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In this study, we investigate pricing decisions with different decision sequences in an e‐commerce supply chain. The e‐commerce platform sells blockchain‐compatible products through a self‐operated model, while the retailer operating on the platform sells general products. Furthermore, we take into account the impact of counterfeits infiltrating the general product market. This can trigger consumers' anticipated regrets, including high‐price regret and fake purchase regret. We design three scenarios: Scenario ES (the e‐commerce platform makes the decision first), Scenario RS (the retailer makes the decision first), and Scenario VN (they make decisions simultaneously). We study the impact of consumers' anticipated regrets and the decision sequence on pricing strategies, as well as the profits of the e‐commerce platform and the retailer. Our results show that the optimal retail prices of the two versions of the products and the profits of the e‐commerce platform and the retailer are negatively correlated with the relative regret intensity. The profits of the e‐commerce platform and the retailer are the lowest under Scenario VN due to the fiercest competition. The e‐commerce platform prefers Scenario RS to Scenario ES. If the counterfeit penetration rate is small and the commission rate is large, the retailer prefers Scenario RS to Scenario ES. However, if the counterfeit penetration rate is high, or if both the counterfeit penetration rate and the commission rate are low, the retailer prefers Scenario ES to Scenario RS. Furthermore, if government penalties (or consumer claims) exist, the retailer should combat counterfeiting appropriately for better financial performance. [ABSTRACT FROM AUTHOR]

Deliberate ignorance is the willful choice not to know the answer to a question of personal relevance. The question of whether a man is the biological father of his child is a sensitive issue in many cultures and can lead to litigation, divorce, and disinheritance. Thanks to DNA tests, men are easily able to resolve the uncertainty. Psychological theories that picture humans as informavores who are averse to ambiguity suggest men would do a DNA test, as does evolutionary theory, which considers investing in raising a rival's offspring a mistake. We conducted two representative studies using computer-based face-to-face interviews in Germany (n = 969) and Spain (n = 1,002) to investigate whether men actually want to know and how women would react to this desire. As a base line, Germans (Spanish) estimated that 10% (20%) of fathers mistakenly believe that they are the biological father of their child. Nevertheless, in both countries, only 4% of fathers reported that they had performed a DNA paternity test, while 96% said they had not. In contrast, among men without children, 38% (33%) of Germans (Spanish) stated they would do a DNA test if they had children, mostly without telling their partners. Spanish women with children would more often disapprove of a paternity test or threaten their husbands with divorce (25%) than would German women (13%). We find that a simple test of risk aversion, measured also by the purchase of non-mandatory insurances, is correlated with not wanting to know. [ABSTRACT FROM AUTHOR]

In recent years, live streaming has become the mainstream way of online shopping in China. As the dominant player and performer in live streaming, streamers play a crucial role in consumers' purchase decisions. Therefore, this study focuses on the self-presentation behavior of streamers in the context of e-commerce live streaming and explores the mechanism of its influence on consumers' purchase intention from the perspective of persuasion knowledge. A total of 538 consumers from China participated in this anonymous survey. The results indicate that helpful and empathetic behaviors of streamers can significantly enhance consumers' purchase intention, while derogatory, exaggerated, and flattering behaviors of streamers can significantly diminish consumers' purchase intention. Persuasion knowledge played a mediating role and had a significant negative impact on purchase intention, while anticipated inaction regret weakened its effect on purchase intention. [ABSTRACT FROM AUTHOR]

In recent years, live streaming has become the mainstream way of online shopping in China. As the dominant player and performer in live streaming, streamers play a crucial role in consumers’ purchase decisions. Therefore, this study focuses on the self-presentation behavior of streamers in the context of e-commerce live streaming and explores the mechanism of its influence on consumers’ purchase intention from the perspective of persuasion knowledge. A total of 538 consumers from China participated in this anonymous survey. The results indicate that helpful and empathetic behaviors of streamers can significantly enhance consumers’ purchase intention, while derogatory, exaggerated, and flattering behaviors of streamers can significantly diminish consumers’ purchase intention. Persuasion knowledge played a mediating role and had a significant negative impact on purchase intention, while anticipated inaction regret weakened its effect on purchase intention.

Pregnant women, considered at risk of COVID-19 complications because of the immunosuppressive and physiological changes in pregnancy, were initially hesitant to receive COVID-19 vaccination. This study assessed the association between COVID-19 vaccination uptake, psychological determinants (health belief model (HBM) constructs, anticipated regret, trust in health authorities), and provider recommendation among pregnant women in Kenya. Using data from a cross-sectional study, we conducted correlations, binary and multivariable logistic regressions, and moderation analysis to explore relationships between COVID-19 vaccination and psychological variables. Of the 115 pregnant women, 64% reported receiving provider recommendations for COVID-19 vaccination. There were weak positive correlations between the variables. Participants with high anticipated regret scores were more likely to receive COVID-19 vaccination compared to their peers (AOR = 4.27; 95% CI, 1.23–14.85), while provider recommendation increased the odds of COVID-19 vaccination (OR = 3.70; 95% CI, 1.53–8.92). None of the HBM constructs were significantly associated with COVID-19 vaccination. The findings related to psychological variables require the reconceptualization of theory-informed interventions to streamline healthcare provision. The critical role of healthcare providers in COVID-19 vaccination recommendations suggests a need to empower health practitioners with effective communication skills to improve maternal health outcomes.

