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Although there have been several studies on reconsumption intention, no specific studies investigate how perceived value can increase reconsumption intention in herbal medicine consumers. This study investigated the effect of perceived value on reconsumption intention among Indonesian herbal medicine consumers through trust and customer engagement. It involved 425 herbal medicine consumers in Indonesia with a purposive sampling technique. Data analysis employed covariance-based structural equation modeling (CB-SEM). The findings suggested that perceived value does not have a significant direct effect on reconsumption intention, yet it is mediated by customer engagement. Meanwhile, trust does not play a significant mediating role in the relationship between perceived value and reconsumtion intention. Therefore, it provides new insight into how consumer perceived value can enhance reconsumption intention through engagement and trust, which can serve as an input for herbal medicine practitioners to implement the appropriate marketing strategies.

This study contains two primary research aims. The first objective is to investigate the structure, dimensions, and indicators of experience quality at glamping resorts. Additionally, the study aims to analyze the interconnections between experience quality, trust, satisfaction, engagement, and customer loyalty at glamping resorts in Indonesia. This study combines the customer relationship quality and experience-engagement models to answer the proposed objectives. The data for this study were collected from several glamping resorts in East Java, Indonesia, with a total of 452 participants. The research was carried out in two phases. In the initial phase, the data was analyzed using Exploratory Factor Analysis (EFA). The findings indicate that the quality of the glamping experience is a multi-dimensional construct consisting of service attributes, glamping attributes, and access quality. The study employed Partial Least Square (PLS) to examine the correlations between variables in the second stage. The results suggest that the quality of the glamping experience plays a significant role in shaping consumer satisfaction, trust, and engagement. Furthermore, this study demonstrates that satisfaction, trust, and engagement mediate the effects of the quality of glamping experiences on customer loyalty. Upon the completion of research objectives, this study contributes to both theoretical and practical contributions.

The expansion of healthcare infrastructure has led to a surge in demand for diagnostic equipment, presenting opportunities for healthcare equipment suppliers. However, the market faces challenges, including intense competition exacerbated by limited product differentiation and a surplus of suppliers. Amidst this competitive landscape, understanding the factors influencing business consumer preferences and loyalty becomes crucial for suppliers. Theoretical perspectives highlight trust as a foundational element in business-to-business (B2B) relationships, influencing loyalty. Perceived value, reflecting consumer assessments of product quality, pricing, and relational benefits, mediates this relationship. Nevertheless, research on trust and loyalty in B2B healthcare markets, particularly in Indonesia, remains limited. Furthermore, the role of switching costs in shaping loyalty, especially in the context of healthcare equipment, is underexplored. Employing Structural Equation Modeling-Partial Least Squares (SEM-PLS), this study investigates trust, perceived value, switching costs, and loyalty dynamics between private hospitals and equipment providers in Java, Indonesia. Findings reveal that trust significantly influences loyalty, with perceived value partially mediating the trust-loyalty relationship. Surprisingly, switching costs do not moderate the trust-loyalty relationship. This study’s contributions include clarifying trust and loyalty dynamics in B2B healthcare markets in Indonesia and underscoring the importance of perceived value in driving loyalty. Despite limitations, such as geographic scope, this research informs strategic marketing and relationship management in the healthcare equipment sector.

This research was conducted to analyse the impact of human resource (HR) development, servant leadership, and good governance on employee performance and moral commitment in Islamic banking. Using quantitative approach data through a questionnaire with 215 respondents were collected as the primary data. This research was conducted from July to September 2022. The data obtained was carried out in the analysis stage using the structural equation modeling (SEM) AMOS program. The results of this study indicate that HR development has a positive and insignificant effect on moral commitment; servant leadership and good governance have a positive and significant effect on moral commitment; HR development has a positive and insignificant effect on employee performance in Islamic banking; servant leadership, good governance, and moral commitment have a positive and significant effect on employee performance in Islamic banking; while the role of moral commitment has a positive and insignificant effect on HR development on employee performance; and servant leadership and good governance have a positive and significant effect on employee performance through moral commitment.

