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This study examined public attitudes towards multi-storey wood buildings (MSWBs) in seven European countries. A questionnaire was distributed to online panellists in Austria, Denmark, Finland, Germany, Norway, Sweden and the United Kingdom. Results from 7007 complete questionnaires indicate that respondents knew less about MSWBs in countries where brick, stone and concrete are the most commonly used house frame elements in construction (United Kingdom, Germany and Denmark) compared to countries with a stronger wood building tradition (Austria, Finland, Norway and Sweden). Respondents in Finland and Sweden had the most positive attitudes towards MSWB. The number of respondents, who considered a prospective apartment in an MSWB appealing, was approximately equal to the number that considered it an unappealing alternative. The factors most influencing the respondents’ perception of MSWBs as a nice place to live were (i) vulnerability to fire, (ii) material solidity and durability, (iii) healthy indoor environment and (iv) vulnerability to moisture. The results from this study add new knowledge to the understanding of cross-country differences of preferences among the public for living in MSWBs. The results can be used to support the MSWB planning and marketing efforts in the countries involved.

This study investigated peoples requirements for multi-story housing attributes and preferences for apartments in wooden-structure versus steel/concrete-structure multi-story buildings. Data came from an online survey conducted in Finland and Sweden that screened for respondents who expressed a preference for living in an apartment, as compared with a low-rise dwelling. Responses were analyzed using exploratory factor and regression analyses. Swedish respondents assigned significantly higher requirements to factors related to environmental and social sustainability performance than Finnish respondents. Requirements in both countries were described across three factors: environmental and social sustainability, quality, and design. Factor scores differed between socioeconomic sub-groups, particularly regarding quality, between urban and non-urban respondents. Preferences to live in an apartment in a wooden building were positively associated with respondents requirements for environmental and social sustainability, and negatively with requirements for quality-related attributes. Opposite relationships were found in the Swedish sample for apartments in non-wooden structure houses. Design requirements had no significant association with preferences for a specific material in load-bearing structures for multi-story buildings, in either country. The findings can contribute toward enhanced marketing efforts and customized value propositions to increase the social acceptability of multi-story wooden buildings and advance climate-related goals within the housing sector., Funding Agencies|Swedish government research council for sustainable development (FORMAS) [Brg1928]; Nordic Forest Research

Climate policies aimed at curbing greenhouse gas emissions embodied in the built environment support the wider implementation of multi-storey wooden buildings. A body of research on public perceptions toward wood as a structural building material is emerging, but close examination of behavioral factors underpinning prospective dwelling is scarce. We used contextualized constructs from the theory of planned behavior to quantify and compare the roles of attitudes, subjective norms, and perceived behavioral control on intentions to dwell in multi-storey wooden buildings. Structural equation models were fitted to survey data from seven European countries (Austria, Denmark, Germany, Finland, Norway, Sweden, United Kingdom; n = 7056). We found that attitudes consistently explain intention to dwell in multi-storey wooden buildings. We also found a varied pattern of relationships between factors underpinning intention across countries. An implication of our results is that national-level policies aimed at promoting social acceptability of dwelling in multi-storey wooden buildings should universally address attitudes toward such novel buildings. But in some countries policies might in addition be tailored to emphasize citizens' subjective norms or perceived behavioral controls.