Pregnant women, considered at risk of COVID-19 complications because of the immunosuppressive and physiological changes in pregnancy, were initially hesitant to receive COVID-19 vaccination. This study assessed the association between COVID-19 vaccination uptake, psychological determinants (health belief model (HBM) constructs, anticipated regret, trust in health authorities), and provider recommendation among pregnant women in Kenya. Using data from a cross-sectional study, we conducted correlations, binary and multivariable logistic regressions, and moderation analysis to explore relationships between COVID-19 vaccination and psychological variables. Of the 115 pregnant women, 64% reported receiving provider recommendations for COVID-19 vaccination. There were weak positive correlations between the variables. Participants with high anticipated regret scores were more likely to receive COVID-19 vaccination compared to their peers (AOR = 4.27; 95% CI, 1.23–14.85), while provider recommendation increased the odds of COVID-19 vaccination (OR = 3.70; 95% CI, 1.53–8.92). None of the HBM constructs were significantly associated with COVID-19 vaccination. The findings related to psychological variables require the reconceptualization of theory-informed interventions to streamline healthcare provision. The critical role of healthcare providers in COVID-19 vaccination recommendations suggests a need to empower health practitioners with effective communication skills to improve maternal health outcomes. [ABSTRACT FROM AUTHOR]

Deliberate ignorance is the willful choice not to know the answer to a question of personal relevance. The question of whether a man is the biological father of his child is a sensitive issue in many cultures and can lead to litigation, divorce, and disinheritance. Thanks to DNA tests, men are easily able to resolve the uncertainty. Psychological theories that picture humans as informavores who are averse to ambiguity suggest men would do a DNA test, as does evolutionary theory, which considers investing in raising a rival’s offspring a mistake. We conducted two representative studies using computer-based face-to-face interviews in Germany (n = 969) and Spain (n = 1,002) to investigate whether men actually want to know and how women would react to this desire. As a base line, Germans (Spanish) estimated that 10% (20%) of fathers mistakenly believe that they are the biological father of their child. Nevertheless, in both countries, only 4% of fathers reported that they had performed a DNA paternity test, while 96% said they had not. In contrast, among men without children, 38% (33%) of Germans (Spanish) stated they would do a DNA test if they had children, mostly without telling their partners. Spanish women with children would more often disapprove of a paternity test or threaten their husbands with divorce (25%) than would German women (13%). We find that a simple test of risk aversion, measured also by the purchase of non-mandatory insurances, is correlated with not wanting to know.

Consumers may anticipate regret when making purchasing decisions on a battery-charging vehicle (CV) or a battery-switching vehicle (SV). They anticipate a revolutionary regret when purchasing SVs with an extra switching function but a higher price, and a conservative regret at a lower price but only a charging function. This study investigates whether and how anticipated regret affects competing manufacturers' price and quality. We find that SV demand is always higher than CV demand, and anticipated regret always promotes electric vehicle (EV) adoption. Interestingly, the revolutionary regret discourages the development of the extra battery-switching function and weakens the consumer's preference for SVs. Then, the presence of only revolutionary regret causes a lose–lose situation where SV manufacturers reduce the quality level of the additional battery-switching attribute and thus intensify price competition for both manufacturers. SV sales cannibalize CV demand when consumers anticipate revolutionary regret. Moreover, the presence of only conservative regret has no impact on SV manufacturers, but affects CV manufacturers. When EV charging is convenient for consumers, CV manufacturers benefit from conservative regret; otherwise, CV manufacturers quit the market. Finally, when two kinds of regret coexist, the profits of both manufacturers are lower than when there is no regret and only conservative regret, but they are higher than when there exists only revolutionary regret. The results not only contribute to guiding the manufacturer to invoke or mitigate consumers' anticipated regret, but also provide advice to show or hide this regret for consumers. [ABSTRACT FROM AUTHOR]

Donors often experience donation regret caused by charity wrongdoings and mismanagement, which will reduce future donation willingness. The literature has not fully delineated the underlying mechanism of donors' response to experienced regret. The effective advertising appeal and message framing which could be used to mitigate the detrimental impact of experienced donation regret also remain unknown. This research dissects the impact of experienced regret on donation willingness by revealing the mediational effect of anticipated regret and the moderating role of advertising appeal (altruistic vs. egoistic) and message framing (gain- vs. loss-framed). The findings of two studies demonstrate that experienced regret negatively influences donation willingness through anticipated regret. Compared with egoistic appeals, altruistic appeals are more effective in extenuating the impacts of experienced regret. Gain-framed (compared with loss-framed) messages better mitigate anticipated regret and result in a higher level of willingness to donate. In addition to theoretical contributions, actionable practical implications are discussed. [ABSTRACT FROM AUTHOR]

