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279 results on '"Alarcon, Camille"'

2. TECHNOLOGY: UK business leaders part of Dell global ad strategy

Author

Alarcon, Camille

Subjects
Advertising agencies -- Contracts, Computer industry -- Contracts, Computer industry -- Advertising, Computer industry, Microcomputer industry, Contract agreement, Dell Computer Corporation Ltd. -- Contracts, Dell Computer Corporation Ltd. -- Advertising
Abstract

By Camille Alarcon Dell launches a UK campaign this week as part of a new global strategy to target small and medium businesses using UK business entrepreneurs. The "Take Your […]

Published
2009

3. PERSONAL CARE: Fashion at heart of hair care brand's competition

Author

Alarcon, Camille

Subjects
Advertising agencies -- Contracts, Toiletries industry -- Contracts, Toiletries industry -- Advertising, Contract agreement, Charles Worthington Hair & Beauty Company Ltd. -- Contracts, Charles Worthington Hair & Beauty Company Ltd. -- Advertising, DLKW Dialogue -- Contracts
Abstract

By Camille Alarcon Charles Worthington intends to promote its new fashion hair styling brand Front Row with an interactive campaign that includes a competition to find a brand ambassador. Candidates […]

Published
2009

4. TELEVISION: Leaderless ITV plugs #120m gap through bonds release

Author

Alarcon, Camille

Subjects
Television broadcasting industry -- Securities, Television broadcasting industry -- Planning, Company securities, Company business planning, ITV PLC -- Securities, ITV PLC -- Planning
Abstract

Troubled commercial broadcaster scraps plans to offload digital TV business. By Camille Alarcon ITV is planning to raise #120m through a bonds issue in a bid to reduce debt, while […]

Published
2009

5. GOVERNMENT: Simpsons give out mixed message for health campaign

Author

Alarcon, Camille

Subjects
United Kingdom. Department of Health -- Marketing, United Kingdom. Department of Health -- Contracts, Television broadcasting industry -- Contracts, Corporate sponsorship, Health education, Company marketing practices, Contract agreement, Channel 4 Television Co. -- Contracts
Abstract

Voters not convinced by sponsorship tactic. By Camille Alarcon The Department of Health's sponsorship of Channel 4's broadcast of The Simpsons, as part of its latest anti-obesity push, has met […]

Published
2009

6. DIRECTORY SERVICES: TV ad blitz starts 118's restaurant offering

Author

Alarcon, Camille

Subjects
Restaurants -- Marketing agreements, Telephone directories -- Marketing agreements, Cooperative agreement for product marketing
Abstract

By Camille Alarcon The Number 118 118 is launching a real-time restaurant booking and recommendation service as it seeks to expand its range of information and transactional services. The company […]

Published
2009

7. TELEVISION: Multimedia campaign helps promote UKTV Tarrant show

Author

Alarcon, Camille

Subjects
UKTV Interactive Ltd. -- Marketing, Advertising campaigns -- Marketing, Cable television broadcasting industry -- Marketing, Company marketing practices, Advertising, marketing and public relations, Business
Abstract

TV, radio, outdoor and online activity will give reality show for kids exposure. By Camille Alarcon UKTV is supporting the launch of its new hidden camera programme, Tarrant Lets The [...]

Published
2009

8. FINANCIAL SERVICES: Roger Moore star of Post Office savings TV blitz

Author

Alarcon, Camille

Subjects
United Kingdom. Post Office -- Marketing, Administrative agencies -- Marketing, Advertising campaigns -- Marketing, Company marketing practices, Advertising, marketing and public relations, Business
Abstract

Post Office returns to TV after 18 months with its biggest campaign to date. By Camille Alarcon The Post Office is launching its biggest marketing campaign to date for its [...]

