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Redhook pioneers new vistas for specialty brewers The Seattle, WA-based Red-hook Brewery, Inc. is breaking new ground for specialty breweries in more ways than one. This September it's opening its [...]

SABMiller denies the major deal between Inbev and Anheuser-Busch will afflict its own global operations and coerce it into joining forces with a rival, but slowing sales growth and pressures […]

Brewing giant Anheuser Busch is seeking agencies to handle the marketing campaign for its biggest UK promotion. Bud Bucks, which launches on February 1, will account for half of its […]

* HANSEN NATURAL CORPORATION, Corona, CA, and ANHEUSER-BUSCH INC. concluded agreements that will make certain Anheuser-Busch wholesalers the distributors of Hansen's Monster Energy and Lost Energy drinks, and Rumba energy [...]

CHICAGO -- If Anheuser-Busch didn't get enough mileage from 10 commercials during the Super Bowl telecast, then how about 103 spots airing during NBC's Winter Olympic Games telecasts? The broadcasts [...]

Anheuser-Busch is the exclusive beer and alcoholic beverage advertising partner with Sports Illustrated magazine for the upcoming swimsuit issue. The Budweiser brand group is also partnering with SI supermodel Molly [...]

The Chicago Tribune has reported that Anheuser-Busch has been in talks with Goose Island, the pioneering Chicago microbrewery. Both parties have refrained from commenting, but Goose Island president and founder [...]

Anheuser-Busch has chosen a new agency to handle its Budweiser Select brand, ad industry publications report. The brewer hired Peterson Milla Hooks of Minneapolis to work on the brand. To [...]

Noted Boston chef Todd English has signed on as a spokesperson for Michelob, Anheuser-Busch's somewhat tarnished super premium brand. The ad campaign is said to be an effort to reposition [...]

CHICAGO -- In its first cinematic partnership since 1991's Backdraft, Budweiser will help promote the upcoming New Line Cinema release Wedding Crashers with two new television ads, retail promotions and [...]

Domino Printing Sciences has linked up with US brewing group Anheuser-Busch for date coding its Budweiser brand. Domino has supplied 58 of its high-speed scribing lasers to date-stamp bottles for [...]

CHICAGO -- Anheuser-Busch has enlisted Havas' Euro RSCG to help develop positioning ideas for Budweiser Select, which hit shelves in February backed by introductory ads from Omnicom Group's DDB Chicago, [...]

Ventria Bioscience announced late April 15 that it would move its pharmaceutical rice 120 miles from the nearest Bootheel rice field. As a result, Anheuser-Busch officials agreed to continue purchasing [...]

CHICAGO -- Despite a slow first quarter for Miller Lite and with Anheuser-Busch reacting like a swarm whose beehive has been raided, Miller Brewing president Norman Adami said that the [...]

If, as planned, Ventria Bioscience's pharmaceutical rice varieties are planted in the Missouri Bootheel, Anheuser Busch has announced it won't buy any rice grown or processed in the state. Anheuser [...]

CHICAGO -- Anheuser-Busch said it considered running a spot during this year's upcoming Super Bowl that parodies Janet Jackson's infamous 'wardrobe malfunction' that took place during the halftime show of [...]

LOS ANGELES -- To promote its Michelob AmberBock brand, Anheuser-Busch has become the official beer sponsor of the 2005 World Poker Tour, according to the cable program. One of the [...]

LOS ANGELES -- To promote its Michelob AmberBock brand, Anheuser-Busch has become the official beer sponsor of the 2005 World Poker Tour, according to the cable program. One of the [...]

CHICAGO -- Anheuser-Busch tonight breaks a spot backing the use of designated drivers under the theme 'Make it standard,' the brewery said. The spot, from Interpublic Group's Momentum in St. [...]

CHICAGO -- Anheuser-Busch has enlisted Omnicom's TBWA\Chiat\Day to work on its Michelob and Michelob Light brands, in addition to the launch of Budweiser Select, the brewery confirmed. The agency's Playa [...]

