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39 results on '"Apple Macintosh PowerBook (PowerPC-based notebook) -- Marketing"'

1. Getting carried away

Subjects
PowerPC-based system, Laptop/portable computer, Company marketing practices, 64-bit operating system, 32-bit operating system, SPARC-based system, MIPS-based system, Computer industry, K6-based system, System design, Time to market, 486-based system, Microcomputer industry, Operating system, Home computer market, 680X0-based system, Apple Inc. -- Marketing -- Equipment and supplies, Apple Macintosh PowerBook (PowerPC-based notebook) -- Marketing, Apple Macintosh (680X0-based system) -- Design and construction -- Marketing, DOS (Operating system) -- Equipment and supplies -- Marketing, IBM PC (Intel-compatible system) -- Design and construction -- Marketing, Notebook computers -- Marketing -- Design and construction -- Equipment and supplies -- Usage, Operating systems -- Usage -- Equipment and supplies, Product development -- Equipment and supplies, Laptop computers -- Marketing -- Design and construction -- Equipment and supplies -- Usage, Portable computers -- Marketing -- Equipment and supplies -- Usage, Connectivity -- Equipment and supplies, System design -- Equipment and supplies, Systems analysis -- Equipment and supplies, Marketing -- Equipment and supplies, Computer industry -- Marketing -- Equipment and supplies, Interoperability -- Equipment and supplies, Microcomputers -- Marketing -- Usage -- Equipment and supplies -- Design and construction
Abstract

In a recent interview with PC User, Microsoft's president Bill Gates explained his company's reluctance to develop products for the Unix-based NeXT computer. His estimate of installations in the US […]

Published
1991

2. Polishing Up Apple

Author

Morris, John

Subjects
Product marketing strategy, PowerPC-based notebook, Notebook computer, PowerPC-based system, Operating system, Apple Inc. -- Product information, Apple iBook (PowerPC-based notebook) -- Marketing, Apple Macintosh PowerBook (PowerPC-based notebook) -- Marketing, Apple iMac (PowerPC-based system) -- Marketing, Mac OS X (Operating system) -- Marketing, Computer industry -- Product information, Notebook computers -- Marketing, Microcomputers -- Marketing, Computer software industry -- Product information, Operating systems -- Marketing
Published
2000

3. Apple readies new program for retailers

Author

Wald, Michael

Subjects
Promotion of Product, Microcomputer, Notebook Computer, Apple Inc. -- Marketing, Apple Macintosh PowerBook (PowerPC-based notebook) -- Marketing, Apple Power Macintosh (PowerPC-based system) -- Marketing, Computer industry -- Marketing, Microcomputers -- Marketing
Published
1994

4. Apple expects to close year on high note; Q4 buoyed by strong Power Mac and PowerBook sales

Author

Boudette, Neal

Subjects
Company marketing practices, Company financing, Microcomputer industry, Computer industry, Apple Inc. -- Finance -- Marketing, Apple Macintosh PowerBook (PowerPC-based notebook) -- Marketing, Apple Power Macintosh (PowerPC-based system) -- Marketing, Computer industry -- Finance -- Marketing, Profit
Abstract

A week after buyout rumors drove its shares up nearly 15 percent, Apple Computer Inc. added to the bounce with reports that fourth-quarter earnings will be 'significantly higher' than expected. […]

Published
1994

5. Supply precedes demand

Author

Richards, Kathleen

Subjects
Marketing Strategy, Retail/Reseller Channel, Notebook Computer, PowerPC-based System, 680X0-Based System, Apple Inc. -- Marketing, Apple Power Macintosh (PowerPC-based system) -- Marketing, Apple Macintosh PowerBook (PowerPC-based notebook) -- Marketing, Apple Macintosh Performa (PowerPC-based system) -- Marketing, Microcomputers -- Marketing
Published
1994