AbstractConsumers replace their smartphones more frequently, with their increasing requirements for better functions, superior performance, and fancier appearance. The pursuit of replacement may also identify market opportunities and incur business risks. In line with the research streams in product replacement, this study focuses on the effect of recency on consumers’ purchase timing in the context of replacing smartphones. The framework of this research accordingly stems from the rationale of consumer psychology, with concentration on the moderation of consumers’ need for uniqueness, anticipated regret, and education level, besides the focal recency-purchase timing link. The corresponding hypotheses are therefore proposed. To test the hypotheses, we employed convenience sampling to collect data from a sample of smartphone users in China, and finally the valid sample size was 470. We analyzed the data collected in China for hypothesis testing. Based on the analysis of the data, our findings highlight the main contribution of this research, demonstrating that recency has a significant effect on the timing of consumers’ purchasing smartphones and this effect is moderated by consumers’ need for uniqueness and anticipated regret.

Objective: To test an integrated social cognition model predicting two forms of social distancing behavior (maintaining distance and avoiding going out in public) during COVID-19. Design: Participants from the U.S. (Sample 1, n = 433) and Canada (Sample 2, n = 239) completed online measures, reflecting the theory of planned behavior (attitudes, norms, perceived control, intention), COVID-19-specific risk, anticipated regret, fear of catching COVID-19, and perceived capacity related to using technology to connect with others. Self-reported behavior was collected from the U.S. sample at 6-month follow-up. Results: Intention to maintain distance and avoid going out predicted behavior within the U.S. sample. For both samples, intention was predicted by attitudes, subjective norms and perceived behavioral control. Perceived severity of COVID-19, anticipated inaction regret, and fear of catching COVID-19 predicted intention to maintain distance and avoid going out across both samples. Finally, within the U.S. sample, significant indirect effects were present for perceived behavioral control predicting future maintaining distance and avoiding going out via intention to engage in these behaviors. Conclusion: The integrated social cognition model predicts social distancing intentions and long-term social distancing behaviors. Hazard-specific risk and affect were relevant determinants added to the models. Potential avenues for intervention research are described. Supplemental data for this article is available online at https://doi.org/10.1080/08870446.2021.2023746. [ABSTRACT FROM AUTHOR]

We study return shipping insurance (RSI) policies prevalent on platforms such as JD.com and Taobao.com. Retailers on those platforms can purchase and provide RSI for consumers (RRSI) or offer an option for consumers to buy RSI themselves (CRSI). With either RSI, consumers will be partially compensated by an insurer for their shipping fees associated with product returns. As the consumers' uncertainty about product fit is realized only after purchase, their decisions whether to purchase CRSI may lead to postpurchase regret. Considering these anticipated regret behaviors, we investigate the optimal RSI policy for a monopolistic online retailer and an insurer. We show that the retailer offers RRSI only if the retailer's return handling cost is relatively low and consumers' return shipping cost is in an intermediate range; otherwise, the consumers' strong propensity for uninsured regret may stimulate them to purchase CRSI. Under the optimal RRSI policy, the retailer always charges a higher product price than under no RSI, and surprisingly the consumer demand could expand. In contrast, under the optimal CRSI policy, the retailer always sets a lower product price, but resulting in consumer demand shrinkage. Counterintuitively, CRSI may become a "win‐win‐win" policy for the retailer, insurer, and consumers. [ABSTRACT FROM AUTHOR]

The anticipation of regret is known to be a primary motivator of receiving a vaccination. Aim of this study is to evaluate whether the use of messages that leverage the anticipated emotion of regret can increase the intention to get the flu vaccination. The participants (N = 110) randomly received a leaflet containing a standard prevention message (control condition) or message modified to induce the anticipation of regret over not being vaccinated (experimental condition), along with a questionnaire. The experimental condition’s participants reported significantly higher levels of regret and higher intention to vaccinate than the participants in the control condition. Anticipated regret resulted to be a significant mediator of the intention to get vaccinated. Manipulating the salience of regret appears to be a simple and inexpensive way of effectively promoting preventive behaviour. The implications of this result for reducing COVID-19 vaccine hesitation are discussed.

