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Earlier research into astronomer Johannes Kepler's influence on his 17th century contemporaries and successors has overemphasized the apparent lack of interest in his three laws of planetary motion until Isaac Newton explained and utilized them in his 'Principia' of 1687. As a result, researchers have, until recently, missed the transformation Kepler worked on 17th century astronomy. Kepler was the first to blend astronomy's traditional emphasis on calculation with actual physical observation and inquiry into the causes behind planetary motion. Kepler made Newton possible by unifying astronomy and physics.

The article presents data on the history of the "Journal of Marketing" since its formation in 1936. The journal's formation after the merger of the American Marketing Society and the National Association of Marketing Teachers into the American Marketing Association is reported. Specifics on the first issue's format, the various sections within each issue and the addition of the book reviews section are given. The membership growth over the years since 1936 is reported. The author provides suggestions on potentially increasing the journal's size and addresses the impact World War II had on the journal.