Indonesia's current entrepreneurship ratio is relatively low compared to other countries, indicating the need for initiatives to encourage entrepreneurial skills among the youth. This research aims to address the need for increased entrepreneurship in Indonesia, particularly among high school students in the Malang Raya region. The implementation of the community service project has successfully provided valuable entrepreneurship training to high school and vocational students, equipping them with essential knowledge and practical applications of entrepreneurship. The comprehensive training material has ignited enthusiasm and cultivated a strong interest among the participants to engage in entrepreneurial activities. By promoting an entrepreneurial mindset and imparting business strategies, including the Business Model Canvas, the training has accelerated students' understanding and education. Future research should explore different pedagogical approaches in entrepreneurship training, conduct longitudinal studies to track students' progress, and address specific challenges faced by high school and vocational students in starting and running their own businesses. By considering these research directions, entrepreneurship education can be further enhanced, leading to more effective training programs and support for young aspiring entrepreneurs in Malang Raya.

This paper aims to explain the unsuccessful relationship between the awareness of prominent international education brands and enrollment intention. A serial mediation model encompassing perceived congruity and brand attitude was developed and was tested using the Partial Least Square-Structural Equation Modeling (PLS-SEM) technique involving 132 respondents. The results revealed that the brand awareness must be subsequently perceived as internally congruent with the prospective students’ self-image in terms of resource sufficiency before developing enrollment intention by forming the desired brand attitude. The originality of this study is that it could be the first to discuss the international universities landscape in Indonesia. In addition, the proposed model could be a plausible framework for explaining the intention to accept not only international education brands but also other brands of goods and services, hence benefiting both educational and consumer research. This paper includes generalizability as its limitation with suggestions to undertake the broader scope of studies.

The study aimed to investigate the impact of fashion innovation, brand image, brand love, and behavioral intention on Customers of Ria Miranda products in Malang. The research sample consisted of 200 purposively selected Customers of Ria Miranda products, with the data being analyzed using the partial least squares (PLS) methodology through SmartPLS. The research methodology involved an assessment of the internal consistency of the measurement models, the examination of outer models, the construction of path diagrams, and the testing of hypotheses. The study's findings suggest that fashion innovation directly impacts customer behavioral intention toward Ria Miranda products. Additionally, brand image and love mediate between fashion innovation and customer behavioral intention towards Ria Miranda products. To conclude, the study demonstrated the significant impact of fashion innovation on customer behavioral intention towards Ria Miranda products and the mediating role of brand image and brand love in this relationship. The high satisfaction level of these customers results in strong brand loyalty, further strengthened by brand love. The findings of this study indicate that customer behavioral intention can be formed if the fashion product management focuses on exploring the existing advantages of the brand, such as the dimension of fashion innovativeness while considering the brand image and the emotional feelings of the customer. When processed, a high-quality brand image and the emotional feelings of the customer play a full role as mediators in affecting behavioral intention.

Purpose – This study aims to ascertain the links between experience quality, destination image, subjective well-being, and perceived holiness, and their effects on Indonesian spiritual tourists’ loyalty.Design – This study was designed as descriptive and explanatory research to explain the relationship between the observed variables within the proposed model. Methodology – PLS analysis was used to analyze the data collected from 277 respondents. Findings – This study revealed that the most important indicators of tourist loyalty are the destination image and perceived sacredness. While experience quality does not have a direct influence on tourist loyalty, this study demonstrates that it does have a direct effect on subjective well-being. Destination image was also found to have a direct influence on subjective wellbeing and perceived sacredness. Furthermore, this study discovered that perceived sacredness has a considerable mediating influence on the effect of destination image on tourist loyalty. Originality of the research – This study develops a conceptual model to predict tourists’ loyalty in the context of spiritual tourism in Indonesia by combining the constructs of experience quality, destination image, subjective well-being, and perceived sacredness. Additionally, this study demonstrates the theoretical importance of perceived sacredness in mediating the influence of experience quality on tourists’ loyalty

