before, the high-profile art world is primarily shaped by buyers and those who cater to buyers. The actual artists, although most visible to the public, tend to play a secondary role. The time seems particularly ripe for transparency about how the art world works, given the growth in the art market, media attention on—and popular interest in—high-priced art, and controversy surrounding public funding for art and the value of art for contemporary society. With a combination of marketplace observations, marketing insights, and relevant research findings, this book contributes to increased transparency while providing thought-provoking digressions and anecdotes along the way.Money and Marketing in the Art World offers an accessible analysis of the art market for scholars and graduate students across arts marketing and management, as well as for those more broadly interested in art and business.

Romanticized notions of how one becomes an “artist” have long been questioned, so why do we still fetishize them in popular culture, turning a blind eye to the politics of exclusionism that characterize the art world and conforming our creative potential to well-trodden stereotypes?I'm Not an Artist is a critical appraisal of the role of the artist through time and an account of how successful artists have conquered their spot in the history of art, from the rise of the Renaissance artist star to the multiplicity of artistic identities we see in the creative landscape today.Entertaining, informative, and packed with important but lesser-known stories about how artists became famous, it examines the cultural importance of the professional label “artist” and invites readers to “give up the artist myth” in order to rediscover creativity beyond the stronghold of institutions, markets, trends, and cultural clichés. It's a book about art, artists, art history, and the art market as well as the role creativity plays in our lives and how outdated power structures and professional labels are a hindrance to unlocking creative potential. Openly engaging with the contradictions and paradoxes that currently define the relationship between artists, the education system, and the art market, the book proposes an eco-cultural model that can allow artists to reconfigure their identities, and in the process tilt the artworld's axis.By turns a critical framework for examining what constitutes the term “artist”, an alternative art historical account and a no holds barred guide to how the art world really works, this boundary-breaking book challenges existing practices, methodologies, and metrics of success, calling for a fairer art world that is non-elitist and multicultural. It allows readers to critically position themselves in today's art world in a clear, ethically grounded, and responsible way.

The art market is worth billions globally, despite the effects of the Covid-19 health pandemic. This book brings together a strong cast of contributors to explore contemporary and historical themes.Readers of the book will gain awareness of how historical foundations of arts markets continue to impact on contemporary global developments, while transformational digital technology shakes up the art world. With new insights into emerging arts markets, the book also covers themes and phenomena such as NFTs, secrecy, platforms, and financialization in the arts.The result is a book that will prove valuable reading for scholars involved in art markets studies.

This book provides a comprehensive overview of the professional activities of the art business. Addressing this fast-moving industry, The Art Business: Art World, Art Market analyses the sector's institutions and structures, including galleries, auction houses and art fairs.The rapid development of art finance and its deployment of art as an asset class are covered, and up to moment observations are delivered on the quickly evolving auction system that includes dramatic changes at the major auction houses, Sotheby's and Christie's. This edition highlights growing crises in the market including the ever more unbearable costs of art fair attendance and the lack of a reliable system for establishing ownership and title of artworks. Ever more pressing ethical issues such as toxic museum donors, cultural heritage compliance, and problems of corrupt provenances are explored in detail. Enhanced by new data analytics on the US art market, the author also distils advice and guidance for working art professionals hoping to build their careers.The result is an up-to-date picture of an art business suitable for students and practitioners across the creative sector.

Over the past decades, collaborative initiatives between luxury brands and the art world have been increasing in number and relevance. At first treated as a mere trend or as a marketing stunt, in time luxury-art collaborations have come to be acknowledged as one of the most effective ways luxury brands and artists can position themselves in today's market, engaging with their clients and audiences. This book sheds light on the socio-cultural valence of luxury-art collaborations. The book explores luxury-art collaborations in the context of postmodern consumption, i.e. as a phenomenon deeply rooted in and emerging from the ways postmodern individuals value and consume objects, contents and ideas. More specifically, the book covers: how collaborations reflect the postmodern condition and liquid consumption practices (hybrid, temporary, hyperreal); the impact of luxury-art collaborations on the evolution of luxury stores and museums, and the emergence of hybrid spaces (art fairs, nomadic exhibitions, pop-up stores) – the temporal features of luxury-art collaborations (shortlived duration and fast-paced tempo) – how luxury-art collaborations reshuffle traditional status dynamics while drawing new boundaries of social distinction based on experience and access – why luxury brands and creatives are redefining their conventional identities, morphing into cultural entities and bricoleurs. The book appeals to a wide range of readers, from academics and students in art business, luxury studies, consumption behaviour, to professionals in the luxury industry and the art world. The book is also relevant to an international readership of non-specialists interested in current social and cultural matters.

Art auctions are spectacular theatres of the contemporary art world. From glittering black-tie events to the anonymity of the digital realm, auctions stage the creation of value and can make or break artists'careers. They are a strange phenomenon: relics from the 18th century which remain at the heart of the art world in our digital age. And yet they have undergone huge transformation in the past decades, adapting to online formats, encroaching on territory which was once the preserve of galleries, and expanding ruthlessly into new regions and categories. Why are they still relevant, and what does their future hold? This accessible new book offers a fresh view of auctions, exploring their multifaceted role in today's international art market.

