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Cognitive advertisements are playing a vital role in spreading awareness and information among the customers regarding the beneficiaries of new products and services. The auto mobile industries are now relying on marketing tools to easily attain the attention of the global population. This research study has aimed to investigate the impact of cognitive advertisements on the perception of generation Y customers in the auto mobile industry. This research study is based on the primary qualitative research methods for conducting interviews. The population of 12 participants were targeted, and the shared information during the interviews was transcribed to analyse. For the analysis of the collected data, thematic analysis was performed. Six themes were generated which include (1) concept of cognitive advertisement, (2) impact of cognitive advertisement in the auto mobile industry, (3) impact of cognitive advertisement on generation Y, (4) impact of cognitive advertisement on generation Z, (5) Comparison of effectiveness of cognitive advertisement between generation Y and Z and (6) role of advertisement in the development of cognitive skills. The results and findings of the study have shown that the cognitive advertisements influence on the mindsets of the customers by affecting their behavioural patterns and visual attention. On comparing both the generation Y and Z, the cognitive advertisements have positively impacted on the generation Z by creating awareness and interest to avail new services.*****Cognitive advertisements are playing a vital role in spreading awareness and information among the customers regarding the beneficiaries of new products and services. The auto mobile industries are now relying on marketing tools to easily attain the attention of the global population. This research study has aimed to investigate the impact of cognitive advertisements on the perception of generation Y customers in the auto mobile industry. This research study is based on the

Introduction:Liver abscess comprises 48% of all the visceral abscesses.Liver abscess is broadly divided into amoebic and pyogenic liver abscess with majority of the amoebic etiology in developing countries and pyogenic in developed countries. Early detection and localization secondary to advancements in CT and ultrasonography (US) advanced the treatment of pyogenic liver abscess considerably. Nowadays percutaneous treatment of pyogenic liver abscess whether single or multiple abscesses has become the standard of care. In addition, endoscopic and laparoscopic option for drainage in patients who are not responsive to antibiotic treatment have been explored with good outomes. Results:In our study, mean age of patients was 46.37 +- 17.93, Our youngest patient was 19 years of age and elder most was 80 years of age. 53.33% (24) patients were males and 46.67% (21) were females. 37 (82.22%) had high-grade fever. Majority i.e., 15/45 patients (33.33%) showed growth of Escherichia coli after 48 hours of inoculation. Streptococcus was other major group, growth was present in 24.44% of patients, in ten out of 45 patients (i.e., 22.22%), no growth was seen after 48 hours of inoculation. Klebsiellas and staph aureus was seen in five (11.11%) and four (8.89%) patients respectively. Majority 23/45 of our patients were managed by pigtail drainage i.e., 51.11%. 17/45 patients were managed by IV followed by oral antibiotics making this category of patients 37.77% of our total sample population. Open surgical drainage was done in four patients (8.88%), two out of them were directly taken for surgical intervention and other two after failure of pigtail drainage. Only one patient had to undergo Usg guided pigtail drainage after failure of IV antibiotic therapy. Conlusions:Hepatic abscesses are a relatively rare occurrence, but an important health problem nonetheless. Slight male preponderance as compared to female population. Percutaneous catheter drainage is safe and effective treatment option than minimal invasive/open surgical procedure, and is the most reliable and effective means of management. &nbsp

Green synthesis of nanoparticles has received a lot of attention from scientists globally because it is eco-friendly, relatively rapid, and a cost-effective method. This work presents a method for the green synthesis of nickel oxide nanoparticles (NiO-NPs) using leaf extracts of Populus ciliata as a reducing and stabilising agent. The synthesised NiO-NPs were characterised by ultraviolet-visible spectroscopy, Fourier transform infrared spectroscopy, powder X-ray diffraction, scanning electron microscopy, and transmission electron microscopy. It was found that the synthesised NiO-NPs shapes varied, were highly crystalline, and had a face-centred cubic geometry. The calculated crystallite size of the synthesised nanoparticles was 44 nm. Moreover, the antibacterial activity of the synthesised NiO-NPs was also conducted against Gram-positive bacteria (Bacillus subtilis, Bacillus licheniformis) and Gram-negative bacteria (Escherichia coli and Klebsiella pneumoniae). Bacillus subtillus showed a maximum inhibition zone of 28.1±1.6 mm, whereas Klebsiella pneumonia showed a minimum inhibition zone of 9.2±0.5 mm. It was also found that the antibacterial activity increased with an increase in the concentration of NiO-NPs. Keywords: antibacterial activity, green synthesis, nanoparticles, NiO, Populus ciliata.