The purpose of this study is to examine the effect of interactivity, perceived effectiveness, trust, and experiential marketing on online transportation customers' loyalty in Indonesia. This study surveyed 264 online transportation customers. Purposive sampling was used to recruit respondents. Partial Least Squares analysis was used to analyze the data in three steps, including inner model analysis, outer model analysis, and hypothesis testing. The hypothesis testing supported seven of the nine hypotheses proposed. The findings of this study indicate that interaction is a significant predictor of online transportation consumer loyalty. The report also discusses the implications of the results and the direction for further research.

Purpose: This study focuses on identifying aspects that can influence the behavior of consumers who make purchases at thematic cafes in Malang. This study uses a thematic store atmosphere as an independent variable, impulse buying behavior as a dependent variable, as well as positive emotion and impulse buying tendency as mediating variables. Design / Method / Approach: Quantitative approaches and explanatory research are used in this study. The respondents in this study were consumers who had visited the thematic cafe in Malang city, and a purposive sampling technique with a total sample of 200 respondents was used to determine the number of samples. The data collection method used a questionnaire, and the data were analyzed by PLS-SEM. Findings: The findings of this study indicate that the thematic store atmosphere does not have a significant effect on impulse buying behavior. Meanwhile, positive emotion and impulse buying tendency were able to perfectly mediate the relationship between the thematic store atmosphere and impulse buying behavior. Practical Implications: A thematic cafe with an atmosphere designed according to the concept of a theme that is carried out very well can produce feelings of pleasure, excitement or comfort so that consumers feel like exploring or enjoying the atmosphere of the cafe so as to encourage unplanned purchases. Originality / Value: The thematic store atmosphere is based on the thematic cafe trend in the city of Malang. The researcher also tries to make this research more comprehensive by examining the relationship between an impulse buying tendency and positive emotion both of which are mediating variables. Paper type: Empirical

The development of the Bank 4.0 industry that is reflected through increased experiential quality, which is started with the identification of the dimensions of Bank 4.0 experiential quality is getting popularity for millenial. This research attempt to discover the dimensions of Bank 4.0 experiential quality based on perceptions of millennial customers. Bu surveying 673 millenials and adjusted to the characters of Bank 4.0 and millennial generation this study aims to theoretical and empirically testing the hyotehesis by using SMPLS. Results revelaed that functional quality, convenience, innovations, trust, value, risk mitigation, and security have been empirically proven as dimensions of Bank 4.0 experiential quality based on millennial customer perception.This research was only conducted in the city of Malang, so that research with larger demographic and geographic data sets is needed in order to describe the perceptions of millennial customers more accurately. Further research can be developed with new dimensions that may emerge along with the development of Bank 4.0 in both commercial banks and fintech companies.

Purpose: This study aims to find out how to increase the competitive advantage of a company through the development of digital innovation that utilizes company resources optimally to improve business performance. Namely, the aim is to examine the effect of company resources on digital innovation and business performance, and the effect of company resources on business performance through digital innovation. Methods: This study uses a quantitative research approach. Observations were made in a cross-section/one shot in 2022. The population of this study was the ISP industry in Indonesia, which amounted to 474 companies, and the unit of observation was the management. Samples were taken from 240 respondents. This study used structural equation modeling (SEM) to test the causality correlational relationship between constructs. Results: The hypothesis testing shows that company resources have a significant direct effect on business performance, and company resources have a significant indirect effect on business performance through digital innovation. The indirect effect of company resources on business performance through digital innovation is more dominant than the direct effect of company resources on business performance. Conclusions: Improving business performance and competitive advantage will be better achieved by optimizing the utilization of the company’s existing resources to develop digital innovation, compared to directly increasing the company’s resources to improve business performance.