The new look on the history of art and its blind spots, the far-reaching digitization of structures and content, the changing role of museums and art criticism, new forces from influencers to NFTs: Hardly any market system has evolved as profoundly in the last decade as the distribution of art. With 25 years of experience in the art industry, Dirk Boll acts as a continuous chronicler and seasonal commentator of these pervasive developments. His handbook Art and its Market is a reliable source of in-depth knowledge about the inner workings of global art market systems. How do auctions, the network of galleries, and fairs work? How are prices being made, and how do trends both in the production of art as well as its collection emerge? What is more, this edition provides comprehensive information on the practical issues of art acquisition: What are the customs and pitfalls, the economic interdependencies between the artists, buyers and other market players, and the legal regulations governing the trade with art?

The portrait of a young artist making both a living and a lifeAs a young artist trying to make a living in New York without sacrificing all her time to paying rent, Sophia Giovannitti turned to sex work: first, telling herself it was part of her art, and then quickly accepting it as simply the way to make the most money in the shortest possible time. Weaving between the art world and the sex industry, she learned how much the two markets have in common: both built on the buying and selling of creativity and desire, authenticity and intimacy. The power of each lies in believing—or pretending—they can provide meaning outside of monetary exchange. In this searching and provocative work, moving from the author's own experiences to political analyses and the workings of the contemporary art world, Giovannitti asks how we might face the great dilemma of the art and sex industries head on: what happens to desire, beauty, creativity, and autonomy when everything is a transaction? Giovannitti finds a way to commit her life to art, to intimacy, and to freedom on her own terms.

NFTs, non-fungible tokens, as collectible, digital, blockchain-secured files became an international sensation in 2020, with the trend in trading them peaking in the fall of 2021. Many sold for millions, and one even sold for $69 million. And yet what exactly are they, and why do they have value? This is the definitive book on NFTs in the story of art and collecting. It is co-authored by an art historian who has written often on the value of art and the history of collecting. NFTs caught Noah Charney's attention and fascinated him. He, too, felt that initial knee-jerk reaction that so many who hear of a $69 million sale do: how is this digital image different from me clicking “right-click save” on my touchpad and downloading it to my computer? Why would anyone pay $69 million for something that's not f•cking there?This book provides answers to these questions and far more. Charney sees in NFTs a direct parallel to the history, sociology and psychology of art collecting. He was recently a “normee” but he's now halfway inside the club—he is also an acknowledged authority on the history of art and collecting. He knows all there is to know about humans collecting things of no practical value but that we just really want. But then he worked for a period with two crypto-related companies, and got to know this world from within.He's not alone on this ride. The second half of this book is written by someone who knows just about all there is to know about NFTs: Kenny Schachter. Kenny is an artist, collector, curator, professor, columnist and NFT influencer. In fact, he was listed in the fall of 2021 as among the 30 most influential people in the world of NFTs. He even coined (and trademarked) a term, NFTism. While Charney is an art historian considering the NFT phenomenon from the thoughtful but remote perch of his couch, examining NFTs historical and within the context of collecting and the value of art, Kenny has been “in the field” more than anyone, even during the pandemic, zipping from London to Zurich to Art Basel Switzerland to Art Basel Miami. He has his finger on the virtual, digital pulse of this fascinating, bizarre, hugely lucrative phenomenon.Welcome to the definitive book on NFTs.

A step-by-step guide for creatives to transform your passion into a profitable business.Whether you're a musician, photographer, painter, writer, dancer, singer, or any other creative with aspirations of making a living from your art, this is the perfect time to turn your creative ideas into a sustainable business. With gatekeepers no longer controlling the market, anyone with a laptop and a dream can make a thriving living from their creativity.This is the definitive sales and marketing playbook for anyone looking to make a living from their art. Each page provides the inspiration and practical steps you need to build a personal brand, overcome starving-artist syndrome, and finally make consistent sales from your art. By combining left-brain traditional marketing methods with the tools you‘ll build a confident mindset, take charge of your destiny, and create a clear path for success.Miriam Schulman, host of the Inspiration Place podcast, breaks down the five core elements in the “Passion to Profit” planning framework to help you develop your art business—so that you can have the time and freedom to do what you love:PROSPECTING: Build an audience of followers who want what you've got and are prepared to pay top dollar.PRODUCTION: Draw attention to your creations by embracing your authenticity.PRODUCTIVITY: Create work-life balance by managing your priorities and setting manageable goals.PROMOTION: Attract collectors in an authentic and non-salesy way.PRICING: Price your art, products, or services based on cutting edge research that explains buyer psychology.After twenty years of selling art as well as coaching other artists, Miriam knows that now is the time to leave the rat race and pursue your highest dreams. Don't wait for a sign from the universe to gamble on yourself.

