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The growing market of consumers over the age of 55 continues to attract attention from restaurateurs. Responding to aging consumers' preferences requires an understanding of that population's growing diversity. In [...]

Research by the British Council of Shopping Centres has raised car parking, ease of mobility, catering beyond food courts and clear signage as key issues for shoppers over 55, a [...]

In branch lobbies, mailings, and road trips, banks are working to keep seniors on their customer rolls or get them to try new services - and at the same time, [...]

Is it getting easier for the elderly to get into things? The Grocer sent a team in store to find out. Ill thought-out grocery packaging and poor supermarket design were [...]

We were waiting in the cruise terminal to board our ship that first day when we met an attractive, dark-haired woman in her 40s. She mentioned she was from San […]

The UK public house sector is becoming more aware of the growing number of older customers, and many pubs are designing their interiors and menus to suit the tastes of the older generation. Analysts estimate the UK adult population will consist of 50% over 45 year-olds by 2031. Older people prefer white wine and whiskey, while eating out in more traditional surroundings. The Chef & Brewer chain of public houses has introduced a more traditional range of menus and rural interiors into several of its pubs, in an attempt to win over older customers.

NEW YORK - Chain drug retailers enjoy a strategic advantage over other mass market retailers in the eyes of senior citizens, but as the 50-plus segment continues to grow as [...]

Senior Citizens Are The Fastest Growing & Richest Demographic Segment...Are You Reaching Out To Them? Life seems to go in cycles. Sometimes our lifestyle goes back to our growing-up years. [...]

Age Wave marketing consultant Mark Goldstein discussed the impact of an aging American population on the marketing strategies of paints and coatings manufacturers. During a session at the 106th Annual Meeting of the National Paint and Coatings Assn, Goldstein noted that companies should strive to adapt to the specific needs of the aging population. He stressed that the aging population demand high-quality services., A FLASHBACK to a 1960s movie that made a name for Jack Nicholson -- 'Five Easy Pieces' -- provided a look at the consumer of the future at a Tuesday [...]

Try a softer sell to help older customers feel comfortable at your place. Imagine walking into a restaurant and feeling dizzy the moment you step inside. Thanks to bold, bright [...]

ORLANDO, Fla.--Operators hoping to tap the growing mature market must be sensitive to the characteristics and problems that accompany aging, advised members of a COEX panel on target marketing. 'You [...]

BANKS see gold in golden-years accounts In the constant change of the banking world, there was one thing that, until recently, banks took for granted: the loyalty and conservatism of [...]

Delta Queen Chief: Line to Continue Selling to 55-Plus Market NEW ORLEANS -- The Delta Queen Steamboat Co. is not looking for new marketing tacks, nor is it seeking to […]

The Future Grows Older Significant demographic trends present unique opportunities for franchising in the coming 25 years. The fact that the population is aging is not news, but the number [...]

Dan Lavender, a Realtor who has developed senior age communities in Seaford, Baldwin and Riverhead, recognized that seniors are a rapidly growing segment on Long Island with huge economic power. [...]

Milwaukee's cultural and sports attractions offer senior discounts and welcome those with mobility challenges. Enjoy the fresh Lake Michigan breeze at the newly expanded Milwaukee Art Museum with its striking […]

For the second time in a week, a major financial institution has launched a program aimed at making life easier for older clients. First Union Corp. unveiled a Family Trust [...]

Senior Friendly LLC is introducing a certification program for consumer electronics products which will help older shoppers determine which video recorders, cellular telephones, computers and other products are easy to use. The population of consumers over 50 has a large disposable income but feels intimidated by technological innovations, the company says.

NATIONAL REPORT - Grandma and Grandpa will become more important than ever to hotels in the future. While hotel companies, especially in the economy and mid-priced segments, have been marketing [...]

Executives at small community banks should make sure that they take advantage of the market for older, more affluent clients while it still exists, according to First Chicago NBD Bank community banking head John F. Timmer. Timmer, who spoke at a meeting of the Community Banking Advisory Network, also suggested that community banks identify where they were going with emerging technology and ensure that older clients still received the personal touch that likely brought them to the smaller institutions in the first place. Timmer noted that such strategies might enable the banks to remain independent for a little while longer., Small community banks should exploit what's left of their aging core market while they can, a Chicago banker told a group of accountants and consultants. 'Given the age of the [...]

Consumers over 55 comprise the fastest-growing demographic group and have money to spend, yet they often do not receive as much consideration in the planning and management of shopping malls [...]

Every Wednesday morning, a group of senior citizens from the First Presbyterian Church in Montrose, Colo., gathers at McDonald's for breakfast, fellowship and, well, a bit of harmless gossip. The [...]

Michael P. Sullivan Associates Inc., a Charlotte, N.C., consulting and training firm, has developed a sales and training workshop to aid banks in their business with the elderly. The program, [...]

Myths about senior citizens often abound in retail arena CDR Roundup - As the number of senior citizens continues to grow, marketing experts agree that it is important to dispel [...]

Society Corp. Triples Enrollment in Mature-Market Program Since revamping its program for the mature market two years ago, Society Corp. of Cleveland has posted remarkable membership growth. The $15 billion-asset [...]

PONTIAC, Mich.--Perry Drug Stores is offering senior citizens a 10% discount on virtually all stock in its 207 stores in Michigan every Wednesday. The program, initiated April 17, gives customers [...]

Retail Opportunities PROGRAMS To attract the 50-plus consumer, mass marketers are instituting special programs and services tailored to meet their needs. Some retailers are seeking to boost their image in [...]

Shopping easier thanks to Genovese senior plans MELVILLE, N.Y. - Genovese Drug Stores is courting sixty-something customers with two new programs aimed at making their shopping easier. In a unique [...]

Show respect! She could be your mother When people date, the saying goes, a woman tries to predict how the man may treat her in the future by watching how [...]

HELPING ELDERLY SHOPPERS Store owners can help elderly shoppers become loyal customers with a few extra steps. The well-publicized graying of America has made it more important than ever for [...]