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Consumer segmentation is very relevant in the design of wine marketing strategies. Previous studies showed that there is a relationship between the consumption situation and the willingness to pay for a bottle of wine. In this sense, the consumption situation is considered a segmentation variable. However, price sensitivity in relation to the consumption occasion was not measured. In this paper, we propose four measures of price sensitivity to the consumption occasion. We illustrate how to compute them and discuss their advantages and limitations. One of the measures only discriminates consumers that are sensitive to the consumption occasion from those who are not. In turn, the other measures are more informative and make it possible to distinguish between different degrees of sensitivity. The proposed measures can be used to classify consumers and further improve the knowledge of wine marketeers and decision makers in the wine industry about them. [ABSTRACT FROM AUTHOR]

Northern Chile is characterized by a succession of north-south-trending ranges and basins occupied by numerous saline lakes and salt crusts, collectively called salars. Fossil salt crusts are found to the west in the extremely arid Central Valley, while active salars receiving permanent inflows fill many intravolcanic basins to the east in the semiarid Cordillera. Sea salts and desert dust are blown eastward over the Cordillera, where they constitute an appreciable fraction of the solute load of very dilute waters (salt content < 0.1 g/l). The weathering of volcanic rocks contributes most components to inflow waters with salt content ranging from 0.1 to 0.6 g/l. However, the average salt content of all inflows is much higher: about 3.2 g/l. Chemical composition, C1/Br ratio, and [sup.18]O-[sup.2]H isotope contents point to the mixing of very dilute meteoric waters with present lake brines for the origin of saline inflows. Ancient gypsum in deep sedimentary formations seems to be the only evaporitic mineral recycled in present salars. Saline lakes and subsurface brines are under steady-state regime. The average residence time of conservative components ranges from a few years to some thousands years, which indicates a permanent leakage of the brines through bottom sediments. The infiltrating brines are recycled in the hydrologic system where they mix with dilute meteoric waters. High heat flow is the likely driving force that moves the deep waters in this magmatic arc region. Active Chilean salars cannot be considered as terminal lakes nor, strictly speaking, as closed basin lakes. Almost all incoming salts leave the basin and are transported elsewhere. Moreover, the dissolution of fossil salt crusts in some active salars also carries away important fluxes of components in percolating brines. Evaporative concentration of inflow waters leads to sulfate-rich or calcium-rich, near-neutral brines. Alkaline brines are almost completely lacking. The alkalinity/calcium ratio of inflow waters is lowered by the oxidation of native sulfur (reducing alkalinity) and the deposition of eolian gypsum (increasing Ca concentration). Theoretically, S[O.sub.4]-rich inflow waters and their derived S[O.sub.4]-rich brines should be found in the intravolcanic basins of the Cordillera because of the ubiquity of native sulfur, while Ca-rich brines should prevail in sedimentary basins where Ca-rich minerals are abundant. This relation is perfectly observed in the salar de Atacama, the largest in Chile. However, several salars located within the volcanic Cordillera belong to the Ca-rich group. Inflows and brines may have acquired their Ca-rich composition in Pleistocene time when their drainage basins were mainly sedimentary. Later on, recent lava flows and ignimbrites covered the sedimentary formations. Underground waters may have kept their early sedimentary signature by continuous recycling. However, the weathering of volcanic rocks tend to slowly shift the water compositions from the Ca-rich to the S[O.sub.4]-rich type. Keywords: Northern Chile; Hydrochemistry; Closed basin; Salar; Salt recycling; Brine evolution

In this work, we introduce in the first part new developments in Principal Component Analysis (PCA) and in the second part a new method to select variables (genes in our application). Our focus is on problems where the values taken by each variable do not all have the same importance and where the data may be contaminated with noise and contain outliers, as is the case with microarray data. The usual PCA is not appropriate to deal with this kind of problems. In this context, we propose the use of a new correlation coefficient as an alternative to Pearson's. This leads to a so-called weighted PCA (WPCA). In order to illustrate the features of our WPCA and compare it with the usual PCA, we consider the problem of analyzing gene expression data sets. In the second part of this work, we propose a new PCA-based algorithm to iteratively select the most important genes in a microarray data set. We show that this algorithm produces better results when our WPCA is used instead of the usual PCA. Furthermore, by using Support Vector Machines, we show that it can compete with the Significance Analysis of Microarrays algorithm. [ABSTRACT FROM PUBLISHER]