6. New PBs to contend with cheap, fast PC notebooks

Author

Cohen, Raines

Subjects
Price, Marketing Strategy, Notebook Computer, Competition, Enhancements, Apple Inc. -- Marketing, Apple Macintosh PowerBook (PowerPC-based notebook) -- Marketing, Notebook computers -- Marketing, Computer industry -- Marketing
Abstract

San Francisco -- It's a crowded market out there. Corporate users deciding between Apple's forthcoming 68040-based PowerBooks and Windows notebooks will find that Apple's offerings need every advantage they have […]

Published
1994

7. PBs priced to move as Apple rolls out new rebate scheme

Author

Hess, Robert

Subjects
Promotion of Product, Marketing Strategy, Pricing Policy, Discount, Notebook Computer, Apple Inc. -- Marketing, Apple Macintosh PowerBook (PowerPC-based notebook) -- Marketing, Computer industry -- Marketing, Notebook computers -- Marketing
Abstract

Cupertino, Calif. - Apple this week will launch a rebate program designed to make its already-portable PowerBooks move even more easily off dealer shelves and spur buying of selected peripherals. […]

Published
1993

8. The decline of the desktop Macintosh

Author

Mello, Adrian

Subjects
Microcomputer, Notebook Computer, User Need, Market Share, Apple Inc. -- Product information, Apple Macintosh (680X0-based system) -- Marketing, Apple Macintosh PowerBook (PowerPC-based notebook) -- Marketing, Microcomputers -- Marketing, Notebook computers -- Marketing, Computer industry -- Product information
Published
1992

9. PowerBooks aplenty pack pipeline for '93

Author

Gore, Andrew

Subjects
Laptop/Portable Computer, Laptop computers, Marketing Strategy, Bundled Software, Sales Analysis, Product Development, File Transfer, Apple Inc. -- Product development, Apple Macintosh PowerBook (PowerPC-based notebook) -- Marketing, Computer industry -- Product information, Portable computers -- Product development, Laptop computers -- Product development
Abstract

By Andrew Gore Las Vegas - Apple officials last week outlined aggressive plans to extend the company's PowerBook line in 1993, including delivering new models as often as every three […]

Published
1992

12. Apple Computer resumes laptop family shipments

Subjects
Apple Inc. -- Marketing -- 00300559, Computer industry -- Marketing, Business, Business, general, Apple Macintosh PowerBook (PowerPC-based notebook) -- Marketing
Published
1995

13. Buyers give nod to new Macs

Author

Gore, Andrew

Subjects
Microcomputer, Laptop Computers, Trade Show, User Need, Market Entry, Manufacturers, Marketing Strategy, Comdex-Fall, Apple Inc. -- Marketing, Apple Macintosh PowerBook (PowerPC-based notebook) -- Marketing, Apple Macintosh Quadra (680X0-based system) -- Marketing, Apple Macintosh Classic II (680X0-based system) -- Marketing, Comdex -- 1991 AD
Abstract

By Andrew Gore Las Vegas -- If the foot traffic at Apple's booth at last week's Comdex/Fall '91 was any indication, the Macintosh Classic II, Quadras and PowerBooks attracted a […]

Published
1991

15. Apple's profit increased 10% in its 1st period

Author

Faludi, Susan

Subjects
Apple Inc. -- Finance, Computer industry -- Finance, Portable computers -- Marketing, Business, Business, general, Apple Macintosh PowerBook (PowerPC-based notebook) -- Marketing
Published
1992

16. Plagued by product problems, Apple finishes in last place

Author

Jordan, Peter

Subjects
VAR, PowerPC-based notebook, Retail/reseller channel, Apple Inc. -- Marketing -- 00300559, Apple Macintosh PowerBook (PowerPC-based notebook) -- Marketing, Value-added resellers -- Marketing, Notebook computers -- Marketing, Computer industry -- Marketing
Abstract

With a cellar-dwelling overall score of 57 in the Annual Report Card of notebook computer vendors, Apple has much work to do to earn the respect of its VARs. Problems […]