Research has long established the existence of a global brand halo that benefits global brands by triggering "global equals better" inferences by consumers. Nevertheless, little is known about the conditions under which this halo may or may not be used or about whether and, if so, how it can situationally fade. Drawing from regret theory, the authors posit that anticipating regret can conditionally both attenuate and accentuate consumers' use of the global brand halo and develop a serial conditional process model to explain the mechanism underlying regret's influence. The results of two experimental studies show that anticipated regret affects global brand halo use—and subsequently relative preference for global or local brands—by increasing consumers' need to justify their purchase decision. Whether and how consumers will use the global brand halo depends on consumers' product category schema, while the intensity of the halo's use depends on consumers' maximization tendency. The findings offer a decision-theory perspective on the competition between global and local brands and empirically based advice on managerial interventions that can influence global or local brand market shares. [ABSTRACT FROM AUTHOR]

Product innovation is a significant marketing strategy for enterprises to attract customers. However, innovative products may not meet consumers' expectations, where consumers would regret and return after purchasing the products. Firstly, a Stackelberg game is constructed in this paper model under different supply chain power structures. And then, the impact of consumers' anticipated regret and innovation attributes are discussed on the equilibrium results and supply chain profit through theoretical comparison and numerical simulation. The results show that: (1) Sales enterprise can adopt the strategy of pricing penetration to promote the demand and avoid selling risk. (2) Enterprise can provide customers with high value-added services to increase profit. (3) Manufacturing enterprise can adopt the additive value strategy to promote consumption and gain extra profit. The conclusion can provide reference opinions for enterprises' innovation and pricing decision-making. However, the different regret coefficients for innovative products and current products are not considered in this paper. Further the situation is considered in which consumers purchase current product, discount product and innovative product. [ABSTRACT FROM AUTHOR]

Consumers replace their smartphones more frequently, with their increasing requirements for better functions, superior performance, and fancier appearance. The pursuit of replacement may also identify market opportunities and incur business risks. In line with the research streams in product replacement, this study focuses on the effect of recency on consumers' purchase timing in the context of replacing smartphones. The framework of this research accordingly stems from the rationale of consumer psychology, with concentration on the moderation of consumers' need for uniqueness, anticipated regret, and education level, besides the focal recency-purchase timing link. The corresponding hypotheses are therefore proposed. To test the hypotheses, we employed convenience sampling to collect data from a sample of smartphone users in China, and finally the valid sample size was 470. We analyzed the data collected in China for hypothesis testing. Based on the analysis of the data, our findings highlight the main contribution of this research, demonstrating that recency has a significant effect on the timing of consumers' purchasing smartphones and this effect is moderated by consumers' need for uniqueness and anticipated regret. [ABSTRACT FROM AUTHOR]

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Background: Future-oriented emotions are associated with consequential health decision-making, including genomic testing decisions. However, little is known about the relative role of various future-oriented emotions in such decisions. Moreover, most research on predictors of decision making regarding genomic testing is conducted with white participants.Purpose: This study examined the role of future-oriented emotions in decisions to receive genomic testing results in U.S. individuals of African descent.Methods: We analyzed cross-sectional survey data from a genomic sequencing cohort (N = 408). All participants identified as African, African-American, or Afro-Caribbean (Mage = 56.3, 74.7% female). Participants completed measures assessing anticipatory affect (worry about genetic testing results), anticipated distress (feeling devastated if genetic testing showed an increased risk for fatal disease), and anticipated regret (regretting a decision not to learn results). Outcomes were intentions for learning actionable, nonactionable, and carrier results.Results: Anticipated regret was robustly positively associated with intentions to receive actionable (b = 0.28, p < .001), nonactionable (b = 0.39, p < .001), and carrier (b = 0.30, p < .001) results. Anticipated distress was negatively associated with intentions to receive nonactionable results only (b = -0.16, p < .01). Anticipatory negative affect (worry) was not associated with intentions. At higher levels of anticipated regret, anticipated distress was less strongly associated with intentions to receive nonactionable results (b = 0.14, p = .02).Conclusions: Our results highlight the role of future-oriented emotions in genomic testing among participants who are typically underrepresented in genomic testing studies and behavioral medicine broadly. Future work should examine whether interventions targeting future-oriented emotions such as anticipated regret may have clinically meaningful effects in genetic counseling in similar cohorts. [ABSTRACT FROM AUTHOR]

The anticipation of regret is known to be a primary motivator of receiving a vaccination. Aim of this study is to evaluate whether the use of messages that leverage the anticipated emotion of regret can increase the intention to get the flu vaccination. The participants (N = 110) randomly received a leaflet containing a standard prevention message (control condition) or message modified to induce the anticipation of regret over not being vaccinated (experimental condition), along with a questionnaire. The experimental condition's participants reported significantly higher levels of regret and higher intention to vaccinate than the participants in the control condition. Anticipated regret resulted to be a significant mediator of the intention to get vaccinated. Manipulating the salience of regret appears to be a simple and inexpensive way of effectively promoting preventive behaviour. The implications of this result for reducing COVID-19 vaccine hesitation are discussed. [ABSTRACT FROM AUTHOR]