This study aims to test the effect of entrepreneurial market orientation (EMO) as the development of entrepreneurial orientation concept. Particularly, this study tested the dimensions of EMO name innovation, customer orientation, market orientation and entrepreneurial orientation on marketing performance. To answer the proposed research objectives, this study used multiple regression analysis. Self-administered questionnaires were distributed into one hundred respondents while only 67 questionnaires collected. The results of multiple regression showed innovation has a positive significant effect on marketing performance. Similar to innovation, this study indicated that customer orientation has a positive significant effect on marketing performance. As proposed in the hypothesis, this study found that market orientation positively affected marketing orientation. Entrepreneurial orientation as the dimension of EMO was shown to have a significant effect on marketing performance. After the completion of this study, both theoretical and practical contribution are provided.

Creative economy sector is considered as the emerging sector contributing significant percentage into emerging economy. For Indonesia, where the creative economy sector clasified as a pioneer sector by the government, business organization especially small medium enterprises are expected to have a good business performance. Knowledge management is one of determinants of business performance. However, some gaps are identified in literatures regarding the effect of knowledge management on business performance. This study uses one hundred self-administered questionnaires were distributed into the owner of SMEs in Indonesia creative economy sector. Partial Least Squares (PLS) was used to analyze the data. The statistical analysis showed that knowledge management orientation does not significantly affect business performance. However, this study found the significant effect of knowledge management orientation on innovation. Innovation was also found to be the significant predictor of business performance. Hence, it is determined that knowledge management orientation has an indirect effect on business performance through innovation. Upon the completion of this study, both theoretical and practical contributions were provided.

While a traditional marketer aims to enhance customer loyalty, a social marketer focuses on the creation of individual well-being. To date, some social marketing programs have been launched to enhance individual well-being. However, only a few studies have been oriented to investigate subjective well-being, in the domain of traditional marketing. Previous studies have indicated that service quality is an important determinant of subjective well-being for a service organization’s customers. However, this notion is not enough as service quality only captures performance of service in the level of attribute. For that reason, this introduces the notion of experience quality as the determinant of subjective well-being. To have a better knowledge about the relationship between these constructs, this study also inserted the notion of customer satisfaction and perceived shopping enjoyment as mediating variables. Two hundred respondents participated in this study. These respondents were recruited at department stores in Malang, a city in the Province of East Java. A self-administered survey was conducted to collect the data. A Covariance Based Structural Equation Model (CBSEM) was employed to analyze the data. The results of a Confirmatory Factor Analysis (CFA) confirmed the model proposed. The structural model showed that the experience of shopping has significant effects on customer satisfaction, perceived shopping enjoyment, and subjective well-being. However, this study failed to prove the mediating effects of customer satisfaction and perceived shopping enjoyment in the relationship between the shopping experience and subjective well-being. Upon the completion of this study, both theoretical and practical contributions were provided.

Purpose – this study aims to scrutinize direct and indirect effects of brand experience on brand loyalty and to investigate the moderating effect of brand of origin in the context of Indonesian casual dining restaurant. Design –this paper analyzed the direct effect of brand experience on brand loyalty and also the indirect effect through customer satisfaction. This study inserted the notion of brand of origin as a variable moderating the effect of brand experience on customer satisfaction and brand loyalty. Methodology – covariance based SEM was used to analyse the data. The robustness of measurements was evaluated by confirmatory factor analysis. Sobel’s test was employed to test the indirect effect and multigroup analysis was used to investigate the moderating effect of brand of origin. Findings – brand experience was found to have positive direct effects on both customers’ satisfaction and brand loyalty. This study confirmed the indircct effect of brand experience on brand loyalty through customer satisfaction. However, multigroup analyzis did not find the moderating effect in brand of origin. Originality – this study highlights the direct effect of brand experience on brand loyalty. In addition, this study confirmed that customer satisfaction plays an important role in mediating the effect of brand experience on brand loyalty.

