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Your search keyword '"Apple Macintosh SE (680X0-based system) -- Marketing"' showing total 8 results
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8 results on '"Apple Macintosh SE (680X0-based system) -- Marketing"'

1. Apple's mixed bag of news: resellers get set for platform upheaval, lower margins

Author

Gore, Andrew and Spiegelman, Lisa

Subjects
Marketing Strategy, Wholesale Dealer/Distributor, Profit Margin, Microcomputer, New Product, Low Cost, Apple Inc. -- Marketing, Apple Macintosh IIcx (680X0-based microcomputer) -- Marketing, Apple Macintosh Plus (Microcomputer) -- Marketing, Apple Macintosh SE (680X0-based system) -- Marketing, Apple Macintosh IILC (Microcomputer) -- Marketing
Published
1990

2. Australia: Apple offers bonuses to Mac SE and Mac IIcx purchasers

Author

McNamara, Sean

Subjects
Promotion of Product, Microcomputer, Marketing Strategy, Computer Industry, Apple Inc. -- Marketing, Apple Macintosh IIcx (680X0-based microcomputer) -- Marketing, Apple Macintosh SE (680X0-based system) -- Marketing, Computer industry -- Marketing, Microcomputers -- Marketing
Abstract

AUSTRALIA: APPLE OFFERS BONUSES TO MAC SE AND MAC IICX PURCHASERS SYDNEY, AUSTRALIA, 1990 JUL 20 (NB) -- Apple Computer has announced a series of bonuses, ranging from AUS$750 to […]

Published
1990

3. Apple institutes major Mac discount to schools

Author

Woods, Wendy

Subjects
Marketing Strategy, Discount, Promotion of Product, Computer Industry, Apple Inc. -- Marketing, Apple Macintosh SE (680X0-based system) -- Marketing, Apple Macintosh Plus (Microcomputer) -- Marketing, Computer industry -- Marketing
Abstract

APPLE INSTITUTES MAJOR MAC DISCOUNT TO SCHOOLS CUPERTINO, CALIFORNIA, U.S.A., 1990 MAY 14 (NB) -- Apple Computer is offering a major discount to school systems for its Macintosh Plus and […]

Published
1990

4. Bad-news bears spoil Apple Xmas: dealers get price break on SE, SE/30

Author

Pfiffner, Pamela

Subjects
Pricing Policy, Wholesale Dealer/Distributor, Discount, Marketing Strategy, Apple Inc. -- Marketing, Apple Macintosh SE (680X0-based system) -- Marketing, Apple Macintosh SE/30 (680X0-based system) -- Marketing
Abstract

Dealers get price break on SE, SE/30 By Pamela Pfiffner San Francisco -- In an apparent bid to boost second-quarter sales, Apple lowered prices to its dealers on Mac SE […]

Published
1990

5. Significant new products make Spring Comdex potent

Author

Gilman, Ralph A.

Subjects
Computer Dealers Exposition, Value-Added Resellers, Networks, DTP Software, Multiuser Microcomputers, Software Design, Technology, Microcomputer, New Product, Trade Show, Market Analysis, Wholesale Dealer/Distributor, Marketing Strategy, International Business Machines Corp. -- Marketing, Apple Inc. -- Marketing, Apple Macintosh SE (680X0-based system) -- Marketing, Apple Macintosh II (680X0-based system) -- Marketing, IBM PS/2 (Intel-compatible system) -- Marketing
Published
1987

6. All aboard the Mac wagon

Author

Jain, Ash

Subjects
Value-Added Resellers, Market Analysis, Microcomputer, Trends, Software Retailing, Retail/Reseller Channel, Business Planning, Apple Macintosh SE (680X0-based system) -- Marketing, Apple Macintosh II (680X0-based system) -- Marketing
Published
1988

7. Apple prepares Christmas campaign

Author

Whitmer, Clair

Subjects
Retail/Reseller Channel, Wholesale Dealer/Distributor, Incentives, Advertising (Industry), Marketing, Apple Inc. -- Marketing, Apple IIc Plus (Microcomputer) -- Marketing, Apple IIgs (Microcomputer) -- Marketing, Apple Macintosh SE (680X0-based system) -- Marketing, Microsoft Works (Integrated software) -- Marketing, AppleWorks GS (Computer program) -- Marketing
Abstract

Apple prepares Christmas campaign CUPERTINO, Calif. -- Following its plan of emphasizing product value more than price, Apple has launched its annual dealer promotional campaign for the lucrative Christmas season. […]

Published
1988

8. New Mac micros may preach to the already converted

Author

Stromer, Richard

Subjects
Microcomputer, Marketing, Purchases, Forecasting, Survey, PC Week (Periodical), Preview of Coming Year, Outlook, Apple Inc. -- Marketing, Apple Macintosh II (680X0-based system) -- Marketing, Apple Macintosh SE (680X0-based system) -- Marketing
Published
1987

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