Authentication plays an important role in securing our systems but is threatened by increasingly sophisticated account hacking and account take over. Several security services have been developed, including multi-factor authentication (MFA) designed to cope with online account authentication. It remains unknown how users perceive and evaluate secure authentication for online account threats and consequently use it to protect their online account. Drawing on the Protection Motivation Theory (PMT) and the literature on anticipated regret, this study investigates the factors that affect the use of MFA secure authentication to avoid online account threats. This work extends PMT by showing how the emotion of anticipated regret heightens appraisals of threat and coping. [ABSTRACT FROM AUTHOR]

Cheating in sport can have adverse interpersonal consequences and violate the ideal of fair play, which involves abiding by the rules when competing. To help develop effective methods to prevent cheating in sport, research is needed that identifies the psychological factors underpinning an athlete's decision to cheat. The purpose of this multi-study research was to examine the role of moral identity and regret on cheating in sport. In Study 1, we used a cross-sectional design to examine relationships between moral identity, regret, and cheating attitudes. In Study 2, we used a field design to examine relationships between moral identity, regret, and cheating attitudes during competitive running races to win prize money. After awarding the prize money to the winners, we asked participants whether they would change their decision to cheat if given the opportunity. In Study 1, moral identity was directly and indirectly (via regret) related to cheating attitudes. In Study 2, participants who cheated reported lower moral identity, greater regret, and more favourable cheating attitudes than those who did not cheat. After the prizes were awarded to winners, those who did not cheat, but wanted to change their decision to cheat, reported greater feelings of regret compared to those not wanting to change their decision. In conclusion, cheating in sport elicits regret, which could modify future cheating behaviour. However, athletes may be more likely to cheat in the future if they had chosen not to cheat and foregone a benefit. [ABSTRACT FROM AUTHOR]

Building on three theoretical perspectives, Alchian–Allen theorem, sunk cost fallacy, and mental account theory, this study proposed and tested a model on Chinese outbound travelers' impulse shopping behaviors as determined by sunk cost, information confusion, after-sale risk, and anticipated regret (both downward and upward). Using a sample of 314 Chinese outbound travelers, findings of the study suggested that sunk cost, after-sale risk, and downward anticipated regret significantly influence travelers' impulsive shopping, with downward anticipated regret mediating the relationship between information confusion and impulsive purchase and between sunk cost and impulsive purchase. The study contributes to existing theories and literature for a better understanding of how sunk cost influences outbound travelers' impulsive shopping behavior from three theoretical perspectives, particularly in a Chinese cultural context. The findings of the study also have important implications for destination stakeholders. [ABSTRACT FROM AUTHOR]

Xiao Li,1,2 Jing Ye,1 Mianlin Deng,1 Xudong Zhao,1 Wendian Shi1 1Department of Psychology, School of Education, Shanghai Normal University, Shanghai, People’s Republic of China; 2School of Society & Culture, Party School of Ningxia Committee of C.P.C, Yinchuan, People’s Republic of ChinaCorrespondence: Wendian Shi, Department of Psychology, School of Education, Shanghai Normal University, No. 100 Guilin Road, Xuhui District, Shanghai, 200234, People’s Republic of China, Tel +86 21 64323104, Email swd_nx@163.comPurpose: Extensive research has shown that reversible decisions yield lower post-decision satisfaction than irreversible decisions. However, to date, little is known about how decision reversibility affects post-decision satisfaction. Based on regret theory, this study aimed to examine the mediating role of counterfactual thinking and anticipated regret in the association between decision reversibility and satisfaction.Methods: In this study (130 participants), participants were randomly assigned to two personnel decision situations with reversible and irreversible decision outcomes, and all participants completed questionnaires during the process of completing the decision task. The questionnaires used included the Counterfactual Thinking for Negative Events Scale, Anticipated Regret Scale, and satisfaction questionnaire. Finally, the data were statistically analyzed using the base package in R and PROCESS 3.5.Results: The results show that (1) Compared to irreversible decisions, reversible decisions have a significant negative impact on satisfaction. (2) Counterfactual thinking plays a mediating role between decision reversibility and satisfaction. (3) Compared with irreversible decisions, reversible decisions further lowered the level of post-decision satisfaction through the chain mediating effects of counterfactual thinking and anticipated regret.Conclusion: People’s lowered levels of post-decision satisfaction in the reversible decision condition relate to increased levels of counterfactual thinking and anticipated regret. In addition, counterfactual thinking can play a mediating role alone, indicating that this variable may be critical in understanding the mechanisms by which decision reversibility affects satisfaction. This knowledge may be used to help people optimize their decision-making behavior.Keywords: decision reversibility, satisfaction, regret theory, counterfactual thinking, anticipated regret

