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Copyright of Psico-USF is the property of Universidade Sao Francisco, Programa de Pos-Graduacao Stricto Sensu em Psicologia and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

This work is the result of a documentary study conducted with 44 issues of Men's Health Brazil magazine, published between May 2006 and December 2009. The goal was to identify and analyze the social representations of masculinity. All the titles of the magazine sections (1,271 titles) were selected for the analysis of this representational field. The results were identified through the analytic procedure of the Alceste software and they indicated that the representational field consists of three factors (seduction and aesthetics, body modeling and tuned man) and that the conception of masculinity approaches the concept of hegemonic masculinity. By means of the factorial analysis of correspondences, it was possible to observe a change in the editorial standard of the magazine, which starts its publication with a discourse targeted towards seduction strategies (2006), then it focuses on general information about guidance on physical exercises and activities (2007) up to the emergence of a new masculine pattern aimed at books, CDs, DVDs and cars consumption, and also professional careers (2008 and 2009). This study discusses the role of the media in the construction of social representations and the reorganization of masculine seduction practices. [ABSTRACT FROM AUTHOR]

Copyright of Universitas Psychologica is the property of Pontificia Universidad Javeriana and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)