Published
2009

9. CHARITIES: Women's fitness body plans first national consumer push

Author

Alarcon, Camille

Subjects
Olympics -- 2012 AD, Associations, institutions, etc. -- Donations, Charities -- Donations
Abstract

Change4Life and London 2012 campaigns prompt WSFF's national activity. By Camille Alarcon The Women's Sport and Fitness Foundation (WSFF) is aiming to capitalise on the health and anti-obesity drive being […]

Published
2009

10. SPONSORSHIP: BlackBerry to sponsor Five's topline show FlashForward

Author

Alarcon, Camille

Subjects
Advertising agencies -- Contracts, Telecommunications equipment industry -- Contracts, Telecommunications equipment industry -- Marketing, Corporate sponsorship, Contract agreement, Company marketing practices, Telecommunications equipment industry, Five Communications -- Contracts, Research in Motion Ltd. -- Contracts, Research in Motion Ltd. -- Marketing
Abstract

Deal to back US drama series is BlackBerry's first for European television. By Camille Alarcon Research in Motion's BlackBerry brand has signed its first European TV sponsorship deal in a […]

Published
2009

11. POSTAL SERVICE: Strike action at Royal Mail damages brand reputation

Author

Alarcon, Camille

Subjects
Postal service -- Evaluation, Postal service -- Management, Company business management, Royal Mail Group PLC -- Evaluation, Royal Mail Group PLC -- Management
Abstract

Latest figures from YouGov BrandIndex show 'Buzz' rating at six-month low. By Camille Alarcon The protracted stand-off between Royal Mail and its employees over jobs, pay and services and the […]

Published
2009

12. SUSTAINABILITY: Coke launches recycling push

Author

Alarcon, Camille

Subjects
Soft drink industry -- Green market, Soft drink industry -- Services, Advertising campaigns -- Evaluation, Coca-Cola Co. (Atlanta, Georgia) -- Green market, Coca-Cola Co. (Atlanta, Georgia) -- Services
Abstract

Ad will promote Coca-Cola's three-year plan to extend its Recycle Zones across UK, starting with Southampton. By Camille Alarcon Coca-Cola is launching its first advertising campaign focused on encouraging customers […]

Published
2009

13. FOOD: Subway campaign to focus on 'food to suit your mood'

Author

Alarcon, Camille

Subjects
Fast food restaurants -- Marketing, Fast food restaurants -- Market share, Fast food restaurants -- Quality management, Company marketing practices, Company market share
Abstract

Sandwich chain launches brand-led drive to distinguish it from fast food rivals. By Camille Alarcon Subway is unveiling a new, brand-led marketing campaign and strapline highlighting how diners can customise […]

Published
2009

14. DIRECTORIES: Yellow Pages uses redesign to emphasise local content

Author

Alarcon, Camille

Subjects
Publishing industry -- Product enhancement, Publishing industry -- Marketing, Telephone directories -- Product enhancement, Telephone directories -- Marketing, Publishing industry, Company marketing practices, Product enhancement, Yellow Pages (United Kingdom) -- Marketing, Yellow Pages (United Kingdom) -- Product enhancement
Abstract

Walking fingers logo is restyled to become main feature on directory's cover. By Camille Alarcon The Yellow Pages directory has undergone the most extensive redesign of its front cover in […]

Published
2009

15. MARKET RESEARCH: Customer acquisition beats ROI as business objective

Author

Alarcon, Camille

Subjects
Customer loyalty -- Management, Rate of return -- Research, Return on investment, Company business management
Abstract

Marketers accused of losing sight of financial implications of campaigns. By Camille Alarcon Customer acquisition and retention are now the key priorities for marketers, above measuring return on investment (ROI), […]

Published
2009

16. TELEVISION: Lego targets boys with 'build a vehicle' Nickelodeon drive

Author

Alarcon, Camille

Subjects
Toy industry -- Marketing, Company marketing practices, LEGO A/S -- Marketing
Abstract

TV campaign invites fans to design a vehicle for chance to star in Lego City ad. By Camille Alarcon Lego is launching a competition inviting its fans to build their […]