• We study the role of regret and urgency in sequential search experimentally. • Anticipated regret has minor effects on search behavior. • Experienced regret leads to systematic adjustments in search length. • Urgency reduces decision times and perceived decision quality. • With urgency, inexperienced decision-makers search shorter. Perceived urgency and regret are common in many sequential search processes; for example, sellers often pressure buyers in search of the best offer, both time-wise and in terms of potential regret of forgoing unique purchasing opportunities. Theoretically, these strategies result in anticipated and experienced regret, which systematically affect search behavior and thereby distort optimal search. In addition, urgency may alter decision-making processes and thereby the salience of regret. To understand the empirical relevance of these aspects, we study the causal effects of regret, urgency, and their interaction on search behavior in a pre-registered, theory-based, and well-powered experiment. Empirically, we find that anticipated regret does not affect search behavior either with or without time pressure, while experienced regret leads to systematic adjustments in search length. Urgency reduces decision times and perceived decision quality, but does not generally alter search length. Only very inexperienced decision-makers buy earlier when pressured. Thus, consumer protection measures against pressure selling tactics can help inexperienced consumers in particular. [ABSTRACT FROM AUTHOR]

This article aims to present regret, an emotion to which sociologists so far have paid little attention, as having great sociological significance. First, it reviews recent research in social psychology and economics which cast anticipated regret as playing a major role in human decision-making. Second, it suggests a regret-based interpretation of the sunk-cost fallacy. Such an interpretation points to the need of a specifically sociological perspective on regret, calling attention to the cultural and institutional framings of regret-arousing events. The article further argues that secular changes in the types of regret imposed on individuals are paralleled by the spread of various forms of coping with it and that anticipated regret is responsible for both commitment to a chosen life-course and for sudden changes in it. The article ends with discussing the relationship between instrumental and moral regret, as well as the general implications of regret as a phenomenon for sociological understanding of rationality and human action. [ABSTRACT FROM AUTHOR]

We reviewed studies that examined the anticipated affects associated with human papillomavirus (HPV) vaccination to identify gaps in the literature and the currently available practice implications for encouraging HPV vaccination. We systematically searched MEDLINE, the Cumulative Index to Nursing and Allied Health Literature, PsycINFO, PsycArticles, Academic Search Complete, Scopus, and Web of Science to find English articles that quantitatively and qualitatively examined anticipated affects associated with HPV vaccination. A total of twenty-one studies were identified. Seventeen studies examined the anticipated inaction regret (i.e., not being vaccinated). Most of the included studies reported that anticipated inaction regret had a significantly positive association with HPV vaccination outcomes, such as vaccination behavior, intention, willingness, and acceptability. Furthermore, seven studies reported that anticipated inaction regret had a significantly positive and stronger association with vaccination outcomes than cognitive beliefs, such as vaccine effectiveness and safety, and perceived susceptibility and severity. The present review indicated that the stronger the participants' anticipated inaction regret, the more likely they were to receive the HPV vaccine. Messages targeting the anticipated affect may be as effective as or more effective than messages targeting cognitive beliefs in encouraging HPV vaccination among people. However, most of the studies included in the present review adopted a cross-sectional design with vaccination intention and willingness as outcomes. Therefore, future studies should examine the influence of anticipated affects on the utilization of HPV vaccines using experimental designs to accumulate stronger evidence. [ABSTRACT FROM AUTHOR]

Despite regulatory efforts and market availability, the adoption of zero-emission vehicles (ZEVs) in the road freight sector is limited. This paper investigates the influence of managers' policy mix perceptions on the uptake of ZEVs in Sweden. Based on a survey of transport operation managers, we analyse the interaction between their perceptions of how technology-neutral the prevailing policy mix is, the anticipated regret of premature technology adoption, the rate of technology change and their mutual influence on the decision to delay ZEV adoption. The study's findings reveal a positive correlation between managers' perceptions of technology neutrality and adoption delay. We further explain the mechanism in this relationship by confirming that anticipated regret mediates the positive correlation between perceived technology neutrality and the ZEV adoption delay decision: The more technology-neutral the policy mix is perceived, the more anticipating regret over adopting ZEVs is expressed by the managers, which, in turn, increases the likelihood to delay ZEV adoption. Moreover, managers' perceptions of the rate of technological change affect their anticipated regret. The work contributes to the transition literature by unveiling how a specific policy mix perception, namely technology neutrality, could delay the adoption of ZEVs and calls for a nuanced re-evaluation of the current policy mix to facilitate a faster transition towards net-zero goals. It also underscores the importance of paying closer attention to how individual actor-internal factors (such as perceptions and emotions) of individual decision-makers in organisations may influence transition processes. • The study analyses zero-emission truck adoption delay in the Swedish context. • Perceived technology neutrality of the policy mix indirectly affects adoption delay. • Anticipated regret had a direct effect on adoption delay. • Perceptions of a fast rate of technological change increase anticipated regret. • Positive attitude towards ZEV characteristics and experience decreases anticipated regret. [ABSTRACT FROM AUTHOR]