A wide-ranging investigation of what speculation is, and what is at stake for artistic, curatorial, critical, and institutional practices in relating to their own speculative character.Engaging with the question of speculation in ways that encompass the artistic, the economic, and the philosophical, with excursions into the literary and the scientific, this collection approaches the theme as a powerful logic of contemporary life whose key instantiations are art and finance. Both are premised on the power of contingency, temporality, and experimentation in the creation (and capitalization) of possible worlds. Artistic autonomy, and the self-legislation of the space of art, have often been seen as the freedom to speculate wildly on material and social possibilities. In this context, the artist is seen as a speculative subject and a paragon of creativity—the diametrical opposite of the bean-counter obsessed with balance sheets and value added. However, once social reality becomes speculative and opaque in its own right—risky, algorithmic, and overhauled by networked markets—what becomes of the distinction between not just art and finance but art and life? This anthology surveys material and social inventiveness from the ground up, speculating with technologies, gender, constructs of the family, and systems of logistics and coordination. An ecology of speculation is traced—one that is as broken, specific, and enthralling as the world.Artists Surveyed include Bertolt Brecht, Jerzy Ludwinski, Cameron Rowland, Salvage Art Institute, Andy Warhol, Mi You, PiraMMMida, Sam LewittWriters Include Lisa Adkins, Ramon Amaro, Brenna Bhandar, Octavia Butler, Cédric Durand, Georg Wilhelm Friedrich Hegel, Sophie Lewis, Dougal Dixon, Stanislaw Lem, Isabelle Stengers and Phillip Pignarre, Steven Shaviro, Can Xue, Daniel Spaulding

Is corporate investing in the arts and culture within communities good business? Written by an expert on the topic who ran the Corporate Art Program at Johnson & Johnson, the book sets out the case for business patronage of the arts and culture and demonstrates how to build an effective program for businesses to follow. As companies seek new ways to add value to society, this book places business support of the arts in a corporate social responsibility context and offers a new concept: Corporate Cultural Responsibility. It discusses the issues underlying business support of the arts and explores new avenues of collaboration and value creation. The framework presented in the book serves as a guide for identifying the key attributes and projected impact of successful and sustainable models. Unlike other books centered on the relationship of art and commerce, this book looks at the broader and global implications of Corporate Cultural Responsibility. It also usefully sets the discussion about the role of philanthropy and corporate social responsibility and the arts within an historical timeframe. As the first book to link culture to community responsibility, the book will be of particular relevance to corporate art advisors and auction houses, as well as students of arts management and corporate social responsibility at advanced undergraduate and postgraduate levels.

Combining an economic perspective with sociological and historic insights, this book investigates the separation of ‘popular'and ‘serious'art over a period of almost two centuries. As the boundaries between our perceptions of established art and popular become more porous, Abbing considers questions such as: Who benefitted from the separation? Why is exclusivity in the established arts so important? Did exclusivity lead to high cost, high subsidies and high prices? Were and are underprivileged groups excluded from art consumption and production? How did popular music become so successful in the second half of the twentieth century? Why does the art profession remain extraordinarily attractive for youngsters in spite of low incomes? The book also discusses the evolution of art in the twenty-first century, considering for example how the platform economy affects the arts, whether or not the established arts are joining the entertainment industry, and the current level of diversity in art. Written from the dual perspective of the author as an artist and social scientist, the book will be of interest for cultural economists and academics as well as artists and general readers interested in art.

The Evolution of Contemporary Arts Markets looks at the historical evolution of the art market from the 15th century to the present day. Art is both an expression of human creativity and an object of economic value and financial refuge at times of economic turbulence. Historically, the art market evolved with the development of capitalism, finance and technical change, and art schools responded to social events such as wars, revolutions and waves of democratization. The author discusses the main features of modern art markets such as complexity in art valuation, globalism, segmentation, financialization, indivisibility, liquidity and provenance issues. The book studies the impact of wealth inequality and economic cycles and crises on the art market and features a chapter focusing specifically on the art market in China.This accessible publication is ideal for a broad, interdisciplinary audience including those involved in the economic and financial fields as well as art lovers, art market participants and social and cultural scholars.

This book takes an interdisciplinary, transnational and cross-cultural approach to reflect on, critically examine and challenge the surprisingly robust practice of making art after death in an artist's name, through the lenses of scholars from the fields of art history, economics and law, as well as practicing artists.Works of art conceived as multiples, such as sculptures, etchings, prints, photographs and conceptual art, can be—and often are—remade from original models and plans long after the artist has passed. Recent sales have suggested a growing market embrace of posthumous works, contemporaneous with questioning on the part of art history. Legal norms seem unready for this surge in posthumous production and are beset by conflict across jurisdictions. Non-Western approaches to posthumous art, from Chinese emulations of non-living artists to Native American performances, take into account rituals of generational passage at odds with contemporary, market-driven approaches.The book will be of interest to scholars working in art history, the art market, art law, art management, museum studies and economics.

Researching Art Markets brings together a scholars from several, various disciplinary perspectives. In doing so, this collection offers a unique multi-disciplinary contribution that disentangles some of the key aspects and trends in art market practices from the past to nowadays, namely art collectors, the artist as an entrepreneur and career paths, and the formation and development of new markets.In understanding the global art market as an ecosystem, the book also examines how research and perceptions have evolved over time. Within the frameworks of contemporary social, economic and political contexts, issues such as business practices, the roles of market participants and the importance of networks are analysed by scholars of different disciplines. With insights from across the humanities and social sciences, the book explores how different methods can coexist to create an interdisciplinary international community of knowledge and research on art markets. Moreover, by providing historical as well as contemporary examples, this book explores the continuum and diversity of the art market.Overall, this book provides a valuable tool for understanding art markets within their wider context. The volume is of interest to scholars researching into the cultural and creative industries from a wider perspective.