Published
2009

17. SALES PROMOTION: Pizza Express pushes at-home range with money-off

Author

Alarcon, Camille

Subjects
Pizzerias -- Marketing, Company marketing practices, Pizza Express PLC -- Marketing
Abstract

Money-off promotion will support newly extended supermarket line. By Camille Alarcon Pizza Express is extending its supermarket range of products and launching promotional activity in a bid to win a […]

Published
2009

18. FILM: Spotify joins Absolute Radio and Shortlist for movie role

Author

Alarcon, Camille

Subjects
Video production companies -- International marketing, Video production companies -- Contracts, Radio broadcasting industry -- Contracts, Contract agreement, Twentieth Century Fox International -- International marketing, Twentieth Century Fox International -- Contracts
Abstract

Twentieth Century Fox launches integrated campaign to promote release. By Camille Alarcon Twentieth Century Fox is launching an integrated campaign to promote its new romantic comedy (500) Days of Summer. […]

Published
2009

19. SUSTAINABILITY: 'Information overload' fears mar green labelling

Author

Alarcon, Camille

Subjects
United Kingdom. Department for Environment, Food and Rural Affairs -- Laws, regulations and rules, Food industry -- Environmental aspects, Food industry -- Labeling, Food industry -- Laws, regulations and rules, Government regulation, Food and beverage production/distribution software
Abstract

Food industry voices concern that Defra's 'green label on packaging' idea could confuse rather than clarify. By Camille Alarcon A proposal to introduce labelling on food products outlining their green […]

Published
2009

20. TELEVISION: BARB reveals commercial TV viewing reaches record level

Author

Alarcon, Camille

Subjects
Television viewers -- Statistics, Television advertising -- Evaluation
Abstract

Number of adverts watched at normal speed on small screen rises to 43 a day. By Camille Alarcon Commercial TV viewing has had a record first six months of 2009, […]

Published
2009

21. ELECTRONICS: Sony review leads to shift away from TV as main focus

Author

Alarcon, Camille

Subjects
Advertising agencies -- Contracts, Consumer electronics industry -- Advertising, Consumer electronics industry -- Contracts, Consumer electronics industry, Contract agreement, Sony Europe GmbH -- Advertising, Sony Europe GmbH -- Contracts
Abstract

By Camille Alarcon Sony Europe is reviewing its estimated #50m pan-European ad account signalling a major shift away from TV ads to a media-neutral brand strategy. VP marketing communications Ben […]

Published
2009

22. FINANCIAL SERVICES: Phones4u takes on O2 with launch of two MasterCards

Author

Alarcon, Camille

Subjects
Credit and debit card industry -- Product introduction, Credit and debit card industry -- Ethnic market, Prepaid cards -- Product introduction, Prepaid cards -- Ethnic market, Phones 4U -- Ethnic market, Phones 4U -- Product introduction
Abstract

The Escape and the Neon cards will target lower socio-economic consumers. By Camille Alarcon Phones4u is to go head-to-head with O2 in the financial services market, with the launch of […]

Published
2009

23. AGENCIES: COI's move to single supplier framework receives support

Author

Alarcon, Camille

Subjects
United Kingdom. Central Office of Information -- Standards, United Kingdom. Central Office of Information -- Contracts, Advertising agencies -- Standards, Advertising agencies -- Contracts, Contract agreement
Abstract

Media agencies in debate over whether #211m business is best served by single agency or consortium. By Camille Alarcon Media agencies have welcomed the COI's move to create a "centralised" […]

Published
2009

24. DIRECT MARKETING: Royal Mail cut 'is pricing competitors out of market'

Author

Alarcon, Camille

Subjects
Mail receiving and forwarding services -- Prices and rates, Mail receiving and forwarding services -- Marketing, Company pricing policy, Company marketing practices, Royal Mail Group PLC -- Prices and rates, Royal Mail Group PLC -- Marketing
Abstract