Published
1996

17. A fractured fairy tale

Author

Gore, Andrew

Subjects
Company marketing practices, 680X0-Based Notebook, PowerPC-based notebook, Apple Inc. -- Marketing -- 00300559, Apple Macintosh PowerBook 500 (680X0-based notebook) -- Marketing, Apple Macintosh PowerBook (PowerPC-based notebook) -- Marketing, Notebook computers -- Marketing, Computer industry -- Marketing
Abstract

There are many kinds of fairy tales. There are those favored by Disney, where the good guys, those with middle-class values, live happily ever after. Then there's the Shakespearean bent […]

Published
1995

18. Apple promotes sales automation software for PowerBook

Author

Rohrbough, Linda

Subjects
Marketing Strategy, Notebook Computer, Sales Management, Apple Inc. -- Marketing, Apple Macintosh PowerBook (PowerPC-based notebook) -- Marketing, Computer industry -- Marketing, Laptop computers -- Marketing, Sales management
Abstract

Apple Promotes Sales Automation Software For Powerbook 11/19/91 CUPERTINO, CALIFORNIA, U.S.A., 1991 NOV 19 (NB) -- Apple Computer said it is actively promoting and supporting third-party software aimed at salesman […]

Published
1991

19. Apple does inventory spring-cleaning

Author

Halper, Mark

Subjects
Marketing, Price Cutting, Notebook Computer, Product Development, Apple Inc. -- Marketing, Apple Macintosh PowerBook (PowerPC-based notebook) -- Marketing, Apple Macintosh PowerBook Duo (680X0-based notebook) -- Marketing, Computer industry -- Marketing, Notebook computers -- Marketing
Published
1994

20. Preaching to the choir

Author

Gore, Andrew

Subjects
Notebook Computer, Marketing Strategy, Product Development, Competition, Apple Inc. -- Marketing, Apple Macintosh PowerBook (PowerPC-based notebook) -- Marketing, Notebook computers -- Marketing, Computer industry -- Marketing
Abstract

When I die, I want "He left to pursue other interests" etched on my tombstone. Those six words have marked the recent departures of many Apple illuminati. However, these defections […]

Published
1994

21. Momentum mori?

Subjects
Laptop/portable computer, Company marketing practices, Sales analysis, Microcomputer industry, Computer industry, Apple Inc. -- Marketing, Apple Macintosh PowerBook (PowerPC-based notebook) -- Marketing, Notebook computers -- Marketing, Laptop computers -- Marketing, Computer industry -- Marketing, Sales
Abstract

OEMs: Apple MOMENTUM MORI? Has Apple's PowerBook run out of gas? Not so, says PowerBook Product Line Manager David Rothschild. But analysts have been ganging up on PowerBook lately. Oppenheimer […]

Published
1994

22. Apple to end mail-order prohibition for resellers

Author

Zarley, Craig

Subjects
Marketing Strategy, Mail Order, Small Business, Microcomputer, Apple Inc. -- Marketing, Apple Macintosh (680X0-based system) -- Marketing, Apple Macintosh Quadra 605 (680X0-based system) -- Marketing, Apple Macintosh PowerBook (PowerPC-based notebook) -- Marketing, Computer industry -- Marketing, Microcomputers -- Marketing
Published
1994

23. Apple rebates

Subjects
Laptop/portable computer, Company marketing practices, Ink jet printer, Apple Inc. -- Marketing, Apple Macintosh PowerBook (PowerPC-based notebook) -- Marketing, Apple Color Printer (Color ink jet printer) -- Marketing, Apple Macintosh 16' Color Display (Color monitor) -- Marketing, Notebook computers -- Marketing, Ink-jet printers -- Marketing, Laptop computers -- Marketing, Video monitors -- Marketing
Abstract

In a holiday promotion that ends January 31, 1994, Apple has begun giving instant rebates to buyers of most PowerBooks, ranging from $100 for a PowerBook 165 to $500 on […]

Published
1994

24. Apple woos users with yet another notebook rebate

Author

Parkinson, Kirsten L.

