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Diplomsko delo obravnava dve temi, material embalaže za živila ter sodobne tipe embalaže živil. Teoretični del obsega splošno o embalaži živil, delitve po posameznih materialih in temeljit opis njihovih lastnosti, vrste sodobne embalaže ter podrobnejši opis le-teh. Eksperimentalni del obsega analizo trga ter anketo. Analiza trga je tako kot v teoretičnem delu razdeljena na materiale, ki so razdeljeni na tipe embalaže iz določenega materiala. Vsak tip je podrobneje opisan in prikazan na slikah. Poleg tega je pri vsakem materialu poleg podan še primer razvoja določene embalaže živila. Tako lažje vidimo razvoj materiala embalaže v času ter kaj vse je privedlo do sodobne oblike take embalaže. V anketi me je zanimalo, ali je kupcem pomemben material embalaže, so pri nakupih živil nanj pozorni ali ne, se jim zdi uporaba plastične embalaže pretirana ali ne, ali poznajo pametno embalažo, so jo pripravljeni tudi kupiti in mogoče celo za živilo v taki embalaži odšteti več denarja. Rezultati ankete so pokazali, da so kupci delno pozorni na material embalaže uporaba plastične embalaže se jim zdi pretirana, podpirajo zaračunavanje vrečk za enkratno uporabo in večina jih ni seznanjena s pojmom pametna embalaža, vendar pa bi bili mogoče zanjo pripravljeni odšteti več denarja. The diploma’s thesis focuses on two topics – food packaging materials and modern types of food packaging. The theoretical part presents the basics of food packaging, its division into materials, description of their materials features, and detailed description of types of modern packaging. The experimental part consists of market analysis and a survey. Just like in the theoretical part, the market analysis is divided into materials that are divided into types of packaging from a particular material. Every type of food packaging is detailedly described and shown in pictures. For every type of material, there is a description of its evolution through time. This represents important milestones in evolution and what brought packaging to its modern figure. In a survey, I was interested in whether the customers are interested in food packaging materials, whether they are aware of food packaging materials when they buy them, whether they think the use of plastic packaging is exaggerated, whether they have already heard of smart packaging, and whether they are prepared to buy it or pay more money for it. The analysis of the results showed that the buyers are partially aware of food packaging materials. They think the use of plastic packaging is exaggerated. They support charging plastic bags in shops and they are mostly not familiar with smart packaging although they would possibly pay more for it.

V diplomskem delu je raziskano tržišče tekstilij, pobarvanih z naravnimi barvili. V teoretičnem delu so predstavljene vrste naravnih barvil, barvanje tekstilij z naravnimi barvili, pojasnjene prednosti in slabosti pred tekstilijami, pobarvanimi s sintetičnimi barvili. V eksperimentalnem delu je raziskano tržišče tekstilij, pobarvanih z naravnimi barvili, in sicer na podlagi geografske lege, številčnosti podjetij, razpona cen tekstilij, namembnosti tekstilij, uporabljenih barvil in tekstilnih materialov, obdelava ter dodatni potisk tekstilij. Za beleženje podatkov smo uporabili pisarniško orodje podjetja Google, znotraj tega Google Preglednice (angl. Google Sheets). Za analizo podatkov smo uporabili vrtilne tabele in za pretvorbo valute manj znano funkcijo Google Finance. Raziskava je bila pomembna s stališča ovrednotenja stanja na trgu glede naravno pobarvanih tekstilij. Iz rezultatov je razvidno, da se večina ponudnikov tekstilij, pobarvanih z naravnimi barvili, nahaja v bolj razvitih državah sveta. Pregledali smo 58 ponudnikov iz 19 držav in skupno 1559 izdelkov. Na trgu tekstilij, pobarvanih z naravnimi barvili, vlada širok cenovni razpon. Povprečna cena tekstilij znaša 113,73 EUR. Najpogosteje uporabljene tekstilije, ki so pobarvane z naravnimi barvili, so namenjene za oblačila in v manjši meri za dodatke za dom. Ponudniki tekstilij, pobarvanih z naravnimi barvili, so se pretežno odločali za uporabo samostojno uporabljenih barvil, med katerimi izstopa indigo. Poleg barvil tekstilni material predstavlja drugo najpomembnejše področje, kjer še vedno prevladujejo tekstilne surovine naravnega izvora. Ponudniki so se pretežno odločili za uporabo 100-% bombaža. Čimžanih je bilo manj kot 10 % tekstilij, med katerimi prevladuje železova čimža. V manjši meri so se odločili za uporabo kombinacije tanina in drugih čimž. Manj kot 5 % tekstilij je bilo tudi dodatno potiskanih, vendar v večini z naravnimi sestavinami. This paper studies the market for textiles dyed with natural dyes. The theoretical part presents the types of natural dyes, the process of dying textiles with natural dyes as well as their advantages and disadvantages compared to textiles dyed with synthetic dyes. The empirical part studies the market for textiles dyed with natural dyes based on their geographical position, the number of companies in this field, the price range of textiles, their purpose, the dyes and textile materials used, the treatment process and additional texting printing. The data were recorded using a Google’s office tool, Google Sheets, and analysed using pivot tables, while currencies were conversed using a less known function, Google Finance. The research is important from the viewpoint of market evaluation in terms of naturally dyed textiles. According to the results, most providers of textiles dyed with natural dyes are located in the developed countries. We studied 58 providers from 19 countries and 1,559 products in total. A wide price range is characteristic of the textile market. The average price of textiles is 113.73 euros. The most common used textiles dyed with natural dyes are used for clothes and, in rarer cases, for home accessories. Providers of textiles dyed with natural dyes mostly decided to use independently used dyes, of which indigo stood out the most. In addition to dyes, textile material is the second most important area where natural textile materials still prevail. Providers mostly decided to use 100% cotton. Less than 10% of textiles were mordanted, of which iron mordant is the most common. Less frequently, they opted for the combination of tannin and other mordants. Less than 5% of textiles were additionally printed, yet mostly with natural substances.