Le secteur de l'art, de la culture et de la créativité fait l'objet de nombreuses recherches depuis une quarantaine d'années. Celles-ci sous-tendent une dualité historique entre l'ambition créatrice et l'ambition économique. Cette problématique reste vivace dans le champ de l'entrepreneuriat créatif, artistique et culturel. Créer et gérer, être inspiré et rentabiliser…, des couples ago-antagonistes qui laissent parfois perplexes les artistes-entrepreneurs. Aussi l'objectif de cet ouvrage est-il de comprendre la nature de cette tension et de l'interroger, aussi bien au niveau des artistes que des responsables et opérateurs culturels, en croisant les approches théoriques et les cas pratiques. Au fil des onze chapitres, les auteurs explorent dans une première partie l'articulation entre création et gestion, dans une deuxième les outils de l'entrepreneuriat artistique et culturel et dans une troisième l'importance de l'écosystème dans la construction de l'identité des entrepreneurs. Écrit à la fois par des chercheurs et des professionnels, français, anglais et canadiens, ce livre s'adresse à tout lecteur mobilisé par la gestion et le management des organisations artistiques, créatives et culturelles. Son ambition est de montrer que l'entrepreneuriat est un processus au service de la création dès lors que la relation de tension s'efface au profit de la dialectique.

This book offers a re-examination of art production in terms that understand the process of learning as the production of art itself. Drawing on the thought of Ranciere, Freire, Gramsci and Mouffe, it provides an account of the politics of art production and a theoretical understanding of hegemonic power, while developing a view of method in critical pedagogy founded on the process of ‘making adversaries'. Through a re-evaluation of the relationships between process, arts production and pedagogy within accelerated developments of neoliberalism, the author uncovers ways of forming a more co-operative and less conflictual approach to democratic politics. An investigation of ways in which art practice can be used to engage with critical pedagogy in relation to a commodity driven neoliberal agenda, Art, Critical Pedagogy and Capitalism constitutes a radical rethinking of art making, and an attempt to address the paradox between the proliferation of the commodity of learning and the perceived crisis of arts education. As such, it will appeal to scholars of education, pedagogy and the arts with interests in social and critical theory.

Markt, Management und Marketing im Markt der Zeitgenössischen Kunst (Contemporary Art) werden zu den 26 involvierten Akteuren analysiert und i.W. empirisch untersucht. Konzepte des Vorgehens vor – und nach Corona werden vorgestellt.

How today's artists survive, exhibit, and earn money—without selling out! Career-minded artists, this is the book you have been waiting for! Making It in the Art World, Second Edition, explains how to be a professional artist and shares new methods to define and realize what success means. Whether you're a beginner, a student, or a career artist looking to be in the best museum shows, this book provides ways of advancing your plans on any level. Author Brainard Carey, an artist himself with prestigious exhibitions like the Whitney Biennial under his belt, draws on more than twenty years of experience in the art world and from over 1,500 interviews with artists and curators for Yale University Radio. Included is a thirteen-part workbook to help you formulate and execute a winning career advancement strategy, a process that will prepare you for navigating the art world successfully. Friendly chapters walk you through it all with topics such as: Evaluating your workSubmitting proposals to museums and galleriesCreating pop-up showsPresenting work to the publicDoing it your way (DIY exhibits) Organizing eventsWriting press releasesFinding collectors online and connectingUsing social media effectivelySelling onlineRaising funds for projectsGetting international recognitionMaking It in the Art World, Second Edition, is an invaluable resource for artists at every stage, offering readers a plethora of strategies and helpful tips to plan and execute a successful artistic career.

This paper assesses the impact of the pandemic crisis on self-employed income among artists resident in Germany. Using unique data from the latest available public insurance records, we show that musicians and performing artists are among the most vulnerable groups, and that writers, on average, are relatively less impacted. Moreover, the paper looks at the impact of the 2020 crisis on income differences by gender, career stages and regions, and it investigates the effect of specific non-pharmaceutical, public intervention implemented in German states

The title of this book is intended to be an honest one, far from exaggerated phrases and empty meanings. Three words, a preposition, and a coordinating conjunction: ‘Topics on Art and Money'. A coordinating conjunction, not a subordinating one, since this book does not intend to express a hierarchical order. As all words united by a coordinating conjunction, this book intends to connect them. As simple as that. This book presents, through the chapters written by its authors, some of the ways in which Art and Money are linked. In order to observe this relationship, this book consists of authors whose analysis refers to political propaganda, historical events with artistic repercussions or strictly economic analysis of the art market, for example. “And” connects, “or” divides. This book not only presents a connection between Art and Money, but between academics from different fields and geographical areas. This humble book presents, precisely, how individuals from different specialties think of this relationship. It will appeal to academics dedicated to Arts Economics and Cultural Management, professionals from the art market/world with an interest in works of an academic nature, and general readers with an interest in this topic and a strong knowledge of Arts Economics.

Art/Commons is the first book to theorise the commons from the perspectives of contemporary art history and anthropology, focusing on the ongoing tensions between art and capitalism. This study is grounded in an analysis of contemporary artistic and curatorial practices, which the author describes as practices of commoning, based on co-production, participation, mutualism and the valorization of reproductive labour. Mollona proposes a novel theoretical approach to current debates on the commons, and shows that art can provide both a language of anti-capitalist and post-colonial critique as well as a distinctive set of skills and practices of commoning.

