1. The Effect of Influencers’ Humor on Moroccan Consumers’ Behavior: Bilateral Analysis
- Author
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Margom, Imane, Ben Amar, Mohammed, Rocha, Álvaro, Series Editor, Hameurlain, Abdelkader, Editorial Board Member, Idri, Ali, Editorial Board Member, Vaseashta, Ashok, Editorial Board Member, Dubey, Ashwani Kumar, Editorial Board Member, Montenegro, Carlos, Editorial Board Member, Laporte, Claude, Editorial Board Member, Moreira, Fernando, Editorial Board Member, Peñalvo, Francisco, Editorial Board Member, Dzemyda, Gintautas, Editorial Board Member, Mejia-Miranda, Jezreel, Editorial Board Member, Hall, Jon, Editorial Board Member, Piattini, Mário, Editorial Board Member, Holanda, Maristela, Editorial Board Member, Tang, Mincong, Editorial Board Member, Ivanovíc, Mirjana, Editorial Board Member, Muñoz, Mirna, Editorial Board Member, Kanth, Rajeev, Editorial Board Member, Anwar, Sajid, Editorial Board Member, Herawan, Tutut, Editorial Board Member, Colla, Valentina, Editorial Board Member, Devedzic, Vladan, Editorial Board Member, and Farhaoui, Yousef, editor
- Published
- 2024
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