Podjetja preko družbenih omrežij delijo povezave s pomočjo storitev, ki omogočajo združevanje več različnih povezav v eno. Uporabljajo aplikacije, ki so končnim uporabnikom pogosto okorne za uporabo, počasne in nepregledne. Podjetja, ki izdelujejo te aplikacije, trud vlagajo predvsem v funkcionalnosti za kupce, končni uporabniki pa so jim manj pomembni. Aplikacija je bila izdelana z namenom, da bi jo končni uporabniki z veseljem uporabljali, še vedno pa bi zadostovala vsem zahtevam kupcev. Na podlagi analize trga je bil določen trg, ki bo najbolje sprejel novo aplikacijo na področju združevanja povezav. Ko je bil trg določen, so bile s pomočjo potencialnih kupcev določene zahteve aplikacije. Aplikacija je bila nato na podlagi zahtev izdelana. Cilj končnega izdelka je zadovoljiti potencialne kupce in končne uporabnike. Da bi aplikacija to dosegla, je bilo namenjenega veliko časa oblikovanju navdušujočega produkta in raziskovanju, kaj trg želi. Na koncu je bil izdelan načrt trženja. Companies share links on social media using services that allow sharing of multiple links using just one link. They use applications that commonly have bad design decisions for the end-user, they are cumbersome, slow, and opaque. Companies making such applications often use their time to develop functionalities for their customers, while not paying much attention to end-users. The application was made with the goal that end-users will enjoy using it, while it will also solve customers' problems. Based on our market research the application was developed for the market that will most enthusiastically accept a new application that shows multiple links to the end-user. When the right market was found, application development involved the stakeholders and leveraged their expertise to design the application and develop it. The goal of the final product is to satisfy stakeholders and end-users. To achieve this, a lot of time was spent researching what specifically the market needs and designing a delightful product. Lastly, a marketing plan was established for the finished application.

Kozmetična industrija v zadnjem obdobju vse večjo pozornost namenja naravni kozmetiki in sestavinam naravnega izvora, ki ugodno vplivajo na kožo. Med sestavinami naravnega izvora je v porastu uporaba izvlečkov iz konoplje in konopljinega olja. Konoplja je rastlina, ki so jo že v preteklosti uporabljali na različnih področjih. Poznamo tri podvrste navadne konoplje, med katerimi pa zakonodaja dovoljuje samo uporabo industrijske konoplje (Cannabis sativa L. subsp. sativa). Med vsemi spojinami v konoplji je za uporabo v kozmetiki najpomembnejši izvleček, ki vsebuje kanabidiol ter spada v skupino kanabinoidov. Poleg izvlečkov predstavlja pomemben vir naravnih spojin v kozmetiki tudi hladno stiskano konopljino olje, ki izkazuje pozitivne učinke na zdravje kože. Pozitivni učinki se kažejo kot zaviranje tvorbe sebuma in hiperproliferacije keratinocitov ter antioksidativno, protivnetno in vlažilno delovanje. V diplomski nalogi smo preučevali nabor 63 kozmetičnih izdelkov, ki so vsebovali sestavine, pridobljene iz konoplje. Izbranim izdelkom smo določili vrsto oziroma namen uporabe in tehnološko obliko. Podrobneje smo se lotili pregleda prisotnih izvlečkov konoplje in opredelili njihovo vlogo v kozmetičnih izdelkih. Ker je naravna kozmetika v trendu, smo analizirali oglaševanje izvlečkov konoplje in naravne kozmetike ter prisotnost certifikatov za naravno kozmetiko. Izdelke smo preučili tudi glede na državo proizvodnje, saj nas je zanimalo, ali so na trgu prisotni tudi izdelki, proizvedeni v Sloveniji. Pregled izbranih kozmetičnih izdelkov z izvlečki konoplje iz spletnih trgovin je pokazal različne tehnološke oblike z raznolikimi nameni uporabe. Izdelki se večinoma pojavljajo v obliki krem. Največ izdelkov najdemo v kategoriji izdelkov na nego obraza in telesa. Med vsemi sestavinami konoplje so najpomembnejše konopljino olje, izvleček kanabidiol in izvleček, pridobljen iz celotne rastline. Večinoma imajo vlogo kozmetično aktivne sestavine ter se uporabljajo v aktivni kozmetiki za aknasto, zrelo in problematično kožo. Pogosto jih najdemo tudi v vlogi emolientov in humektantov. Ugotovili smo, da veliko izdelkov oglašujejo kot naravno kozmetiko, vendar pri vseh ni prisoten certifikat za naravno kozmetiko. Na trgu zasledimo tudi vedno več slovenske kozmetike. Zaključimo lahko, da je konoplja rastlina z velikim potencialom in možnostjo uporabe v kozmetiki. The cosmetic industry has recently been paying increasing attention to natural cosmetics and natural ingredients with beneficial effect on skin. Among these natural ingredients, hemp extracts and hemp oil have seen increasing use. Hemp has been used for a variety of purposes throughout history. There are three subspecies of hemp, but under the current legislation, only the use of the so-called industrial hemp (Cannabis sativa L. subsp. sativa) is allowed. Among all compounds found in hemp, the extract containing cannabidiol, which is one of the cannabinoids, is the most important for use in cosmetics. In addition to extracts, cold-pressed hemp oil is also an important source of natural chemicals in cosmetics with a positive effect on skin health. Positive effects include inhibiting sebum production and keratinocyte hyperproliferation, as well as anti-oxidant, anti-inflammatory, and moisturising effect. In the graduation thesis, we studied a set of 63 cosmetic products containing ingredients derived from hemp. Type or purpose, and technological form were determined for each of the selected products. We examined in more detail the hemp extracts in the products, and defined their role in cosmetic products. Since natural cosmetics is trending upwards, we analysed advertising of hemp extracts, natural cosmetics, and natural cosmetics certification. We also examined the products based on the country of production, as we took interest in whether products made in Slovenia were also present in the market. Analysis of cosmetic products containing hemp extracts, sourced from online stores, has shown a variety of technological forms and purposes of use. The products mostly appear as creams. The most products are found in the facial and body care product categories. Among the hemp ingredients, hemp oil, cannabidiol extract, and extract from the entire plant are the most commonly found. In most cases, only cosmetically active ingredients have an actual role and they are used in active cosmetics for treating acne, for mature skin, and for problematic skin. They are also often found in the role of emollients and humectants. We found that many products were advertised as natural cosmetics, yet they were not all certified as such. Moreover, there is an increasing number of Slovenian cosmetic products in the market. We can conclude that hemp is a plant with great potential and many possibilities of use in cosmetics.

Cruise shipping has been extremely popular in recent years, and one of the fastest-growing areas has been the Mediterranean. In the paper, we examine the evaluation of possible competitive&ndash, cooperative relationships among Mediterranean cruise ports for the period 2000&ndash, 2017. To this end, we use three models: the dynamic shift-share model, the Lotka&ndash, Volterra model (LVM), and the logistic model (LM). The evaluation of basic market indices is included for completeness. The analysis shows that cruise traffic is in a saturation phase. The shift-share and LVM models reveal that interaction among ports is not significant for the large ports, but could be essential for the small ones.