When a firm introduces a new improved eco-friendly product into the market of the congeneric non-green product with the same baseline attribute, consumers are uncertain about the true valuation of this green product. Thus, when choosing between the green product and non-green product, consumers will anticipate the potential regret in the future and try to minimize it, and their purchasing decisions will be affected. This paper investigates the impact of consumers' anticipated regret on the manufacturer's and retailer's optimal pricing and greening level decisions of these two kinds of products. By a game theoretic model in which the manufacturer is the leader, we derive the optimal wholesale price, greening level and retail price. Our analysis shows that the manufacturer and retailer can benefit or loss from consumers' two types of anticipated regret in equilibrium. Furthermore, the green product' optimal wholesale price and retail price, and greening level all decrease with green product-purchase regret but increase with non-green product-purchase regret in equilibrium. Interestingly, we also find that the non-green product's optimal wholesale price and retail price are not affected by the consumers' anticipated regret and the green product. This study provides retailers and manufacturers with new marketing management insights from the perspective of consumers' anticipated regret behavior, and outlines the guidelines for them on invoking or mitigating consumers' regret to increase profit or demand at the right time. [ABSTRACT FROM AUTHOR]

The catastrophic wave in the fall of 2021 drove Romania to the top of the list of dangerous COVID-19 infections, with the highest mortality rate in Europe. At the same time, Romania had one of the lowest vaccination rates. In this context, the present research aimed to explore the link between vaccination intention/status, optimistic bias, COVID-19 conspiracy beliefs, the time spent online, and vaccination (anticipated) regret. Our convenience sample was formed by 408 adults aged 18–63 years (M = 22.11, SD = 6.18, 69.9 % females), who were distributed into four groups: (1) non-vaccinated who definitely refused COVID-19 vaccination, (2) non-vaccinated who considered COVID-19 vaccination, (3) non-vaccinated who reported their absolute willingness to COVID-19 vaccination, and (4) people who were COVID-19 vaccinated. We conducted our analyses separately, depending on these groups (i.e., vaccination intentions/status). Data were collected using an online questionnaire between November 10, 2021, and January 03, 2022. In our cross-sectional approach, following correlation and ANOVA analyses, among the observed patterns were (1) the significant negative relation between optimism bias and the perceived COVID-19 threat; (2) the positive link between anticipated regret, post-vaccination regret, age, and conspiracy beliefs. We discuss our findings considering their contribution to health policies and practices.

Uncertainty before purchase often gives rise to postpurchase emotions that consumers might anticipate when making purchase decisions. Our study investigates how consumers' anticipated postpurchase regret affects their optimal search behavior and how this affects firms' price and assortment competition. The key tension considered in this study is that consumers balance between saving the cost of product evaluation by searching less and alleviating the potential postpurchase regret on their purchase by searching more. We use a classical sequential search framework to examine this key tension. Our results show that anticipated regret encourages more intense search across competitive alternatives, leading to an intensified price competition when search depth is exogenous (searching a fixed number of attributes) or when search depth is endogenous but full‐depth search (inspecting all attributes) emerges (with high regret intensity). However, when search depth is endogenous but partial‐depth search (inspecting a subset of attributes) emerges (with low regret intensity), the blessing effect of anticipated regret on softening firms' price competition begins to emerge. In addition, anticipated regret can achieve a "win‐win‐win" situation for consumers, firms, and the social planner. Moreover, multiproduct firms use different competitive devices with different levels of regret intensity: When regret intensity is low (high), firms focus on assortment (price) competition to retain consumers. The relevant managerial implications are discussed. [ABSTRACT FROM AUTHOR]

The goal of the present study was to evaluate the Theory of Planned Behavior (TPB) as an explanation for bystanders' intention to help cyberbullying victims among college students. Participants completed an online survey in which their intention, attitude, subjective norm, and perceived behavioral control toward helping cyberbullying victims were assessed. In addition to these traditional TPB variables, empathy toward cyberbullying victims and anticipated regret from not helping victims were included in the model. Results showed that empathy and anticipated regret significantly predicted intention to help cyberbullying victims over and above the traditional TPB variables. Results also showed that gender altered how traditional TPB variables, empathy, and anticipated regret predict bystander's intention to help cyberbullying victims: Empathy and anticipated regret were most robust predictors for males and females, respectively. These results suggest that the TPB is a useful theoretical framework for understanding bystanders' intention to help cyberbullying victims. Implications for developing effective prevention and intervention strategies are discussed. [ABSTRACT FROM AUTHOR]

COVID-19 is a global public health issue that poses a challenge to the education sector. The pandemic has a devastating impact on student entrepreneurial behavior and their mental health. This study aimed to examine the impact of COVID-19 on the student entrepreneurial intention/behavioral model with a mediating effect of proactive personality and the moderating role of anticipated regret. The sample of the study comprised 345 university students from Pakistan. Data were collected using a self-report and other report survey questionnaires. The hypotheses were investigated using the partial least squares structural equation modeling (PLS–SEM) approach. According to the findings, COVID-19 perception has a negative and significant impact on the student entrepreneurial intention/behavior model. Meanwhile, findings show that a proactive personality significantly mediates the relationship between COVID-19 perception and entrepreneurial intention. The results show that anticipated regret moderates the relationship between entrepreneurial intention and entrepreneurial behavior in a favorable and significant way. Furthermore, discussion and implications were also discussed in this article. [ABSTRACT FROM AUTHOR]