The private museum has become a phenomenon of the 21st century. There are some 400 of them around the world, and an astonishing 70% of those devoted to contemporary art were founded in the past 20 years. Although private museums have been accused of being tax-evading vanity projects or'tombs for trophies,'the picture is far more complex. Georgina Adam's investigation into this extraordinary proliferation, based on her recent visits to over 50 private spaces across the US, Europe, China, and elsewhere, delves into the reasons behind this boom, the different motivations of collectors to display their art in public, and the various ways in which the institutions are financed. Private museums can add greatly to the cultural life of a community, giving a platform to emerging artists, supplying educational programmes, and revitalising declining or neglected regions. But their relationship with public institutions can also be problematic. Should private museums step in to fill a gap left by declining public investment in culture, and what are the implications for society and the arts? At a time of crisis in the museums sector, this book is an essential and thought-provoking read.

This edited collection offers an in-depth analysis of the complex and changing relationship between the arts and their markets. Highly relevant to almost any sociological exploration of the arts, this interaction has long been approached and studied. However, rapid and far-reaching economic changes have recently occurred. Through a number of new empirical case studies across multiple artistic, historic and geographical settings, this volume illuminates the developments of various art markets, and their sociological analyses. The contributions include chapters on artistic recognition and exclusion, integration and self-representation in the art market, sociocultural changes, the role of the gallery owner, and collectives, rankings, and constraints across the cultural industries. Drawing on research from Japan, Switzerland, France, Italy, China, the US, UK, and more, this rich and global perspective challenges current debates surrounding art and markets, and will be an important reference point for scholars and students across the sociology of arts, cultural sociology and culture economy.

Art is a prerequisite for the progress of society. Corporate Art Initiatives contribute to this progression. Based on extensive research, Viviane Mörmann presents 21 promising corporate art initiatives (CAIs). She introduces different types of art initiatives and provides a standardized scheme to evaluate them. This volume features CAIs from the classic corporate art space to the public art challenge, and the virtual museum. It draws attention to the subject of CAIs to broaden the reader's knowledge and to mediate access to current CAIs. The Corporate Art Index thus addresses art lovers, artists, curators, business and marketing professionals, architects and designers, art historians, art fair organizers and journalists.

Both pragmatic and motivational, this book addresses what it means to have a successful long-term career in the arts, taking stock of the current landscape of the art world, introducing new venues in the field, reflecting on issues of social media and exhibition, and ultimately encouraging artists to take control of their professional lives.Weaving conversations from a range of internationally based artists who have negotiated alternative paths to success, lauded artist and teacher Stacy Miller provides a practical, lively reflection on what it takes to be an artist in our new global landscape. This book covers practical needs, different approaches, and philosophical ways of creating a life and career in the arts. It lays out conventional and nonconventional means to representation, describes being an entrepreneur versus funding independent creative projects, and examines social media for the potential powerhouse it is. Most importantly, it gives artists a way to think about being a professional and the different paths to a successful career in the arts. Perfect for emerging, mid-career, and experienced artists, this book encourages readers to redefine personal success and to act locally, nationally, and internationally in an expanding art world.

This wide-ranging book explores the impact of marketization on the creative industries. With critical perspectives from a variety of disciplines and global experts, numerous examples from international cultural institutions are employed to illuminate the topic.Culture and business have become increasingly intertwined, and cultural institutions need to be aware of their place in the market. Commercial awareness, which was previously disparaged, is now seen as a legitimate and necessary response to increased competition, enhancing experience, increasing accessibility, broadening inclusivity and sustainable futures with diminishing funding. The contributions to this book highlight that marketing, public relations, sponsorship and fundraising have become integral to the survival of many museums, galleries and events.Of interest to students and scholars across topics such as arts marketing, arts administration, heritage marketing and museum studies, the book is also insightful for reflective practitioners in the creative sector.

Working Aesthetics is about the relationship between art and work under contemporary capitalism. Whilst labour used to be regarded as an unattractive subject for art, the proximity of work to everyday life has subsequently narrowed the gap between work and art. The artist is no longer considered apart from the economic, but is heralded as an example of how to work in neoliberal management textbooks. As work and life become obscured within the contemporary period, this book asks how artistic practice is affected, including those who labour for artists. Through a series of case studies, Working Aesthetics critically examines the moments in which labour and art intersect under capitalism. When did labour disappear from art production, or accounts of art history? Can we consider the dematerialization of art in the 1960s in relation to the deskilling of work? And how has neoliberal management theory adopting the artist as model worker affected artistic practices in the 21st century? With the narrowing of work and art visible in galleries and art discourse today, Working Aesthetics takes a step back to ask why labour has become a valid subject for contemporary art, and explores what this means for aesthetic culture today.