CHICAGO -- Anheuser-Busch's push to stay contemporary and tweak campaigns before they turn stale is evident in the client's latest Budweiser TV spot, which features a topless older woman on [...]

CHICAGO -- Anheuser-Busch is rolling out a new beer next Monday called Anheuser World Select with advertising from Interpublic Group's Hill, Holliday, Connors, Cosmopulos, the client said. The high-end beer [...]

Anheuser-Busch Inc.'s Michelob Light has signed a partnership agreement with Sergio Garcia. No specifics on the contract terms were […]

* The Tsingtao Brewery Company, China's largest beer manufacturer, is forming a strategic alliance with Anheuser-Busch Cos., Inc., the world's largest brewer, to further develop the growing Chinese beer market. [...]

Anheuser-Busch confirmed last week that it will cooperate with Bacardi U.S.A. to produce a flavored alcoholic beverage. Few details of the planned venture were available, but rumors of a possible [...]

CHICAGO--Anheuser-Busch turned to DDB Chicago for a Michelob Light campaign running exclusively on the Food Network. Leapnet in Chicago, which does nearly no other traditional advertising, remains the lead agency [...]

Anheuser-Busch's Los Angeles-area brewery currently has an annual capacity of over 11 million barrels. In the cookers, mash is heated as part of the brewing process. A large agitator driven [...]

Six years after a salary strike between millionaire players and billionaire owners tainted 'the people's game,' Major League Baseball, New York City, is once again swinging for the fences, having [...]

Trey Goede brainstorms new game for Anheuser-Busch Trey Goede, a 30-year-old executive of the Internet economy, went into a brainstorming session with Anheuser-Busch officials to discuss their online needs. He [...]

As part of its marketing push for the 2000 Summer Games, Anheuser-Busch Cos. will have a strong presence in Japan and China. For the first time, Anheuser-Busch has secured an [...]

Anheuser-Busch has signed a TV sponsorship deal for Budweiser which will run until the end of next year. The brand is backing the ITV showcase of American classic moves. The [...]

St. Louis-based Anheuser-Busch had a challenge for bearings that few would find bearable: run a minimum of 20,000 hours, be maintenance-free, and withstand washdown conditions. More than meeting the challenge [...]

In addition, Anheuser-Busch concluded a three-year agreement with SFX Entertainment Inc., a unit of New York-based SFX Marketing Inc., making Budweiser the exclusive beer sponsor, and O'Doul's the malt beverage [...]

Widmer Brothers Brewing hopes to take its brand national After becoming the No. 1 seller of craft beer in Oregon, the Widmer Brothers Brewing Co. has set its sights on [...]

Budweiser was the title sponsor for The City of Fort Lauderdale (Fla.) Parks and Recreation Department's 7th annual Cajun/Zydeco Crawfish Festival, May 7-9, at Fort Lauderdale Stadium. Budweiser has been [...]

Warner Bros. TV Group's recently announced Studio 2.0 shingle has struck its first programming deal, producing a news-oriented game for Anheuser-Busch's soon-to-launch Bud.TV. 'Hardly News' is an interactive gameshow that [...]

A few years ago brewers launched into the 'light' beer market thinking it was a no-brainer. Unfortunately, the consumers disagreed. Now, after a raft of' failed attempts to wean drinkers [...]

Anheuser-Busch and SABMiller, rivals in the U.S., are also avid competitors in China, which superceded the U.S. last year as the world's largest beer market. The Chinese market continues to [...]

Anheuser-Busch, brewer of the American Budweiser, successfully canceled Czech brewer Budejovicky Budvar's 'Bud,' 'Budweiser Bier-Budvar' and 'Budweiser Budvar' appellation of origin registrations in Hungary. In canceling the appellation of origin [...]

The new owners of the St. Louis Cardinals are financing about $90 million of the $150 million purchase price, according to people familiar with the deal. Gateway Acquisition Group, which [...]