Plan to reduce cost of most popular direct mail tool by 3% provokes anger. By Camille Alarcon Royal Mail has been accused of being "anti-competitive" after it announced it would […]

Published
2009

25. ADVERTISING: Garry Lace agency start-up lands Thomas Cook business

Author

Alarcon, Camille

Subjects
Hospitality industry -- Contracts, Advertising agencies -- Contracts, Contract agreement, Thomas Cook Holidays -- Contracts
Abstract

Campbell Lace Beta beats Euro RSCG to Thomas Cook's advertising account. By Camille Alarcon Thomas Cook has appointed start-up ad agency Campbell Lace Beta to its advertising account. It won […]

Published
2009

26. AUTOMOTIVE: Marketing director returns to Toyota GB from Europe

Author

Alarcon, Camille

Subjects
Transportation equipment industry -- Officials and employees, Toyota (GB) PLC -- Officials and employees
Abstract

Leading Japanese car maker raids its Continental operation to fill senior void. By Camille Alarcon Toyota Great Britain has appointed John Thomson as marketing director. He will replace Mark Hall, […]

Published
2009

27. REGULATION: Tory plans to limit Ofcom's power come under attack

Author

Alarcon, Camille

Subjects
United Kingdom. Office of Telecommunications -- Broadcasting policy, Telecommunications services industry -- Laws, regulations and rules, Communications industry -- Laws, regulations and rules, Telecommunications services industry, Government regulation
Abstract

David Cameron will move regulator's policy-making powers back to DCMS. By Camille Alarcon Critics have thrown cold water over Conservative leader David Cameron's plans to reduce the policy-making powers of […]

Published
2009

28. FMCG: 'Healthier options' keep NPD at top of big brands' agenda

Author

Alarcon, Camille

Subjects
Food industry -- Green market, Food industry -- Services, Food and beverage production/distribution software
Abstract

Brands investing in boosting their health credentials despite the downturn. By Camille Alarcon Leading brands, including Kellogg and Coca-Cola, are continuing to plough investment into new product innovation, despite the […]

Published
2009

29. TELECOMS: UK launch for Sony Ericsson's eco phones

Author

Alarcon, Camille

Subjects
Telecommunications equipment industry -- Green market, Telecommunications equipment industry -- Services, Telecommunications equipment industry, Sony Ericsson Mobile Communications AB -- Green market, Sony Ericsson Mobile Communications AB -- Services
Abstract

By Camille Alarcon Sony Ericsson is strengthening its green credentials with the launch of a global "Greenheart" strategy and the planned introduction of two eco- friendly handsets in the UK […]

Published
2009

30. TELECOMS: Media chief wins head of brand promotion

Author

Burrows, David and Alarcon, Camille

Subjects
Telecommunications services industry -- Officials and employees, Communications industry -- Officials and employees, Telecommunications services industry, Orange PLC -- Officials and employees
Abstract

By David Burrows and Camille Alarcon Orange UK's former head of media, Ian Smith, has been promoted to head of brand communications. As head of media he played a crucial […]

Published
2009

31. TV: ESPN to build brand presence in UK after football rights buy

Author

Alarcon, Camille

Subjects
Cable television broadcasting industry -- Licensing agreements, Cable television broadcasting industry -- International marketing, Direct broadcast satellite television industry -- Licensing agreements, Company licensing agreement, ESPN Inc. -- International marketing, ESPN Inc. -- Licensing agreements, Setanta Sports UK -- Licensing agreements
Abstract

Purchase of Setanta's UK TV rights will help broadcaster raise its profile. By Camille Alarcon Sports broadcaster ESPN is hoping to raise its profile in the UK following its purchase […]

Published
2009

32. Britannia highlights rewards on offer to existing members

Author

Alarcon, Camille

Subjects
Savings and loan associations -- Marketing, Advertising campaigns, Company marketing practices, Britannia Building Society -- Marketing
Abstract