Der Band zeigt für die Wissensdomäne Ökonomie, dass Bilder eine zentrale Ausdrucksressource zur Konstruktion von Wissen darstellen und sie in sprach-, literatur- und kulturwissenschaftlichen Analysen Rückschlüsse auf ihren historischen und diskursiven Kontext zulassen. Die Beiträge fragen nach diskursiv geprägten Bildinventaren, nach medienspezifischen Text-Bild-Relationen und nach domänentypischen Zurichtungen von Bildern. Dabei werden drei Perspektiven auf die Thematisierung ökonomischer Zusammenhänge in Bildmedien eingenommen:1. Bei der ersten Perspektive steht die Frage nach der Wahrnehmung der Wirtschaft durch die Bildmedien im Fokus. Beiträge, die diesen Blickwinkel einnehmen konzentrieren sich auf die mediale Darstellung der Ökonomie als gesellschaftliche Wissensdomäne.2. Häufig wird der Begriff Ökonomie entgrenzt und sprachlich auf weitere Bereiche übertragen. Untersucht wird, auf welche Weise ökonomische Konzepte in andere Bereiche eingehen und welche Relevanz das ökonomische Vokabular in anderen Bereichen entfaltet.3. Die dritte Perspektive beschäftigt sich damit, welche Theorien der Wirtschaftswissenschaften in Bildmedien aufgegriffen werden und welche (Meta-)Aussagen Medien über die Ökonomik machen.

In the age of post-capitalism, what is the value of design? Is value defined by economic potential? Or is it something far less tangible? Now more than ever design has the ability to engage us in economic, political and cultural debate, to actively resist the monotony of daily life, and to counteract the precarious situation on which modern society seems to rest. Positioning itself as a lens through which to view the world, design allows us, and in some cases, even forces us to reflect on the many aspects of the societies in which we live. Divided into three chapters, GOING REAL positions itself in relation to the works of Marc Jongen, Maurizio Lazzarato, Adam Greenfield and Tiziana Terranova, among others. However, unlike the abovementioned authors, this book draws on the works of selected designers and artists to reflect on the economic, political and cultural aspects of our post-capitalist societies. Beginning with an in-depth case study of Detroit during the downfall of the industrial era, this volume moves on to a timely and provocative insight into the human crises surrounding current migration trends with a particular focus on Calais. Finally, in the third chapter, the human body itself is laid bare as the authors analyse how and why the most personal of ‘spaces'became not only the ultimate marketplace for businesses but also an object of control for governments.

This book studies the relationship between the arts and the economy. By applying economic thinking to arts and culture, it analyses markets for art and cultural goods, highlights specific facets of art auctions and discusses determinants of the economic success of artists. The author also sheds new light on various cultural areas, such as the performing and visual arts, festivals, films, museums and cultural heritage. Lastly, the book discusses cultural policies, the role of the state in financing culture, and the relationship between the arts and happiness.

Bruno S. Frey untersucht Kunst und Kultur vom Standpunkt der Wirtschaftswissenschaften – vor allem unter zwei Aspekten: der Beziehung zwischen Kunst und Wirtschaft sowie der Anwendung ökonomischen Denkens auf den Bereich der Kunst und Kultur. Wichtige Bereiche der Kunstökonomik befassen sich mit der darstellenden und bildenden Kunst, Museen, der Kulturindustrie, dem Kulturtourismus und dem kulturellen Erbe. Mit der Anwendung ökonomischen Denkens wird eine neue Art der Interdisziplinarität eröffnet. Die Kunstökonomik ist eine spannende Anwendung der ökonomischen Denkweise. Finanzwissenschaftliche Aspekte stehen dabei im Vordergrund. Der Autor erörtert Möglichkeiten, welche Rolle der Staat in der Finanzierung der Kunst spielt und spielen kann.Der Autor: Bruno S. Frey ist Ständiger Gastprofessor an der Universität Basel und Forschungsdirektor bei CREMA – Center for Research in Economics, Management and the Arts, Zürich/Schweiz. Zuvor war er Professor an den Universitäten Konstanz, Zürich, Chicago, Warwick und Friedrichshafen und ist mit fünf Ehrendoktoraten in fünf Ländern ausgezeichnet worden.

Artistic labour was exemplary for Utopian Socialist theories of'attractive labour', and Marxist theories of'nonalienated labour', but the rise of the anti-work movement and current theories of'fully automated luxury communism'have seen art topple from its privileged place within the left's political imaginary as the artist has been reconceived as a prototype of the precarious 24/7 worker. Art and Postcapitalism argues that art remains essential for thinking about the intersection of labour, capitalism and postcapitalism not insofar as it merges work and pleasure but as an example of noncapitalist production. Reassessing the contemporary politics of work by revisiting debates about art, technology and in the nineteenth and twentieth century, Dave Beech challenges the aesthetics of labour in John Ruskin, William Morris and Oscar Wilde with a value theory of the supersession of capitalism that sheds light on the anti-work theory by Silvia Federici, Andre Gorz, Kathi Weeks and Maurizio Lazzarato, as well as the technological Cockayne of Srnicek and Williams and Paul Mason. Formulating a critique of contemporary postcapitalism, and developing a new understanding of art and labour within the political project of the supersession of value production, this book is essential for activists, scholars and anyone interested in the real and imagined escape routes from capitalism.

The last twenty years have seen a rise in the production, circulation, and criticism of new forms of socially engaged art aimed at achieving social justice and economic equality. In Wages Against Artwork Leigh Claire La Berge shows how socially engaged art responds to and critiques what she calls decommodified labor—the slow diminishment of wages alongside an increase in the demands of work. Outlining the ways in which socially engaged artists relate to work, labor, and wages, La Berge examines how artists and organizers create institutions to address their own and others'financial precarity; why the increasing role of animals and children in contemporary art points to the turn away from paid labor; and how the expansion of MFA programs and student debt helps create the conditions for decommodified labor. In showing how socially engaged art operates within and against the need to be paid for work, La Berge offers a new theorization of the relationship between art and contemporary capitalism.