Namen prispevka: Namen prispevka je predstaviti projekt varnostnega testiranja v razvoju in produkciji fizičnega kripto-modula, ki je nujno potrebno pred lansiranjem izdelka na trg. Delo na projektu je bilo usmerjeno v izdelek Code 1 Secure (v nadaljevanju VPN kripto-modul C1S), za katerega je bila narejena primerjava s sorodnimi izdelki, predlagane različne ergonomične oblike ter opisani postopki potrebnih testiranj izdelka za pridobitev certifikatov oz. za doseganje standardov. Metode: Uporabljena je bila deskriptivna metoda s pomočjo študije primarnih in sekundarnih virov. Za potrebe opisa orodij za avtomatizirano testiranje smo delovanje orodij preizkusili in opravili vzorčna testiranja. Ugotovitve: Testiranje programske opreme in njene združljivosti s šifrirnimi algoritmi predstavlja najzahtevnejši del testiranj. Ključno stičišče projekta je predstavljal kolaboracijski portal, preko katerega se je evidentiral in spremljal napredek dela. S preizkušanjem orodij za avtomatizacijo opravil je bilo ugotovljeno, da avtomatizirano testiranje prihrani veliko časa in denarja. Omejitve/uporabnost raziskave Projektno delo je bilo ciljno naravnano na izdelek VPN kripto-modula C1S, zato se tudi ugotovitve navezujejo nanj. Kljub temu lahko ugotovitve apliciramo na sorodne izdelke. Praktična uporabnost: S primerjavo sorodnih izdelkov se pokažejo konkurenčne prednosti VPN kripto-modula C1S pred podobnimi izdelki na trgu ter možnosti za izboljšave. Predlagane so različne ergonomične oblike izdelka glede na ciljne skupine kupcev. Opis možnih testiranj, ki so potrebna za VPN kripto-modul C1S, poda okvirno predstavo o obsegu preizkušanj slehernega tehnološkega izdelka. Izvirnost/pomembnost prispevka: Glede na povišan trend zlorab v kibernetskem prostoru je področje kibernetske varnosti, v katerega spada tudi VPN kripto-modul C1S, izrednega pomena. Za ustrezno delovanje kripto-modulov in doseganje pričakovanj uporabnikov je te naprave pomembno dobro testirati. Purpose: The purpose of the paper is to present security testing approach in the phase of development and production of a hardware crypto-module, which is indispensable before the product goes on the market. The project work was focused on the product Code 1 Secure (from here on VPN crypto module C1S) for which a comparison with other similar products was made, different ergonomically designed shapes were proposed and product’s necessary testing to gain certificates or/and achieve certain standards was described. Design/Methods/Approach: A descriptive method with the study of primary and secondary sources was used. For the purposes of showing how the automated testing tools work, several testing activities were made. Findings: Testing the software and software’s compatibility with encryption algorithms poses the most difficult part of all the testing activities needed to be done. The collaborative web portal had a major role in keeping track and progress of the project’s work. Testing some of the automated tools showed that their usage saves time and consequently money. Research Limitations / Implications: Because the project work was focused on the product VPN crypto module C1S, all the findings are linked to it. However, most of them could be applied to related products. Practical Implications: Comparison of similar products shows competitive edge of VPN crypto module C1S and points out potentials for improvements. There were some ergonomically designed shapes presented with the intention of targeting certain costumers. Description of potential testing needed for the C1S, gives a rough estimate of testing’s scope of every technological product. Originality/Value: VPN crypto-module is a subject of cyber security which has a great importance in everyday life, because of the increased trend of abuses in cyberspace. For the proper functioning of the crypto-modules and meet the expectations of the users, these devices must be appropriately tested.

V diplomski nalogi smo se osredotočili predvsem na opis postopka razvoja izdelka imenovanega Skippy ter na ostale možne odločitve in postopke za pridobivanje vmesnih rezultatov, ki bi jih med našim procesom lahko izbrali. Teoretično in tudi praktično je zapisana strategija pridobivanja podatkov iz okolja, kar je bilo tudi ključnega pomena za oblikovanje končnega izdelka. To smo opravljali na osnovi anketiranja potencialnih uporabnikov in kupcev, ter nato ugotavljali ali smo predvideli naše ciljne uporabnike in kupce pravilo. Na podlagi anket smo določili tudi prodajno ceno izdelkov. V poglavju izbira rešitve so opisana podjetja s katerimi smo sodelovali, priprava proizvodnega procesa, zagotavljanje potrebnih parametrov izdelkov ter izvedba proizvodnje izdelkov. Ker smo za izdelovalni postopek izbrali brizganje gume, je ta tehnološki postopek bolj podrobno opisan. Opisano je tudi izdelovanje orodja za naš izdelek in opis lastnosti orodja. This undergraduate thesis primarily focuses on the process of developing a product called Skippy as well as other potential decisions and gathering of additional results during the development process, which could have been undertaken. Moreover, this study outlines the theoretical and practical strategy, which was undertaken for the collection of market data, which played an essential role in designing the final product. This specific strategy was based on the distribution of surveys to potential customers and buyers to obtain the necessary data that was used to compare the anticipated design with the one provided by the participants. These results were also used to determine the price of Skippy. In the solutions chapter, this study discusses the companies with which the team collaborated, the preparation of the production processes, the necessary product measures and the execution of the production process. A rubber injection process will be explained in greater detail, as it was the primary process selection, which was undertaken. Finally, the research also describes the tools that were used in the process and their properties.

Dandanes je precej lažje realizirati določeno podjetniško idejo, saj imamo na voljo številne pripomočke, vire, aplikacije in druge načine, ki celoten postopek precej olajšajo. Sam postopek še vedno ni tako enostaven, kot si ga ljudje predstavljamo. V razvoj in napredek je treba vložiti veliko energije ter poiskati pravilno razmerje med vsemi dejavniki, potrebnimi za rast. Z ugotovitvijo vsega tega lahko določene razsežnosti marketinga načrtujemo vnaprej ter si zastavimo cilje in prioritete, h katerim stremimo in jih poskušamo uresničiti. V diplomskem delu bomo zajeli vse osnovne temelje pri načrtovanju gradnje podjetja od poslovnega modela, oblikovanja in fotografiranja izdelkov, marketinga, analize trga itd. V uvodu bomo podali hipoteze, ki jih bomo skozi praktični del poskušali uresničiti ter s tem potrditi ali ovreči. Nowadays, it is relatively easy to start a business. We have all of the tools and literature in our reach, which makes everything not as confusing as in the past. That does not change the fact that 60 to 90% of the businesses fail however, it allows us to analyse the failures and try again. Despite everything said, the whole process of creating a successful brand is not as easy as one might think. We have to incorporate massive amounts of time, energy and research to find the correct ratio between all the factors needed for growth. With all that figured out, we can start planning ahead and develop a particular schedule, which helps us stay on the right track. In our thesis, we are going to go through all the necessary processes one should go through when creating a business i.e. developing a brand. From building a business model, picking and creating a design, understanding brand specific (product) photography, marketing, market research and testing and several different analyses. We are going to form multiple hypotheses in the introduction and use them in the practical part of our thesis. Hypotheses will then be confirmed or disapproved in conclusion.