This research is motivated by the opportunity to start a business by looking at opportunities among drinks-fruit drinks that have been known among the community. Marketers are required to build brand identity, brand image, perceived quality of loyalty both directly and indirectly with the level of customer satisfaction as a mediation variable on Fresh Juice Bintaro. Type of research conducted using explanatory research with survey method. The sample was 127 respondents with proportionate random sampling technique — an analytical method using PLS SEM with PLS warp software. The research instrument test included an inner model test, outer model, path diagram conversion, estimation, goodness of fit and hypothesis tester (Resampling Bootstrapping). Test the hypothesis directly using t-test. The result of the analysis shows that brand identity has no positive and significant effect on customer satisfaction and customer loyalty, brand image has a positive and significant impact on customer satisfaction and customer loyalty. Perceived value also has a positive and significant effect on customer satisfaction and customer loyalty. And customer satisfaction also has a positive and significant effect on customer loyalty.

This study examines the effect of service quality and brand image on customer loyalty mediated by perceived value. The research surveyed 120 Uber users in DKI Jakarta, through an online questionnaire. Research data were analyzed with Partial Least Square operated through SmartPLS program. The results of the analysis show that perceived value mediates the relationship between service quality and customer loyalty fully, and perceived value mediates the relationship between brand image and customer loyalty partially. Conclusions and implications for the academic and managerial interests of these findings are discussed in this paper.

This study aims to explore the formation of knowledge management orientation behaviour (KMO) in Indonesian creative industry. To answer the research objective, two consequtive studies were conducted. The first study intends to generate the measurement items. Two registered Focus Group Discussions (FGDs) with eight participants for each session were held. Upon the completion of FGDs, a survey into 171 respondents was done , and the Exploratory Factor Analysis (EFA) was employed to analyse the data. The second study objective is to confirm the measurement items that have been generated from the FGDs . A survey into 174 respondents was conducted, and confirmatory Factor Analysis was employed to analyse the data. The finding confirms that organizing memory development, organizing memory support system, knowledge sharing, knowledge absorption and knowledge receptivity are the dimensions of KMO in Indonesian creative industry. Upon the completion of this study, both theoretical and practical contributons are provided to bring an insight for creative industry practitioners to apply KMO in their business.

This study aims to determine the influence of city image on visitors’ revisit intention at Malang, Indonesia. This study also examines the influence of visitors’ satisfaction on the paths from perceived image to visitors’ revisit intention. This study uses a quantitative explanatory approach. The primary data were obtained using a questionnaire addressed to 180 visitors’ who ever visit Malang for a holiday reason only. Analysis of the data used is Partial Least Square (PLS) with PLS-Path Modelling (PLS-PM) method. The results of this study are: first, visitors’ perceived image about city plays an important role in enhancing visitors’ revisit intention. Second, visitors’ satisfaction directly affects to visitors’ satisfaction. Third, visitors’ satisfaction partially mediated the relationship between city image and visitors’ revisit intention.

Event industry currently is considered as one of interesting business opportunity in contributing major positive economic impact. Event could be categorized into some activities conducted by an event management or event organizer in the case of achieving some specific outcomes. An event is also recognized as an essential marketing tool in branding of particular destination. It has a powerful function to make a differentiation between one destination and others. This study aims to establish a theoretical event brand equity for which the key components of the brand equity were evaluated from visitor perspective in the tourism context. Brand equity is constructed by four multidimensions which are event brand awareness (EBA), event brand image (EBI), event brand quality (EBQ), and event revisit intention (ERI). By using convenience sampling, 205 visitors of Ijen Car Free Day (ICFD) as the event object were used as respondents to obtain the data. This study uses Partial Least Square (PLS) to analyze the data both in outer model and inner model measurements. The finding of this study indicate that EBA has positive and significant influence to EBI, EBQ, and ERI. Then, EBI is also proven giving positive and significant influence to EBQ and ERI. In contrary, EBQ does not show significant influence to ERI. The significance movement of this study could be useful measurement in assessing event brand equity management in the future.

