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Since its inception, e-shopping has grown rapidly around the world. People's attitudes about e-shopping have shifted with the COVID-19 pandemic and as a result of the quarantine imposed in countries. This paper explores the relationship between COVID-19 and the resurgence of e-commerce in Jordan. The data were statistically examined and based on the analytical hierarchy process. According to the findings, the most important factors prior to the COVID-19 pandemic were age and bad e-shopping experience. During the pandemic, however, bad experiences in e-shopping remained significant, and people's belief in virus transmission with orders and logistics variable was borderline significant. Furthermore, gender was the main significant factor contributing to the change in the consumer's shopping behaviour during the pandemic. Precisely, females were significantly different than males regarding the change in consumers' shopping behaviour due to the COVID-19 pandemic. Moreover, throughout the pandemic, consumers' preferences were mainly food and grocery products, with a focus on fast delivery. This was not the situation before the pandemic when their primary focus was on high-end products.