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Abstract South Africa's cities are focal points in any contemporary snapshot of the country. Their swift transformation within the national landscape means that they now affect or even dominate every [...]

This study identified the drivers of student participation in the academic programmes of a South African university department. First, it explored the determinants of student enrolment and retention from earlier research and literature. Second, it discussed the utility of Q methodology in the identification of subjective perception. Finally, it isolated dominant perceptions of the factors that govern enrolment and retention in the academic programmes of the Department of Communication Science at the University of South Africa. The research was undertaken amongst a diverse group of students, faculty, support and oversight staff, chosen to represent as wide a range of opinions on the topic as possible. Q methodology was used to categorise the variety and span of subjective opinion on the market-related, service quality and cultural variables that support or undermine student participation in the department's academic programmes. Eight richly diverse accounts were derived, reflecting the most salient perceptions on the topic. Underlying factors that supported student enrolment and retention were the reputation, credibility and image of university and department, and specific academic, disciplinary, technical and administrative competencies. The main factors that undermined enrolment and retention were the scope of research and tuition, institutional performance, inconsistency in teaching quality and the relative inaccessibility of tuition material. The research framework described in this paper offers a promising resource for the student development strategies of academic institutions. (Contains 11 tables.)

Byline: Rachel Barker, George Angelopulo This paper proposes an integrated web-based marketing communication (IWMC) evaluation model, applied to a South African institution. In the first section, internet development in South Africa is explored, integrated web-based marketing communication is conceptualised and the theoretical assumptions of integration are related to web-based communication. The second section presents the methodology of the investigation, the analysis of the data and the results of the case study. The IWMC evaluation model is finally assessed and its applicability as a tool for the assessment of web-based marketing communication integration briefly discussed.

The article focuses on satisfaction and dissatisfaction of social work students based on open and distance learning (ODL) university in context of social work in South Africa. It mentions that students who lack resources for gaining education through traditional means are feeling satisfied through distance education, dissatisfied students criticizing ODL-based social work education due to its inefficiency to provide quality feedback, academic factors affecting satisfaction or dissatisfaction.

The article focuses on factors involved in student participation and retention in the academic programmes of a South African university department. It mentions about Q methodology which identifies the subjective perception associated with enrolment and retention of students in the academic programmes. It states that the main factors that undermine enrolment and retention are the scope of research and tuition, institutional performance and inconsistency in teaching quality.