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Forrester analyzed Supply Chain and the different levels existing in it, as well as the participant companies and the role played by each of them inside the chain as a global group, and observed that small variations in end item demand caused oscillations that are amplified throughout the chain. This phenomenon, called the Bullwhip effect, has detrimental consequences on inventory levels and on all kind of inventory costs that may affect the added value of the activities throughout the logistics chain and ultimately affect the Net Present Value of all the activities in the chain. There is a set of collaborative supply chain structures which reduce these harmful consequences within the supply chain. The study presented in this paper quantifies how collaborative supply chain structures reduce the Bullwhip effect in terms of demand variability and inventory cost.

The bullwhip effect (Lee et al, 1997a) is a known supply chain phenomenon where small variations in end item demand create oscillations that amplify throughout the chain. Different price elasticity of demand influence different changes of demand when prices of items are changing on the time horizon. The variance of the orders at the end user placed on suppliers or on manufacturer increases with the orders flow upstream in the logistics chain. This creates harmful consequences in inventory levels and all kind of inventory costs that may affect added value of activities along the logistics chain and finally affect Net Present Value of all activities in the chain. Traditional model of dynamic supply chain structures is used for this particular study, based on the seminal work of Forrester Diagrams (Forrester 1961). Simulation platform for supply chain management at stochastic demand developed by Campuzano (2006) has been used. VENSIM Simulation Software was previously used for developing these supply chain dynamic models. In the development platform generalised supply chain models are constructed graphically and also analytically. Our study here is to get a dipper insight into the processes in a logistics chain, measuring the inventory cost consequences due to variability demand amplification.

Forrester analyzed Supply Chain and the different levels existing in it, as well as the participant companies and the role played by each of them inside the chain as a global group, and observed that small variations in end item demand caused oscillations that are amplified throughout the chain. This phenomenon, called the Bullwhip effect, has detrimental consequences on inventory levels and on all kind of inventory costs that may affect the added value of the activities throughout the logistics chain and ultimately affect the Net Present Value of all the activities in the chain. There is a set of collaborative supply chain structures which reduce these harmful consequences within the supply chain. The study presented in this paper quantifies how collaborative supply chain structures reduce the Bullwhip effect in terms of demand variability and inventory cost.