Delo diplomskega projekta analizira trg škroba v Sloveniji z namenom, da bi ugotovili, ali je poraba škroba dovolj velika in bi se tako izplačalo investirati v izgradnjo škrobarne v Sloveniji. V poglavjih, postavljenih v smiselno zaporedje, najprej obravnavamo primarno dobrino koruzo, ki bo nastopala kot surovina pri pridobivanju škroba. Sledi poglavje, v katerem spoznavamo, kaj škrob sploh je, iz česa ga pridobivamo in kakšen je postopek pridobivanja. Temu sledi analiza proizvodnje škroba v Evropi in gibanje ponudbe, povpraševanja in cen v povezavi s primarno dobrino koruzo. Analiza trga škroba v Sloveniji je samostojno poglavje, kjer raziskujemo obstoječi trg s pomočjo anketnega vprašalnika, primerjamo poročila raziskav in podatke uvoza škroba, pridobljene iz spletne baze podatkov Statističnega urada Republike Slovenije. V uvodu dela diplomskega projekta smo si zastavili hipoteze, ki smo jih skozi analizo potrdili ali zavrgli. V sklepu je podana obrazložitev, zakaj smo hipoteze potrdili oziroma zavrgli, podano pa je tudi mnenje o tem, kako naj se podjetje odloči v zvezi z realizacijo projekta. This diploma project work analyses the starch market in Slovenia with the aim to determine whether starch consumption in Slovenia is big enough so that investment in a starch plant would be profitable. The chapters in this work follow a logical sequence of starch production. In the first chapter, we address the primary good, i.e. corn, which serves as the raw material in starch production. The second chapter defines what starch actually is, where it comes from and how we obtain it. The third chapter focuses on the European starch production, on the starch supply and demand trends and prices in conjunction with the primary good, i.e. corn. The analysis of starch market in Slovenia is included in the next, separate chapter in which we explore the current market by integrating our own questionnaire-based results with our comparative analysis of data from other studies and with starch imports data from the Statistical Office of the Republic of Slovenia. Our diploma project work is based on a set of hypotheses we have formulated to answer our research question. Some of the hypotheses have been accepted and some rejected in the course of our analysis. In the conclusion of this work, we elaborate on our decision regarding the acceptance or the rejection of individual hypotheses. Furthermore, based on the overall results obtained in our study, we give our opinion about which decision the company should make regarding the investment in a starch plant.

Zaradi vpliva globalizacije in medsebojne povezanosti držav morajo podjetja nenehno iskati možnosti poslovanja na tujih trgih. Podjetjem, ki tržijo le na domačem trgu, gre nekaj časa dobro, vendar jih nenehen pritisk konkurence postopoma prisili v razmišljanje o mednarodni širitvi posla. Tista podjetja, ki opravljajo raziskave tujega okolja in analize tveganj, pokažejo velik interes za sodelovanje s tujino in imajo več možnosti za dolgoročen uspeh pri poslovanju. PESTLE-analiza je danes najbolj običajna oblika analize podjetij za identifikacijo zunanjih dejavnikov poslovnega okolja. Priporočeno je, da podjetje poveže dejavnike PESTLE-analize s SWOT-analizo. Kazahstan in Iran sta državi z visoko stopnjo tveganja. Če se podjetja odločijo za vstop na njuna trga, so nujne predhodne analize. Čeprav se obe državi spopadata s političnimi, gospodarskimi in zakonodajnimi ovirami, gre za hitro rastoča trga, ki nudita tudi slovenskim podjetjem veliko izzivov in še več priložnosti. Na osnovi zbranih podatkov in primerjalne analize poslovnega okolja in deželnih tveganj Kazahstana in Irana v diplomskem projektu ugotavljamo stopnjo privlačnosti obeh trgov. Due to the influence of globalization and mutual interconnection of countries, the companies have to constantly look for opportunities for doing business on foreign markets. Companies that are doing business only on the domestic market are doing well for some time, but the constant pressure of competition gradually forces them into thinking about the international expansion of their business. The companies that carry out researches on the foreign environment and the risk analyses show a great interest in cooperation with foreign countries and have more opportunities for a long-term success in doing business. PESTLE analysis is today the most commonly used form of analysis for companies to identify external factors of the business environment. It is recommended that the company connects PESTLE analysis to SWOT analysis. Kazakhstan and Iran are countries with high risk levels. Preliminary analyses are necessary if the companies decide to enter these markets. Although both countries are facing political, economic and legislative obstacles, they are the two emerging markets, which offer many challenges and even more opportunities also for Slovenian companies. Based on the collected data and the comparative analysis of business environment and country risks of Kazakhstan and Iran we explore the degree of attractiveness of both markets in the diploma project.

