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1. Avatar Consumption in Video Games: A Systematic Literature Review

2. Usage of Social Marketing for Stimulating Volunteerism Amongst Young People: The MOA Model

4. Virtual Reality in Marketing: Consumer and Retail Perspectives

5. Exploring the antecedents of masstige purchase behaviour among different generations

9. The role of brand image in consumer-brand relationships: similarities and differences between national and private label brands

10. Assessment of customer expectations and perception in fast-casual restaurants

12. IMPACT OF KEY ACCOUNT MANAGEMENT ORIENTATION ON COMPANY’S FINANCIAL PERFORMANCE.

15. Cognitive drivers of brand love and store brand loyalty: lessons for retailers in a developing country setting.

17. INFLUENCE OF CUSTOMER-BASED BRAND EQUITY ON NEOLUXURY BRAND PURCHASE INTENTIONS: ARE THERE DISTINCTIONS AMONG INCOME GROUPS?

21. Design and Packaging - An Important Factor in Consumer Behavior When Buying Juices.

23. CONSUMER PREFERENCES FOR RETAILER BRANDS: EFFECTS OF BRAND ATTITUDE, IMAGE, AND QUALITY.

26. THE INFLUENCE OF GLOBAL CRISIS ON DISTRIBUTIVE TRADE IN THE COUNTRIES IN THE SEE REGION.

27. KLASTERI POTROŠAČA U EVROPSKOJ UNIJI: OSNOVA ZA EVROPSKI I SUB-EVROPSKI KONCEPT MEĐUNARODNOG MARKETINGA.

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