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In the evolving era of digitalization, Majelis Ekonomi Perserikatan Muhammadiyah Sidenreng Rappang faces significant challenges in optimizing the utilization of its assets and adopting digital technology in its marketing strategies. This research aims to identify and develop effective digital marketing strategies to optimize the management of the organization’s assets, including rice commodities. Using a SWOT analysis, this study identifies the strengths, weaknesses, opportunities, and threats faced by the organization. The SWOT analysis results in 12 alternative strategies, which are then evaluated using the Quantitative Strategic Planning Matrix (QSPM) to determine the priority strategies. The research findings indicate that the primary strategies Majelis Ekonomi Perserikatan Muhammadiyah Sidenreng Rappang should adopt are leveraging community connections to increase internet usage and digital marketing for rice commodities, optimizing community connections to build competitive advantages, and collaborating with local businesses to overcome resource limitations. These findings position the organization in Quadrant 1 of the strategy matrix, supporting the implementation of aggressive strategies to maximize opportunities and address existing challenges. This research provides valuable insights for the organization in designing and implementing effective digital marketing strategies to achieve its economic and social objectives.

Pengelolaan lahan sumber pakan adalah praktik penting untuk menghasilkan pakan ternak yang berkualitas, berkelanjutan, dan mencukupi sepanjang tahun. Proses ini melibatkan berbagai teknik seperti budidaya tanaman pakan, konservasi tanah, dan manajemen air. Di Panti Asuhan Sejati Muhammadiyah Rappang, upaya peningkatan kemampuan pengelolaan lahan dilakukan untuk memastikan ketersediaan pakan secara mandiri dan meningkatkan kesejahteraan anak-anak panti. Tantangan yang dihadapi termasuk kurangnya pengetahuan teknik pertanian modern, keterbatasan sumber daya, dan dampak perubahan iklim. Melalui kolaborasi dengan berbagai pihak, seperti institusi pendidikan dan penelitian, diharapkan peningkatan kemampuan teknik ini dapat dicapai. Kegiatan ini mencakup observasi lapangan, diskusi kelompok terarah (FGD), dan pendampingan lapangan yang melibatkan staf panti dan mahasiswa. Fokus utama adalah pada pengenalan hijauan pakan unggul, teknik pengelolaan lahan dengan tekstur buruk, dan teknik penanaman serta pemeliharaan hijauan pakan. Hasil pendampingan menunjukkan peningkatan pengetahuan dan keterampilan anak-anak panti dalam mengelola lahan, yang mendukung keberlanjutan dan produktivitas usaha peternakannya ke depan.

Kabupaten Enrekang memiliki potensi pertanian yang signifikan, khususnya dalam budidaya cabai varietas Salo Dua. Namun, para petani menghadapi tantangan dalam pemasaran hasil panen, seperti keterbatasan akses pasar dan fluktuasi harga jual. Program pemberdayaan petani cabai varietas Salo Dua melalui pemasaran digital di Kabupaten Enrekang bertujuan meningkatkan pengetahuan dan keterampilan petani dalam memanfaatkan teknologi digital untuk pemasaran. Kegiatan ini menggunakan metode partisipatori yang melibatkan masyarakat desa, akademisi, dan mahasiswa magang terlibat aktif. Tahapan dalam kegiatan ini meliputi sosialisasi dan pelatihan pemasaran digital. Sosialisasi bertujuan memperkenalkan program dan mendiskusikan permasalahan pada petani. Pelatihan pemasaran digital dihadiri 30 petani, difokuskan pada penggunaan media sosial dan platform e-commerce. Hasil dari kegiatan pengabdian kepada masyarakat menunjukkan peningkatan pemahaman dan keterampilan dalam pemasaran digital melalui partisipasi aktif petani untuk mengimplementasikan pemasaran digital yang lebih baik, memperluas jangkauan pasar, dan meningkatkan pendapatan.

This community service activity aims to increase the e-marketing capacity of Usaha Madina Aneka Subur by creating a website and social media accounts that can be used for digital marketing of Trichoderma organic fertilizer products. The method for implementing this service was training, which consisted of preparation, implementation, and evaluation stages. The evaluation instrument for this activity used a questionnaire distributed via Google Forms and was analyzed using descriptive analysis. The results of this service activity showed that the e-marketing capacity of Usaha Madina Aneka Subur increased with the realization of websites and social media accounts that can used for digital marketing of Trichoderma organic fertilizer products. Service partners were also very pleased with the training materials, website, and social media accounts for digital product marketing strategies.