V diplomski nalogi je predstavljen marketinški načrt organizacije Botanični vrt Univerze v Mariboru. Opisan je celoten postopek in proces izdelave le-tega. Botanični vrt Univerze v Mariboru je največji botanični vrt v Sloveniji, velik osem hektarjev, in se nahaja v Pivoli pri Hočah. V vrtu se ukvarjajo z ohranjanjem biotske raznovrstnosti, z raziskovalno dejavnostjo, izobraževalno dejavnostjo, pa tudi s turistično dejavnostjo. V njem uspeva 2.000 različnih rastlinskih vrst in podvrst, predvsem iz severovzhodne Slovenije, nekaj pa tudi z drugih celin. Marketinški načrt mora vsebovati smoter organizacije, analizo trga, konkurence odjemalcev in dobaviteljev ter analizo prednosti, slabosti, priložnosti in nevarnosti. Nato sledi postavitev marketinških ciljev in oblikovanje marketinških strategij. Na koncu pa še opredelitev marketinškega spleta in pa finančni načrt. Botanični vrt Univerze v Mariboru si je zastavil cilje predvsem v povezavi s povečanjem svojih dejavnosti in kolekcije rastlinskih vrst. Več finančnih sredstev nameravajo nameniti tudi v izgradnjo in posodobitev obstoječe infrastrukture, predvsem gostinskega in sanitarnega dela, pa tudi otroškega igrišča in povezave z mestno avtobusno linijo. Ti ukrepi so nujno potrebni, če želijo povečati število obiskovalcev in jih v vrtu obdržati dlje. Pri turistični ponudbi botaničnega vrta bo imel arheološki park neprecenljiv pomen, saj ima vrt to srečo, da leži na območju, kjer se je pred več kot 2600 leti razprostiral pomemben del obsežnega gomilnega grobišča iz starejše železne dobe. Arheološki park bodo za obiskovalce odprli kmalu, zaenkrat pa je dostopen le prek majhne stalne arheološke razstave. Botanični vrt Univerze v Mariboru se sooča z zelo majhnim številom zaposlenih. Zaposleni so namreč samo trije delavci, kar je glede na velikost vrta daleč premalo. Vrt je tudi brez redno zaposlenega vodje, prav tako pa je vidno veliko pomanjkanje strokovnih delavcev in vrtnarjev. Diplomska naloga je sestavljena iz štirih poglavij. V prvem je opisano področje in opredeljen problem, katerega bom v diplomskem delu obravnavala. Sledi teoretičen del, kjer je opredeljen marketinški načrt in predstavljen postopek oziroma proces marketinškega načrta. V tretjem poglavju je predstavljena organizacija Botanični vrt Univerze v Mariboru in izdelan marketinški načrt te organizacije, kjer so zajete vse sestavine procesa marketinškega načrta. V zadnjem poglavju pa sledi še sklepni del diplomskega dela. This diploma thesis presents a marketing plan for Botanical Garden of the University of Maribor. The thesis describes the whole process of creating a marketing plan. The Botanical Garden of the University of Maribor is the largest botanical garden in Slovenia, eight hectares wide, and is located in Pivola, near Hoče. The organization’s aims are preservation of biodiversity, research activities, educational activities, as well as tourism. It produces 2,000 different plant species and subspecies, mainly from the north-eastern part of Slovenia, and some even from other continents. The marketing plan must include the organization's view, analysis of market, competition, customers and suppliers, as well as analysis of its strengths, weaknesses, opportunities and threats, followed by marketing goals and marketing strategies. And finally, the analysis of a marketing mix and a financial plan. The botanical garden of the University of Maribor has set its goals primarily about the increase of its activities and the collection of plant species. They also intend to spend more financial resources on the construction and modernization of existing infrastructure, especially catering and sanitary facilities, as well as a playground and a connection with the city bus line. These measures are necessary if they want to increase the number of visitors and keep them in the garden for a longer period of time. The archaeological park will have invaluable significance in the tourist offer of the botanical garden, as the garden is fortunate enough to lie in the area, where, more than 2600 years ago, spread an important part of the extensive tumulus burial ground from the earliest Iron Age. The archaeological park will be open to visitors soon, but for now it is only accessible through a small permanent archaeological exhibition. The Botanical Garden of the University of Maribor faces the problem of a very small number of employees. There are only three employees, which is far from what the garden requires given the size of the garden. The garden does not have a regular head of the garden, and there is also a lack of skilled workers and gardeners. This thesis consists of four chapters. The first one describes the scope and the problem that I will deal with in the thesis. This is followed by a theoretical part, where the marketing plan is defined and the process of the marketing plan is presented. In the third chapter I will present the organization Botanical Garden of the University of Maribor and create a marketing plan for this organization, where all components of the marketing plan process are covered. The last chapter contains the conclusion of the diploma thesis.

Čebelarstvo je ena izmed tradicionalnih in najstarejših dejavnosti v Sloveniji in se po Uredbi o standardni klasifikaciji šteje za kmetijsko dejavnost. Produkti, ki nastajajo v okviru omenjene dejavnosti, se uporabljajo na različnih področjih, med drugim tudi v prehrani, kozmetiki in naravni medicini. Tema, ki jo obravnavamo v diplomskem seminarju, je analiza trga dejavnosti čebelarstva v Sloveniji. Analiza trga pomeni raziskavo trga ter dejavnikov, ki kakor koli vplivajo na dogajanja na trgu. Ker menimo, da se dejavnost čebelarstva vedno bolj razvija, smo se odločili za analizo tovrstne panoge. Cilji našega diplomskega seminarja so: raziskovati tradicijo slovenskega čebelarstva, predstaviti njegovo zgodovino ter opredeliti trenutno stanje v panogi. Trg čebelarstva smo analizirali s pomočjo uporabe treh najpogostejših analiz, ki smo jih opredelili s teoretičnega vidika. PESTEL analiza je namenjena preučevanju političnih, gospodarskih, družbeno-kulturnih, tehnoloških, ekoloških in pravnih dejavnikov. Z njo smo ugotovili, kako ti dejavniki vplivajo na širše okolje panoge. Menimo, da sprememba kmetijske politike na področju izobraževanja čebelarjev predstavlja priložnost za panogo, enako velja za subvencije iz evropskega proračuna, na ekonomskem področju pa nam nevarnost predstavljajo tuji konkurenti, saj vstopajo na naš trg ter konkurirajo z nižjimi cenami. Ohranjanje tradicije čebelarjenja je priložnost v socio-kulturnem okolju, po drugi strani pa pojav nove tehnologije in inovacij predstavlja priložnost v tehnološkem okolju. Za analizo smo uporabili tudi Porterjev model konkurence, ki je namenjen oceni privlačnosti panoge. Sestavljen je iz petih silnic: nevarnosti vstopa novih ponudnikov, rivalstva med obstoječimi podjetji, nevarnosti substitutov, pogajalske moči kupcev ter pogajalske moči dobaviteljev. Z njegovo pomočjo smo ugotovili, da se tuja konkurenca vedno bolj pojavlja na domačem trgu, sicer pa se povečuje tudi konkurenca med obstoječimi proizvajalci. Najpogostejša oblika konkurence je ponujanje nižjih cen za iste produkte, kar daje posledično večjo pogajalsko moč kupcem. Naredili smo še SWOT analizo, katere cilj je ugotavljanje prednosti in slabosti ter priložnosti in nevarnosti. Na podlagi rezultatov, pridobljenih z omenjenima analizama, smo prišli so sklepa, da je panoga čebelarstva privlačna za nove konkurente. Beekeeping is one of the traditional and oldest activities in lovenia and it is consideret as agricultural activity according to regulation on standard classification. Products , that occur in activity are used in differend other fields, among others also in diet or natural medicine. Subject that we deal with, is the market analysis of beekeeping products in Slovenia. Market analysis represents research of market and its factors that influence activities on market in any way. Because in our oppinion , the activity of beekeeping is developing, we decided to analyse it. Our goal is to research the tradition of Slovene beekeeping, to present its history and to define current situation in Beekeeping. We analysed the market of beekeeping with the use of three most commonest analyses, that we also defined from theorethical point of view. Pest analysis is a tool that helps to analyse political, economic, socio-cultural, tehnological, ecologiccal and legal changes in business environnent. With the results of PESTEL analysis we defined the inflience of these factors on wider environment of Beekeeping. In our opinion the change of agricultural policy on field of educatuion of beekeepers is presenting the opportunity, also the subventions from European budget. On the other side we have foregin rivals entering our market and offering lower prices for products, which presents threats on the economic environment. Maintaing the tradition of slovenian beekeeping is presenting opportunity in socio-cultural environment and appearance of new tehnology and innovation in tehnological environment. The next analysis we used is Porters diamond and it consists of five elements such as risk of enetring new rivals, rivalry between existing companies, risk of substitutes, negotiating capability of customers and negotiation ability of supliers. With Porters diamond we found out that foregin rivalry is appearing on our market increasingly. Also the rivalry among existent producers is increasing. The most common form of rivalrly is offering lower prices fort he same products, which is giving negotiating ability of customers. Another analysis that we made is SWOT analysis, which is a tool to understand Strenghts and weaknesses, opportunities and threats. According to the results of these analyses we have made, we have oppinion that beekeeping is a field that is still full of opportunities for new rivals.

