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This article aims to explore pedagogical technologies used to develop the language competence of students based on the verbal-semantic level of the linguistic personality. With socio-political and economic changes in Kazakhstan, individualizing education has become a crucial aspect of improving personal training quality at all levels. Language centers on linguistic personality, which accumulates values of linguistic, cultural, and communicative knowledge. Language and words are revealed in modern anthropologically relevant levels of linguistic science through language cognition and participial communication. This article introduces a number of techniques and strategies on how to increase students’ linguistic competence through linguistic personalities. To this aim, Auezov’s literary works were considered a source of inspiration on how to help students to enhance their linguistic competence. In the end, some suggestions were made on how to use linguistic personality in language education.

This article considers the fact that culture, as a person’s activity and as a set of spiritual and material values, norms, ideals, and behavioral patterns, is involved in the multifaceted process of structuring the social space and building society. The purpose of this research article is to review the system of language symbols that carry culture‎ and the many differences which exist between countries, peoples, social groups, social communities, languages, customs, traditions, lives, and cultural values. Furthermore, the multifaceted nature of intercultural communication from the sides of anthropology, linguistics, sociology, psychology, information theory, and culture is revealed and analyzed. It is also argued that the problem of culture and language is the basis of anthropological research from the ‎viewpoint of intercultural communication in building a cultural model of the nation.‎

Linguistic personality, in the domain of applied linguistics and discourse analysis, has risen to the form, content and style of a genre in the contemporary linguistic paradigm. It is determined by an individual's language behaviors, inter-cultural interactions, and self-expression, and is shaped by the educational environment. The current study aimed to examine the issues faced by students in developing their linguistic personality in higher education institutions and understand the impact on students' pragmatic self-esteem. The intent of this study was to raise students' awareness about the quality of an individual's speech and word choice, which can help them become more adept at assessing and analyzing their own speaking abilities. A descriptive research design was used in the study, employing cognitive and linguistic analysis along with content and semantic processing of the language data to investigate the linguistic personality and literary impact of the well-known Kazakh author Mukhtar Auezov (1897-1961) on readers. Results made evident many ethnic realia, terms and phrases and images abound in Auezov's literary works. Students must be trained to study literary works and classic writers from their adolescence. This can help preserve literary continuity, foster the growth of future generations, and advance literary excellence. The study's findings will support educational initiatives that teach literature and languages and create efficient methods for developing a language's personality.