This study aims to determine the marketing channel model of ginger, analyze the marketing efficiency of ginger and analyze the added value resulting from the innovation of ginger products into ginger powder in Sidenreng Rappang Regency. This goal is based on several problems encountered when conducting the initial survey, such as ginger farmers only getting a small profit because they only market their products in the form of raw or unprocessed ginger so there is a significant difference in selling prices at the farmer level. This research's data analysis method consists of qualitative and quantitative analysis. Qualitative analysis was used to identify marketing channels for ginger in Sidenreng Rappang Regency. In contrast, quantitative analysis was used to determine marketing efficiency and the amount of added value resulting from the innovation of ginger products into ginger powder using the Hayami method. The results showed that the marketing channel for ginger in Panca Lautang District, Sidenreng Rapppang Regency consisted of Farmers - Collectors - Retailers - Consumers. From these results, there are two marketing institutions in the ginger marketing channel, namely collectors and retailers. The value of the marketing margin obtained through the ginger marketing channel which is the difference between the price paid by consumers and the price received by farmers is Rp. 8,500. The value of a farmer's share in the ginger marketing channel is based on the price received by farmers from the final consumer price of 66% with a profit ratio of 6.9 which indicates that the ginger marketing channel in Panca Lautang District, Sidenreng Rapppang Regency can be said to be efficient. The added value of processing ginger into powdered ginger is Rp. 79,000/kg with a value-added ratio of 39.50% and a profit of Rp. 74,000 or 37%. The large percentage of processing profits indicates that selling powdered ginger processing products is more profitable than selling fresh products.

Konsep Eko-Kreasi merupakan pendekatan holistik yang menggabungkan prinsip-prinsip ekologi dan kreativitas dalam upaya mengatasi tantangan lingkungan dan menciptakan solusi berkelanjutan. Tujuan dari kegiatan ini untuk mengatasi masalah sampah plastik dengan solusi yang inovatif dan berkelanjutan dengan mengambil botol plastik bekas yang umumnya dianggap sebagai limbah, dan mengubahnya menjadi elemen interior inovatif serta sistem hidroponik yang berkelanjutan. Metode pelaksanaan bersifat parsipatori dimana dalam kegiatan ini masyarakat desa secara proaktif terlibat langsung dalam melaksanakan kegiatan, dengan menawarkan konsep Eko-Kreasi dalam transformasi botol plastik menjadi elemen interior inovatif dan sistem hidroponik. Tahapan rencana kegiatan pengabdian kepada masayarakat yaitu sosialisai, pengolahan botol plastik, pembangunan sistem hidroponik dan pendampingan dan pelatihan masayarakat. Hasil dari kegiatan pengabdian kepada masayarakat ini yaitu meningkatkan kesadaran masyarakat di Desa Kalosi Alau melalui kreativitas dalam mengubah botol plastik menjadi produk interior serta menciptakan solusi inovatif dan ramah lingkungan dengan memanfaatkan botol plastik bekas sebagai wadah tanaman untuk media hidroponik.

Cocoa development in East Luwu Regency has prospects based on the potential for production and marketing of cocoa beans. However, there are problems including productivity and low cocoa prices. To overcome these problems, it is necessary to develop cocoa agribusiness through a partnership pattern. The purpose of this study was to identify partnership patterns in cocoa agribusiness development and to determine the level of satisfaction of farmers who partnered with PT. Mars Symbioscience Indonesia. The research method is in the form of direct observation and interviews with the parties involved in the implementation of the partnership pattern, then the data is analyzed using descriptive and analysis of the level of conformity through the level of importance and level of satisfaction. The results showed that the partnership pattern in cocoa agribusiness development in East Luwu Regency was included in the plasma core pattern category, as the nucleus was PT. Mars Symbioscience Indonesia provides capital assistance, training, and training as well as marketing of the harvest, while as a plasma, cocoa farmers produce cocoa commodities. The partnership pattern activities include the upstream sector providing and providing some agricultural equipment assistance, providing seeds and experimental gardens to farmers, the farming sector providing guidance in cocoa cultivation and improving the quality of cocoa beans through harvest and post-harvest counseling and the downstream sector developing direct purchasing patterns to farmers. cocoa farmer. In addition, the level of conformity obtained from the questionnaire on the level of importance and the level of satisfaction of the partnership pattern in cocoa agribusiness development shows an average value of >100%, namely 104.78% in the very satisfied category.

