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Background: As parents increasingly turn to online videos for paediatric dental information, it is important to assess the content of those videos and determine whether parents are receiving accurate information. Aim: To describe and assess the video characteristics, viewer engagement, and content of the most‐viewed YouTube videos about a child's first dental visit. Design: The 100 most popular YouTube videos related to a child's first dental visit were assessed for consistency with current professional guidelines, which included a first visit by age 1, tooth cleaning or prophylaxis, fluoride application, caries risk assessment, dietary counseling, oral hygiene instruction, frequency of dental visits, and anticipatory guidance. Differences in video characteristics (length, age, and viewer engagement) were assessed using the Kruskal–Wallis test and the post hoc Mann–Whitney U test, and differences in content and characteristics by video upload source (healthcare professionals, parents/caregivers, and independent media outlets) were examined using the chi‐square test and the Fisher's exact test. Results: The predominant upload source was parents/caregivers (40%) followed by independent media outlets (32%) and healthcare professionals (28%). Median video length was 2 min, 24 s (IQR = 2:05–3:49), and median video age was 4 years (IQR = 3–4 years). Most videos were filmed in a paediatric dental office (73%) and focused on motivational vs. educational content (77% vs. 23%, respectively). With regard to viewer engagement, videos uploaded by media outlets generated higher viewing rates than those uploaded by parents/caregivers (mean rank [MR] = 44.7 vs. 24.8, respectively) and healthcare professionals (MR = 34.8 vs. 31.5) and higher interaction rates than those uploaded by parents/caregivers (MR = 50.8 vs. 25.0) and healthcare professionals (MR = 39.1 vs. 20.6). Videos uploaded by healthcare professionals were more likely to provide educational content consistent with professional recommendations, particularly regarding caries risk assessment (32.1%), dietary counseling (21.4%), and frequency of dental visits (10.7%), than videos uploaded by parents/caregivers (5.0%, 5.0%, and 0%, respectively) and media outlets (0%, 3.1%, and 0%, respectively). Conclusions: This study found that the most popular videos related to a child' first dental visit, as measured by viewer engagement, were uploaded by parents or caregivers, were longer and newer, and featured motivational rather than educational content. The 100 most‐viewed videos rarely presented information that was consistent with professional recommendations for children's oral health, particularly regarding caries risk assessment and anticipatory guidance. [ABSTRACT FROM AUTHOR]

Purpose/objectives: Online review sites have become popular platforms for health care consumers to rate their experiences. An analysis of online reviews can help dental school clinics learn from patient feedback that is not accessible through formal patient surveys. This study's objectives were to characterize patient‐generated reviews posted on the Yelp and Google review sites and assess any associations between dental schools' ratings and their respective characteristics. Methods: This cross‐sectional study analyzed patient‐generated Yelp and Google reviews regarding their experiences at 65 dental school clinics between June and August 2019. Quantitative analysis of selected dental school characteristics and patient ratings was performed using analysis of variance, with effect size measured by the omega‐squared (ω2) statistic. Statistical significance was set at p = 0.05. Qualitative analysis of review content was conducted using NVivo software. Results: Among 65 dental schools in the Unite States, 63 schools (96.9%) had reviews available on Google, and 55 schools (84.6%) had reviews available on Yelp. A total of 4702 patient reviews were included in the analysis (2516 [53.5%] from Google [mean rating = 3.6 ± 0.6 stars] and 2186 [46.5%] from Yelp [mean rating = 3.1 ± 0.9 stars). A school location in the South/Midwest was significantly associated with a higher Yelp rating compared with a school location in the Northeast/West (ω2 = 0.140, 95% confidence interval = 0.002–0.310, p = 0.003). Qualitative analysis found that review content was predominantly negative; while subthemes in care delivery generated positive responses to care quality, those regarding the pre‐care and post‐care categories garnered negative responses. This finding was particularly true for comments addressing staff helpfulness, billing and payment, and clinic functioning. Conclusions: This study's findings indicated that dental programs' online reviews were predominantly negative and covered categories that were not addressed in existing satisfaction surveys. [ABSTRACT FROM AUTHOR]