1. Video Review: An Alternative to Coding Transcripts of Focus Groups
- Author
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Marla L. Clayman, Lance S. Rintamaki, Jennifer Webb, Kenzie A. Cameron, Gregory Makoul, and Amanda Zick
- Subjects
African american ,Communication ,Applied psychology ,DECIPHER ,Psychology ,Social psychology ,Focus group ,Coding (social sciences) - Abstract
Coding transcripts of focus groups is considered standard practice, but transcription is labor intensive and often expensive. In the context of coding answers to specific questions, we compared the feasibility and reliability of reviewing videos and transcripts of focus group discussions. Two teams, each composed of one faculty member and two experienced research assistants, completed the coding. One team watched DVDs of the focus groups, while the other worked with transcripts. Both teams analyzed the same three focus groups of African American adults discussing influenza vaccination and coded responses to questions about the flu and the flu shot. The teams identified 121 unique responses and agreed on the coding of 104 (86% agreement, Kn = .72). Discrepancies were due to coder error, transcription errors, and inability to decipher the tone of the statement from the transcripts. Findings suggest that coding directly from video is a feasible option that provides high-quality data and may reduce time and e...
- Published
- 2009
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