Desa merupakan satuan wilayah terkecil dari negara yang memiliki kedekatan secara nyata dengan masyarakat sehingga desa dapat menjadi perwakilan negara dalam mengelola masyarakat secara langsung. Keberadaan BUM Desa diharapkan dapat menjadi motor penggerak perekonomian di desa sehingga pembangunan di desa dapat terlaksana sesuai dengan nawacita pemerintah yaitu membangun dari Desa. Selanjutnya kedudukan BUM Desa lebih diperkuat dalam Undang-Undang Nomor; 11 Tentang Cipta Kerja pada pasal (117) yang menyatakan bahwa BUM Desa merupakan badan hukum yang didirakan oleh desa mengelola usaha, memanfaatkan aset, mengembangkan investasi dan produktivitas, menyediakan jasa pelayanan, dan/atau menyediakan jenis usaha lainnya untuk meningkatkan kesejahteraan masyarakat Desa. Dengan kedudukan BUM Desa sebagai badan hukum, maka pengelolaannya harus dilaksanakan secara profesional agar dapat betul-betul memberikan manfaat yang sebesar-besarnya bagi masyarakat. Profesionalisme dalam menjalankan sebuah organisasi, salah satu indikatornya adalah menjalankan fungsi-fungsi manajemen dengan baik. BUM Desa Karya Bersama Lombo sebagai mitra dalam pengabdian kepada masyarakat merupakan organisasi dalam masyarakat desa produktif secara ekonomi. Namun ada beberapa permasalahan yang dihadapi yaitu kemampuan manajemen organisasi pengurus yang masih kurang. Dengan permasalahan tersebut maka solusi yang ditawarkan adalah memberikan penyuluhan dan pelatihan manajemen kepada pengurus BUM Desa. Kegiatan pengabdian dilakukan di Desa Lombo Kecamatan Pitu Riase Kabupaten Sidenreng Rappang dengan sasaran adalah pengurus BUM Desa Karya Bersama Lombo. Pelaksanaan kegiatan dilakukan dengan beberapa tahapan yaitu, persiapan, penyuluhan, pendampingan dan evaluasi kegiatan. Setelah kegiatan dilaksanakan pengurus BUM Desa telah memahami cara pengelolaan BUM Desa serta mampu membuat dokumen-dokumen penting dalam pengelolaan BUM Desa. Pelaksanaan pendampingan BUM Desa diharapkan bisa lebih diperluas lingkupnya serta perlunya peran serta pemerintah daerah dalam kegiatan pendampingan BUM Desa agar kinerjanya lebih baik lagi.

Permasalahan yang dihadapi mitra adalah kurangnya pengetahuan tentang pembuatan pakan sendiri, dan distribusi pemasaran masih tergolong sempit karena hanya bergantung pada pedagang pengumpul serta kurangnya penerapan sistem informasi melalui media e-commerce. Solusi yang ditawarkan bagi Peternak Ayam Ras Petelur Di Desa Teppo kecamatan Tellu Limpoe Kabupaten Sidenreng Rappang adalah membekali mitra dengan memberikan pelatihan pembuatan pakan berbasis bahan pakan lokal serta memperluas saluran distribusi dengan memanfaatkan sistem e-commerce “Agribisnis Store”. Metode pelaksanaan yang dilakukan bersifat parsipatori dimana dalam pengabdian ini tim dan mitra secara proaktif terlibat langsung dalam melaksanakan kegiatan dengan memberikan pelatihan dan praktek langsung dalam pembuatan pakan ayam ras petelur berbasis bahan pakan lokal, penyuluhan model pemasaran dan pendampingan dalam penggunaan aplikasi “Agribisnis Store”. Hasil yang telah dicapai pada kegiatan pengabdian ini, yaitu adanya peningkatan pengetahuan dan pemahaman mitra dalam pembuatan pakan berbasis bahan pakan lokal sehingga mitra peternak ayam ras petelur dapat membuat pakan sendiri dengan bahan-bahan yang bisa diperoleh di daerah setempat dan mampu mengurangi biaya pakan yang masih tergolong sulit dan harganya mahal, selain itu mitra juga dapat memperluas saluran distribusi dengan menerapkan sistem e-commerce “Agribisnis Store”.

Sidenreng Rappang Regency is one of the rice providers in South Sulawesi Province in supporting food self-sufficiency in Indonesia. However, there are several problems faced by farmers in Sidenreng Rappang Regency, namely farmers have not been able to optimize their production results due to limited information in determining selling prices, while through a partnership pattern it makes it easier for farmers to obtain information about marketing and other problems, namely the length of distribution channels experienced by farmers. causing the selling price of rice to be classified as very low. The purpose of this research is to identify or study the partnership patterns and distribution channels that have been carried out by rice farmers in Sidenreng Rappang Regency. This research was conducted in Sidenreng Rappang Regency which took place in May-August 2020. The method used was observation and interviews involving 10 rice farmer respondents, then the data were analyzed to determine the implementation of the partnership pattern in the form of a descriptive method and to detect the distribution pattern of rice commodities. Based on the results of the research, the partnership pattern in the rice distribution channel in Sidenreng Rappang Regency is included in the category of general trading patterns, namely by marketing unhulled grain products to rice milling companies through intermediary traders. The implementation of the rice distribution channel system begins with farmers - collectors - rice milling companies, then distributed to two business actors, namely large companies and retailers to the final level to consumers.

This paper is aimed to examine how the influence of e-commerce use on the income of cayenne pepper farmers, but it is related to the price fluctuation of cayenne pepper. The price fluctuation of raw chilli here acts as an intermediate variable so that this research will be analyzed using Path Analysis. This research uses a quantitative design with a case study research technique. This research was conducted in Ongkoe Village, to be precise in the Machero neighborhood, Belawa District, Wajo Regency, South Sulawesi. The results of path analysis illustrate that indirectly the use of e-commerce through fluctuations in chili prices has a significant effect on increasing farmers' income. Even though it is of small value, it is hoped that farmers can find and take advantage of existing e-commerce in carrying out their daily activities. It is hoped that farmers can find and utilize e-commerce in order to bypass long marketing channels so that consumers do not get higher prices and farmers can sell their crops at a satisfactory price.