The anticipation of consumer regret under dual-credit policies significantly impacts automakers' production decisions. This article focuses on the automakers that produce both new energy vehicles (NEV) and fuel vehicles (FV). Given the dual-credit policy, this study introduces the concept of anticipated regret to characterize consumers' evaluation of product utility, and then analyzes the impact of this behavior on the volume of vehicles produced by automakers. The study found the following: when in independent decision-making mode, as the government increases the requirements associated with the new energy vehicle credit ratio, automakers reduce the number of fuel vehicles and the number of new energy vehicles produced. In this independent decision-making mode, the influence of consumer anticipation of regret on automakers' production decisions is uncertain. When the credit price is less than the threshold, the total profit of the automaker in a centralized decision-making mode is less than the profit in the independent decision-making mode. When the credit price exceeds the threshold, the total profit of the automaker is greater in the centralized decision-making mode compared with the independent decision-making mode. [ABSTRACT FROM AUTHOR]

In this paper, we study a regretful seller's problem of selling a fixed number of goods over a finite and known time horizon. The seller engages in counterfactual thinking to compare her selected price with other forgone alternatives. If a forgone alternative (ex post) generates a better outcome than the selected one, then the seller experiences regret. We characterize the pricing decision of a regretful seller and find that, although regret leads the seller to set a price that is lower than that set by an unbiased seller, the regretful seller employs decision policies whose structure is similar to those of the unbiased seller: the price decreases with the remaining inventory and increases with the time-to-go. Interestingly, we find that the seller who has a greater number of goods does not necessarily receive greater revenue. This paper was accepted by Manel Baucells, behavioral economics and decision analysis. [ABSTRACT FROM AUTHOR]

COVID-19 is a global public health issue that poses a challenge to the education sector. The pandemic has a devastating impact on student entrepreneurial behavior and their mental health. This study aimed to examine the impact of COVID-19 on the student entrepreneurial intention/behavioral model with a mediating effect of proactive personality and the moderating role of anticipated regret. The sample of the study comprised 345 university students from Pakistan. Data were collected using a self-report and other report survey questionnaires. The hypotheses were investigated using the partial least squares structural equation modeling (PLS–SEM) approach. According to the findings, COVID-19 perception has a negative and significant impact on the student entrepreneurial intention/behavior model. Meanwhile, findings show that a proactive personality significantly mediates the relationship between COVID-19 perception and entrepreneurial intention. The results show that anticipated regret moderates the relationship between entrepreneurial intention and entrepreneurial behavior in a favorable and significant way. Furthermore, discussion and implications were also discussed in this article.

Healthcare workers in Pakistan are still fighting at the frontline to control the spread of severe acute respiratory syndrome coronavirus-2 (SARS-CoV-2) and have been identified as the earliest beneficiaries for COVID-19 vaccination by the health authorities of the country. Besides, the high vaccination rates of frontline healthcare workers (FHWs) are essential to overcome the ongoing pandemic and reduce the vaccines hesitancy among the general population. The current research employed the theory of planned behavior (TPB) to investigate the COVID-19 vaccination behavior among FHWs in Pakistan as well as the predictors of such behavior. Following the epidemic control and prevention policies, a sample of 680 FHWs were accessed to fill in the questionnaire evaluating the components of the TPB. Moreover, the potential role of anticipated regret (AR) and perceived susceptibility (PS) on COVID-19 vaccination behavior was also assessed. The partial least square structural equation modeling (PLS-SEM) results revealed that the TPB components, as well as the AR, have positive associations with the COVID-19 vaccination behavior. The results further confirmed that PS positively affects the anticipated regret, attitude (ATT), and subjective norm (SN) to vaccinate against SARS-CoV-2. The perceived susceptibility also has a positive association with COVID-19 vaccination behavior through the mediation of anticipated regret, ATT, and SN. Our findings highlighted the importance of COVID-19 vaccination among healthcare workers, which can be applied to reduce vaccine hesitancy among the general public. [ABSTRACT FROM AUTHOR]

Based on the regret regulation theory and entrepreneurial cognition theory, this study aims to investigate the relationship between entrepreneurs' anticipated regret and entrepreneurial persistence through the mediator of entrepreneurial cognition. To that end, we distributed surveys to entrepreneurs who were supported by the "Xing Chuang Tian Di" project and used 248 questionnaire data to examine the hypotheses. The results show that entrepreneurs' anticipated regret has a significant and direct impact on entrepreneurial persistence. Also, entrepreneurship cognition plays a mediating role between anticipated regret and entrepreneurial persistence. In addition, the entrepreneurial environment plays a positive role in moderating the relationship between anticipated regret and entrepreneurial persistence. [ABSTRACT FROM AUTHOR]