Subjects
Pricing Policy, Notebook Computer, Promotion of Product, Marketing Strategy, Apple Inc. -- Marketing, Apple Macintosh PowerBook (PowerPC-based notebook) -- Marketing, Computer industry -- Marketing, Notebook computers -- Marketing
Abstract

Cupertino, Calif. - Seeking to boost holiday sales, Apple last week unveiled yet another rebate program for PowerBooks. The mail-in rebate gives users $200 back if they purchase a PowerBook […]

Published
1993

25. After year of playing it safe, PBs need to get moving again

Author

Gore, Andrew

Subjects
Marketing Strategy, Manufacturers, Enhancements, Strategic Planning, Notebook Computer, Apple Inc. -- Marketing, Apple Macintosh PowerBook (PowerPC-based notebook) -- Marketing, Notebook computers -- Marketing
Abstract

It seems only fitting that a week after Apple sold its 1 millionth PowerBook, MacWEEK launches Mobile Computing, a weekly section featuring PowerBook, Newton and other articles of interest to […]

Published
1993

26. Monthly poll: PowerBook edges out ThinkPad

Author

Jarvie, Barbara and Gale, Merilee

Subjects
Marketing Strategy, Notebook Computer, Sales Analysis, Survey, Laser Printer, Microcomputer, Shortage, Apple Inc. -- Product information, Apple Macintosh PowerBook (PowerPC-based notebook) -- Marketing, Notebook computers -- Marketing, Computer industry -- Surveys, Laser printers -- Marketing, Microcomputers -- Marketing
Published
1993

27. Apple's new mail-order catalog delivers bad news to dealers

Author

Swartz, Jon

Subjects
Marketing Strategy, Mail Order, Value-added resellers, Distribution Management, Competition, Software packages, Vendor Relations, Apple Inc. -- Marketing, Apple Macintosh PowerBook (PowerPC-based notebook) -- Marketing, Apple StyleWriter (Ink jet printer) -- Marketing, Computer industry -- Marketing, Value-added resellers -- Distribution, Software -- Marketing
Abstract

By Jon Swartz San Francisco - When Apple dealers recently opened their mail and found the computer maker's first product catalog, they were unpleasantly surprised. While many of the estimated […]

Published
1992

28. Companion guides DOS users to PBs

Author

Cohen, Raines

Subjects
Bundled Software, Notebook Computer, Marketing Strategy, File Format Conversion Software, Apple Inc. -- Marketing, Apple Macintosh PowerBook (PowerPC-based notebook) -- Marketing, Notebook computers -- Marketing, Computer industry -- Marketing
Abstract

By Raines Cohen Las Vegas - Apple this week officially will introduce its PowerBook/DOS Companion, a bundle of products intended to help IBM PC and compatible users migrate to the […]

Published
1992

29. Is Apple going mobile?

Author

Wolf, Charles

Subjects
Laptop/Portable Computer, Trends, Strategic Planning, Marketing Strategy, Notebook Computer, Apple Macintosh PowerBook (PowerPC-based notebook) -- Marketing, Portable computers -- Marketing, Computer industry -- Marketing
Abstract

At a computer conference I attended last month, I was struck by the preponderance of Mac PowerBooks among those participants who chose to use their computers to take notes during […]

Published
1992

30. Apple unbundles ARA from PowerBooks

Subjects
Bundled Software, Network software, Apple Inc. -- Marketing, Apple Macintosh PowerBook (PowerPC-based notebook) -- Marketing, AppleTalk Remote Access (Data communications software) -- Marketing, Network software -- Marketing, Computer industry -- Marketing
Abstract

Cupertino, Calif. - In the flurry of excitement surrounding Apple's product announcements last month, the company neglected to point out a fact important to many buyers: AppleTalk Remote Access no […]