As more parts of the world outside Europe became accessible =– and in the wake of social and technological developments in the 18th century – a growing number of exotic artefacts entered European markets. The markets for such objects thrived, while a collecting culture and museums emerged. This book provides insights into the methods and places of exchange, networks, prices, expertise, and valuation concepts, as well as the transfer and transport of these artefacts over 300 years and across four continents. The contributions are from international experts, including Ting Chang, Nélia Dias, Noëmie Etienne, Jonathan Fine, Philip Jones, Sylvester Okwunodu Ogbechie, Léa Saint-Raymond, and Masako Yamamoto.

The arts sector is of vital importance to the global economy and students aspiring to a career in the visual arts are increasingly required to gain an understanding of the business side of the arts world. This textbook introduces the field of arts management with a focus on visual arts.Visual Arts Management provides the first comprehensive textbook to the art business. The book covers the full range of the art world from contemporary galleries, secondary market, auction houses, art fairs, and museums. Topics include overviews of the distinct sectors of the business, but also delves in to technical topics: curatorship, antiques, cultural heritage compliance, marketing, art criticism, taxation, customs, insurance, transportation, appraising, conservation, and connoisseurship. Each chapter concludes with a real-world case study to provide cautionary tales of the dangers and pitfalls of the art business.This unique textbook, authored by an experienced instructor, presents a global perspective on the rapidly developing art business in a way that is relevant for arts management classes and art professionals worldwide.

The Indispensable Roadmap Artists Need to Navigate Their Careers'The Profitable Artist's chapters address a spectrum of practical topics for working artists.'—Artsy.netWhile all art is unique, the challenges artists face are shared regardless of background, experience, and artistic medium. With decades of experience training and helping artists worldwide, the expert staff of the New York Foundation for the Arts—in conjunction with outside professionals—have compiled a “best practices” approach to planning and organizing an art career.In The Profitable Artist, Second Edition, NYFA has identified common problems, examined specialized areas of strategic planning, finance, marketing, law, and fundraising, and distilled these topics in such a way that readers can digest them and apply them to their own experience and practice.This newly revised edition has made considerable updates to reflect changes in the legal and financial landscapes, the vast shift in the tools and culture of both social media and fundraising, and proven planning methodologies from the startup community. All of this continues to be presented in an accessible manner, which encourages artists to apply the information and techniques in a way that is true to their personal and artistic integrity.This invaluable guide appeals to artists in all disciplines of the literary, media, performing, and visual arts—from recent art school graduates to established artists undertaking new arts businesses to artists seeking more from their careers at any stage.

In Speculation as a Mode of Production: Forms of Value Subjectivity in Art and Capital, Marina Vishmidt offers a new perspective on one of the main categories of capitalist life in the historical present. Writing not under the shadow but in the spirit of Adorno's negative dialectic, her work pursues speculation through its contested terrains of philosophy, finance, and art, to arrive at the most detailed analysis that we now possess of the role of speculation in the shaping of subjectivity by value relations. Featuring detailed critical discussions of recent tendencies in the artistic representation of labour, and a brilliant reconstruction of the philosophical concept of the speculative from its origins in German Romanticism, Speculation as a Mode of Production is an essential, widescreen theorisation of capital's drive to self-expansion, and an urgent corrective to the narrow and one-sided periodisations to which it is most commonly subjected.

We imagine that art and money are old enemies, but this myth actually reproduces a violent system of global capitalism and prevents us from imagining and building alternatives. From the chaos unleashed by the'imaginary'money in financial markets to the new forms of exploitation enabled by the'creative economy'to the way art has become the plaything of the world's plutocrats, our era of financialization demands we question our romantic assumptions about art and money. By exploring the way contemporary artists engage with cash, debt and credit, Haiven identifies and assesses a range of creative strategies for mocking, sabotaging, exiting, decrypting and hacking capitalism today. Written for artists, activists and scholars, this book makes an urgent call to unleash the power of the radical imagination by any media necessary.

Art and the Challenge of Markets Volumes 1 & 2 examine the politics of art and culture in light of the profound changes that have taken place in the world order since the 1980s and 1990s. The contributors explore how in these two decades, the neoliberal or market-based model of capitalism started to spread from the economic realm to other areas of society. As a result, many aspects of contemporary Western societies increasingly function in the same way as the private enterprise sector under traditional market capitalism.This second volume analyses the relationships of art with contemporary capitalist economies and instrumentalist cultural policies, and examines several varieties of capitalist-critical and alternative art forms that exist in today's art worlds. It also addresses the vexed issues of art controversies and censorship. The chapters cover issues such as the culturalization of the economy, aesthetics and anti-aesthetics, thesocietal benefits of works of art, art's responsibility to society,'artivism', activist arts as protest and capitalism-critical works, and controversies over nudity in art, as well as considering the marketisation of emerging visual arts worlds in East Asia. The book ends with the a concluding chapter suggesting that even in today's marketized and commercialized environments, art will find a way. Both volumes provide students and scholars across a range of disciplines with an incisive, comparative overview of the politics of art and culture and national, international and transnational art worlds in contemporary capitalism.