This study aims to investigate the dimensions of hierarchical service quality in the area of the banking sector as well as to determine its relationships with other constructs, namely corpo-rate image and customer loyalty. One hundred and eleven respondents participated in this study. Partial Least Squares were employed to analyse the data. The inner and outer model evaluations showed that the proposed model was robust. This study found that the interaction quality, outcome quality and physical quality were the dimensions of service quality which were formed in the hierarchical model. In addition, this study indicated that service quality was a robust determinant of corporate image and customer loyalty in the banking sector. Similar to service quality, corporate image was also found to be an essential predictor of customer loyalty as well as the mediator between service quality and customer loyalty. To enhance the under-standing of service quality in the banking sector, further studies might add additional constructs such as brand engagement, perceived value, and customer experience.

Abstract: Technology Acceptance Model was developed in order to describe the relationship between user’sperceptive and their attitude toward an object. This research main purpose is to analyze the relationship between mobile game’s player’s perceptive and their attitude toward the game and finally how that relationship affect user’s intention to use newer game. The research conducted in Indonesia and using purposive sampling, we have collected data from 170 Clash of Clan players. We use Partial Least Square (PLS) as our data analysis technique. This research results are user’s perceptive (perceived usefulness and perceived ease of use) both has direct significant effect toward attitude and intention to use. In addition, direct significant effect also found between attitude and intention to use, which made attitude toward use could become mediated variable between the relationship between users’s perceptive and user’s intention to use. This research contribution is giving a good description for the importance role of user’s attitude toward product use to improve user’s intention to use the product. Keywords: TAM, User’s Perception, User’s Attitude, User’s Intention, Mobile Game

This study investigates whether IT integration and company governance can affect the relationship between intellectual capital and company performance in the Indonesian banking sector. That could happen, as there are ever tighter and more numerous competitiveness levels in the banking sector, especially in the field of information technology (IT) and the support given by the top management. This study employs data from 33 banking companies listed on the ISE (Indonesian Stock Exchange) in 2013–2014. The testing was done on the elements of VAICTM (VACA, VAHU, STVA), moderated by IT strategy integration (ITSI) and corporate governance (DK) using the measurement of financial performance (ROA). The findings obtained show that VAHU has a positive effect on financial performance. If the VAICTM element were moderated by ITSI, then a well-integrated IT strategy would weaken the relationship between VACA and banking performance. The limitations of this study lie in the period of the data used, which is limited to 2013–2014, and in that the component used for testing was done in isolation.

This study aims to explore the formation of knowledge management orientation behaviour (KMO) in Indonesian creative industry. To answer the research objective, two consequtive studies were conducted. The first study intends to generate the measurement items. Two registered Focus Group Discussions (FGDs) with eight participants for each session were held. Upon the completion of FGDs, a survey into 171 respondents was done , and the Exploratory Factor Analysis (EFA) was employed to analyse the data. The second study objective is to confirm the measurement items that have been generated from the FGDs . A survey into 174 respondents was conducted, and confirmatory Factor Analysis was employed to analyse the data. The finding confirms that organizing memory development, organizing memory support system, knowledge sharing, knowledge absorption and knowledge receptivity are the dimensions of KMO in Indonesian creative industry. Upon the completion of this study, both theoretical and practical contributons are provided to bring an insight for creative industry practitioners to apply KMO in their business. Keywords: knowledge management orientation, knowledge management, creative industry, performance, second-order confirmatory factor analysis

Though highly recommended by health organizations worldwide, breastfeeding an infant from birth for a period of several months is not universal. There is thus a need to investigate appropriate and effective means to promote this breastfeeding behavior. This study, rooted in a social marketing perspective, tests the impact of message framing and source credibility on the behavioral intention to breastfeed. A 2 x 2 factorial experiment was conducted in Indonesia, an especially relevant setting given that the percentage of Indonesian women who breastfeed is low compared to other countries. Two hundred and seventy nine pregnant women participated in this study. The findings of this study indicate that the interaction between message framing and source credibility has a significant effect on a person’s attitude and intention to provide exclusive breastfeeding. In addition, this study finds that attitude is an essential determinant of intention.