Even if very much used in most economic research, the productivity issue and its common indicators do not profoundly capture the whole complexity of the productivity's very inner meaning. Our paper aims at developing elements in the purpose of setting original concrete proposals and suggestions for a more accurate unorthodox approach on productivity. It aims at applying a widened economics angle, in contrast with the common business view (focused on business private interest) based on usual performance criteria., Our research is a purely theoretical one, proposing conceptual grounds for applied quantitative and qualitative analyses that involve, as part of a larger research project, the productivity matter, in the purpose of those widening horizon. Our approach is conceptually fundamentally apart from the usual ones. Namely, in accordance with the reasons explained in each section, our paper is interested in indicators and manners of analysis that bring corrections to the unusual ones concerning market competitiveness, efficiency, productivity, by (a) completing the productivity formula (section 3), by (b) conceiving new indicators, as an alternative, may be even opposite to the usual ones (section 4), or by (c) building a system of equations that approach the market reality in an unusual way (section 5). Concretely, we aim at giving bigger attention to social and systemic aspects, to “externalities”, to certain connected qualitative and quantitative features of “productive“ economic processes; from the point of view of the interconnections on the market, the paper also explores some aspects of possible price relationships (negotiations) among economic entities, and related value transfers. Concluding propositions concerning prices, original concepts, analyzing ways, evaluating principles and correlation indicators are set and put forward, as apart from the most usual ones, and as possibilities of further theoretical an practical developments and in the purpose of practical application. Our proposals will be useful for economic researches that want to be more consistent with the growing complexity of the economic reality and that dare to put under question the most common approach, ratio and manner of analyzing productivity.