Building society's new campaign takes its inspiration from British summers. By Camille Alarcon Britannia Building Society is launching a campaign focusing on the rewards it offers existing savers at a […]

Published
2009

33. VOLUNTEERING: Orange to expand gigs for charity work scheme

Author

Alarcon, Camille

Subjects
Advertising agencies -- Contracts, Telecommunications services industry -- Marketing, Telecommunications services industry -- Contracts, Communications industry -- Marketing, Communications industry -- Contracts, Outdoor advertising, Contract agreement, Company marketing practices, Telecommunications services industry, Fallon London -- Contracts, Orange PLC -- Marketing, Orange PLC -- Contracts
Abstract

By Camille Alarcon Orange RockCorps, the initiative that sees charity volunteers rewarded with an exclusive free concert, will this year bolster its presence beyond London to encompass Manchester and Paris. […]

Published
2009

34. PUBLISHING: NatMags will axe marketing roles in bid to reduce costs

Author

Alarcon, Camille

Subjects
Periodical publishing -- Mergers, acquisitions and divestments, Periodical publishing -- Reorganization and restructuring, Periodical publishing -- Officials and employees, Company acquisition/merger, Company restructuring/company reorganization, Company organization, National Magazine Company Ltd. -- Mergers, acquisitions and divestments, National Magazine Company Ltd. -- Reorganization and restructuring, National Magazine Company Ltd. -- Officials and employees
Abstract

By Camille Alarcon The National Magazine Company, publisher of Cosmopolitan, Harper's Bazaar and Esquire, is merging its marketing and circulation departments as part of a major cost-cutting strategy. The newly […]

Published
2009

35. Meat trade body ditches TV for press and digital activity

Author

Alarcon, Camille

Subjects
Trade and professional associations -- Marketing, Trade and professional associations -- Services, Industry association information, Company marketing practices
Abstract

Beefy and Lamby characters to go as body focuses on its 'Quality Standard'. By Camille Alarcon EBLEX, the trade body representing the beef and sheep industries, is changing its advertising […]

Published
2009

36. CAR SALES :Car industry sees benefit of scrappage initiative

Author

Alarcon, Camille

Subjects
Automobile industry -- Laws, regulations and rules, Automobile industry -- Marketing, Automobile industry -- Services, Automobile Industry, Government regulation, Company marketing practices
Abstract

By Camille Alarcon The UK car industry is seeing immediate results from the Government's vehicle scrappage scheme despite initial teething problems, with Ford revealing it has already taken more than […]

Published
2009

37. UKTV Food Channel rebrands as Good Food

Author

Alarcon, Camille

Subjects
Cable television broadcasting industry -- Marketing, Brand identity, Company marketing practices, UKTV Interactive Ltd. -- Marketing
Abstract

By Camille Alarcon UKTV is to complete the relaunch of its channels with the rebrand of UKTV Food Channel as Good Food, thanks to a partnership with BBC Worldwide's Good […]

Published
2009

38. Ella's Kitchen picks Initials for beefed up marketing plan

Author

Alarcon, Camille

Subjects
Food industry -- Marketing, Food industry -- Contracts, Advertising agencies -- Contracts, Food and beverage production/distribution software, Company marketing practices, Contract agreement
Abstract

Kids' organic food brand will boost marketing and launch new products. By Camille Alarcon Ella's Kitchen, the kids and baby organic food company, is this year bolstering its marketing activity […]

Published
2009

39. 118 118 Chief takes advisory role after global restructure

Author

Alarcon, Camille

Subjects
Telecommunications services industry -- Officials and employees, Communications industry -- Officials and employees, Telecommunications services industry, The Number (UK) Ltd. -- Officials and employees
Abstract

European boss Mark Horgan steps down as The Number appoints global chief. By Camille Alarcon The Number 118 118 European chief executive Mark Horgan has left his position and moved […]