Art and the Challenge of Markets Volumes 1 & 2 examine the politics of art and culture in light of the profound changes that have taken place in the world order since the 1980s and 1990s. The contributors explore how in these two decades, the neoliberal or market-based model of capitalism started to spread from the economic realm to other areas of society. As a result, many aspects of contemporary Western societies increasingly function in the same way as the private enterprise sector under traditional market capitalism. The first volume of this two-volume collection considers a broad range of national cultural policies from European and North American countries, and examines the strengthening of international and transnational art worlds in music, visual arts, film, and television. The chapters cover cultural policy and political culture in the United States, United Kingdom, Germany, France, Switzerland, the Nordic countries,the Balkans, and Slovenia, and address the extent to which Western nations have shifted from welfare-state to market-based ideologies. Tensions between centres and peripheries in global art worlds are considered, as well as complex interactions between nations and international and transnational art worlds, and regional variations in the audiovisual market. Both volumes provide students and scholars across a range of disciplines with an incisive, comparative overview of the politics of art and culture and national, international and transnational art worlds in contemporary capitalism.

Dürfen ein toter Haifisch in einer mit Formalin gefüllten Theke von Damien Hirst oder die Skulptur eines enormen Luftballonhündchens von Jeff Koons als Kunst verstanden werden? Liegen Denk- und Handlungsweisen in der heutigen Kunstwelt jenen des Aktienmarkts näher, oder entsprechen sie den gesellschaftlichen Vorstellungen, also einer zugänglichen Kunst? Gibt es noch Künstler•innen, die einen demokratischeren oder partizipatorischen Weg planen? Welchen Sinn für Ästhetik schafft zeitgenössische Kunst in ihren mannigfaltigen Erscheinungen und wie werden dadurch Machtrelationen bzw. soziale Bedingungen geprägt? Der Essay geht diesen Fragen nach und bewegt sich an der Schnittstelle von Ästhetik, Kunstgeschichte, Soziologie und Wirtschaftslehre, um auch anhand von Beispielen die facettierte Beschaffenheit der heutigen Kunstwelt kritisch zu durchdenken. Der Kunstraum wird dabei als politisches Schlachtfeld verstanden, wo Kunstsinn und Autoritätsvergabe auf dem Spiel stehen.

'A comprehensive, wide-ranging and historically well-informed account.'- Charles Saumarez Smith, Royal Academy of ArtsIt is estimated that there are over 300,000 companies involved in the world's art market, employing around 2.8 million people. But the art world carries a veneer of mystery and secrecy that many people find daunting, and the language used by market insiders can be alienating and confusing to those new to the art market. The A-Z of the International Art Market not only clarifies useful terms and definitions, but also represents a significant contribution to the fast-developing processes of transparency and democratisation in the global art business. Comprising art market terms and core concepts – both historical and contemporary – this book is a long-awaited reference source that offers a unique introduction to a dynamic business sector.The A-Z of the International Art Market provides an accessible and thorough insight into critical areas of market practice and custom that anyone involved in the art market will find useful and enlightening.

Quadri, sculture, installazioni, arte ambientale e pubblica, arte post-Internet: l'arte visiva ha acquisito nell'ultimo secolo un vocabolario complesso. Nonostante il pubblico la trovi difficile e molti critici l'abbiano dichiarata morta, mai come oggi si dimostra vitale. Nelle sue forme nuove ha invaso il mondo: in una dinamica sempre più internazionale - anche in tempi di crisi - sorgono ovunque mostre, musei e collezioni. Un'espansione solo mercantile o dobbiamo riconoscere che nell'arte contemporanea c'è ancora poesia? Cosa siamo disposti a definire arte? Come funziona il sistema che le attribuisce valore?

Il “diritto dell'arte” è un neologismo che vuole indicare un sistema giuridico complesso: si interessa della disciplina di ogni rapporto che abbia a che fare con l'opera d'arte e la sua circolazione o con l'artista o con le varie vicende che possono riguardare tali oggetti o tali soggetti. È forse il settore del diritto che più abbraccia la totalità delle discipline giuridiche (civilistiche e commercialistiche, associativistiche, pubblicistiche e tributarie; aprendosi anche agli scenari del diritto penale e dei diritti di proprietà intellettuale e della personalità). Il “diritto dell'arte” si propone di regolare, proteggere e facilitare l'esistenza dell'opera creata, e la creazione in sé, come anche la circolazione e il godimento dell'oggetto artistico. Gli interessi giuridici coinvolti sono complessi e differenziati, spesso in conflitto tra loro: così una penetrante visione della funzione educativa e sociale del prodotto artistico può talora scontrarsi con gli istituti privatistici che tutelano la proprietà, come elemento di patrimonio individuale. E questo significa che le problematiche potranno trovare talora soluzioni differenziate, a seconda che prevalga nello studioso o nel legislatore l'atteggiamento pubblicistico o quello privatistico. Sebbene l'arte, nel senso più ampio del termine, includa ogni elevata creazione umana (cinema, teatro, musica, letteratura e così via), il “diritto dell'arte”, come usualmente inteso, riguarda prevalentemente le opere delle arti figurative, plastiche, tattili, visive (scultura, pittura, grafi ca, disegno, fotografi a, computer art, video art eccetera). Inoltre, il “diritto dell'arte” è strettamente legato e, in alcuni casi, si sovrappone al “diritto d'autore” e al “diritto dei beni culturali”, che fanno a pieno titolo parte di quell'economico che dà all'arte un valore non più solo spirituale.