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In Sweden there are large differences between living in the city and the countryside. To make the countryside more attractive as a place of living, improvement is necessary in some regions. One such region is Skruv, a village that consists of a lot of deserted houses. The purpose of the study is to improve the living conditions in this region. As a result, a design proposal has been created. In the creation of this study, both information gathered from field studies and interviews with subject relevant professionals has acted as a basis. This all surmised into a proposal with the old stationhouse as a central role. The proposal has a futuristic angle, as it expects there to be a functioning train stop, something which also increase the attractiveness of the region. In the proposal the chosen deserted houses consist of functions that are deemed desired by the inhabitants in Skruv. Overall functions in a society are the same regardless of the geographical location. It’s important to look at a place specific conditions and resources to enable a favorable development.

Syfte & frågeställning: Uppsatsen syftar till att undersöka hur trovärdigheten till en influencer påverkas av betalda samarbeten i hopp om att kunna bidra till en djupare förståelse om de faktorer som påverkar en influencers trovärdighet som marknadsförare. För att besvara studiens syfte har följande frågeställning undersökts; Hur påverkar betalda samarbeten trovärdigheten till en influencer? Metod: För att kunna besvara syftet och få en djupare förståelse för ämnet har en kvalitativ undersökning genomförts genom semistrukturerade intervjuer. Uppsatsen har en abduktiv ansats som utgångspunkt. Teoretiska utgångspunkt: Uppsatsens teoretiska utgångspunkt är befintliga teorier om influencers och reklam på sociala medier. Vidare fungerar “The source credibility model” (Ohanian 1990) som teoretisk utgångspunkt för studien då modellen beskriver trovärdighet genom fyra begrepp som fungerat som utgångspunkt för formandet av uppsatsens intervjuguide. Empiri: Tretton semistrukturerade intervjuer har genomförts med individer som lämpar sig för studien enligt framtagna respondentkriterium. Resultat: Baserat på respondenternas syn på betalda samarbeten har tre teman identifierats som tillsammans eller individuellt påverkar trovärdigheten till en influencer. Det första temat “Mängd” syftar till att beskriva hur mängden betalda samarbeten kan påverka en influencers trovärdighet. Det andra temat “Tid” syftar till att beskriva hur avtalstiden på ett samarbete kan påverka en influencers trovärdighet. Det tredje temat “Kongruens” syftar till att beskriva hur kongruensen mellan ett varumärke och en produkt kan påverka en influencers trovärdighet. Dessa tre teman kan oberoende av varandra eller tillsammans påverka trovärdigheten. Dessa teman adderar till tidigare forskning genom att tydliggöra ytterligare faktorer som påverkar trovärdigheten till en influencer., Purpose: The purpose of this study is to contribute to a deeper understanding of the factors that affect an influencer's credibility by investigating how the credibility of an influencer is affected by paid collaborations. Method: In order to be able to answer the purpose and gain a deeper understanding of the subject, a qualitative study has been conducted through semi-structured interviews. The essay has an abductive approach as a starting point. Thirteen semi-structured interviews were conducted with individuals who were suitable for the study according to developed respondent criteria. Theoretical framework: The theoretical starting point of the thesis is existing theories about influencers and advertising on social media. Furthermore, “The source credibility model” (Ohanian 1990) serves as a theoretical starting point for the study as the model describes credibility through four concepts that served as a starting point for shaping the essay's interview guide. Results: Based on the respondents' views on paid collaborations, three themes have been identified that together or individually affect the credibility of an influencer. The first theme "Amount" aims to describe how the amount of paid collaborations can affect an influencer's credibility. The second theme "Time" aims to describe how the contract period of a collaboration can affect an influencer's credibility. The third theme "Congruence" aims to describe how the congruence between a brand and a product can affect an influencer's credibility. These three themes can independently or together affect credibility. These themes add to previous research by clarifying additional factors that affect the credibility of an influencer. This thesis is written in Swedish.

Sweden is considered a privileged country to live in and the total suicide rate has decreased in recent years. Suicide among adolescents has, however, increased. Statistics show the highest rate of suicides among adolescents in Sweden in twenty-five years, which is significantly higher than the suicide rate among young people in other Western European countries. Research shows that girls are more likely to commit suicide attempts compared to boys, who commit suicide twice as much. Studies also indicate that girls are more inclined to talk about their well-being and contact professionals for help, compared to boys. The purpose with this thesis was to find out how school counselors work with adolescents with suicidal thoughts and whether they use different methods when working with boys and girls. We also wanted to find out if the notion of gender has an impact on the counselors work. We conducted semistructured interviews with seven school counselors, working in high-schools in different parts of Skåne. The analysis of data was guided by gender theory and the concept norms. The analysis showed that most school counselors assumed that girls are more likely to talk about their problems and also more advanced in terms of expression compared to boys. The curators use different expressions for boys and girls behavior, for example, girls are described as passive and boys as active. Most respondents state that they do not work differently with boys and girls and that they don’t intend to work differently. In summary, the school counselors thinks that it is important for adolescents with suicide thoughts to talk about their feelings and that for them as professionals, is important to be aware of the signs of mental illness in young people.