Published
2009

40. KFC to put halal on the menu for London trial

Author

Alarcon, Camille

Subjects
Administrative agencies -- Licensing, certification and accreditation, Restaurant industry -- Customer relations, Restaurant industry -- Licensing, certification and accreditation
Abstract

By Camille Alarcon KFC is this week testing a number of halal restaurants at several locations in London. Customers visiting outlets in locations including Upton Park, Bethnal Green and Tottenham […]

Published
2009

41. TROPICANA: Not all out of juice just yet

Author

Alarcon, Camille

Subjects
Soft drink industry -- Mergers, acquisitions and divestments, Juice industry -- Product introduction, Juice industry -- Marketing, Juice industry -- Mergers, acquisitions and divestments, Company acquisition/merger, Company marketing practices, PepsiCo Inc. -- Mergers, acquisitions and divestments, Tropicana United Kingdom Ltd. -- Product introduction, Tropicana United Kingdom Ltd. -- Marketing, Tropicana United Kingdom Ltd. -- Mergers, acquisitions and divestments
Abstract

Tropicana may have had to axe its carbonated Spirit line, but the juice portfolio is strong, and its heritage as a premium brand will be a boon for the brand's […]

Published
2008

42. INTERACTIVE: It's time to test the water

Author

Alarcon, Camille

Subjects
Internet marketing -- Evaluation, Advertising campaigns -- Technology application, Advertising campaigns -- Methods, Technology application
Abstract

Mobile could take over from other online media in the near future, so marketers should be willing to experiment, says Camille Alarcon If marketers paid any heed to the trends […]

Published
2008

43. Public's media habits toshift with tougher times

Author

Burrowes, Tim and Alarcon, Camille

Subjects
ZenithOptimedia -- Conferences, meetings and seminars, Deflation (Finance) -- Influence, Deflation (Finance) -- Conferences, meetings and seminars, Advertising agencies -- Conferences, meetings and seminars, Consumer spending -- Influence, Consumer spending -- Conferences, meetings and seminars, Advertising, marketing and public relations, Business, Business, international
Published
2008

44. Lowe makes creative hire

Author

Alarcon, Camille

Subjects
Advertising agencies -- Officials and employees, Advertising, marketing and public relations, Business, Business, international
Published
2007

45. Mitsubishi makes 'films' with Tropfest

Author

Alarcon, Camille

Subjects
Mitsubishi Australia Ltd. -- Marketing, Automobile industry -- Marketing, Automobile industry -- Trade shows, Automobile Industry, Company marketing practices, Advertising, marketing and public relations, Business, Business, international
Published
2007

46. Marketforce takes Express route to Sydney

Author

Alarcon, Camille

Subjects
Marketing industry -- Management, Marketing industry -- Buildings and facilities, Company business management, Advertising, marketing and public relations, Business, Business, international
Published
2007

47. NSW AGENCY OF THE YEAR

Author

Alarcon, Camille

Subjects
News agencies -- Achievements and awards, News agencies -- Management, Company business management, Advertising, marketing and public relations, Business, Business, international
Published
2007

48. RSVP hopes to beat the odds

Author

Alarcon, Camille

Subjects
Information services -- Marketing, Online services -- Marketing, Online information services -- Marketing, Online information service, Company marketing practices, Advertising, marketing and public relations, Business, Business, international
Published
2007

49. Tooheys harvest interest outdoor

Author

Alarcon, Camille

Subjects
Lion Nathan Ltd. -- Advertising, Lion Nathan Ltd. -- Information management, Alcoholic beverage industry -- Advertising, Alcoholic beverage industry -- Information management, Web sites -- Usage, Company Web site/Web page, Company systems management, Advertising, marketing and public relations, Business, Business, international
Published
2007

50. CityRail targets beastly behaviour

Author

Alarcon, Camille

Subjects
Advertising agencies -- Contracts, Railroads -- Advertising, Railroads -- Contracts, Contract agreement, Advertising, marketing and public relations, Business, Business, international
Published
2007

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