Pametni mobilni telefoni so v zadnjih letih ljudem olajšali urejanje mnogih vsakodnevnih opravil. Ker nam nudijo pomoč in podporo praktično na vseh področjih, nas povezujejo in zabavajo na različne načine, so postali medij prihodnosti oziroma sedanjosti. Veliko podjetij se zato odloči, da svoje izdelke in storitve prilagodi uporabi na mobilnih telefonih, saj si tako zelo povečajo svojo poslovno uspešnost. Na tem temelji tudi poslovna ideja o mobilni aplikaciji, ki bi ponujala uporabnikom eno najbolj popularnih vrst iger na srečo, športne stave. Za vsako poslovno idejo je pomembno, da se jo pred implementacijo dodobra analizira v obliki poslovnega načrta, saj se le tako lahko izognemo težavam in preprekam, ki nas čakajo pri vstopu na lastno podjetniško pot. V ta namen smo preučili tudi potencialni trg in njegovo okolje. Da bi natančno preverili lastno podjetniško idejo, smo v diplomski nalogi analizirali domačo in tujo strokovno literaturo, analizirali smo trg z analizo izvedljivosti, SWOT analizo ter PESTN analizo ter uporabili metodo spletnega anketiranja. Dobljene rezultate smo predstavili v okviru deskriptivne statistike, ki smo jo naredili s pomočjo programa MS Excel. Koncept aplikacije smo naredili v računalniškem programu Balsamiq Mockups 3. Po opravljenih analizah smo ugotovili, da je poslovna ideja med anketiranimi dobro sprejeta, vendar zelo težko izvedljiva. Smart mobile phones have made people easier to handle many everyday tasks in recent years. As they offer us help and support practically in every field, they connect us and entertain us in different ways, they became the medium of future and of present. Many companies therefore choose to adapt their products and services to their use on mobile phones, as this greatly increases their business performance. Our business idea is based on a mobile application that would offer users one of the most popular types of gambling, sports betting. For every business idea it is important that it is well analyzed before the implementation in the form of a business plan, as this is the only way to avoid the difficulties and obstacles that await us when entering our own business path. To this end, we analysed the potential market and market environment. In order to accurately verify our own entrepreneurial idea, we analyzed domestic and foreign professional literature, analyzed the market with feasibility analysis, SWOT analysis and PESTN analysis, and used the method of online survey. The results are presented in the framework of descriptive statistics, using the MS Excel program. The concept of the application was prepared in the computer program Balsamiq Mockups 3. After the analyzes, we found that the business idea is well accepted among the respondents, but very difficult to implement.

Diplomsko delo obravnava in oceni realnost razvojnih izzivov podjetja AP Logistika d.o.o.. Predstavi špedicijske dejavnosti, analizira sedanje poslovanje špedicije AP Logistika d.o.o. in podaja predlog poslovnega načrta odprtja nove poslovalnice špedicije. Z analizo sedanjega poslovanja in analizo prodajnega trga poda pozitivno oceno o upravičenosti ustanovitve nove poslovalnice špedicije v Gruškovju na slovensko – hrvaški meji. Diploma is dealing with the development challenges of forwarding company AP Logistika d.o.o. Based on the analyses of present business activities of forwarding agency AP Logistika d.o.o. a business plan for opening of a new forwarding agency office at the Slovenian – Croatian border is elaborated. Based on the given market and economic indicators establishment of a new branch office proves to be economically justified.

Revijalno založništvo je zadnja leta v krizi, nas pa so zanimali razlogi in predlogi rešitev. V anketi, ki je predstavljala osnovo analize odnosa bralcev do izbranih izdaj podjetja Media24, smo sodelujočim zastavili vprašanja o revijalnem tisku v Sloveniji na splošno in o zadovoljstvu z izbranimi izdajami. Med pisanjem diplomske naloge se je nepričakovano spremenilo najemništvo oziroma lastništvo proučevanih blagovnih znamk, in tako je bil anketni vprašalnik eden od temeljev za pripravo marketinške strategije pri vpeljavi novih blagovnih znamk. V teoretičnem delu smo s primeri iz revijalnega založništva predstavili vseh sedem elementov marketinškega spleta in se osredotočili na marketinško strategijo. Praktični del je sestavljala analiza zadovoljstva bralcev izbranih izdaj podatke smo pridobili iz anketnih vprašalnikov. Na osnovi rezultatov analize smo pripravili predloge za izboljšanje oziroma osnovo marketinške strategije pri vpeljavi novih blagovnih znamk. Ugotovili smo, da je razlogov za splošen upad prodanih naklad kot tudi nihanje branosti več, da imajo revije dokaj specifično občinstvo in da bi z marketinškimi prijemi lahko stanje izboljšali, čeprav je obenem jasno, da bodo morali vsi slovenski revijalni in časopisni založniki začeti razmišljati o sodobnih tehnologijah. Media publishing is in crisis for the last few years and the purpose of this diploma was to find the possible reasons and solutions. The survey was a foundation for later analysis of readers’ satisfaction with certain Media24 editions. In addition, we've also focused on general questions regarding media publishing. During the preparation of this diploma a very unexpected twist with regard to the lease and ownership of certain trademark brands occured, so the survey was one of the foundations for a marketing strategy for introducing new trademark brands. The theoretical part consisted of marketing mix and its elements, media publishing examples and a marketing strategy. The practical part consisted of analysis of reader satisfaction based on answers collected from surveys and proposed improvements that were basis for a marketing strategy for introducing new magazines. We have found several reasons for decline of circulation and readership, that magazines and newspaper have specific target audience and that there are marketing approaches, that could improve the current situation. In order to be successful, Slovenian media publishers will have to start thinking about modern approaches and technologies.