Published
1992

31. Well-tempered serendipity comes with PowerBooks

Author

Gassee, Jean-Louis

Subjects
Notebook Computer, Marketing, Support Services, Apple Inc. -- Product information, Apple Macintosh PowerBook (PowerPC-based notebook) -- Marketing, Notebook computers -- Marketing, Computer industry -- Product information
Abstract

Well-tempered serendipity comes with PowerBooks By Jean-Louis Gassee There is more than meets the eye in Apple's successful PowerBooks. A well-guarded secret, they mark a felicitous, albeit belated, entry into […]

Published
1992

32. Apple Powerbook: Neil Selvin

Author

Johnson, Bradley

Subjects
Apple Macintosh PowerBook (PowerPC-based notebook) -- Marketing, Computer industry -- Marketing, Apple Inc. -- Marketing
Published
1992

33. Apple packs integrated programs, financing into promo

Author

Rothenberg, Matthew

Subjects
Bundled Software, Promotion of Product, Microcomputer, Marketing Strategy, Financing, Apple Inc. -- Marketing, Apple Macintosh Classic II (680X0-based system) -- Marketing, Apple Macintosh IILC (Microcomputer) -- Marketing, Apple Macintosh PowerBook (PowerPC-based notebook) -- Marketing, Microcomputers -- Marketing
Abstract

TITLE: APPLE PACKS INTEGRATED PROGRAMS FINANCING INTO PROMO By Matthew Rothenberg Cupertino, Calif. -- Apple USA has announced a promotion that gives buyers of selected Macs the works: a choice […]

Published
1992

34. Apple tries to grab PC laptop users with PowerBooks; dealers haven't sold enough PowerBooks yet to gauge their popularity

Author

Michel, Steve

Subjects
Marketing Strategy, System Selection, Notebook Computer, Laptop/Portable Computer, Apple Inc. -- Marketing, Apple Macintosh PowerBook (PowerPC-based notebook) -- Marketing
Abstract

Dealers haven't sold enough PowerBooks yet to gauge their popularity. By Steve Michel If you just watched Apple's television advertisements for its PowerBooks, you would think that one of the […]

Published
1992

36. Apple targets sales automation with PowerBook

Author

Clancy, Heather

Subjects
Vertical Market Software, Support Services, Customer Service, Laptop/Portable Computer, Sales Management, Value-Added Resellers, Apple Inc. -- Marketing, Apple Macintosh PowerBook (PowerPC-based notebook) -- Marketing, Computer industry -- Marketing, Portable computers -- Marketing, Sales management -- Equipment and supplies, Value-added resellers -- Recruiting
Published
1991

37. Apple goes on tour with new CPUs

Subjects
Marketing, User Group, Microcomputer, Notebook Computer, San Francisco Apple Users Group, Exhibits, Promotion of Product, Apple Inc. -- Marketing, Apple Macintosh Quadra (680X0-based system) -- Marketing, Apple Macintosh PowerBook (PowerPC-based notebook) -- Marketing
Abstract

San Francisco -- Mac managers and even Apple employees were eager to get their hands on Apple's new PowerBooks after a demonstration here at a user group meeting last week. […]

Published
1991

38. Breaking the rules in Switzerland; gray marketer jumps gun on debut

Author

Gore, Andrew

Subjects
Switzerland, Retail/Reseller Channel, Gray Market, Wholesale Dealer/Distributor, Promotion of Product, Certification, Notebook Computer, Microcomputer, Data Fox SA -- Marketing, Apple Macintosh PowerBook (PowerPC-based notebook) -- Marketing, Apple Macintosh Quadra (680X0-based system) -- Marketing, Apple Macintosh Classic II (680X0-based system) -- Marketing
Abstract

Gray marketer jumps gun on debut By Andrew Gore Lausanne, Switzerland -- While Oct. 21 was supposed to have been the first public showing of the Mac PowerBooks and Quadras, […]

Published
1991

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