Knjiga [psi], ki je nastala pod okriljem podjetja DCC marketing d.o.o., je v Sloveniji dosegla velik prodajni uspeh. V želji, da bi podaljšali življenjski cikel izdelka, ki se mu v Sloveniji izteka, se je podjetje odločilo za prodajo knjige v tujini. Najbolj zanimiv trg za internacionalizacijo bi za podjetje bil hrvaški trg. V diplomski nalogi smo ugotavljali ali je hrvaško poslovno okolje privlačno za leposlovno knjižno delo [psi]. V ta namen smo analizirali politično, ekonomsko, družbeno-kulturno, pravno in tržno okolje Hrvaške, proučili motive podjetja DCC marketing d.o.o. za internacionalizacijo ter naredili SWOT analizo podjetja. Podrobneje smo tudi predstavili podjetje DCC marketing d.o.o. in knjigo [psi]. Na podlagi celotne analize smo ugotovili, da hrvaški trg za leposlovno knjižno delo [psi] ni privlačen. Bralna kultura Hrvatov je namreč nizka, prav tako tudi njihova kupna moč, prodaja knjig na hrvaškem trgu pa ni med najdonosnejšimi dejavnostmi v državi. Zato dvomimo, da bi podjetje DCC marketing d.o.o. s knjigo [psi] ponovilo prodajni uspeh na slovenskem trgu. Book [psi], which was created under the auspices of the company DCC marketing d.o.o., has achieved great sales success in Slovenia. The company has decided to sell the book abroad to prolong the life cycle of the product, which is expiring in Slovenia. Croatian market would be the most interesting market for the internationalization of the company. In our thesis we have established if the Croatian business market is attractive for literary work [psi]. For this purpose we have analyzed the political, economic, socio-cultural, legal and market environment in Croatia, studied the motives of the company DCC Marketing d.o.o. for internationalization and did the SWOT analysis of the company. We have also presented the company DCC marketing d.o.o. and the book [psi] in more detail. Based on the overall analysis, we came to the conclusion that the Croatian market is not attractive for literary work [psi]. Reading culture in Croatia is low, as well as their purchasing power and the book sales in Croatia is not among the most profitable activities in the country. Therefore we are doubtful that the company DCC marketing d.o.o. will repeat the same sale success of the book [psi] as on the Slovenian market.

V diplomskem delu sta prikazana način in postopek izdelave marketinškega načrta podjetja DENTAL – MEDICAL d.o.o., ki spada pod trgovino na debelo s farmacevtskimi izdelki ter medicinskimi potrebščinami in materiali, sodi pa med mala podjetja. Glavna dejavnost podjetja je posredovanje blaga med proizvajalci na eni in trgovci na drobno oziroma velikimi odjemalci na drugi strani. This thesis presents the ways and the course of the marketing plan production for the company DENTAL – MEDICAL d.o.o. The company is wholesale of pharmaceutical products, medical utensils and materials and is a small business. The main activity of the company is brokering of goods between the manufacturers on one side and the retailers or large customers on the other side.

V maju 2015 smo opravili trženjsko analizo kupcev zelenjave na širšem območju občine Ljutomer. V raziskavi smo z osebnim anketiranjem zajeli vzorec 100 naključno izbranih oseb. Želeli smo ugotoviti prehransko-nakupne navade potrošnikov in njihovo poznavanje blagovnih znamk zelenjave. Vprašalnik smo sestavili iz treh tematskih delov: (a) značilnosti anketiranega vzorca, (b) prehransko-nakupnih navad kupcev zelenjave in (c) odnosa kupcev do ponudbe zelenjave. Izsledki raziskave so pokazali, da 59 % anketirancev uživa zelenjavo vsaj enkrat dnevno. Pri nakupu zelenjave se 41 % anketirancev nikoli ne ozira na blagovno znamko, medtem ko 3,5 % anketirancev kupuje izključno zelenjavo znanih blagovnih znamk. Najpomembnejši dejavniki pri odločitvi za nakup zelenjave so njen videz, cena zelenjave, izvor zelenjave in blagovna znamka. Sodeč po raziskavi pa je za kupce najmanj pomembna embalaža pakiranja. We carried out a marketing analysis in May 2015 with the emphasis on vegetables buyers in the greater area of the Ljutomer municipality. A sample of 100 persons, chosen at random and face-to-face interviewed, was included in the respective survey. The research aimed at establishing the food purchasing habits of consumers and their acquaintance with individual brands of vegetables. The questionnaire consists of three thematic segments, namely (a) characteristics of the surveyed sample, (b) food purchasing habits of vegetables buyers, and (c) buyers' relation towards the vegetables offer. According to findings, 59 % of respondents eat vegetables at least once a day. 41 % of respondents never pay attention to the brand when buying vegetables, whereas 3.5 % of them buys exclusively vegetables of well-known brands. The most relevant factors when purchasing vegetables are their appearance, their price, their origin, and their brand. The packaging was, pursuant to the survey, the least significant factor in deciding on which vegetables to buy.

Analizirali smo trg servirnih vozičkov blagovne znamke Servus, last podjetja Novoles iz Straže, in raziskali na novo zasnovane plošče servirnih vozičkov. S prodajno analizo smo ugotovili, da so najbolj pomembni trgi: Anglija, Danska in Norveška, ki počasi sprejemajo novosti. Na osnovi dobljenih rezultatov smo razvili nove modele bukovih delovnih plošč za servirne vozičke in jih laboratorijsko testirali v ekstremnih klimatskih pogojih (suhi in vlažni klimi) in pri tem ugotovili dimenzijsko stabilnost posameznih plošč. Razvili smo 2 različna sestava plošč, vzdolžno-prečni (C) in vzdolžno-čelni sestav (D). Poleg novo razvitih sestavov smo imeli še 2 preverjena sestava plošč, čelni (A) in vzdolžni sestav (B). Pri vsakem sestavu smo testirali po 4 preizkušance. Ugotovili smo, da sta obstoječa sestava dimenzijsko stabilna in primerna za nadaljnje vgrajevanje v servirne vozičke, novo razvita sestava pa sta dimenzijsko nestabilna. Posamezne lamele v preizkušancih so med seboj preveč dimenzijsko odstopale in zato novo razvite plošče niso primerne za vgradnjo v servirne vozičke. Dimenzijsko stabilnost bi dosegli s termično obdelavo plošč. Na osnovi ugotovitev obeh raziskav smo predstavili 2 nova sestava delovnih plošč in razvili nov servirni voziček za angleški, irski, danski in norveški trg. Market of Servus (trade label, owned by Novoles Company from Straža) tea trolleys was analysed, and newly re-devised board for tea trolleys researched. We found out the most important markets: England, Denmark, Norway, accepting novelties slowly. According to the results, a new model of beech working boards for tea trolleys was developed, and lab tests in extreme climate conditions (dry and wet climate) researching stability dimensions of separate boards carried out. We developed 2 different assemblies of boards, longitudinal-diagonal (C) and longitudinal-frontal (D) assembly. Beside newly developed boards we still had 2 tested boards, frontal (A) and longitudinal (B) assembly. At each assembly we tested 4 samples. We found out that existing boards were dimensionally stable and appropriate to be built in tea trolleys, but newly developed ones dimensionally unsteady. Individual lamellas in samples were too much dimensionally deviated to each other, and therefore not proper for tea trolleys. Dimensional stability could be reached by heat treatments of boards. According to findings of both researches, 2 new assemblies of working boards were presented and new tea trolleys developed for English, Irish, Danish and Norwegian markets.

Podjetje Simp d.o.o. se je zaradi zastarelih strojev, slabšanja kakovosti proizvodov in konkurence odločilo za razvoj nove tehnologije. Naloga opisuje ekonomsko upravičenost projekta ''varilnih-rezalnih'' strojev. V diplomski nalogi je prikazana analiza trga, terminski plan, kritične poti ter ocena stroškov za razvoj nove tehnologije. Izračunali smo tudi interno stopnjo donosnosti, ki prikazuje upravičenosti naložbe v nov projekt. Simp Company d.o.o. has decided to develop new technology due to the out of date equipment, low quality products and competition. This thesis deals with economic justification of investment in the project called "welder-cutter" machines. The thesis also points out the results of the market analyses, deadlines, critical points and estimation of costs for the development of this new tchnology. Internal rates of profitability has also been reckoned and has shown the justification of the investment in the mentioned project.

Kupec je in bo prioriteta, zato je potrebno sistematično pristopiti h kakovosti z vidika kupca. Predmet diplomskega dela je ročaj, ki nam zaradi nastalega podtlaka v hladilnikih in zamrzovalnih omarah omogoča lažje odpiranje vrat. Zaradi oblikovne togosti trenutnega ročaja RM 70 in slabše uveljavitve na trgu, je potrebno spremeniti pristop pri dizajnu in funkcionalnosti omenjenega ročaja. Ob uporabi akumuliranih informacij iz podjetja Gorenje in teoretičnih osnov, smo z metodo razvoja funkcij kakovosti prikazali začetno fazo razvoja novega polizdelka, ki je vodila do uspešne realizacije prototipa in osnove za vpeljavo polizdelka v lastno proizvodnjo podjetja Gorenje. The buyer is and will be a priority, therefore it is necessary a systematic approach for our customers, from the perspective of quality. Object of diploma thesis is a handle that allows easy door opening, because of the resulting vacuum in refrigerators and freezer cabinets. Due to the current design stiffness of RM 70 handle and lower market penetration, it is necessary to modify the approach in design and functionality of mentioned handle. Using the accumulated information from the company Gorenje and theoretical grounds, we have shown a method of quality function deployment, as an initial phase of developing a new intermediate product, which led to the successful realization of the prototype and basis for new handle production in Gorenje company.

V diplomskem delu je opisan postopek ustanovitve podjetja v Srbiji, ki se bo ukvarjalo s prodajo izdelkov iz samopostrežnih aparatov, kakor tudi strategija in način organizacije tega podjetja. Zakonske omejitve in ustanovitveni postopek so samo formalnosti pri ustanovitvi novega podjetja. Odgovore na najbolj pomembna vprašanja moramo imeti že pred začetkom ustanovitve in delovanjem podjetja. Da bi iz ideje ustvarili poslovno priložnost je nujno podrobno analizirati trg, kot tudi možnosti in kapacitete podjetja ter izdelati ustrezne načrte na podlagi rezultatov, nato izbrati ustrezno strategijo in optimalno organizirati delovanje podjetja. Vsako podjetje ima svoj življenjski cikel, torej fazo rojstva, razvoja, zrelosti in odmiranja. Vprašanje je samo, kako hitra in intenzivna bo faza razvoja, ali bo podjetje polno izkoriščalo kapacitete v fazi zrelosti in kako dolgo se bo zadržalo v tej fazi pred pričetkom faze odmiranja ali zatona. To kar opredeljuje vloge podjetij v določenih fazah in ločuje uspešne od manj uspešnih, je prav pripravljenost podjetja za delovanje na določenem trgu (izdelava analiz, izbira ustreznih strategij, priprava poslovnega načrta), ter fleksibilnost prilagajanja spremembam. Bachelor thesis describes entire process of starting up a company which deals with self-service machines in Serbia. It also describes its strategies and ways of organization. Law restrictions and start up procedures are just a formality when starting up a company. The answers to the most important questions have to be found before the start up. To develop an idea into a business proposal, you need to research the market, potentials and capacities of the company and according to those prepare doable plans and choose strategies that optimize the development of the company. Each company has its own life cycle: the phase of birth, development, stage of maturity, and the decay. The questions are how to make the phases of birth and development quick and as effective as it gets, also will the company fully exploit the capacities in the stage of maturity and how long will that phase last before the decay. What makes some companies more successful then others is the capability to fully understand the phases and company's role within each of them and to be prepared for all aspects of company's doing (performing analyses, choosing the best strategies, preparation of business planes) as well as being flexible to adjust to various changes.